Marketing

Last week, CommerceNext hosted its Virtual Summit as a forum for information sharing as the retail…

Gift cards, both physical and digital, have often been viewed (mistakenly) by retailers as strictly…

As the coronavirus pandemic forced brick-and-mortar stores around the world to shut their doors this…

Uncertain and unsteady are two words often used to describe the current state of the U.S. retail…

In part one of this article, I examined the challenges that the retail sector has faced since the…

It was a ticking time bomb: in a pre-COVID, increasingly omnichannel-driven world, many areas of…

Statistics show that Amazon.com is already the first place most U.S. consumers go when they start to…

Predicting when the COVID-19 outbreak will subside, and then navigating consumer shopping behavior…

This past quarter, retailers discovered what happens when a robust omnichannel strategy is forced…

When you first started to think about your e-commerce site, you envisioned how it would look: the…

Marketing in the midst of a global pandemic is far from business as usual. As social distancing and…

A 2018 post on evolving go-to-market strategies, by Sally Ann Lopez, noted that digital channels…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…