E-Commerce

As you read this, business leaders across virtually every industry are dealing with the exact same problem: a deluge of sales calls, cold emails, and sketchy LinkedIn pitches from artificial intelligence vendors vying for even a sliver of your attention. For executives in the retail space it can feel like every platform, tool, and quirky…

Retail leaders have spent the better part of three years running artificial intelligence experiments. Smart shelf analytics here. A dynamic pricing engine there. A conversational bot standing in for customer service agents on the overnight shift. The results have been encouraging, sometimes even impressive, and the industry has responded with enthusiasm. But enthusiasm, unchecked by…

Companies that use customer data to adjust the prices shoppers see, whether online or in-store, should know that regulators are paying attention and the legal landscape is changing fast. "Surveillance pricing" — the practice of using consumers' personal data to set targeted, individualized prices for a product or service — introduces legal risks for both…

Retailers have spent years competing on convenience — one-click checkouts; frictionless returns; auto-applied promotions; instant buy now, pay later (BNPL) approvals — and that investment has paid off in higher conversion rates. However, it has also quietly expanded retailers’ attack surface. Today, with generative artificial intelligence lowering the barrier to sophisticated fraud, this is no…

The top reason technology fails in retail has nothing to do with the technology. Retailers are deploying increasingly sophisticated artificial intelligence, robotics, and analytics platforms, yet nearly 90 percent of AI-powered technology transformations in grocery have not reached scale. These tools stall because the operating model fails to absorb them. In effect, retailers are buying…

New research suggests that e-commerce fraud rates will increase dramatically over the next several years, growing 141 percent between today and 2029. One new driving force is Fraud-as-a-Service (FaaS), a rapidly growing business model in the cybercrime underworld where sophisticated hackers develop, sell or rent ready-made tools, infrastructure and expertise to novice attackers. This essentially…

H&M launched on Tuesday on Nordstrom Marketplace, expanding the brand's reach and marking its first launch on a curated retail marketplace in the U.S. H&M is making its marketplace debut with a curated selection of womenswear, menswear and childrenswear, alongside the brand’s activewear line, H&M Move. The offering is expected to be refreshed regularly with new seasonal…

Today’s marketers are integrating generative artificial intelligence solutions across workflows, automating key components of campaign creation and orchestration. And they're seeing results in record time. However, the next era of AI-enabled marketing strategies will not be centered on automation. Tomorrow’s marketing leaders will be focused on building agentic AI solutions that can handle complex workflows…

When bad actors take advantage of retailers, abusing a returns policy or conspiring with an associate to steal from the register, they might be tempted to look the other way. Culturally, the organization doesn’t want to think a consumer could be sneaky — someone capable of wearing a dress to prom with the intention of…

Retail has always been about conversation. Long before artificial intelligence, the best store associates knew the real sale happened in the exchange — the “what are you looking for today?” that turned a browser into a buyer. Yet somehow, as the industry raced to digitize everything, that conversational instinct got lost and replaced with menus,…