Marketing

California’s Proposition 24, which expands the state’s consumer privacy law, was passed by…

The world of commerce is continually changing and evolving as a direct impact of technological…

Most brands know they must improve customer experience (CX) or risk losing customers. However,…

The COVID-19 pandemic has spurred drastic shifts within the customer landscape. Shoppers are…

Gen Z is fast becoming a key audience for retailers. Contrary to older generations, Gen Z, who are…

Due to the COVID-19 pandemic, retailers are poised to bring in a great deal of revenue through their…

Lots of design literature has been written to document e-commerce shopping best practices. User…

COVID-19 has hit every industry hard. But if something is certain, it’s that the world as we know…

Consumption and shopping behaviors have changed dramatically, leaving retailers with a challenging…

The e-commerce industry recently saw a massive boom from the pandemic, causing a shift to more…

With the ongoing pandemic continuing to keep many consumers largely at home, digital platforms are…

Winning over Gen Z is crucial to many retailers’ plans, and the relationship between Walmart and…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…