Omnichannel

Brands like BYLT Basics that grew up entirely on paid social and site conversion are reaching a new stage of growth. In this interview, recorded at Total Retail Tech last month in Dallas, BYLT Chief Marketing Officer Davide Mattucci shares why brick-and-mortar is such an important part of the premium menswear brand's future. He discusses…

Every brand has a peak season story it doesn't tell publicly. The viral SKU that kept selling for six hours after inventory hit zero. The returns that sat received-but-unrecorded through the first week of January while refund tickets stacked up behind them. Nothing broke, exactly. Every system did its job. They just didn't tell each…

A friend of mine, a schoolteacher, was visiting me recently and asked whether AG1 Greens was better than IM8, the supplement he takes. I pulled up Google’s AI Mode and compared them while we were talking. It asked whether he wanted nutritional substitution or longevity, since IM8 is better for longevity. That’s not what I…

Marketing is one of the largest and most variable investments on a brand’s P&L. Yet finance often has less confidence in the numbers behind it than almost any other major area of spend. That gap is getting harder to defend. Retail CFOs are under pressure to improve forecast accuracy, protect margins and allocate capital with…

Join us for an interactive discussion on how leading retailers are using AI to transform merchandising.

Retailers have spent years and billions of dollars on digital expansion, prioritizing e-commerce, marketplaces, and social commerce to be where their customers shop. And that investment might be paying off as a brand’s omnichannel presence strengthens consumer confidence. Recent Radial research found that 39 percent of consumers say they trust a brand more when it's…

For years, preparing for the holiday shopping season meant launching bigger campaigns, promoting earlier, and ensuring inventory could keep pace with demand. Today, artificial intelligence is changing what peak season readiness requires. Consumers now move seamlessly between social media, e-commerce, reviews, and customer service before deciding whether to make a purchase, creating more opportunities for…

Investment in warehouse automation has moved from experimentation to a genuine spending priority for retailers racing to meet delivery expectations. Roughly 4.7 million commercial robots are expected to be installed across more than 50,000 warehouses worldwide by the end of 2026, according to recent warehouse automation research. And the automation market is on pace to…

The Home Depot has announced the nationwide rollout of its Express Delivery program, bringing rapid fulfillment to customers for a small flat fee in U.S. markets, without the need for a subscription or membership. Customers can get essential items in three hours or less, including materials and supplies for pro construction projects. Shoppers can view…

Many organizations approach artificial intelligence as a new layer of technology to add to their existing stack. However, AI doesn't create value simply because it exists. Its impact depends on the strength of the operational foundation beneath it. Businesses see the strongest results when AI helps reduce the time between insight and action. Connected systems,…