David Cost has a voracious appetite for innovative technology that turns online shopping into a sublime event. The vice president of e-commerce and marketing for fast-fashion retailer Rainbow Shops pays close attention to traditional e-commerce metrics. However, his guiding benchmark is singular — experience. Sure, the portion of site visitors who end up buying something is important…
Mike Cassidy
Few retailers would argue with the notion that for years customers have held retailers to high (and increasing) expectations. Now it appears from a recent survey that a small, but significant, percentage of consumers are willing to take retail justice into their own hands when things don’t go their way. A worrisome percentage of consumers…
