Marketing

Like everything in our world of rapidly changing technology, packaging design has had to continually…

In my last post, “Merry Email Christmas in 3… 2… 1…,” I reviewed several trends from the…

Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In…

It's no secret that for most retailers, the holiday season is the biggest opportunity for growth of…

It’s crunch time for retailers with the holiday shopping season just a few weeks away. With the…

Posts, tweets, snaps, oh my! Unlike any time in history, your customers today have a constantly…

New research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging…

School is back in session — and it isn’t just students who should be ready to learn. For…

The U.S. Postal Service has proposed a 9 percent to 12 percent increase in fees for its parcel…

It can be hard being a small business today. How does one compete with industry powerhouses that…

Retail marketers have spent the last decade looking to personalization as the primary strategy for…

The holiday season is the busiest time of year for retailers, and shoppers are demanding more than…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…