Omnichannel

The start of a new school year means that back-to-school (BTS) shopping is in full swing, and…

The first marketing technology stacks were created to organize, analyze and improve performance.…

With the expansion of digital access and retail choice, consumers are continuing to adjust their…

Meet Sandy. She's a 36-year-old urban professional making $95,000 per year. She loves shopping and…

Heather Craig, head of retail experience at thredUP, talks with us about the rapid growth the…

With the rising popularity of e-commerce, today’s consumers want to control how, when and where…

From Ray Kroc’s first McDonald’s in 1955 to Pop-Tarts to microwaves, consumers have long placed…

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has…

Change is hard and, for many, not well received. When change happens fast, people tend to reject it…

August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS…

Gross profit margin is — and will always be — a key metric in retail, as it enables you to make…

Today, consumers look to shop for goods across multiple channels — online, mobile, in-store,…

“We have a huge penetration of omnichannel clients who use [e-commerce and brick-and-mortar]…

Stephen Burke, vice president of the mobile practice for Resource Interactive, talked last week at…

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and…

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