Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Building Websites That AI Can Shop: The Architecture Behind Dynamic Storefronts
July 8, 2026 at 4:35 pm

More than half of consumers (58 percent) have replaced traditional search engines with generative artificial intelligence tools for product recommendations. That figure was 25 percent just two years earlier. Your next storefront visitor may not be a person at all. It may be a large language model (LLM) deciding whether to recommend your products. Most…

The Stocky Shutdown Exposes a Hidden Profitability Crisis for Product Brands
July 6, 2026 at 3:17 pm

On August 31, Shopify is sunsetting Stocky, a free inventory tool used by over 120,000 merchants. For most sellers of physical products and goods, there is no native replacement decided, and retailers will be left scrambling with Shopify’s condensed features. Furthermore,  Shopify has confirmed that current Stocky user data will not automatically migrate to its…

Architecture Beats Features: Why Retailers Are Rebuilding From the Foundation Up
June 30, 2026 at 6:21 pm

For years, retail technology decisions were driven by features. Which platform has the best promotion engine? Which WMS has the most carrier integrations? Which OMS has the most configurable routing logic? Features were how vendors competed and how buyers evaluated. That frame is changing, and the retailers that recognized it earliest are operating with a…

$796B in Retail Loss, and Most Companies Still Can’t See it in One Place
June 30, 2026 at 12:19 pm

Appriss Retail recently brought together a group of 10 senior retail executives for a closed-door discussion on total retail loss. These were VP-level leaders across loss prevention, finance, operations, e-commerce and customer experience; they’re the minds behind the business and how to plug retail loss. A question was posed: Who operates from a shared loss…

Business Integration vs. Systems Integration: Why the Difference is Worth Millions
June 24, 2026 at 11:33 am

A retailer can spend millions installing the latest inventory management systems, omnichannel fulfillment platforms, and artificial intelligence-driven demand planning technology. But if no one understands the store operations workflows, fulfillment coordination requirements, customer service implications, or how the digital and physical channels actually connect operationally, the business still underperforms.  The technology may function perfectly. The…

Preparing for the World Cup: Managing Inventory Risk in Event-Based Retail
June 24, 2026 at 10:03 am

From jerseys to hats to keychains, major sporting events like the World Cup create massive retail opportunities with the popularity of themed merchandise. They also create inventory challenges, especially for an event that takes place only once every four years and marks its first time in the U.S. since 1994. Event-themed and seasonal inventory presents…

Why Traditional Retail Metrics Break Down in Agentic Commerce
June 23, 2026 at 4:23 pm

Retailers are no longer asking whether artificial intelligence belongs in the business. Nearly every organization is experimenting with AI in some form, whether through personalization engines, predictive inventory tools, customer service assistants, or emerging agentic experiences.  The challenge now is understanding how to measure its impact as AI increasingly shapes discovery, decision-making and customer engagement.…

Add-to-Cart is a Vanity Metric. Here's What Brands Should Measure Instead
June 17, 2026 at 12:32 pm

Retail media ad spend in the U.S. is forecast to hit $71.09 billion in 2026, according to EMARKETER. Yet despite the innovation happening in the channel to capitalize on that buzz, one thing that hasn’t evolved is measurement. The worst offender? Add-to-cart rate. On the surface it’s easy to see why it’s popular. When we’re…

Why Your Best-Selling Channels Aren’t Driving Your Demand
June 15, 2026 at 8:04 pm

Ask most retail marketing teams which channels are driving sales and the same answers tend to dominate: search, paid social, and marketplaces. That doesn’t mean marketers believe these are the channels that create the demand. Yet they remain the easiest parts of the customer journey to measure, despite many of the influences shaping purchase decisions…

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While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to speak with Mark Barrocas, CEO of SharkNinja, a global product design and technology company with a diversified portfolio of five-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Barrocas provides an…

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