Omnichannel
An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.
Retailers have spent years and billions of dollars on digital expansion, prioritizing e-commerce, marketplaces, and social commerce to be where their customers shop. And that investment might be paying off as a brand’s omnichannel presence strengthens consumer confidence. Recent Radial research found that 39 percent of consumers say they trust a brand more when it's…
For years, preparing for the holiday shopping season meant launching bigger campaigns, promoting earlier, and ensuring inventory could keep pace with demand. Today, artificial intelligence is changing what peak season readiness requires. Consumers now move seamlessly between social media, e-commerce, reviews, and customer service before deciding whether to make a purchase, creating more opportunities for…
Investment in warehouse automation has moved from experimentation to a genuine spending priority for retailers racing to meet delivery expectations. Roughly 4.7 million commercial robots are expected to be installed across more than 50,000 warehouses worldwide by the end of 2026, according to recent warehouse automation research. And the automation market is on pace to…
The Home Depot has announced the nationwide rollout of its Express Delivery program, bringing rapid fulfillment to customers for a small flat fee in U.S. markets, without the need for a subscription or membership. Customers can get essential items in three hours or less, including materials and supplies for pro construction projects. Shoppers can view…
Many organizations approach artificial intelligence as a new layer of technology to add to their existing stack. However, AI doesn't create value simply because it exists. Its impact depends on the strength of the operational foundation beneath it. Businesses see the strongest results when AI helps reduce the time between insight and action. Connected systems,…
Picture a shopper scrolling a boutique’s Instagram feed, tapping through to a cropped denim jacket, and dropping it into a digital cart. An hour later, on a whim, she walks into the store to try it on. The associate can’t find it. Not because it sold out, but because the register and the website’s inventory…
Every retailer I talk to has an artificial intelligence story. There's a new tool on the store floor, an AI marketing pilot, or a vendor pitching a solution for merchandising, pricing, or customer service. I think the industry is asking the wrong question. The question is not whether a retailer uses AI. Nearly every retailer…
E-commerce sales reached record levels this summer. Prime Day sales exceeded $26 billion in consumer spending, a 9 percent jump over last year, nearly matching the $32 billion shoppers spent during Black Friday and Cyber Monday (BFCM) in 2025. This points to a holiday shopping season that will be the biggest on record. For operations…
When we think of back-to-school, we often picture backpacks, water bottles, pencils and notebooks. The reality is this season reaches into nearly every corner of the retail industry. Grocery stores are stocking lunchbox staples and classroom snacks. Apparel retailers are promoting school uniforms or showcasing the latest fall fashion staples. And while marketing campaigns are…
The big summer sale season kicked off with a bang this year, with Amazon electing to move its annual summer promotion from July to June. This tactical shift meant that Amazon Prime Day, Walmart Deals, and Target Circle Deal Days overlapped during the last week of June, creating one of the most competitive promotional periods…













