Tips and Tools
Kirk Hendrickson is the CEO of Eye Faster, a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Kirk holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. Kirk holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.
Brian Rigney, CEO of Zmags, has over twenty years’ experience leading high performing, entrepreneurial teams in launching new businesses and bringing innovative new products to market. For more information on Zmags, please visit their website and follow the company on LinkedIn, Facebook and Twitter.
Joe Kleinwaechter is the Vice President of Innovation & Design at Worldpay US, a leading global payments technology provider for any platform: in-store, online and mobile devices.
Keith LaFerriere is the SVP, chief experience officer at Verndale. From creative director to UX thought leader and back again, Keith has taken on just about every industry since he began creating and exploring in the 'digital' world over 18 years ago. At Verndale, he works across all accounts and is responsible for the creative and user experience practices.
Alex Senn is the founder and CEO of Orkiv Retail Solutions, a retail technology company specializing in delivering location relevant infrastructure for omnichannel retailers who want to achieve better sales through intelligent marketing, and effective, easy to use software.
Sarah Ware is the co-founder and CEO of Markerly, an influencer marketing technology partner focusing on identification and tracking for some of the world’s largest brands. Markerly partners your brand with influencers to create original and authentic content. Influencers share this content to their social media communities to inspire interest, engagement and ultimately drive purchases.
Bonnie is passionate about excellent customer experience. With a background in marketing, merchandise buying and retail management, she helps companies stay relevant amid the changing digital landscape. Bonnie leads the knowledge and consulting teams at Return Path, the global leader in email deliverability. She is an active Email Experience Council committee member, featured speaker for events, and writes monthly for the Return Path blog and Total Retail.
Maria is CEO and co-founder of Dotcom Distribution, where she has played an integral role in developing and defining all aspects of the operation, including sales and marketing, operations, finance and IT. Her strategic leadership helps the Board and senior management to establish long-range goals, strategies, plans, and policies. Maria has developed the systemic and procedural infrastructure necessary to provide timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board, senior executives and clients in performing their responsibilities. Maria holds a CPA. Prior to founding Dotcom, she began her career as an Auditor at Arthur Andersen and was the CFO of GoodTimes Home Video.
Greg has a 25-year history in the retail industry with a career spanning merchandising, sales and management. But while at one of the world’s leading supply chain technology firms, he saw a need for retailers and brands to re-engage with consumers to determine which products would be top sellers well before costly investments are made to bring them to market. In 2007, Greg Petro founded First Insight Inc., a technology company that delivers what is now the world’s leading predictive analytics platform for consumer-testing new products. Through engaging consumers online and mining social data, the First Insight platform empowers retailers and brands to introduce the right products at the right price, and target them to the right customers. Today, he serves as its Chief Executive Officer and President. Greg is a member of the Board of Advisors of the Fashion Institute of Technology, as well as a frequent speaker at the graduate business schools of Columbia University and the University of Pittsburgh. Greg also speaks and at a number of industry conferences, where he educates his listeners on how retailers can use technology to identify and deliver what their customers really want. Mr. Petro holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.
Andrew Billings is a principal and senior leader in North Highland Consulting’s Retail and CPG practice. He is an expert within the areas of merchandising, product lifecycle management and supply chain transformation. His experience spans across strategy definition, process improvement and systems implementation. Andrew has a passion for partnering with large and mid-market retailers to drive profitable and sustainable growth.
Hamaad Chippa, Director of Industry Consulting, Informatica
Hamaad Chippa is part of Informatica’s Industry Consulting practice, responsible for identifying data management challenges, trends, and best practices in the manufacturing, retail, and CPG verticals. He also helps organizations understand the value improved data can have to important revenue, cost, and efficiency drivers. Prior to Informatica, Hamaad spent 10 years as a management consultant, specializing in providing leading-edge insights to help clients transform their businesses and attain high performance capabilities. He employed various methodologies to help clients with complexity / cost reduction, product development strategy, and manufacturing operations strategy, improving operational efficiency and effectiveness. Hamaad graduated from the University of Illinois at Urbana-Champaign with a bachelor degree in math & computer science and has an MBA from the University of Chicago, Booth School of Business. He’s based out of Washington, D.C. by way of the Windy City. In his free time, he enjoys biking around the historic D.C. neighborhoods and trails, sports photography, and spending time with his family, particularly teaching his son about the Star Wars universe.
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
Connect with Tim on Google+
Jennifer Silverberg is the CEO of SmartCommerce, the international solution helping leading CPG brands like P&G, Unilever and Nestle own and drive their customers’ online buying experiences. SmartCommerce provides unique, brand-focused solutions that help build brand-customer connections in the rapidly changing CPG marketplace.
As both a customer and implementer, Brian Chambers has extensive experience creating CRM, ERP and marketing automation solutions spanning more than eight years. Over the duration of his career, Brian has developed a depth of industry expertise in retail, CPG, hospitality, software and logistics. He has spent time creating and delivering on strategic programs for organizations such as Best Buy, IHG, Choice Hotels, Bacardi, Intuit, CHEP, and Coca-Cola.
Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.
Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End, LifeSketch.com, Nordstrom.com and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.
Ali Newton is the Marketing Executive for The Display Centre, where a team of creative experts provide shop fittings and display equipment, including bespoke items. Ali combines her fine art and fashion qualifications with her market research experience and psychology degree to help retailers drive their sales.
Stephen Race is the chief technology officer and co-founder of TalentClick and head of product development and client services. Within the area of industrial psychology, Stephen has specialized in behavioral assessments and personality testing for the past 19 years, and he is recognized as one of the top specialists in North America. He holds a BA Psychology from the University of British Columbia and a Master of Science in Occupational Psychology from Birkbeck College, University of London, UK.
Paul Dobbins is National Director of Sales & Account Management for Fortegra Financial Corporation. Fortegra and its subsidiaries comprise a single-source insurance services provider that offers a range of consumer protection options including warranty solutions, credit insurance, and specialty underwriting programs. Delivering multifaceted coverage with an unmatched service experience for both partners and their customers, Fortegra solves immediate, everyday needs, empowering consumers to worry less and Experience More.
Katy Keim is the CMO and and head of business development at Lithium. In her role as CMO, Katy is responsible for all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy and customer acquisition programs. As Head of Business Development & Alliances, Katy oversees the ongoing growth of Lithium's business through its partner ecosystem.
Kristy Dickerson is a keynote speaker on productivity, co-founder and CEO of StartPlanner.com, lifestyle photographer and mom of three boys. She offers tips on business, balance, organization, photography and health to inspire, direct and lead others to success and happiness.
Rajneesh Chopra is the vice president of sales at Amway North America.
Oliver Guy is the Global Industry Director at Software AG, specializing in Retail Digital Transformation and omnichannel technology strategy, Oliver advises retailers across the globe on their technology strategy and decisions. With more than 20 years focused in technology, Oliver has worked with major names in global retail helping them improve their business through the use of innovative technology. Prior to joining Software AG, Oliver was part of the European Management team at Oracle Retail, his team being responsible for Retail focused Solution Consulting across Europe. Oliver started his career in technology implementing Supply Chain Planning and Optimisation solutions for customers across multiple industries in both Europe and Asia Pacific with Manugistics (JDA).
Amit Ben is chief technology officer and co-founder of Nanorep. He has over 15 years experience leading and developing online solutions and machine learning algorithms. Amit’s biggest passion project currently is spearheading the NLP element, which is at the core of Nanorep's intelligent technology.
With more than 25 years of experience in digital marketing and marketing technology, Baker is an award-winning industry thought leader, columnist and speaker. He has held executive roles at publicly traded, leading agencies and marketing services providers including Razorfish, Targetbase, Agency.com and Acxiom. Direct Marketing roles at American Airlines and Franklin Covey as well as startups including Cordial, TwelveHorses, MindArrow/RadicalMail — a first generation rich media messaging company — and DigitalThink, the first eLearning Platform that went public in 1999. He has served as strategic advisor to various media and technology companies.
Baker is one of only three individuals to be awarded the MediaPost Lifetime Achievement award (in 2012) for his contributions to the digital marketing industry, and he was also the recipient of the DMA-EEC Thought Leader of the Year award in 2016 for his positive impact on digital marketing. He is a MediaPost “Email Insider” columnist and former “Email Insider” Summit Chairman and program director. His works have also been published in iMedia Connection, Internet Retailer, Adweek, Direct Marketing News, ClickZ, The Drum and Chief Marketer.
As the VP of Product Marketing, Matt Babineau brings extensive experience to TVPage with both product and web-based marketing. Prior to joining TVPage, Babineau was Corporate Marketing Technology Director at Emcore (following the acquisition of Opticomm). At Opticomm, Babineau was instrumental in developing an Online Configuration System that drove a community around the company’s configurable platform, almost tripling sales in less than one year. Babineau holds a registered US patent involving the viewing of rich media content over the web.
Jennie Gilbert is COO of Retailer Web Services, a Scottsdale, Arizona-based company whose mission is to help independent retailers realize their dreams through the promise of technology. Gilbert is a frequent speaker at durable goods retail conferences and the co-author of RE:THiNK: 11 surprising things you should do now to win retail customers in the digital age (Retailer Web Services, 2015), available on Amazon and at www.retailerwebservices.com.
Luke built his first ecommerce website in 1997 and has more recently focused on bringing software that improves customer experience and drives revenue to ecommerce retailers for the past 5 years. He has led product, development and customer service teams and brings his experience in print advertising and media to digital and offline marketing and growth. At Linc, his primary goal is to connect retailers with the knowledge and tools that drive stronger customer relationships and transform one time purchasers into lifetime shoppers.
Shawn Schwegman is the Co-Founder and Chief Strategy Officer at DemandJump. Shawn has previously worked with Overstock.com, ChaCha, Sally Beauty, Target, NewEgg, eToys, Cisco, Costco, and more.
For more than 8 years, Sreeram Sreenivasan has worked with various Fortune 500 Companies in areas of BI, Sales & Marketing Strategy. He’s the Founder of Ubiq BI, a cloud-based BI Platform for SMBs & Enterprises. He also runs Fedingo blog that covers a wide range of business growth.
As SVP of Marketing for Theatro, Adam is responsible for driving all aspects of marketing including sales enablement, product management, corporate communications and market strategy. Prior to Theatro, he has held eCommerce and marketing leadership positions for top tier retailers such as Musician’s Friend, Target, and Wet Seal. During that time, he led significant digital transformation projects including selection and integration of enterprise commerce applications, created award winning digital shopping experiences including the first social commerce application, and developed effective brand strategies. As Principal Analyst at Forrester, Adam drove research and thought leadership of in-store technologies and strategies.
Rod Daugherty is the Vice President of Product Strategy for Blue Ridge, where he oversees product direction. For the last 21 years, Rod has been a consultant, designer, and product executive for multiple supply chain software companies including E3, JDA, Evant, Manhattan Associates, and Blue Ridge. He can be reached at email@example.com.
Steve Sachs is CEO of OneSpot. Previously, he was EVP consumer marketing and sales at the Time Inc. division of Time Warner. As Time Inc.’s chief consumer marketing officer, he had p&l responsibility for consumer revenue of 22 U.S. brands and led consumer digital strategy and distribution. He was a board member of Next Issue Media, the joint venture digital media company owned by Time Warner and four other major media companies.
Anna Johansson is a freelance writer with a special passion for entrepreneurial and marketing-related topics.
Reza Farhangi serves as director of strategic initiatives at PriceSpider, where he works to build strong, long-lasting relationships with clients and strategic partners. A thoughtful listener and an insatiable learner, he uses his experience, his creativity, and his grit to help lead the development of current and future products. Prior to becoming PriceSpider’s director of strategic initiatives, Farhangi served the company as both a product owner and senior technical account manager. Before joining PriceSpider, he held positions with progressive levels of responsibility at both multinational corporations and community-focused organizations, including NewLeaf Supportive Services, DMG Technologies and Delta Airlines. Farhangi graduated from the University of Phoenix with a degree in Business Management and received his MBA from Chapman University. He currently resides in Irvine, Calif.
Warren Becker is the chief operating officer of Cosmetic Solutions, recognized worldwide as a leader in the formulation and manufacture of turnkey private label skin care and personal care products. Cosmetic Solutions' natural, scientifically proven offerings are used by renowned skin care leaders and physicians, established cosmetic brands and up-and-coming entrepreneurs to help customers achieve results. Warren holds an MBA in International Business from the University of Miami and has partnered in the success of hundreds of health and beauty brands.
Chris Kampfe serves as the Vice President of Marketing at GoSpotCheck, a simple, integrated enterprise SaaS platform for companies with complex operations that need to quickly collect field data and drive improved, verified execution from their teams. Based in Denver, Chris’ efforts are focused on SaaS marketing, demand generation and account based marketing.
VP of Business Analysis & Project Management Practice at NTT DATA Services
In the role of retail strategy manager for CenturyLink (NYSE: CTL), Susan McReynolds works with customers, analysts, and industry leaders to keep a pulse on the IT trends and challenges facing today’s omnichannel retailers. Susan provides thought leadership on topics related to cybersecurity, digital transformation and next-generation networking strategies to help retailers keep pace with change. Prior to joining CenturyLink, Susan helped guide national and global athletic brands in developing custom visual merchandising programs. She received both her MBA and undergraduate degrees from the University of Colorado at Boulder.
CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world’s best networking company by solving customers’ increased demand for reliable and secure connections. The company also serves as its customers’ trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business.
Mike Bristol, Vice President Personalized Marketing, Symphony RetailAI
Bahige El-Rayes is a principal with the global management consulting firm A.T. Kearney and a consumer goods expert who consults with clients across the food and beverage value chain including agricultural and grain traders, food processors, service providers, restaurants, and food retailers. He can be reached at Bahige.ElRayes@atkearney.com
Leonid Shangin is a leader in the customer loyalty space. He worked as a Management Consultant for McKinsey & Company and then as a Senior Business Development Manager for LaModa, one of the largest eCommerce retailers in Russia. After departing LaModa, Leonid founded SailPlay, the leading customer loyalty platform with over 100 clients around the world that includes organizations such as Estee Lauder, Sephora, and Papa John's.