Marketing

REI is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the…

Digital customer experience is a critical part of business success. Consumers have more options than…

Today’s consumers expect personalized communications that are tailored to their individual…

Regardless of industry, consumers today are faced with a tremendous number choices when shopping…

Leading online ticket sales and distribution company Ticketmaster is turning to relevant brand…

Good customer service is a core driver of retention, as 75 percent of consumers would stop doing…

How can you boost sales if your customers don’t get a consistent view of all your inventory and…

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to…

Remember the days of punch cards that stores gave out to encourage customers to return, typically by…

The top five retailers in the U.S. recorded nearly $230 billion in revenue last year ($228.4 billion…

Consumers and brands continue to reap the rewards of loyalty programs. However, experience matters…

Target said a systemwide outage that prevented customers from making purchases at its stores on…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…