Lisa Kalscheur
June 16, 2021 at 9:49 pm
In today’s digital-first environment, people use different forms of social proof to inform almost every decision they make, and shopping is no exception. In fact, 66 percent of shoppers look for social proof before making online purchases. By definition, “social proof is the influence that the actions and attitudes of the people around us (either in…
March 1, 2021 at 9:14 pm
Despite layoffs and prolonged job searches, Gen Z showed a resilience and sustained interest in fashion and retail this past year — even with nowhere to go. At the same time, millennials demonstrated plans to spend less on fashion as the pandemic continues to place restrictions on our daily lives. To better understand how COVID-19…
