Marketing

Yon-Ka Paris understands the value of personalized shopping experiences. Since 1954, the skincare…

It’s no surprise that shoppers get excited to fill their carts, check out, and have exactly what…

Retailers face a number of challenges, including competition from nimble e-commerce upstarts and…

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a…

As consumers, we can all relate to that frustrating experience when a preferred brand doesn’t seem…

According to newly released research from Clicktale, as many as 75 percent of consumers admit to…

Amazon.com suffered glitches at the start of Prime Day on Monday, slowing sales on the e-tailer's…

Amazon.com is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of …

With 3,000 points of sale in over 100 countries around the world, ALDO Group, a designer,…

As retailers scramble to keep up with an ever-changing media landscape and constant technological…

Consumer brands were much quicker to embrace e-commerce than their B-to-B counterparts, but that has…

Mobile is celebrating a major milestone this year: the Apple App Store’s and Google Play Store’s…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…