Marketing

Consumers and retailers alike are prepping for the holiday season. And this holiday season,…

On Sept. 20, 2021, Apple released its much-anticipated iOS 15 software update. The update included…

Retail media networks (RMNs) have been dominating the e-commerce conversation as retailers look for…

I’m someone who after a night out with friends is likely to fall asleep with my makeup on. And I…

Just like that, the holiday season is upon us. For brands everywhere, it's time to promote your…

Deal-based marketing has often been associated with competing for customers based on the lowest…

Savvy retailers know that fostering deeper customer relationships is the key to sustainable, long-…

Data analytics has become an essential facet of retailer success. Proper data collection and…

Black Friday is famed as the inaugural event for the holiday shopping season with retailers already…

The holiday shopping season is upon us and retailers are keen to understand what will drive consumer…

Retailers face a challenging holiday season due to inflation, labor shortages, and supply chain…

Fashion e-commerce is on its way to becoming a $1 trillion industry by 2025. With an expected…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…