Marketing

Personalization is among the most hotly debated topics among marketers. To some, it's the holy grail…

Your brand’s customers are getting sick of artificial intelligence, chatbots and automated…

More often than not, a consumer’s opinion of a retailer results from a quick snapshot. Sometimes…

Generation Z, or those born from 1997-2012, will be America’s largest generation by 2034, topping…

With supply chain issues stressing physical inventory and inflation running high, consumers are…

As the pandemic has eased, catalogers are having to pivot to the new reality of the post-pandemic…

Google hosted its annual Google Marketing Live event in late May, and as is the custom, announced…

Retailers are embracing new sources of revenue outside of the traditional retail model — from…

The global pandemic sparked an evolution in the retail landscape that doesn't show signs of stopping…

As digital ad costs continue to climb, it’s no surprise that direct-to-consumer (D-to-C) brands…

Since the rise of Amazon.com, e-commerce shops have been steadily taking market share from brick-and…

Since the introduction of Apple’s App tracking transparency policy changes, retailers have been…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…