Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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4 Reasons Your Retail Fulfillment Tech Investment Keeps Falling Short
May 26, 2026 at 12:45 pm

Most retail fulfillment technology investments don't fail at go-live. They fail months earlier, in a planning meeting where a vendor hands over a 14-week implementation timeline and nobody — not merchandising, not store operations, not the warehouse team — pushes back on the assumptions underlying it. By the time the project is six months in…

Protect Omnichannel Margins With These 4 Fulfillment Automation Strategies
May 12, 2026 at 9:30 am

In today’s complex omnichannel retail environment, margin pressures are no longer a temporary headwind but a structured reality that isn’t going away. Rising labor costs, volatile freight rates, tighter delivery expectations, and the growing complexity of selling across multiple commerce platforms are forcing brands to rethink how their back-end operations are designed and managed. One…

From Pilot to Platform: Why AI Integration is Now a Retail Imperative
May 6, 2026 at 11:19 am

Retail leaders have spent the better part of three years running artificial intelligence experiments. Smart shelf analytics here. A dynamic pricing engine there. A conversational bot standing in for customer service agents on the overnight shift. The results have been encouraging, sometimes even impressive, and the industry has responded with enthusiasm. But enthusiasm, unchecked by…

Moving Beyond Reactivity: Why Retailers Need Inventory Governance to Drive Growth
April 28, 2026 at 7:33 am

Managing inventory is challenging across all industries, but retailers face the added challenge of scale. While a standard company may need to plan for 100,000 products in a single warehouse, a major retailer needs to manage that same volume across thousands of different store locations. This makes even basic data collection difficult. For example, even…

Digital Signage Helps Retailers Meet, Measure, and Monetize Each Experience
April 27, 2026 at 7:44 am

2026 is delivering both challenges and opportunities for retailers and the retail sector. There is no avoiding the unknowns of supply chain pressures and inconsistent consumer purchasing confidence. However, there are opportunities for retailers that get the in-store and omnichannel experience equation right to spur sales, customer loyalty, and satisfaction. Core pieces of this puzzle…

Unified Commerce is Redefining the Future of Retail
April 21, 2026 at 3:33 pm

The retail industry has entered a new era, one in which fragmented omnichannel strategies are no longer enough to meet rising consumer expectations and mounting operational pressures. According to Manhattan Associates’ latest report, Unified Commerce Powers Future Retail Success, the retailers pulling ahead are those that have moved beyond omnichannel and embraced unified commerce: a…

From Data Desert to Dependable Customer Experience: Making Store Reality the Core CX Driver
April 21, 2026 at 12:39 pm

Inventory data has quietly become the most important customer experience (CX) system in modern retail, and the foundation of true, storewide intelligence that connects what customers see on shelves with what systems believe is available. When shelf reality and system reality match, every other experience promised — from personalization to buy online, pick up in-store…

The $90 Jacket That Isn't There: Retail's Spring/Summer Inventory Problem
April 15, 2026 at 4:56 pm

After attending NRF Big Show earlier this year and EuroShop more recently, it’s clear that retailers aren’t short of ideas. They’re focused on what actually works, consistently, across stores, day in and day out, and that shift points to a broader reality the industry has been circling for some time. Retail’s biggest challenge is execution…

Stores Are Forgetting Their Customers, and it’s Costing Them More Than They Think
April 13, 2026 at 12:09 pm

When considering fundamental shifts in how shoppers define value in today’s retail environment, at the center is continuity. It's the expectation that a shopper’s relationship with a brand doesn’t reset when they move between channels, but instead flows seamlessly across them. For retailers, this is where the challenge becomes operational. While digital channels have evolved…

The Chatbot Closed the Sale. The Publisher Created the Demand. That's a Problem.
April 13, 2026 at 9:53 am

Criteo bought its way into ChatGPT. Advertisers can now place sponsored products inside artificial intelligence responses, the same way they buy display inventory across the open web. It's a logical move. It's also the clearest signal yet that the ad industry is about to repeat its worst mistake at scale. Picture this scenario: a user…

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While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to speak with Mark Barrocas, CEO of SharkNinja, a global product design and technology company with a diversified portfolio of five-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Barrocas provides an…

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