Marketing

For decades, Americans headed to malls to take care of all of their back-to-school (BTS) shopping…

In a panel discussion at eTail East in Boston this week, a panel of retail executives discussed how…

L.L.Bean is an iconic 100-plus year-old retail brand. With that comes inherent benefits, including…

The back-to-school (BTS) shopping season is well underway, with total retail sales projected to…

Recently I spoke at IRCE about personalization. The conference organizers asked me to address “…

Walmart and BuzzFeed’s Tasty, which bills itself as “the world’s largest social food network…

The age of digital disruption has arguably impacted retailers more than any other industry, with…

While retailers have traditionally competed on the basis of the “Four Ps” — product, price,…

In 1998, economist B. Joseph Pine II wrote that the world of retail was changing. He noted that the…

Regardless of the growth and hype around online shopping, the fact is that most commerce still…

Consumers will spend $4.9 trillion a year on e-commerce by 2021, and retailers are optimizing their…

With the growth of voice search and the media buzz surrounding it, it can be a challenge to separate…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…