Brick-and-Mortar

A look at how traditional storefronts remain a relevant — and profitable — part of the retail industry. 

The Latest
Retail Isn’t Struggling. It’s Separating. Here Are the Categories Leading the Way
May 20, 2026 at 4:00 pm

“How’s the shopping center business going?” It’s a question I hear often as I travel across the country. And more often than not, people outside of our industry expect a very specific answer shaped by years of headlines about store closures and the rise of e-commerce. But that narrative is very different from what we're…

How Naturepedic is Scaling Operations and Retail for Organic Growth
May 11, 2026 at 5:07 pm

In episode 507 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Charlie Beer, chief operating officer at Naturepedic, the leading certified organic mattress and bedding company. Naturepedic was started over 20 years ago when the founder rejected conventional crib mattresses containing industrial foam and chemicals, leading to better products like organic cotton (0:55). Since then,…

Refining, Not Declining: There’s More to the ‘Store Closure’ Story
May 11, 2026 at 9:58 am

The opening months of 2026 have seen several well-known retailers, including Eddie Bauer, Macy’s, and Saks Fifth Avenue, announce plans to close portions of their brick-and-mortar portfolios. While headlines may frame these moves as a shift toward online-first operations, the reality is far more strategic (and optimistic) in many cases. Retailers are thoughtfully reshaping their…

How Digital Humans Are Transforming Frontline Retail Training
May 5, 2026 at 8:58 am

Retail has always been a human-centered business. Every sale, return, upsell and resolution depends on an employee’s ability to read emotion, respond appropriately, and guide a customer through an experience that feels both personal and efficient. As customer expectations rise, competitive advantage in retail is no longer defined by operational efficiency alone, but by how…

Ace Hardware Launches AI Assistant to Strengthen In-Store Service
April 28, 2026 at 3:12 pm

Ace Hardware, the world's largest hardware cooperative, has launched Hey ARMA, an artificial intelligence-powered assistant designed to support its nationwide in-store associates with real-time information and guidance. Operated through a handheld device, Hey ARMA provides associates with quick access to product knowledge, project advice, and recommendations, helping them to focus on solving customer problems and…

The Strategy Driving Books-A-Million's Brick-and-Mortar Boom
April 27, 2026 at 7:46 am

In episode 506 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kathy Gagliano, executive vice president of merchandising at Books-A-Million, the second largest bookstore retailer operating more than 220 stores in the United States. The discussion begins with the history of the company, dating all the way back to 1917 (0:55). According to Gagliano, the…

Party City Launches Inside 700-Plus Staples Stores
April 21, 2026 at 6:05 pm

Staples and Party City announced Tuesday a strategic partnership bringing Party City inside more than 700 Staples locations nationwide and on Staples.com, with plans to expand to additional stores by the end of 2026. The collaboration brings Party City’s selection of balloons, décor and party supplies together with Staples same-day print and marketing services. Customers…

How Urgency is Reshaping Physical Retail and the Media Inside it
April 14, 2026 at 4:10 pm

Physical retail is fracturing into specialized formats. Some locations function as micro-distribution centers processing online orders. Others prioritize in-person engagement and product discovery. The shift isn't cosmetic. It reflects a fundamental change in why shoppers visit stores at all. Instant availability has become the baseline, and retailers are reconfiguring entire networks to match that expectation.…

Wayfair's CMO Talks AI Strategy and Store Expansion
April 6, 2026 at 7:26 pm

At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Paul Toms, chief marketing officer at Wayfair, one of the world's largest destinations for the home. They delve into Wayfair's multifaceted growth strategy, including the opening of physical retail stores in Chicago and Atlanta (with more locations to come), as well…

From Stockroom to Screen: How Real-Time Inventory Feeds Elevate In-Store Digital Signage
March 31, 2026 at 9:51 am

Imagine this: a shopper walks into a store, spots a sleek digital display promoting a popular item, and makes a beeline toward it, only to come away empty-handed because the item is sold out. It’s a small moment, but one that leaves a lasting impression. While retailers have invested heavily in digital signage to modernize…

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At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Paul Toms, chief marketing officer at Wayfair, one of the world's largest destinations for the home. They delve into Wayfair's multifaceted growth strategy, including the opening of physical retail stores in Chicago and Atlanta (with more locations to come), as well…

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