Technology

Retail marketing experts will cover which shopper behaviors signal buying intent and how AI turns those signals into decisions.

Consumer expectations are evolving and rising, and legacy retail brands must continually adapt to stay relevant. In this keynote session from Total Retail Tech, held Sept. 14-16 in Dallas, Catalyst Brands’ senior vice president, chief digital and technology officer Kumar “Kartik” Kartikeya details how the organization is bringing together iconic brands (JCPenney, Brooks Brothers, Aeropostale,…

In a recent team review, we followed an unexpected agency recommendation back to the pages displayed with the answer. Clear descriptions of identity and service boundaries gave us facts to inspect, but they didn't establish why the model selected that company. For retail teams, the useful lesson is operational: investigate what an answer says before…

In the modern retail era, loyalty is still a tool that works to reward the most frequent buyers and retain them as customers. But many retailers now take loyalty further, turning it into something much bigger: the customer data that powers the rest of the business. Steph Hoppe, vice pres­ident of omnichannel marketing at Casey's…

Retail is the most complex it's ever been and a multitude of factors have pushed business leaders to prioritize artificial intelligence implementation at HQ and in-store. What I hear now from retail leaders is an urgent mandate to get their workforce AI-enabled. The data backs this, with 97 percent of retail organizations planning to increase…

Most of us have waited in a store while an associate goes to check the stock in the back. Sometimes they return with the exact item you want and other times they come back empty-handed. Either way, you’re left waiting while the retailer works out what's actually available. It’s a familiar experience, despite all of…

Every retailer is hearing the same message right now: use artificial intelligence to create more personalized experiences. Produce more content. Launch more campaigns. Tailor every interaction. For years, personalization was viewed as the pinnacle of customer experience. If brands understood individual customers, the more relevant and effective their marketing became. Then generative AI changed the…

While at Total Retail Tech in Dallas last week, Fossil Group's Senior Director of Transformation Kendra Horne shared insights into her work at the lifestyle accessories brand. Horne discusses her approach to prioritizing transformation initiatives when everything feels urgent, the biggest obstacle to simplifying legacy technology and processes, and how she encourages teams to embrace…

Total Retail Tech took place Sept. 14-16 in Dallas. The event brought select retail executives who oversee technology and marketing strategy together to learn from industry experts and each other in a small group setting. Total Retail Tech featured compelling content from industry thought leaders, peer-to-peer exchanges, one-to-one meetings, and more, providing attendees a unique…

Join us for an interactive discussion on how leading retailers are using AI to transform merchandising.