Marketing

During a keynote session earlier this week at Shoptalk in Las Vegas, Joanne Crevoiserat, CEO of…

Imagine a long day of getting the kids ready for school, going to work, heading to soccer practice,…

As third-party data sources dissipate, retailers are turning to loyalty programs as a source of…

Amid economic turbulence, many retailers are revamping their marketing strategies to try and bring…

In the wake of the Silicon Valley Bank failure and upheaval to the U.S. banking system, it’s time…

From Sydney to San Francisco and everywhere in between, global shoppers are struggling to keep up…

In a larger-than-life Broadway theatrical production, the audience can often take for granted what…

Customer retention is tougher than ever due to rising consumer expectations and challenging economic…

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about…

I grew up with a self-employed retail family. Our "family trips" to other cities always involved…

Following months of decline, U.S. retail sales jumped 3 percent in January 2023. Despite this growth…

What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…