Marketing

Online shopping’s share of the retail market has been growing ever since Amazon.com and eBay first…

Between increasing competition and decreasing attention spans, standing out as a retailer — be it…

B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent…

The notion that millennials are harbingers of the retail apocalypse is, in fact, a myth. New data…

In March, we examined the impact of “rogue” mobile browsers that look like Chrome (but aren’t…

There are many reasons an online order may fail to be completed, from bad weather to back-ordered…

Over the past 20 years, the consumer packaged goods (CPG) industry has evolved rapidly, and that…

As pressure mounts to differentiate with superb customer service via interactive channels, more…

Millennials are poised to reign supreme in 2020, commanding 30 percent of the retail market share…

Rooted in increased regulation such as GDPR and CCPA and general customer backlash, a growing…

Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the…

For all the prognosticators out there trying to predict which digital commerce brands and retailers…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…