Best Practices
Susan Ganeshan is a metrics-driven, results-oriented executive and 5x chief marketing officer, currently serving as CMO of Emplifi, an autonomous CX platform. With more than 30 years of business experience she is passionate about sharing best practices and developing future CMOs.
Eric Lemus leads strategy and analytics at Deposco, publisher of the quarterly Commerce Signal report on U.S. e-commerce fulfillment.

Preety Kumar is the CEO and founder of Deque Systems, where she invented automated digital accessibility testing over twenty years ago. She holds a master's degree in computer science from George Washington University and previously worked in engineering management for Verizon.

Dustin Scarpa is co-founder and CEO at Transparent Energy. He is a leading expert in energy-procurement strategies and solutions for Fortune 500 and other large energy buyers.

Frank Vella is the CEO of Constant Contact, the AI-powered marketing partner for small businesses and nonprofits — helping entrepreneurs market smarter, reach the right customers, and grow their brand across email, social, SMS, and events. Frank’s previous successes stem from a passion for building customer-centric businesses. He has built effective teams at tech firms of varying sizes globally, including Microsoft, GE Capital, Virtustream and BlueJeans, among others. Frank has led companies through growth, transformation and market expansion with a persistent focus on innovation, people, and the customer journey. Frank is a proud Canadian expat. In his free time, he enjoys mentoring young entrepreneurs and traveling with his family.

Ronen Vengosh is currently Chief Strategy Officer at Celigo. Ronen is an accomplished technology executive with over two decades of experience scaling enterprise SaaS businesses and driving substantial revenue growth. Most recently, he served as Senior Vice President of Industry Practices & Solutions at Egnyte, where he oversaw a $145M+ P&L across multiple industry verticals. Previously, he led Egnyte’s Ecosystem and Alliances team where he built a technology ecosystem spanning 160+ partners including Microsoft, Google, and AWS that contributed to Gartner Leader recognition, and secured $30M+ in venture capital funding across multiple ventures.

Nandan Sheth is the Chief Executive Officer of Splitit, a global fintech company that enables consumers to make purchases in interest-free installments using their existing credit cards.
Sheth is a seasoned payments and financial technology executive with more than two decades of experience scaling companies and driving innovation in digital commerce. Before joining Splitit, he served as Head of Global Digital Commerce and Head of Fiserv’s Carat business, where he worked with large multinational merchants on omnichannel payment solutions. Earlier in his career, Sheth was General Manager at American Express and held senior leadership roles at several other major payments and fintech firms.
Sheth has a strong track record in entrepreneurship. He co-founded and led Harbor Payments, which was acquired by American Express in 2006, and Acculynk, which was sold to First Data (now part of Fiserv) in 2017. His executive expertise spans strategy, business development, product and technology leadership, and scaling operations in complex markets.
Sheth holds a Bachelor of Science with honors from City, University of London, and an MBA from Bayes (formerly Cass) Business School.

Kaihan Krippendorff is the founder of Outthinker Networks, a global network of strategy and transformation executives, and the author of several bestselling books, including Outthink the Competition and Proximity. A former McKinsey consultant and Wharton senior fellow, he has advised and delivered keynotes and workshops for leading retail, apparel, and consumer organizations including QVC, PVH, Calvin Klein, Tommy Hilfiger, Speedo, CVS, and Avery Dennison. He has been recognized by Thinkers50 and Global Gurus as one of the world’s top management thinkers in strategy and innovation.

Rebecca is a marketing manager specialising in e-commerce. She frequently contributes to ecommerce and marketing publications such as Iconscout, Ecommerce Fastlane, and Tapfiliate.

Carrie Shea leads the Consumer-Driven Industries practice at Blue Ridge Partners, a management consulting firm focused exclusively on accelerating profitable revenue growth. With over 25 years of experience, she specializes in using data, analytics, and AI to unlock growth opportunities for consumer and distribution businesses. She has held senior roles at Kearney, Ipsos, IRI/Circana, and PwC. The full Consumer Industry Commercial AI study is available upon request at blueridgepartners.com.










