Marketing

Natural Insight’s survey highlights the significance of providing an exceptional in-store experience to drive foot traffic and sales.

Social media sharing has become a powerful force in regulating brand reputation and moving sales, especially during the holiday rush.

Tis the season. Bah humbug … After FedEx and the USPS delivered their version of coal in our…

So, what should retailers do to maximize holiday sales? It all starts by attacking those long lines and out-of-stock complaints.

Technology is providing new, enticing means for customers to seamlessly augment their retail experience via connected devices.

Here are three reasons retailers should incorporate chat apps into their customer service strategy this holiday season.

Here are three ways for your physical retail environment to exceed your customers’ elevated holiday expectations.

Understanding consumers’ habits and preferences is key to reaching them effectively with the right products and offers.

The holiday shopping season is upon us, which means most retailers are about to see an influx of…

Retailers must employ a mix of targeted marketing campaigns that drive shoppers to both their physical and digital locations.

Here are a couple of video advertising tips that you can employ based off the different consumer mind-sets of the holiday season.

Understanding the latest trends identified in Kenshoo’s Quarterly Trends Report should prove useful to retail advertisers.

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…