Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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While at Shoptalk 2019 in Las Vegas this week, Total Retail's Joe Keenan interviewed Brendan Witcher, vice president and principal analyst of digital business strategy at Forrester Research. In the wide-ranging interview, Witcher offered his thoughts on the vibe from attendees at the show, the state of brick-and-mortar retail, the retail technologies he's bullish on for…

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