Marketing

You don’t need another article to tell you that experience is king these days. Everywhere you look…

Fall is here, and for some that means pumpkin spice lattes, knit sweaters and a family trip to the…

There has never been a more important time for a retailer than the present. Consumer spend has…

As COVID-19 disrupted world economies, consumer buying behavior began to change. The pandemic has…

As the nation continues to endure COVID-19, consumers have shifted their buying behaviors. Consumers…

There’s no question that the upcoming holiday shopping season, and Black Friday in particular,…

Santa Claus won't be visiting any Macy's stores in 2020, ending a 159-year holiday season tradition…

Paleontologists and evolutionary biologists often speak of “punctuated equilibrium” — a time…

The coronavirus has been a life-changing event. We've never experienced anything like this before.…

As the sun starts to rise, crowds gather outside shops, and more people arrive as opening time draws…

Seven months on and, for most brands, online sales are still rising while the overall retail…

In a matter of months, COVID-19 has changed the way retailers think about and execute their…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…