An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, known as Super Saturday, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022. …

For years, retail marketers have measured influence in scale: follower counts, impressions, and reach. However, as the cost of influencer partnerships rises and trust in polished sponsorships declines, another form of influence is emerging. Welcome to the era of the neighborhood influencer. This is the suburban mom recommending her favorite contractor on Reddit, the local…

Your best customer has a question at 10 PM on a Saturday. They need to know if that jacket runs small before they buy. They wait for a response, but nothing comes. So they close the tab and order from someone else. This happens every day. HubSpot's 2024 State of Service report found that 63…

Retail’s most decisive revenue moment doesn’t stretch across the full holiday quarter; it happens in a condensed, high-stakes two-week window. As inflation keeps shoppers cautious and competition intensifies, the period between Black Friday and mid-December separates retailers that simply react from those that lead. Success now hinges on data agility, precision strategy, and artificial intelligence-driven…

The holiday season reliably brings a surge in digital transactions, and with it a spike in fraud attempts. As retailers tackle their busiest buying period, there’s heightened pressure to make every customer interaction count by stopping fraud without triggering unnecessary friction or false declines. With more than half of retailers reporting digital and e-commerce fraud…