Claire Fanning

Claire Fanning

As VP of Ad Innovation Strategy at Pandora, Claire considers key market trends and lends them to proprietary ad product initiatives, ensuring seamless go-to-market offerings that solve industry-wide challenges for advertisers. With a decade of agency history – at Digitas and Razorfish – creating digital strategies for high profile brands prior to joining Pandora in 2015, Claire brings solutions to brand challenges in a way that scales across Pandora’s continually evolving platform. As audio consumption trends shift towards smart speakers and an influx of spoken word content, Claire helps brands solve the challenge of building an audio strategy that takes advantage of creative and personalization levers in the audio space.  Claire’s work has aimed to push the boundaries of audio measurement in a space that has room to catch up to its visual counterparts. Claire is a graduate of New York University and resides in Manhattan Beach, CA with her husband and two children.

How Ulta and Pandora Use Audio to Drive Holiday Sales

Luscious red lipsticks, dramatic eyes, seasonal shades, and colors that pop: it’s obvious why retail and beauty advertisers have historically leaned into visual-centric marketing strategies, opting to spend on digital display, video and native. The flip side of this approach? They may miss the opportunity to play to consumers’ other senses — most notably, sound.…