Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Succeeding as an omnichannel retailer requires mastering a mix of people, process and technology that must all work seamlessly together. To win in this environment, retailers need to develop an omnichannel strategy, build high-performing teams, and make sure they have the right technologies in place. This was discussed during last week's 2019 Total Retail Tech event during the…

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