Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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The $90 Jacket That Isn't There: Retail's Spring/Summer Inventory Problem
April 15, 2026 at 4:56 pm

After attending NRF Big Show earlier this year and EuroShop more recently, it’s clear that retailers aren’t short of ideas. They’re focused on what actually works, consistently, across stores, day in and day out, and that shift points to a broader reality the industry has been circling for some time. Retail’s biggest challenge is execution…

Stores Are Forgetting Their Customers, and it’s Costing Them More Than They Think
April 13, 2026 at 12:09 pm

When considering fundamental shifts in how shoppers define value in today’s retail environment, at the center is continuity. It's the expectation that a shopper’s relationship with a brand doesn’t reset when they move between channels, but instead flows seamlessly across them. For retailers, this is where the challenge becomes operational. While digital channels have evolved…

The Chatbot Closed the Sale. The Publisher Created the Demand. That's a Problem.
April 13, 2026 at 9:53 am

Criteo bought its way into ChatGPT. Advertisers can now place sponsored products inside artificial intelligence responses, the same way they buy display inventory across the open web. It's a logical move. It's also the clearest signal yet that the ad industry is about to repeat its worst mistake at scale. Picture this scenario: a user…

Ace Hardware Partners With Uber Eats for Delivery
April 8, 2026 at 4:17 pm

Products from Ace Hardware are now available on Uber Eats nationwide as the hardware cooperative becomes the latest retailer to dive into on-demand delivery services and Uber Eats works to recast itself from the "Eats" part of its brand. The two companies announced the partnership Tuesday, saying it would allow customers who already shop locally…

From Stockroom to Screen: How Real-Time Inventory Feeds Elevate In-Store Digital Signage
March 31, 2026 at 9:51 am

Imagine this: a shopper walks into a store, spots a sleek digital display promoting a popular item, and makes a beeline toward it, only to come away empty-handed because the item is sold out. It’s a small moment, but one that leaves a lasting impression. While retailers have invested heavily in digital signage to modernize…

Inventory Forecasting: Why Are CFOs Weighing In?
March 31, 2026 at 9:33 am

Retail profit margins in 2026 are becoming increasingly vulnerable. Operating costs are sky high and tariffs have dampened consumer spending, triggering the largest e-commerce slowdown in more than a decade. In addition, returns are taking a huge bite out of profits, accounting for an estimated 19.3 percent of e-commerce sales in 2025. With profitability under…

From Visibility to Predictability: Why Retail Needs Flow Intelligence Across B2B Transactions
March 30, 2026 at 8:49 am

Retailers use modern integration platforms to connect diverse platforms for digital commerce, store fulfillment, supplier networks, and last-minute delivery to keep up with customer expectations. The payoff is speed and flexibility across the business-to-business (B2B) supply chain. The downside? A growing share of failures now occurs in the handoffs between these platforms rather than within…

Where Retail Revenue is Won: Aligning Operations, Supply Chain, Facilities, and Merchandising
March 23, 2026 at 9:15 am

Analyze the structure of any retail organization and you’ll find multiple groups that influence the same outcome yet rarely operate as one system. Merchandising manages the margin at the point of purchase. Operations manages labor and daily execution. Facilities manages the environment that keeps products available and stores functioning. And supply chain is responsible for…

How AIOps is Keeping Retail Lights on Behind the Scenes
March 18, 2026 at 3:48 pm

When shopping online, customers expect everything to work seamlessly. There’s no room for friction like a pricing error, payment failure, or out-of-stock item masquerading as “in stock.” If anything goes wrong, online shoppers take their business elsewhere. That’s why e-commerce continuity is table stakes for retailers today, especially when high-profile events such as Cyber Monday…

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While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to speak with Mark Barrocas, CEO of SharkNinja, a global product design and technology company with a diversified portfolio of five-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Barrocas provides an…

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