Tips and Tools
Etay Maor, Chief Security Strategist, Cato Networks
Etay Maor is the chief security strategist at Cato Networks, a founding member of Cato CTRL, and an industry-recognized cybersecurity researcher.
Prior to joining Cato in 2021, Etay was the chief security officer for IntSights (acquired by Rapid7), where he led strategic cybersecurity research and security services. Etay has also held senior security positions at Trusteer (acquired by IBM), where he created and led breach response training and security research, and RSA Security’s Cyber Threats Research Labs, where he managed malware research and intelligence teams.
Etay is an adjunct professor at Boston College and is part of the Call for Paper (CFP) committees for the RSA Conference and Qubits Conference.
Etay holds a Master’s degree in Counterterrorism and Cyber-Terrorism and a Bachelor's degree in Computer Science from IDC Herzliy
Lesley Simmonds is Vice President, Global Retail Industry Strategies at Blue Yonder, where she advises global retailers on emerging industry trends, leading best practices, and transformative technology advancements. Her work centers on delivering thought leadership and actionable guidance to help retailers navigate complex market dynamics and achieve sustainable growth. In this role, Lesley leads the development of data-driven go-to-market strategies designed to enhance global performance. She spearheads innovative frameworks, crafts targeted use cases, and builds impactful partner strategies while fostering strong customer relationships. Her leadership extends to representing Blue Yonder at industry events, engaging with CXO-level stakeholders, and shaping strategies to align with market opportunities.
A seasoned technology executive with a distinguished track record of driving growth and transformation across global markets, Lesley is adept at architecting industry-specific growth strategies, establishing competitive differentiation, and cultivating partnerships that deliver lasting business value. Before joining Blue Yonder, Lesley held leadership roles at technology companies, including AutoStore, GreyOrange, Theatro, XCCommerce, and Oracle. Lesley lives in Key Largo, Florida, with her husband Brian. In her free time, she enjoys riding her Harley-Davidson, boating, baking, traveling, and spending time with friends.

Matt is a senior supply chain consulting leader with over 25 years' experience building and leading consulting businesses and as an industry C-Level executive.
He assists clients in achieving market leading business performance through supply chain and procurement in a diverse range of industries including Industrial Manufacturing, Private Equity, Aerospace & Defense, Consumer Products, and Life Sciences.
Prior to joining Efficio, Matt led supply chain business consulting, digital enablement and managed services for preeminent firms including EY, Kearney, PwC and Tata Consultancy Services (TCS). Matt holds an MBA from Harvard Business School and Bachelor of Science in Engineering from the Webb Institute.

Maryna Hradovich is a visionary, results-driven go-to-market executive with more than 15 years of experience fueling growth through customer-first marketing and high-performing teams. At Semrush, Maryna spearheaded the North American expansion from its early stages to IPO, establishing sales, partnerships, and customer success functions that surpassed $300M in revenue.
Today, as Co-Founder and COO at Maestra, Maryna empowers retailers to deliver personalized, data-driven experiences at scale that boost conversions for both new and returning customers. The company’s all-in-one marketing platform unifies CDP, email and SMS, personalization, loyalty, and promotions, backed by a dedicated customer success manager, to transform shoppers into passionate brand advocates.
In addition, Maryna serves as a Limited Partner and Coach at Stage 2 Capital and GTMfund, guiding B2B SaaS startups through the complexities of go-to-market execution. A sought-after speaker, she has presented at major industry events including Inbound, NYC E-commerce Summit, and RD Summit, engaging thousands of attendees with actionable growth insights.

Previously, Christie spent six years at Strategy Source as a recruiter and coach, combining her passion for mentoring with talent development. She also serves on the Media Advisory Board for Sandy Hook Promise and mentors with CIMA and Women in Research.

Tom Schmitt, CEO, Radial
As chief executive officer, Tom oversees the leadership of Radial North America’s Managing Committee, bringing his strategic vision and operational expertise to our team. Tom joins Radial with over 20 years of executive leadership experience in supply chain logistics.
Most recently, Tom led commercial growth and rigor for Nikola Corporation serving as Chief Commercial Officer. Prior to Nikola, Tom spent 12 years at FedEx and serving as CEO of FedEx Supply Chain; leading Forward Air Corporation as President, Chairman and CEO; leading Canadian parcel and freight corporation Purolator as CEO; and also heading up the global Contract Logistics business as a management board member for DBSchenker. In addition, Tom has served on several Boards of organizations focused on various aspects of the supply chain. Tom holds an MBA as a Baker Scholar from Harvard Business School as well as a Bachelor of Arts in European Business Administration, First Class Honors, from Middlesex University.”

Michael Johnson, Vice President of Business Consulting, Deposco
Michael’s team leads the charge in helping businesses evaluate and harness the value of Deposco’s supply chain platform. With a strong foundation in implementing order and warehouse management solutions for major enterprises, Michael has built a dynamic Business Consulting practice that focuses on identifying and solving critical operational challenges for potential customers, and ensuring that companies understand the tangible value and transformative impact of adopting Deposco’s solutions. His team’s work has provided the foundation for businesses like Psycho Bunny to achieve 3-day reductions in order processing, 60% store integration into fulfillment networks, and 20% improvements in inventory available-to-sell online, showcasing the platform’s ability to drive growth and efficiency.

Holly has been the managing director of the MACH Alliance since September 2022.
Under her stewardship, the MACH Alliance has grown into a globally recognized standards organization and the leading force in the composable enterprise movement. She has over 15 years of experience in senior roles in product development, new business, and management across the digital, advertising, and design sectors including leading the UK's digital association, BIMA, and International Director at D&AD, celebrating excellence in commercial creativity.
Her passion lies in building education programs and communities where people can genuinely thrive and access new opportunities.

Sean Kasper is an experienced advertising and solutions leader with a strong background in customer success, operations, and digital advertising technology. He has a proven track record of leading teams, driving operational excellence, and delivering innovative solutions for clients across the advertising and ecommerce sectors.

Tim Bodill, Vice President, Digital Product Passports, Pimberly
Tim helps IT distributors and manufacturers unlock the value of product data, researching and advocating for early preparation for Digital Product Passports while tackling challenges like compliance, inconsistent vendor feeds, and complex catalogs through efficiency, automation, and competitive advantage.








