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This video features a clip from a panel discussion focused on effective collaboration between marketing and IT departments. It was recorded at Total Retail Tech in Nashville last month. Kristen Gasior, chief transformation officer at Balsam Brands, shares the lessons she's learned from working effectively with IT teams, including establishing better cross-department alignment around business goals.…

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Mary Dillon, CEO, Ulta

"At the end of the day, especially in retail, you’ve got humans serving humans. And really, the…