Case Studies

Brandon Levey is the CEO and ThinkerUpper at Stitch Labs.

Kelsey Ricard is the growth lead for Taplytics, a mobile optimization provider. Reach her at kelsey@taplytics.com or @kelsricard.

Brian Rigney, CEO of Zmags, has over twenty years’ experience leading high performing, entrepreneurial teams in launching new businesses and bringing innovative new products to market. For more information on Zmags, please visit their website and follow the company on LinkedIn, Facebook and Twitter.

Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.

Haresh Kumar has more than 15 years of experience in marketing, product, and strategy for world-class enterprise brands. He is responsible for extending Moovweb’s thought leadership and driving overall marketing and communications strategy.

Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.

Rich Stendardo is the CEO of Yottaa, an e-commerce acceleration platform.

Louise is the Director of Marketing at Bread, a full-funnel, white label financing solution for merchants. Louise is an experienced B2B marketing professional with a proven track record in creating scalable programs that drive brand awareness, lead acquisition, and impact revenue. 

Brad Birnbaum is chief executive officer and founder of Kustomer, an omnichannel customer service platform.

As head of marketing for Arm Treasure Data, Rob Glickman manages all aspects of marketing including go-to-market strategy, demand generation, corporate, product, partner and industry marketing. Before joining Arm Treasure Data, Glickman was Vice President of Audience Marketing at SAP, where he led a global team of marketers chartered with driving modern marketing demand generation programs. He brings nearly 20 years of marketing experience ranging from lean startups to large enterprises, including running product marketing for Symantec, as well as seven years at eBay where he held various marketing leadership roles globally.

Nikolay Savin is the Head of Product at Competera, a price optimization software for retailers.

Paul Swain is director at mad4tools.com, an online retailer that specializes in delivering thousands of products, from power tools and workwear, to lighting and electrical equipment to DIY enthusiasts and tradespeople all over the world.

As a director at mad4tools.com Paul leads the team in providing their valued customers with thousands of the latest products at incredible prices which include power tools, hand tools, accessories, workwear, safety equipment, lighting, electrical, heating, cooling, security, storage and access equipment.

The team specializes in delivering thousands of parcels to DIY enthusiasts, handymen and tradesmen all over the UK, EU and world, backed up with good old fashioned customer service which they pride ourselves on.

Chris Foster is vice president of new business development at Modern Postcard, a Direct Marketing company serving SmB, Mid-Market, and Enterprise businesses in Retail and other markets.

In addition, he has been teaching Brand Strategy and Positioning at UCSD Extension since 2009. He has lead professional workshops and presented at numerous San Diego and national marketing events; been guest lecturer at SDSU Marketing Courses; and participated in numerous professional panels.

Contact him at cfoster@modernpostcard.com or call 800-959-8365 x1167.

Vladimir Kuchkanov is a pricing solutions architect at Competera, pricing software for online and omnichannel retailers. He is a Data Scientist, a top-rated domain expert in business analytics, pricing and media management with a successful track record in world-class FMCG companies.

Lisa Kalscheur is chief marketing officer at Kibo, a cloud commerce solutions provider.

Callan Schebella is the CEO at Inference Solutions and is based in the San Francisco office. He has worked his entire career in voice automation, machine learning and related technologies.

Prior to becoming CEO, Callan was the chief architect at Inference and led the team that developed the company’s core products. Callan started his career at Telstra Research Laboratories in technology commercialization. He has a Masters of Engineering from the University of South Australia and Masters in Business Administration from Melbourne Business School. When not working, Callan likes spending time with his family and enjoys his spare time in hobbies that include woodworking, 3D printing and drone technology.

Kevin Parker is Chairman and CEO of HireVue, helping global enterprises gain a competitive advantage in the modern talent marketplace with video interviewing software and pre-hire assessments.

Phil Kenney is senior vice president, ecUtopia Division at TrueCommerce, a unified commerce platform.

Tom Caporaso is the CEO of ebbo, an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two decades. He has been in the loyalty space for over 25 years, empowering brands to build better relationships with their customers for the long-term. In addition to his loyalty expertise, Tom also received a 2020 leadership award from The Hartford Courant and has helped ebbo earn the Connecticut Top Workplaces award every year since 2013.

Parry is a well-known digital marketing dude. He has worked with countless brands and media outlets to help them optimize their online results, and is one of the world’s leading experts on email marketing (which he blogs about here sometimes.) He started his career coding middleware for CRM software, then sent out millions of emails for global brands, before running the strategy department for an ESP. He holds a BBA (1st) in Marketing & Statistics and can probably beat you in an Excel-off. On weekends, he helps wayward youths see the error of their ways through the magic of interpretive dance.

Adam Levene is the entrepreneur and creative force behind HERO®, the virtual shopping app he founded in 2015 with a vision to make commerce more human. In just five years the company has grown to a team of more than 50 across NYC and London, and has forged global partnerships with Nike, adidas, Credo Beauty, Jonathan Adler and Levi’s among others.

Alon Ghelber is chief marketing officer at Revuze, an AI-enabled technology analyzing millions of customer reviews, online opinions, and offline pieces delivering experience-related insights and intelligence for companies to optimize decision making.

Amanda Schafer is the marketing specialist for Discount Glasses Digital, an online eyewear retailer that prides itself on the ability to provide affordable prices, unbeatable customer service, and top-quality eyewear.

As VP of Ad Innovation Strategy at Pandora, Claire considers key market trends and lends them to proprietary ad product initiatives, ensuring seamless go-to-market offerings that solve industry-wide challenges for advertisers. With a decade of agency history – at Digitas and Razorfish - creating digital strategies for high profile brands prior to joining Pandora in 2015, Claire brings solutions to brand challenges in a way that scales across Pandora’s continually evolving platform. As audio consumption trends shift towards smart speakers and an influx of spoken word content, Claire helps brands solve the challenge of building an audio strategy that takes advantage of creative and personalization levers in the audio space.  Claire’s work has aimed to push the boundaries of audio measurement in a space that has room to catch up to its visual counterparts. Claire is a graduate of New York University and resides in Manhattan Beach, CA with her husband and two children.

Ron Sellers, co-founder and chief revenue officer of TrueCommerce-ecUtopia, is a technology advocate and leader for the home furnishings industry. With more than 25 years of industry-related experience, he offers significant expertise as a committee member of the Home Furnishings Association (HFA) and sits on the Executive Advisory Council for WithIt, a women’s leadership development network for the home and furnishings industries. When Ron is outside of the office, he can be found on his Harley Davidson cruising the streets. 

Gary Bowen is the Chief Financial Officer at Cotopaxi.

Marty Hurwitz is the CEO and Founder THE MVEye.

After careers in television, advertising and oil, Marty became a third-generation jewelry retailer when he partnered with a childhood friend in a retail jewelry store in New York City in 1984.

He founded MVI Marketing LLC (THE MVEye) in 1989 together with his wife, Liz Chatelain, and moved to California where they grew THE MVEye into an internationally recognized organization and raised two children (Ray and Helaina). 

THE MVEye provides consumer and trade market research along with strategic consulting services to a global client list in the gem, jewelry and watch industries.

Today THE MVEye is headquartered in Austin, Texas. 

Kirk Cornelius is the strategic director at The ZaneRay Group, a design and development agency.

Mark Hook is the Global Communications Director at Brightpearl, a retail-tailored digital operations platform built for omnichannel merchants.

A highly experienced Operations and Client Relationship Executive whose accomplishments reflect success in all aspects of leadership of a highly effective team and management of multi-million dollar customers. A proven record of process development, revenue growth, customer satisfaction, retention and value creation for over 20 years. Effectively drives the team to substantially build business while providing outstanding service, support and value to customers. Utilizes exceptional communication and interpersonal skills, strong team building philosophies and effective leadership to drive success. Results driven with strong problem solving and organizational skills leading to consistent outperformance of corporate goals, increased profit and strong corporate culture.

Kristina Nolan is the Vice President of Affiliate Marketing of DMi Partners, a Philadelphia-based full-service digital marketing agency.

Kevin Dugan is the Vice President of Agency Services at DMi Partners, a full-service digital agency with a focus on growth marketing. Contact him at kevind@dmipartners.com.

Mirko Holzer is the CEO of BrandMaker, which offers enterprise solutions for your marketing needs. 

Pam Erlichman is the Chief Marketing Officer for Jebbit.  With over 20 years of marketing experience, Pam is responsible for the Jebbit brand and marketing strategy.  Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners.  Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception.  Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.

Jake Loveless has had a twenty-year career in making things go faster—from low latency trading for Wall Street to large-scale web platforms for the Department of Defense. He is a two-time winner of High-performance Computing awards and a frequent contributor to the Association of Computing Machinery. Today, Mr. Loveless runs Edgemesh, the global web acceleration company he co-founded with two partners in 2016. Edgemesh helps eCommerce companies across multiple industries and platforms (including headless) deliver 20-50% faster page loads to billions of users around the globe.

McClelland most recently served as CMO of enterprise MLOps platform Domino Data Lab, where he helped redefine their go-to-market and partner strategy, and reposition their brand to target the enterprise. Prior to that, he served as CMO of the AppDev PaaS platform Heroku (acquired by Salesforce), where he led marketing, inside sales, and business operations — establishing the company as one of Salesforce’s fastest-growing businesses, with his team delivering more than 70% of the $400 million ARR. He was previously at Adobe as head of commerce and inside sales for the Americas, and a number of product and developer roles.

Yoav Oz is the Co-Founder and CEO of Rep. He has over 11 years of experience in building and managing SaaS products, business development, and B2B Marketing. Previously he was the co-founder and COO of Spotad which was acquired by a NASDAQ company in 2021. Yoav was the investment Director at StarTAU Tel Aviv University and was heavily involved in the DDB Technology Incubator Israel.

Nagarajan Muthusamy (Samy) leads the global technology team at Reliable Parts, a leading home appliance parts distributor in the U.S. and Canada. He focuses on speed and scale with award-winning technology solutions that embrace change and reinvent how Reliable works—anytime, anywhere. Muthusamy’s role is to use technology to enable business growth by being platform powered, cloud native, agile and data driven.

Carla Holtze is the CEO & Co-Founder of Parrable and Mary Matyas, SVP & General Manager of North America at MediaMath.

Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth e-commerce merchants. Fiona has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO, and content. She has specialized in loyalty for retail and e-commerce brands for the past five years.

Eran Cohen is Director of Product Management, Identity at CrowdStrike, a global cybersecurity leader with an advanced cloud-native platform for protecting endpoints, cloud workloads, identities and data.

Peter Messana is the CEO of Searchspring.

Brian Lannan leads the Avtex retail experience team in developing go-to-market strategy and new IP to expand offerings to the retail industry, helping Avtex customers transform and differentiate by delivering innovative, personalized, and engaging experiences for their customers. Brian joined Avtex, a TTEC Digital company, in 2021 from Target, where he led the guest experience team and was responsible for experience strategy and insights, guest-centric culture development, voice of guest, and brand and reputation insights.  

Ashland Stansbury is the founder and CEO of Because Intelligence, a Shopify-integrated platform focused on increasing ecommerce site conversion rates and optimizing product detail page experiences for merchants of all sizes. Stansbury formerly worked at Drift, a burgeoning startup, as part of their early sales team. She also consulted for Fidelity Investments on their digital growth team and won the 2015 Young Entrepreneurs Across America Entrepreneur of the Year award. When she is not working, you can find her doing hot yoga, playing tennis, spending time with family, or drinking a margarita.

Nicola Kinsella is senior vice president of global marketing at Fluent, a cloud-based platform that lets retailers and brands provide a premium omnichannel experience, profitably.

As the co-founder and chief executive officer of Bean Box, a global marketplace for specialty coffees, coffee subscriptions, and coffee gifts, Matthew Berk is responsible for the development, growth, and vision of the brand. Berk started his career as a software engineer and considers himself a product-focused builder. He is the creator of the first local search engine and is the author of a wide range of patents on everything from VoIP to data mining. He's an equal-opportunity coffee drinker but is most fond of fresh-crop Geishas from Colombia. 

Elizabeth Tobey is the head of marketing for NICE FluenCX. Previously, she held leadership roles spanning marketing, communications, community, and CX departments at video game, social media, and cloud platform technology companies in both the B2C and B2B spaces. Over the course of her career, she has focused on identifying new and effective ways to create meaningful dialogue between a brand and its customers, and on developing products and programs that are built on relationships, outcomes, and impact.

Mike Cassidy is the head of storytelling at commerce protection provider Signifyd. A former journalist and a retail geek, he covers ecommerce, payments and the way technology is transforming digital commerce.

Shilpi Narang is the senior vice president of customer experience at Bolt, a checkout technology company, where she leads the organization in charge of delighting Bolt’s retailers and their customers. Previously, she worked at Facebook’s first enterprise SaaS business, spearheading the growth of their largest and most complex customers. Shilpi has 20+ years of experience in creating go-to-market teams that deliver high growth and consistent results. In the workplace, Shilpi has always been passionate about supporting and advancing women in technology and leadership.

Charlotte Moogan is an e-commerce specialist with a passion and proven track record for driving customer engagement and revenue growth. At AAVRANI, Charlotte is responsible for managing retention strategies, including their loyalty program, and email and text message marketing strategies. They also oversee all aspects of AAVRANI.com, from curating the promotional calendar to launching new website experiences and features with the aim of delivering an exceptional customer-centric shopping experience.

Mark Van de Wiel is Field CTO at Fivetran.

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

Zarnaz Arlia is CMO at Emplifi. A global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments, Zarnaz is responsible for driving all marketing functions from vision and strategy to execution. Zarnaz has a strong track record of building global businesses and bringing new products to market with the ability to link business strategies to customer adoption. Prior to her current role, Zarnaz held senior marketing leadership roles at Sitecore, Adobe, Trifacta and Neustar.

Tim Glomb is the vice president of digital, content, and AI for Wunderkind, a global performance marketing solution that helps brands acquire new customers at scale and keep them loyal for life. Previously, he was the vice president of content and data at Cheetah Digital, a single solution platform that enables a clear value exchange between consumers and brands that then delivers contextualized and personalized offers in all marketing channels.

Tim Edmundson is the senior director of content at MNTN, where he oversees research, thought leadership and analysis of the streaming television and media ecosystem.

Taylor Capuano and Casey Capuano Sarai are the cofounders of CAKES body, a multimillion dollar, high-growth startup dedicated to reinventing the traditional bra while supporting women’s health causes. After spending 10 years working in corporate America, the sisters were overworked and on the verge of layoffs at the same time. What started as a simple innovation on the traditional nipple cover quickly went viral on social media and illuminated a much bigger opportunity – to disrupt the bra industry all together. Since then, the company has appeared on Shark Tank, secured an investment from Good American and SKIMS co-founder, Emma Grede, is valued at over $100M, and will donate over $1M to women’s health causes by the end of this year.

Ashley Wolf is the vice president of marketing at NuORDER by Lightspeed, where she has helped establish the company as a leading authority in the wholesale and retail space. Ashley brings over 10 years of experience in brand building and scaling B2B marketing teams across various industries including retail, market research, and leadership development.

Seth Frederickson is vice president of product management at FourKites, a real-time supply chain visibility platform.

Holly has been the managing director of the MACH Alliance since September 2022.

Under her stewardship, the MACH Alliance has grown into a globally recognized standards organization and the leading force in the composable enterprise movement. She has over 15 years of experience in senior roles in product development, new business, and management across the digital, advertising, and design sectors including leading the UK's digital association, BIMA, and International Director at D&AD, celebrating excellence in commercial creativity. 

Her passion lies in building education programs and communities where people can genuinely thrive and access new opportunities.

Rui Ribeiro is the CEO and co-founder of Jscrambler. An entrepreneur and innovator, he has led the company from a start-up to a leader in client-side web application security. He has co-authored several application security patents and is passionate about helping companies innovate quickly while knowing that their applications are secure.

Dani Powell is the vice president of growth marketing at Power Digital, with over a decade of experience in scaling eCommerce brands through cross-channel digital strategies. She excels in executing multi-channel campaigns, with deep expertise in data-driven targeting, messaging, and measurement frameworks, while acting as an outsourced CMO and consultant for various B2C brands.

Greg Zakowicz is a veteran marketer and the Director of Content at Omnisend. With 15-plus years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the world, including numerous from the Internet Retailer Top 1000, maximize sales through their email marketing programs. Zakowicz is a frequent speaker at ecommerce events, often shares his ecommerce insights across various industry media outlets, has been retained as an ecommerce expert witness for trial, and is the host of Omnisend’s Cart Insiders Podcast.