E-Commerce

Trends, news and analysis on all topics related to selling products online, including email, mobile, SEM/SEO, social media, affiliate marketing, software, technology and more.

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Sezzle's BNPL Platform Proves to Be a Customer Acquisition Engine
July 8, 2026 at 6:32 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Traci Bower, senior vice president of revenue at Sezzle, a forward-thinking fintech company committed to financially empowering the next generation through its purpose-driven payment platform. Listen in as Bower shares the unique career path that led to her current leadership role at…

Building Websites That AI Can Shop: The Architecture Behind Dynamic Storefronts
July 8, 2026 at 4:35 pm

More than half of consumers (58 percent) have replaced traditional search engines with generative artificial intelligence tools for product recommendations. That figure was 25 percent just two years earlier. Your next storefront visitor may not be a person at all. It may be a large language model (LLM) deciding whether to recommend your products. Most…

Walmart Lowers Prices on Thousands of Items
July 8, 2026 at 9:28 am

Walmart has lowered prices on thousands of products, including beef, Coca-Cola and laundry detergent, saying the cuts are aimed at reducing the costs of seasonal summer items. The largest U.S. retailer on Monday said the price cuts will be available in its stores and in Sam's Club locations, on Walmart.com, SamsClub.com, and through the Walmart and…

The Customer Optimization Gap: Why AI Won’t Fix Retail’s CX Problem on its Own
July 7, 2026 at 11:25 pm

Retail enterprises have never had more tools to reach customers, and customers have never rated them lower. In June 2025, Forrester’s Global CX Index reported that customer experience (CX) quality in North America had hit an all-time low across 469 brands. In the same window, martech still claimed roughly a fifth of marketing budgets at…

America is Quietly Losing its Midsized Brands
July 1, 2026 at 1:46 pm

When people talk about the future of American consumer brands, the conversation usually swings between two poles. On one end are the giants: the multinational companies with scale, shelf dominance, and balance sheets built to absorb almost any shock. On the other are the insurgents: the digital-native startups with fresh branding, niche audiences, and venture-backed…

Architecture Beats Features: Why Retailers Are Rebuilding From the Foundation Up
June 30, 2026 at 6:21 pm

For years, retail technology decisions were driven by features. Which platform has the best promotion engine? Which WMS has the most carrier integrations? Which OMS has the most configurable routing logic? Features were how vendors competed and how buyers evaluated. That frame is changing, and the retailers that recognized it earliest are operating with a…

$796B in Retail Loss, and Most Companies Still Can’t See it in One Place
June 30, 2026 at 12:19 pm

Appriss Retail recently brought together a group of 10 senior retail executives for a closed-door discussion on total retail loss. These were VP-level leaders across loss prevention, finance, operations, e-commerce and customer experience; they’re the minds behind the business and how to plug retail loss. A question was posed: Who operates from a shared loss…

American Shoppers Spend More Than $26B Over Prime Day
June 29, 2026 at 5:15 pm

U.S. retailers drove $26.4 billion in online spend during Amazon Prime Day (June 23-26), representing 9.3 percent year-over-year (YoY) growth. Sales outpaced Adobe’s initial forecast of $26.3 billion. Amazon Prime Day and its accompanying shopping events at competitive retailers is changing the shape of the summer shopping season, which is beginning to rival the holiday period. As…

5 Ways Retailers Can Build Trust by Removing Friction
June 29, 2026 at 4:15 pm

Retail has never been better at adding new experiences. Artificial intelligence-powered recommendations, personalized offers, connected apps and cross-channel journeys are now commonplace. But shopping often still feels more effort than it should. Customers are being asked to compare more options, navigate more touchpoints, and process more information than ever before. They're shopping between meetings, on…

Business Integration vs. Systems Integration: Why the Difference is Worth Millions
June 24, 2026 at 11:33 am

A retailer can spend millions installing the latest inventory management systems, omnichannel fulfillment platforms, and artificial intelligence-driven demand planning technology. But if no one understands the store operations workflows, fulfillment coordination requirements, customer service implications, or how the digital and physical channels actually connect operationally, the business still underperforms.  The technology may function perfectly. The…

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At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Elina Vilk, president and chief business officer, and Lisa Horton, chief communications and creative officer at David's Bridal, the wedding technology company, media powerhouse, and marketplace platform. They discuss the bridal company's "Aisle to Algorithm" strategy, balancing the risks and rewards…

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