Laura Bollier, CEO of VENUS Fashion, discusses the modernization of the VENUS brand, focusing on honoring its strong legacy while evolving it to meet contemporary needs. Drawing on her 25-plus years of experience in the retail industry, Bollier highlights the importance of elevated quality, intentional fit, and a curated assortment for the modern woman.

In this video interview, recorded at Total Retail Tech earlier this year, Bollier emphasizes the significance of multichannel expansion and maintaining VENUS' product quality and craftsmanship. Furthermore, she highlights the value of attending industry events like Total Retail Tech to stay at the forefront of innovation in the ever-changing retail landscape.