Marketing

Direct-to-consumer (D-to-C) was one of the hottest new trends in e-commerce last year, for both…

The 2021 holiday season brought with it several trends and surprising changes to consumer habits…

As marketers prepare for the evolution of how they use consumer data in their campaigns, there's a…

I’ve heard a lot in recent months about the impact that COVID-19 has had on consumers’ digital…

The retail industry has seen no shortage of changes over the past year, and that’s showing no sign…

In order to delight customers in a post-pandemic world, retailers must optimize an increasingly…

Gartner recently published its annual list of strategic technology trends that will shape the year…

A year when shifting consumer behaviors and heightened expectations made the jobs of customer…

The last two years have turned our lives around by 360 degrees. The time we spent working remotely…

During a keynote session yesterday at the National Retail Federation (NRF) Big Show in New York…

In 2022, the retail industry will have to significantly improve its customer service and customer…

Albertsons CEO Vivek Sankaran may be a relative newbie to retail, but he gets the immense value the…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…