Marketing

Brands today are equipped with a bevy of digital tools and data to get an intimate look into…

Even as consumers preference for online shopping continues to grow and email continues its reign as…

E-commerce is on a tear. Frost & Sullivan reports that annual B-to-B e-commerce sales will…

Most people think technology and Amazon.com are driving retail disruption. To address this concern,…

Brands have traditionally invested heavily in customer service as a central component of the…

The first step to good marketing is insights, but that's proving difficult for many retailers,…

As the key trading period in retail, ensuring a successful holiday shopping season is a matter of…

Marketers continue looking to loyalty programs for growth and sustained customer relationships,…

Let’s take a moment to think about all the push notifications you received on your phone today.…

E-commerce is the heart of retail today, with U.S. e-commerce spending expected to reach $605.3…

To stand out during the high-stakes holiday season, merchants should start a conversation with…

While retailers are doing plenty of creative things with organic (i.e., free) Instagram Stories…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…