Marketing

It’s shocking but true. Thanksgiving is a week away, to be followed by the dramatic aftershocks of…

Analysts predict global enterprises will spend nearly $2 trillion on digital transformation by 2022…

Millennials and members of the Gen Z generation are trendsetters. They hold the keys to success not…

The holidays are just around the corner. Is your company ready? A recent Periscope By McKinsey study…

Holiday shopping season is here! In fact, holiday shopping launched in … July?!  According to our…

Direct-to-consumer (D-to-C) retailers are officially gearing up for the most profitable time of the…

Without a doubt, e-commerce has permanently altered how people shop. Even those who still prefer to…

Good Chemistry, a Target-exclusive brand and candle seller owned by parent company ILLUME, wanted…

When compared with previous years, the 2019 holiday shopping season has six less days between…

It was as if Robert Kraft and the Rooney family both sold the Patriots and Steelers on the same day…

This year, Starbucks and Dunkin’ wasted no time in launching their most coveted fall flavors with…

According to eMarketer, paid search ad spend will grow 22.5 percent to $13.12 billion this year, and…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…