Rob Glickman

Rob Glickman

As head of marketing for Arm Treasure Data, Rob Glickman manages all aspects of marketing including go-to-market strategy, demand generation, corporate, product, partner and industry marketing. Before joining Arm Treasure Data, Glickman was Vice President of Audience Marketing at SAP, where he led a global team of marketers chartered with driving modern marketing demand generation programs. He brings nearly 20 years of marketing experience ranging from lean startups to large enterprises, including running product marketing for Symantec, as well as seven years at eBay where he held various marketing leadership roles globally.

Shiseido Applies Customer Data Platform to Make Up Beautiful Marketing

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…