E-Commerce

Buy now, pay later (BNPL) has quickly become one of the most attractive offerings for new customers and essential to enhancing the overall customer experience. Meeting shoppers where they stand financially in response to rising insecurity is a good thing for retailers. That shouldn’t change. However, late payments on these loans are increasing and brands…

Retail’s biggest fraud problem today isn’t the activity that looks suspicious. It’s the activity organizations think they can trust. Retailers are operating with constant disruption while autonomous environments power faster transactions. Furthermore, retailers are operating with less humans to verify. What happens then? Fraudsters step in. The result is a collapse of digital trust inside…

For years, marketplace growth was largely viewed through a listing and marketing lens. Brands focused on ensuring listings were live, keyword optimization, sponsored ads, ratings, reviews, and creative content to win visibility on platforms like Amazon.com, Walmart, and Target. Marketplace success often came down to who could outbid competitors for attention and convert shoppers more…

The economic impact of the Iran war has hit American consumers in a highly visible way as gas inflation is creating a new spending crisis for retail and apparel brands. New consumer spending data from SoLo NowCAST, an artificial intelligence-powered market prediction engine, shows that between February 2026 and April 2026, apparel’s share of general merchandise…

One of the biggest misconceptions in fraud prevention is that it’s a purely technical challenge. The most effective fraud fighters rely on more than better tooling. They start with a different mindset: thinking like a fraudster. In today’s era of artificial intelligence-powered attacks, that shift from reactive defense to proactive offense is no longer optional.…

I sit in a lot of usability sessions for AudioEye, a digital accessibility platform. One has stuck with me. A woman who is blind was checking out on a retail site, navigating with a screen reader. Screen readers turn a page's underlying code into speech: a properly labeled button announces as "Place Order, button"; an…

Most retail fulfillment technology investments don't fail at go-live. They fail months earlier, in a planning meeting where a vendor hands over a 14-week implementation timeline and nobody — not merchandising, not store operations, not the warehouse team — pushes back on the assumptions underlying it. By the time the project is six months in…

e.l.f. Beauty is planning to walk back some of the tariff-fueled price increases it implemented less than a year ago after the retailer has seen a slide in demand that’s ramped up in recent months as consumers contend with higher gas prices. The beauty brand tested a $4 price reduction on its $18 Halo Glow…

When OpenAI brought in advertising leadership in late March, it signaled that monetization was imminent. Days later, ChatGPT confirmed the rollout of ads, marking a rapid shift from experimentation to execution. At the same time, artificial intelligence platforms are moving earlier in the customer journey. Consumers now use large language models (LLMs) to research products…

It’s an alarming time for retailers. According to Deloitte, only 3 percent feel well prepared to address artificial intelligence risks, underscoring a need to rethink cybersecurity strategies. As AI reshapes today’s threat landscape, brands must evaluate how attackers are targeting their systems, why traditional defenses are failing, and what practical steps can help reduce risk.…