At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan interviewed Tom Verrilli, chief product officer at Whatnot, the largest livestream shopping platform in the U.S., UK, and Europe. They explore the rise of live commerce and the customer experience within the Whatnot platform that combines the ease of e-commerce with the personal touch of face-to-face retail. Verrilli explains how live shopping builds community and how retailers can integrate live commerce into their businesses.

In addition, Verrilli details how Whatnot has scaled to offer 150 categories, emphasizing how real-time video allows sellers to build authenticity and trust while simultaneously driving high conversion rates for brands. Lastly, he discusses the next evolution of live commerce and what retailers should be preparing for now.