Marketing

Retail needs to stay ahead of the evolving threats and make cybersecurity a priority to secure both their company and customers’ data.

Multimedia messaging service is a valuable channel for retailers to get consumers in the store. Follow these tips to boost engagement!

By partnering with a CDP, you can utilize your data to generate revenue and deliver the personalized experiences your customers crave.

Here are some strategies that may help you to mitigate the effect of this year’s increases on your overall shipping costs.

“Content” is by far one of the most-used buzzwords today. But what does it really mean? From…

With today’s digitization across nearly every industry, consumers are expecting more and more when…

The setup of an online retailer's email marketing sign-up process matters. Choices that may seem…

If you’re not optimizing your online advertising for online-to-offline commerce, you’re missing the opportunity to maximize revenue.

The consumer is at the heart of all three of the most important local search marketing strategies for 2019. This is intentional.

Total Retail recently released its 50 Best Retail Tips of 2018 report, featuring valuable insights…

With the right tools, training and access to information, teams will be able to better assist shoppers and exceed their expectations.

Retailers that want to survive in the future need to rethink their relationships with consumers and the experiences they provide them.

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…