Marketing

Big data is dumb. (oooh ... this guy is being provocative) OK, I’ll back off that statement a bit…

Digital commerce has emerged as a winning business strategy since 2020 as the COVID-19 pandemic…

Attaining customer loyalty is perhaps harder today than it has ever been. Consumers have an…

After a year-plus of remote schooling, students and faculty are flocking back to the classroom this…

Leading into the year, I shared three predictions for 2021 with retail marketers. Here’s a quick…

With COVID-19 at its peak last year, it seemed inevitable that retailers would close their stores on…

Every retailer has seen a massive surge in digital interactions over the last 18 months. The…

A company’s success often depends on how many customers it retains and, as a result of those…

The social media landscape is shifting rapidly, from new opportunities for influencers, such as the…

Every retailer wants to be the go-to place that consumers rave about. And in today’s overcrowded…

Consumer expectations have become increasingly high, putting the pressure on retail and e-commerce…

The omnichannel approach to customer experience (CX) has become an essential investment among …

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…