Omnichannel
An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.
After attending NRF Big Show earlier this year and EuroShop more recently, it’s clear that retailers aren’t short of ideas. They’re focused on what actually works, consistently, across stores, day in and day out, and that shift points to a broader reality the industry has been circling for some time. Retail’s biggest challenge is execution…
When considering fundamental shifts in how shoppers define value in today’s retail environment, at the center is continuity. It's the expectation that a shopper’s relationship with a brand doesn’t reset when they move between channels, but instead flows seamlessly across them. For retailers, this is where the challenge becomes operational. While digital channels have evolved…
Criteo bought its way into ChatGPT. Advertisers can now place sponsored products inside artificial intelligence responses, the same way they buy display inventory across the open web. It's a logical move. It's also the clearest signal yet that the ad industry is about to repeat its worst mistake at scale. Picture this scenario: a user…
Products from Ace Hardware are now available on Uber Eats nationwide as the hardware cooperative becomes the latest retailer to dive into on-demand delivery services and Uber Eats works to recast itself from the "Eats" part of its brand. The two companies announced the partnership Tuesday, saying it would allow customers who already shop locally…
How retailers can provide a best-in-class customer experience via a unified commerce model -- and what that means for the bottom line
Imagine this: a shopper walks into a store, spots a sleek digital display promoting a popular item, and makes a beeline toward it, only to come away empty-handed because the item is sold out. It’s a small moment, but one that leaves a lasting impression. While retailers have invested heavily in digital signage to modernize…
Retail profit margins in 2026 are becoming increasingly vulnerable. Operating costs are sky high and tariffs have dampened consumer spending, triggering the largest e-commerce slowdown in more than a decade. In addition, returns are taking a huge bite out of profits, accounting for an estimated 19.3 percent of e-commerce sales in 2025. With profitability under…
Retailers use modern integration platforms to connect diverse platforms for digital commerce, store fulfillment, supplier networks, and last-minute delivery to keep up with customer expectations. The payoff is speed and flexibility across the business-to-business (B2B) supply chain. The downside? A growing share of failures now occurs in the handoffs between these platforms rather than within…
Analyze the structure of any retail organization and you’ll find multiple groups that influence the same outcome yet rarely operate as one system. Merchandising manages the margin at the point of purchase. Operations manages labor and daily execution. Facilities manages the environment that keeps products available and stores functioning. And supply chain is responsible for…
When shopping online, customers expect everything to work seamlessly. There’s no room for friction like a pricing error, payment failure, or out-of-stock item masquerading as “in stock.” If anything goes wrong, online shoppers take their business elsewhere. That’s why e-commerce continuity is table stakes for retailers today, especially when high-profile events such as Cyber Monday…













