Case Studies

Matt Tompkins Visit Author's Page

Matt Tompkins is the CRM manager at Stadium Goods, bringing a decade of B2C and B2B marketing experience across various industries to the world of sneakers. Matt oversees marketing efforts for all owned audience channels, including but not limited to email and push notifications.

Jeff Kuo Visit Author's Page

Jeff Kuo has been working in the tech industry since 2003. From 2003 to 2008, they worked as a Developer for Springsoft, where they were responsible for the implementation and maintenance of the Oracle ERP system, as well as the design and development of web applications such as Quotation System, Bug Tracking System, Employee Portal, Customer Support System, and License Management System. In 2008, they founded Ragic.

Jeff Kuo attended National Taiwan University from 1997 to 2001, where they earned a Bachelor's degree in Information Management. Jeff then attended National Chiao Tung University from 2001 to 2003, where they earned a Master's degree in Information Management.

Andrew BurerVisit Author's Page

Andrew Burer is the head of marketing at Corvus Robotics, where he leads go-to-market strategy and brand positioning for one of the most advanced autonomous inventory solution providers in the logistics space. Prior to Corvus, he served as Head of Marketing, Americas at Geekplus, driving regional growth for the global autonomous mobile robot leader. His marketing career spans both agency and media worlds, bringing a well-rounded perspective to brand building, storytelling, and customer engagement.

Kim CarrascoVisit Author's Page

Kim Carrasco, the Chief Creative Officer at RevAir, is a seasoned marketing strategist and product development expert with over 25 years of experience in the beauty industry. She is known for her ability to identify market trends and translate them into high-performing product lines, which enabled her to lead new product launches from concept to more than $44 million in annual revenue.

Greg ZakowiczVisit Author's Page

Greg Zakowicz is a B2B and DTC marketing advisor with 20 years in email marketing and 13 years in MarTech. As a marketing leader and recognized email marketing subject matter expert, he has helped over 100 companies maximize email and SMS marketing sales, been quoted in top publications, and frequently speaks at e-commerce events.

Dani PowellVisit Author's Page

Dani Powell is the vice president of growth marketing at Power Digital, with over a decade of experience in scaling eCommerce brands through cross-channel digital strategies. She excels in executing multi-channel campaigns, with deep expertise in data-driven targeting, messaging, and measurement frameworks, while acting as an outsourced CMO and consultant for various B2C brands.

Rui RibeiroVisit Author's Page

Rui Ribeiro is the CEO and co-founder of Jscrambler. An entrepreneur and innovator, he has led the company from a start-up to a leader in client-side web application security. He has co-authored several application security patents and is passionate about helping companies innovate quickly while knowing that their applications are secure.

Nadia KhanVisit Author's Page

Nadia Khan is a global marketing executive with 15+ years of experience in brand management in the beauty industry. Nadia joined Maesa, a Bain portfolio company and the world’s #1 beauty incubator in mass, in 2015 and has been instrumental in launching and nurturing brands with explosive category growth, including but not limited to Being Frenshe, Fine’ry, Hairitage, ITK, Flower, TPH by Taraji and many others. In her current role, Khan leads all aspects of brand marketing including go-to-market plans development, brand strategy, growth acceleration and consumer insights. She’s a driven, results-oriented team leader passionate about the latest trends in beauty and wellness, tech innovation and forward-thinking consumer engagement techniques.

Holly HallVisit Author's Page

Holly has been the managing director of the MACH Alliance since September 2022.

Under her stewardship, the MACH Alliance has grown into a globally recognized standards organization and the leading force in the composable enterprise movement. She has over 15 years of experience in senior roles in product development, new business, and management across the digital, advertising, and design sectors including leading the UK's digital association, BIMA, and International Director at D&AD, celebrating excellence in commercial creativity.

Her passion lies in building education programs and communities where people can genuinely thrive and access new opportunities.