Total Retail's Joe Keenan and Kristina Stidham discuss the findings of the 9th annual Best Direct Digital Gift Cards Benchmark Report, produced by NAPCO Research in partnership with Blackhawk Network (BHN). Learn how this comprehensive gift card study reveals what separates the best digital gift card programs from the rest.

Keenan and Stidham share what the benchmark report is, what it measures, top-level results and key findings, and best practices that merchants can incorporate into their gift card programs. Get all of the data, insights, and best practices by downloading the full report here.