In part one of this multipart series, it was clear that L'Oréal’s e-commerce partnerships are a long-term strategy for improving the customer experience, which will ultimately lead to increased return on investment. In the second part of this series, I detail how L'Oréal is using technology to improve data transparency, as well as how the…
Alon Ghelber
As e-commerce is expected to account for 22 percent of global retail sales by 2023, all brands must find new ways to elevate their digital presence. Smart brands need to evaluate their go-to-market strategy so that they get a complete picture of their customers' shopping journeys by analyzing offline and online customer sentiment. These types…
A 2018 post on evolving go-to-market strategies, by Sally Ann Lopez, noted that digital channels comprise a growing 10 percent share of $5 trillion in total annual sales, and recommending several e-commerce strategies to harness this emerging market. The worldwide COVID-19 outbreak rapidly shuffled the digital card deck, turning many recommendations into dire necessities for…
