Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “Retail Modernization: Unlocking Actionable Insights,” authored by Valentyn Kropov and Jessica Bricker of digital consultancy SoftServe. This article examines how retailers can increase operational efficiency by turning data into actionable insights. They…

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