Marketing

Across the franchise brands I’ve worked worked with in the retail, QSR, fintech, and automotive…

With more than 3.2 billion social media users worldwide, it's faster and easier than ever to market…

Although grocery shoppers haven’t fully embraced transacting online, digital still plays a major…

Optimizing the customer journey regularly tops the list of priorities for retailers, and it seems…

Personalized shopping is one of the hottest e-commerce trends in recent years. The thing is, it’s…

As a lifestyle habit, consumers turn to their smartphones for everything from answering simple…

How do you go from being hip and cool to "samey and boring?" A brand is much like a relationship. At…

Consumers are still using email to receive communications from retailers; in fact, they prefer that…

Baby boomers are the fastest-growing demographic in the United States, and households aged 55-plus…

Amazon.com's record-breaking 2019 Prime Day and holiday season reflect an increasing consumer…

The Scotch Malt Whisky Society (TSMWS) has been at the forefront of premium single cask whiskey…

The apple of every retailer’s eye is a loyal customer. But is there a chance your email marketing…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…