Lisa Kalscheur

Lisa Kalscheur

Lisa Kalscheur is chief marketing officer at Kibo, a cloud commerce solutions provider.

With AI Personalization, Room & Board Sees 80% Higher Conversion Rate

As consumers sheltered in place this spring, extended amounts of time at home prompted many to redecorate and take on home improvement projects. Some people tackled projects they couldn’t otherwise get to after a typical in-office work week, while others rushed to visit the websites of online retailers like Room & Board to explore the possibilities of…

Fulfillment in the New Retail Reality, Part 3

As stores reopen their doors, it’s time to increase in-store traffic by spotlighting retail locations as highly efficient fulfillment centers with buy online, pick up in-store (BOPIS); reserve online, pick up in-store (ROPIS); and buy online, return in-store (BORIS) fulfillment options. To do so effectively, retailers should consider the following strategies:

Fulfillment in the New Retail Reality, Part 2

Part one of this series can be read here. The industry was reaching the age of next-generation fulfillment even before the global health emergency. Now fulfillment innovation is driven by surges in customer demand and dramatic market shifts. Companies that are able to answer the call for convenience will find lasting success. In this new retail…

Fulfillment in the New Retail Reality, Part 1

Advanced, convenient fulfillment options initially accelerated by Amazon.com have now become essential offerings for retailers looking to adapt to new shopper expectations. In today’s new retail reality, free shipping, same-day delivery and multiple fulfillment options have become valuable assets for retailers and consumers alike — table stakes even. If you're not Amazon, but rather a retailer…