Marketing

Retail marketers will all agree: facing less competition while engaging more shoppers is an ideal…

As more luxury brands sell direct to consumers online, they're constantly seeking ways to…

With data collection and privacy becoming central issues on a global scale, retailers and…

“We know that some of our customers’ behaviors will shift back to pre-pandemic, and we know that…

The buzzword right now is agile — but without context it’s just a verb. Take a deep dive into…

Since the rise of social media, more and more brands have found ways to leverage growing platforms…

Nearly every industry has been impacted by the pandemic. However, with one year under our belts, we…

As Americans hunkered down as a result of stay-at-home orders, they flocked to their screens to shop…

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Smart…

Buy online, pick up in store (BOPIS) orders have doubled over the past year as consumers looked to…

Digital transformation has impacted most every aspect of commerce, but have gift cards been passed…

As Americans come out of lockdown and revenge spending continues to gain momentum, retailers are…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…