Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

The Latest

Improving Holiday Media Planning for Retail Brands

We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period…

Strategic Planning for Retailers to Drive Revenue

With the holiday season upon us, retailers are presented with one of the year’s biggest…

What a Shortened Holiday Season Means for Retail

At the top of a retailer’s wish list for the holiday season would surely be that supply meets…

Making 'Adaptive Retail' Work for All Retailers

As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of…

Shoppers Prefer Retailers With a Digital Presence

More and more people are turning to the internet for their shopping needs, even for day-to-day…

Holiday Shopping Insights: What Consumers Want

Despite e-commerce growth, consumers still prefer in-store shopping across all retail sectors.…

Why Digital Brands Value In-Person Experiences

We’re all human. Retailing is one of the oldest forms of commerce, launching some of the most…

How AI is Transforming Jobs, Not Replacing Them

Artificial intelligence is more than a buzzword in retail; it's a game changer. AI-powered…

3 Key Benefits of Out-of-Stock Analytics

We’ve all been there as consumers — you stop by the store to pick up three ingredients for…

What a Shortened Holiday Season Means for Retail

With only 27 days between Thanksgiving and Christmas, brands and marketers need to be more strategic…

Holiday Inventory, Workflow, Fraud Protection Tips

Retailers face immense opportunities and significant challenges heading into the holiday season. Put…

Tips to Optimize Inventory, Logistics for Holidays

This holiday season will bring some unusual stressors for brands, especially those that don’t…

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Recent Video

Wayfair Exec on its Expansion Into Retail Stores

While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Liza Lefkowski, vice president of proprietary brands and retail at Wayfair, an e-commerce furniture and home goods company. During their conversation, Lefkowski discusses her role within the company, the cross-channel behaviors she's seeing from Wayfair's customers, improving the customer experience through cross-channel touchpoints,…

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