Mike Cassidy

Mike Cassidy

Mike Cassidy is the head of storytelling at commerce protection provider Signifyd. A former journalist and a retail geek, he covers ecommerce, payments and the way technology is transforming digital commerce.

How Rainbow Shops is Improving its Online CX

David Cost has a voracious appetite for innovative technology that turns online shopping into a sublime event. The vice president of e-commerce and marketing for fast-fashion retailer Rainbow Shops pays close attention to traditional e-commerce metrics. However, his guiding benchmark is singular — experience. Sure, the portion of site visitors who end up buying something is important…

Your Customers Want to Love You; Don’t Turn Them Away

Few retailers would argue with the notion that for years customers have held retailers to high (and increasing) expectations. Now it appears from a recent survey that a small, but significant, percentage of consumers are willing to take retail justice into their own hands when things don’t go their way. A worrisome percentage of consumers…