Marketing

A key trend to emerge from Total Retail's second annual Top 100 Omnichannel Retailers report was…

Just weeks after Facebook’s Cambridge Analytica crisis, the compliance deadline for the General…

Being an email marketer requires quite a vocabulary. MBP, IPR, filters, bounces, traps, reputation…

Right now, grab your wallet. Dig past the bills, receipts and gum wrappers, and you'll likely…

Compared with other industries, retailers are ahead in some areas of cloud analytics — and lag in…

This is part two of a three-part series. You can read part one here.  Mobile commerce, whether on a…

Part one of this multipart series ran last week.  Here’s the impact that sending a catalog to a…

Starting today, Amazon.com and Whole Foods are making changes to its Prime loyalty program. The much…

In real estate, the saying is “location, location, location.” But what good is location if…

Hardly a day goes by when you don’t visit a store, restaurant or supermarket and have an employee…

Getting your product reviewed by popular bloggers is a sure way to get free advertising. Who wouldn…

The yellow price tag isn’t going away, but it’s no longer front and center in an updated logo…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…