Marketing

Due to the season’s unparalleled competition for eyes, interest, and wallets, companies need to modernize their marketing strategies.

Merchants need to start looking ahead and think about new approaches to turn holiday shoppers into year-round customers.

Moving into the critical holiday sales period, shoppers will continue using technology and online shopping to make gift purchases.

The long awaited time of the year is finally here, and with giants like Amazon.com taking a…

Procter & Gamble, the consumer packaged goods company known for such household staples as Tide…

Natural Insight’s survey highlights the significance of providing an exceptional in-store experience to drive foot traffic and sales.

Social media sharing has become a powerful force in regulating brand reputation and moving sales, especially during the holiday rush.

Tis the season. Bah humbug … After FedEx and the USPS delivered their version of coal in our…

So, what should retailers do to maximize holiday sales? It all starts by attacking those long lines and out-of-stock complaints.

Technology is providing new, enticing means for customers to seamlessly augment their retail experience via connected devices.

Here are three reasons retailers should incorporate chat apps into their customer service strategy this holiday season.

Here are three ways for your physical retail environment to exceed your customers’ elevated holiday expectations.

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…