Tips and Tools
Melissa Wong is the CEO and co-founder of Zipline, the AI-powered operations platform for field teams with brick and mortar brands. Before founding Zipline in 2014, she spent ten years leading communication for a major specialty retailer. Melissa was recently named to Inc.’s 2026 Female Founders 500 list and selected as the 2026 RetailTech Company CEO of the Year by the RetailTech Breakthrough Awards.
Omar Qari, CEO, Logicbroker
Omar is CEO of Logicbroker and a Member of the Industry Partner Council at the National Retail Federation. Omar is a seasoned executive with over 20 years of experience in Enterprise Software. Prior to joining Logicbroker, Omar was an Operating Partner at K1 Capital. Omar was also Co-Founder & CEO of Abacus, another enterprise software business that was acquired by K1 in 2018. Omar pursued his MBA at The Wharton School and studied Computer Science at Wake Forest University. He lives in New York City with his wife and two daughters

Stu Sjouwerman is co-founder and CEO of ReadingMinds.ai, a pioneering AI-moderated interview platform for conducting sentiment analysis. He also is the founder and executive chairman of KnowBe4, the world's largest cybersecurity platform that addresses human risk management. Sjouwerman is author of "Agent Powered Growth: Deploy AI Agents that Build your Marketing Pipeline 24/7" [Wiley 2026], which achieved national bestseller status, debuting at #17 on USA Today's Bestselling Book List within two weeks of its release. A serial entrepreneur with decades in the IT industry, Stu was co-founder of Sunbelt Software, an award-winning anti-malware software company acquired in 2010.

Trevor Testwuide is CEO and co-founder of Measured, a marketing effectiveness platform built on incrementality intelligence. With more than 20 years of experience in building and growing enterprise technology companies, Trevor has been instrumental in developing innovative approaches to media measurement. Prior to co-founding Measured, Testwuide co-founded Conversion Logic, a leader in the multi-touch attribution category, and served as Regional Vice President of Sales at Visual IQ Inc.

David Welsh is the vice president of fulfillment services and has been with Radial for almost 12 years. He oversees all fulfillment operations across Radial’s nationwide network, including transportation, account management, and client retention. David has over a decade of experience in business development, lean implementation, and operational excellence. Before joining Radial, he held various leadership positions with Nilit America, U.S. Army and Virginia Army National Guard over an 11-year military career. He has experience in cross-functional techniques, fulfillment technology, operational strategy, and implementation of innovative solutions. David holds an MA in Management & Leadership degree from Liberty University and a BA degree in Government from Hampden-Sydney College. He is a graduate of the Army Maneuver Center of Excellence Captains Career Course and holds certifications in Lean Six Sigma Black Belt, Multi-Variable Testing, OSHA, Safe Start, and various leadership programs.

Angela Rhea is Vice President of Product & Industry Consultant at TradeBeyond, where she helps shape innovative supply chain, sourcing, compliance, and traceability solutions for global retailers and brands. With more than 30 years of experience spanning product development, sourcing, quality, ESG, and supply chain transformation, Angela brings deep industry expertise gained through leadership roles at leading retailers. She is passionate about helping organizations build more transparent, sustainable, and resilient supply chains while fostering strong partnerships across the global sourcing ecosystem.

Eric Brackmann, vice president, commerce media is a seasoned executive with 15 years of experience shaping the media industry.
As vice president of commerce media at Koddi, Eric led the launch of Koddi Ads, the leading SaaS solution for building and operating commerce media programs. Eric is responsible for overseeing the company’s commerce media business, including strategy, operations, and customer success. Given Eric’s well-earned reputation for launching and growing some of the industry’s largest commerce media programs, Eric is a respected consultant and thought leader among top brands and business leaders.
Prior to joining the leadership team at Koddi, Eric held key roles at Criteo, HookLogic (acquired by Criteo), and Accenture.

Kathleen Peters is chief innovation officer at Experian, leading product strategy and innovation across identity verification, fraud prevention, and emerging AI capabilities. She recently spearheaded Experian Agent Trust, a first-of-its-kind framework securing AI-driven commerce.

Greg Serrago is global head of retail transformation, UST, a global AI and technology transformation solutions company that works with 12 of the top 25 global retailers. Greg and his team leverage technology to unlock growth, efficiency, and innovation in support of retailers’ business goals.

Helaine Rich is vice president of strategic sales and administration at ePost Global, where she leads revenue growth, product development, and partnership strategy. With over two decades of experience in logistics and international shipping, she is known for building high-performing teams and driving innovation across global ecommerce solutions.










