Omnichannel

Retailers have spent the better part of the decade making their supply chains smarter. Warehouses run on predictive analytics. Trucks are tracked in real time. Demand forecasting has never been so precise. And yet, for all that progress, the final 10 feet of the journey — the walk from the back room to the shelf…

The holidays are often treated as an exceptional period in the marketing calendar. In reality, they tend to amplify the trends already underway. The season puts the year’s marketing practices under stress. Customer journeys become denser. Media spending rises. More consumers enter the market at once, and the consequences of weak measurement or disconnected customer…

Once a retailer says it can fulfill an order, it has made a promise. If a retailer’s website says a product is available for pickup, the customer expects to walk into the store and make the purchase. If the retailer says it can make a delivery within four hours, the customer expects the order will…

The holiday shopping season has always required careful planning, but this year many retailers have started preparing much earlier than usual. Import volumes surged this summer as companies accelerated orders ahead of potential tariff changes and ongoing trade uncertainty. At first glance, it may appear that retailers are bracing for widespread shortages or another round…

It's the Friday before Cyber Week. Traffic is climbing. Budgets are locked. Teams are watching dashboards. Then a product gets disapproved on a shopping channel. A campaign stalls because a key product attribute went missing. A customer searches through an artificial intelligence tool and the item doesn't surface at all. By then, nothing fixes fast…

Brands like BYLT Basics that grew up entirely on paid social and site conversion are reaching a new stage of growth. In this interview, recorded at Total Retail Tech last month in Dallas, BYLT Chief Marketing Officer Davide Mattucci shares why brick-and-mortar is such an important part of the premium menswear brand's future. He discusses…

Every brand has a peak season story it doesn't tell publicly. The viral SKU that kept selling for six hours after inventory hit zero. The returns that sat received-but-unrecorded through the first week of January while refund tickets stacked up behind them. Nothing broke, exactly. Every system did its job. They just didn't tell each…

A friend of mine, a schoolteacher, was visiting me recently and asked whether AG1 Greens was better than IM8, the supplement he takes. I pulled up Google’s AI Mode and compared them while we were talking. It asked whether he wanted nutritional substitution or longevity, since IM8 is better for longevity. That’s not what I…

Marketing is one of the largest and most variable investments on a brand’s P&L. Yet finance often has less confidence in the numbers behind it than almost any other major area of spend. That gap is getting harder to defend. Retail CFOs are under pressure to improve forecast accuracy, protect margins and allocate capital with…

Join us for an interactive discussion on how leading retailers are using AI to transform merchandising.