Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

Mobile Design

Small Screen, Big Content: Make Mobile Count!

More and more, shoppers are choosing to discover and purchase products on their smartphones and tablets. But while mobile users are keenly different, their expectations for online shopping are just as high. This ebook outlines the mobile shopper journey, options for mobile web design, and six tips for mobile content that converts.

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Content Marketing

Ring Up Holiday Sales with Immersive Content

Holiday shopping no longer revolves around just Black Friday and Cyber Monday. To capture their fair share of wallet, retailers must be creative and provide unique, interactive ecommerce experiences on a regular basis throughout the holidays. Learn about shifting consumer expectations, common content challenges, and best practices in this ebook.

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Content Marketing

Rich Content Survey: A Land of Opportunity

New research shows that online retailers see rich content as a top priority: They're evolving their content strategies to incorporate rich media and non-grid content, and they're identifying new ways to produce this content. Download the report to learn the findings of this 2017 retailer survey on content + commerce.

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E-Commerce

Inside the Minds of E-Commerce Execs: US Edition

U.S. e-commerce retailers are a confident, enthusiastic group. The most driven of the five countries we surveyed, they’re excited about the potential of new strategies and technologies like dynamic pricing, one-click payment options, and equipping in-store sales associates with tablets for real-time product information. One area where U.S. retailers could be missing an opportunity: 51 percent lack a dedicated mobile strategy, despite 95 percent claiming that mobile commerce is either critical or important to the future of their brand. U.S. retailers should continue to reach past the boundaries of innovation, but remember to keep the consumer experience top of mind.

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E-Commerce

The Holiday Shopping Season Starts Sooner Than You Think … And the Clock is Ticking

It’s 2017 holiday shopping forecast time, and as frightening as that sounds before all the pumpkins have been carved, it's a fact that consumers are starting their holiday shopping earlier than ever before. And with e-commerce sales rising 17.8 percent during the 2016 holiday season and 2017 projections showing a 15.8 percent increase, finalizing a solid strategy a bit earlier this year is a wise move. Consumers can now find the best deals as soon as they become available and holiday shoppers no longer have to travel from store to store — they simply swipe from site to site on their smartphones. Savvy retailers that prepare sooner, understand the consumer mind-set and know the deal breakers will be the ones that unwrap the greatest gift of Q4 — sales growth. Read on to learn how you too can profit, according to a recent study by Pepperjam.

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E-Commerce

The Definitive Guide to the Perfect Page: What is E-Commerce Analytics?

Of course, measurement and analysis need to underpin all activities, but measurement and analysis are pointless unless they're linked to actions and initiatives, which is why seven industry-leading technology and service providers came together to create The Definitive Guide to the Perfect Page, a “cookbook” if you will, filled with best practices specific to their areas of expertise and capability. Inside, you’ll find recipes that will guide manufacturers on how to build the perfect page, drive traffic to it, and ultimately drive conversion. Each chapter includes a case study so you can learn how other manufacturers have solved for some of the same pain points you may be facing today.

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Retail Stores

2017 In-Store Holiday Shopping Report

Holiday sales are projected to go up by 4 percent this year, and 87 percent of people intend to shop in stores. As the entire industry is getting ready to seize this opportunity to grow profits, Natural Insight surveyed 823 consumers randomly selected across the United States and compiled their answers in an exclusive report to give brick-and-mortar retailers a better understanding of the in-store trends and expectations.

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Customer Data

Consumer Behavior and Expectations: The 2017 Holiday Season

Trustpilot, a leading online consumer review destination with 35 million reviews of nearly 190,000 businesses, recently released its Consumer Behavior and Expectations: The 2017 Holiday Season report, with in-depth analysis on consumer behavior, sentiment and customer review patterns. While thousands of consumers indicated pricing was one of the most important considerations for the 2017 shopping season, language analysis of more than 1 million consumer reviews suggested otherwise. Consumer sentiment favored brands offering superior customer service and timely fulfillment over other popular holiday initiatives, such as discount pricing and flexible return policies. The report helps retailers capitalize on key expectations and behaviors by identifying specific consumer trends, biases and preferences.

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E-Commerce

SLI Systems E-Commerce Performance Indicators and Confidence Report: Q3 2017

In Q3 2017, SLI Systems found expectations for increased online revenues steadily increasing year-over-year, brick-and-mortar forecasts upbeat, but geographic expansion plans waning. In addition, many retailers have concrete AI plans for the next 12 months, yet VR/AR, voice-activated apps and virtual buying assistants remain elusive. Lastly, the study found customer experience taking second place among top priorities for the first time — trailing only replatforming as the top initiative in Q3. The full report is available for download.

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E-Commerce

How the Future of the Internet Will Influence Retail

This new whitepaper from internet service provider Plusnet seeks to understand the ways in which retail will change in the future. Focusing on how faster and more widely available internet connections will change e-commerce, retail destinations and mobile, this study looks at the Internet of Things, intelligent shopping, artificial intelligence and more. The study features insights from industry experts from across the retail and digital spectrum, with CEOs, inventors and a host of marketing, e-commerce and web design experts offering their predictions on how the future of the internet will influence retail.

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