Trends/Analysis

Andrew Frawley Visit Author's Page

Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients.

Darryl Jones Visit Author's Page

Darryl Jones is a technology executive with 20 years of experience driving software solutions in the technology space. He is passionate about delivering products that delight users and provide a sustainable competitive advantage in a complex global marketplace. At Ping Identity, Darryl is Vice President, Consumer Strategy, and leads the Consumer Identity and Access Management (CIAM) solution.

Efrat RavidVisit Author's Page

Efrat Ravid is an executive and advisor with 20 years of industry experience heading world-class marketing and operation teams for public and private companies across a variety of industries. As the CMO at QuantumMetric since 2019, she leads global marketing and communication strategy in a rapidly growing market. Prior to joining Quantum Metric, Efrat held leadership roles at ContentSquare (Chief Marketing and Strategy - Americas), Click Software (acquired by SalesForce), Sophos and SolidWork, Dassault System. She is also on the executive board of Fast Company and a public speaker. Efrat serves on the board of LumApps, and in the advisory board of Atera and InfinGrow. Efrat held a MBA degree from Northwestern University, Kellogg and Tel Aviv University and her Engineering Degree out of Shenkar College.

Ayanna Alexander-LaineVisit Author's Page

Ayanna Alexander-Laine is a general partner of Freedom Trail Capital. She is a distinguished professional with a multifaceted career in athletics, healthcare, and venture capital. Ayanna currently serves as a General Partner at Freedom Trail Capital. She competed in the triple jump at the 2012 Olympics and became a 16-time national champion. Currently, Ayanna is a PhD candidate in Business Administration, focusing on health equity, Black maternal health, and the ethical implications of AI in healthcare. Her influential research, published in the International Journal of Management and Humanities, addresses Black maternal health disparities.

John SharryVisit Author's Page

John Sharry is head of commerce media and retail sales at Newton Research, a multi-agent system capable of handling complex marketing analytics tasks end-to-end. He's a sales and business development leader with demonstrated success in developing new markets for innovative marketing technologies. Extensive network and expertise in enterprise retail, omnichannel commerce, customer experience, analytics, digital marketing and advertising.

Arthur QuerouVisit Author's Page

Arthur Querou is CEO of Vibe.co, the only self-serve, end-to-end connected TV ad platform built to deliver measurable performance on streaming.

Rebecca SawyerVisit Author's Page

Rebecca Sawyer is the managing director of GRO Events, with over 14 years of experience in the international B2B events sector. Since establishing the flagship event, GRO Retail (formerly Completely Retail Marketplace), in 2012, Rebecca has transformed it into the UK's leading event for retail property leasing. As a key figure in the company from its inception, she has played an integral role in shaping business strategy while ensuring its day-to-day operations run smoothly. Rebecca holds a degree in International Event Management from Brighton University.

Anne Piérard-MarcombeVisit Author's Page

Anne Piérard-Marcombe, Global Sales Director, Ogury
Anne Piérard-Marcombe is Global Sales Director at Ogury. She joined the company in 2024 and is responsible for driving the company’s global commercial strategy and its growth across a portfolio of high-value international clients in the luxury, beauty, automotive, and CPG sectors. In her role, Anne sits at the intersection of sales leadership, client development, and cross-functional collaboration to support Ogury’s regional sales teams in achieving business objectives and strengthening the company’s strategic positioning across global markets.

Her experience spans over 15 years across global media, luxury, and adtech sectors, cultivating significant expertise across the advertising ecosystem. Before joining Ogury, Anne spent four years at Spotify as Senior Client Partner, leading the Luxury category. She has also held senior roles at LinkedIn and Publicis, where she was responsible for driving revenue growth and leading strategic engagements for prestigious brands including LVMH, L’Oréal, Nestlé, BNP Paribas, and Stellantis.

Jim HerbertVisit Author's Page

Jim Herbert, CEO, Patchworks
With 25 years in eCommerce and a background in computer science, Jim Herbert has seen it all—from the early days of online retail to the cutting-edge tech shaping the industry today. As CEO of Patchworks, he’s on a mission to make integrations effortless, helping retailers, brands, agencies and tech providers connect their systems and scale without limits.

Before Patchworks, Jim led teams at Sceneric, Publicis Sapient, and BigCommerce, working with some of the biggest names in eCommerce to solve complex digital challenges. His deep knowledge of platform architecture, digital strategy, and business growth has made him a go-to voice in the industry—so much so that he was named one of the Top 25 eCommerce Voices of 2025 by Dark Matter Commerce.

A problem-solver at heart, Jim is all about making tech work smarter, not harder. Whether it’s streamlining integrations or future-proofing businesses, he’s always thinking five steps ahead.

Kelly HayesVisit Author's Page

KellyHayes is the senior director of account management, agency at Adswerve, where she excels at building and scaling client relationships. With over a decade of digital marketing experience, she spent eight years as a go-to leader at Outbrain (now Teads), where she was instrumental in securing brand and agency revenues and leading commercial negotiations with major media agencies across Northern Europe. Consistently praised by colleagues for her flawless leadership, incredible organizational skills, and collaborative spirit, she is known for her ability to navigate complex challenges and deliver exceptional results.