Marketing

In a session at last week’s Shop.org conference in Las Vegas, Tony Flanery-Rye, senior director of…

LOLA is a rapidly growing subscription and direct-to-consumer feminine care brand. Originally…

Few industries are as impacted by the choice of colors in their branding as retail. The right colors…

More than ever before, artificial intelligence (AI) is being used as a way for people to communicate…

Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people…

It’s no surprise that retailers have long been witnessing a sharp decline in customers who visit…

Consumers today are well-versed in the art of online shopping, and no demographic knows this better…

The latest Gartner Hype Cycle for Supply Chain Planning Technologies report predicts that three of…

The start of a new school year means that back-to-school (BTS) shopping is in full swing, and…

Walgreens Boots Alliance said it will buy Fred's patient prescription files and related pharmacy…

Bob Land chats with us about the incredible growth he’s achieved as vice president of consumer…

The first marketing technology stacks were created to organize, analyze and improve performance.…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…