Marketing

In episode 510 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Pepper (KDP), a global leading beverage company with a portfolio of more than 150 owned, licensed and partner brands. During the wide-ranging conversation, Panayiotou discusses his marketing transformation initiative, Power Up (2:40), the increase…

Today, B2B commerce teams rely on a patchwork of ERP platforms, spreadsheets, and separate order and inventory tools to run daily operations. Each system owns a piece of the commerce lifecycle. ERP handles pricing, product data, and customer accounts. Other tools manage orders, inventory, and fulfillment. Storefronts power the buyer experience. The issue isn’t the…

For decades, social class has been a useful shorthand for understanding consumers. Income, occupation, and geography have been used as proxies for purchasing power, preference, and brand behavior. However, new consumer data suggests this framework is becoming less reliable as a predictor of behavior. Rather than identifying with one fixed social class, many consumers now…

Retail media ad spend in the U.S. is forecast to hit $71.09 billion in 2026, according to EMARKETER. Yet despite the innovation happening in the channel to capitalize on that buzz, one thing that hasn’t evolved is measurement. The worst offender? Add-to-cart rate. On the surface it’s easy to see why it’s popular. When we’re…

The research team of a Fortune 500 skincare brand tested the same question two ways. First, a panel of synthetic respondents answered what could be improved about facial masks. The list was detailed, including new ingredients, packaging changes, and alternative application methods. Then the team asked real consumers, and most of them had no comments…

To mark its 125th anniversary, Nordstrom launched "Based on a True Story," a new campaign inspired by real customer experiences. The campaign premiered in theaters nationwide on April 30, the opening weekend of The Devil Wears Prada 2." The 60-second cut was screened across 1,000-plus theaters through May 15.   The campaign is rooted in real…

The way customers shop is undergoing the most fundamental transformation in over a generation. Instead of manually comparing endless options, consumers are increasingly delegating the shopping journey to artificial intelligence agents that can interpret intent, narrow choices, optimize pricing, and in some cases complete purchases on their behalf. This is agentic commerce, and the retailers…

B2B retail differs from consumer commerce by more than cart size. The expectations around payment, invoicing and account management are different in ways many retailers still underestimate. Behind every business purchase are layers of approvals, purchase controls, account-level pricing and payment terms that help companies manage cash flow, making the B2B purchasing process infinitely more complex than B2C.   Recent research points to consistency as the way to…

Retail sales rose for the eighth consecutive month in May despite high gas prices and ongoing inflation, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by the National Retail Federation. The Retail Monitor uses actual, anonymized credit and debit card purchase data compiled by Affinity Solutions. Total retail sales, excluding automobile…

Retailers don’t have an artificial intelligence problem. They have a decision-making problem. After years of investing heavily in AI, many retailers expected it to transform customer engagement overnight through smarter personalization, faster decisions, and measurable growth. Instead, many organizations are still dealing with disconnected customer data and delayed action. That gap is becoming increasingly expensive.…