Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

The Latest
How Overlapping Marketplace Promotions Are Raising the Stakes for E-Commerce Operations
August 10, 2026 at 12:20 pm

The big summer sale season kicked off with a bang this year, with Amazon electing to move its annual summer promotion from July to June. This tactical shift meant that Amazon Prime Day, Walmart Deals, and Target Circle Deal Days overlapped during the last week of June, creating one of the most competitive promotional periods…

Why Retail AI Pilots Fail to Scale
August 4, 2026 at 12:42 pm

Conversations shift fast in retail. A year ago, many were wondering if artificial intelligence was here to stay. Today, the focus has shifted firmly to realizing gains from the many and ever-growing AI investments. Given this sort of change is unprecedented even by technology’s rapid standards, the consequences are real and business value will be…

Why Your Marketing AI Isn't Getting Any Smarter
July 29, 2026 at 4:45 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Eugene Yukin, vice president of products at MessageGears, the data activation and engagement platform that helps enterprises harness their data by streamlining the tech stack. Listen in as Yukin discusses his career experience in retail and product (1:10), the MessageGears platform (2:30), and…

4 Ways AI is Transforming Inventory Management
July 28, 2026 at 4:17 pm

It’s no secret that effective inventory management is essential to supply chain success. It enables organizations to maintain optimal stock levels, meet customer demand, minimize operational costs, and sustain healthy cash flow. Companies are always looking for ways to enhance inventory, whether by adopting better tracking systems, implementing just-in-time practices, or using advanced analytics. With…

45% of Shoppers Are Using AI. Your Inventory Model Isn't
July 27, 2026 at 3:41 pm

For years, retail demand forecasting worked because consumer behavior was relatively consistent. Shoppers gravitated toward familiar brands, orders fell within predictable size ranges, and historical sales data was a reliable guide for inventory decisions. A 2026 consumer survey from Locus found that 45 percent of U.S. shoppers now use artificial intelligence as either a primary…

Why Retailers Rushing to the AI Storefront Are Building on Sand
July 22, 2026 at 10:56 am

As retailers pour investment into customer-facing artificial intelligence, are they overlooking the operational foundations that decide success? The race to put an AI face on retail is accelerating. Shopping assistants, conversational storefronts, and agentic checkout powered by the likes of Gemini and ChatGPT — attention and budget are gravitating toward the customer interface. Yet critical…

The Future of Intelligent Retail Starts With a Connected Foundation
July 21, 2026 at 2:39 pm

The retail industry is increasingly adopting agentic artificial intelligence into its task execution processes. Industry analysts predict the market size for agentic AI in retail and e-commerce will grow from $60.43 billion this year to $218.37 billion by 2031. Yet when investing in AI, many retail technology leaders overlook the one area that determines whether…

Shoppable TV's Unfinished Business … and What it Tells Us About the Future of Commerce
July 21, 2026 at 12:54 pm

Consumers can now discover products almost anywhere — streaming platforms, social feeds, artificial intelligence platforms. However, the systems that actually complete the transaction still lag far behind. Nowhere is that gap more visible, or more instructive, than shoppable TV, a format that has cycled through waves of enthusiasm for decades but has never fully scaled.…

Your Retail Supply Chain Tech Implementation Went Live But No One Knows How to Use it
July 20, 2026 at 2:37 pm

When a retail supply chain technology implementation reaches go-live, the typical reaction inside the organization is relief. Months of planning, design sessions, data migration, integration work, testing, and executive updates are finally behind the team. The platform is live. The project dashboard turns green. The software vendor confirms the system is working as designed. Then…

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During an interview at the 2026 CommerceNext Growth Show last month in New York City, Josh Friedman, senior vice president of e-commerce and digital at Ulta Beauty, shared the company's strategic focus on omnichannel engagement and personalization.

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