The Q1 2017 Sprout Social Index reveals that millennials ask, Gen X buys and baby boomers observe on social media. To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social surveyed 1,000 millennials (ages 18-34), Gen Xers (ages 34-54) and baby boomers (ages 55-plus). This index uncovers what consumers want from brands on social media.
Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.
Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.
Bonobos mails a direct mail catalog that serves solely to drive customers to its website or physical stores to order clothing. Please complete the form below for a free PDF of this direct mail piece.
Consumers are shopping online because of its inherent convenience, but research shows it’s also easier to find better prices. As you work to build a desirable brand with loyal, long-term shoppers, how do you attract and convert customers without cheapening your brand identity?
Road Runner Sports mails a brochure that shows its customers how they want them to wear the right shoes. Please complete the form below for a free PDF of this direct mail piece
Disruptors are reshaping consumer behavior. In response, retailers are stepping up their game. In our analysis, we examine six closely intertwined strategies retailers are using to stave off disruption and better attract and retain today’s mercurial shoppers. The underlying theme of these strategies: to create an immersive, seamless, brand-defining experience for consumers across all channels, one that will keep them coming back.
In direct mail design, a similar “what you see is what you get” principle induces reader response. These three tips from direct mail design experts offer insight into how to appeal to your readers and create response-driven designs.
Over the years, successful direct mailers have learned this lesson well. They know that they can’t mail just once and pray for great results. They have to create multiple mailings that make money over time. But printing costs are high and postage these days is murder. How should you go about handling your remailing efforts?
There are so many reasons why your customer wants to break it off. It’s not them, its you. You didn’t have their size, the website wasn’t loading fast enough, there was no obvious pricing page… the reasons for heartbreak are numerous. The following tools are built with churn in mind, so you never have to feel that heartbreak again.
Astound Commerce's 20th Annual Mystery Shopping Survey Recognizes the Top 7 Retailers for Customer Service
The 20th Annual Mystery Shopping Study, by Astound Commerce, recognizes seven retailers which excel in customer service through an assessment of “must have” website features and behavior based on engagement with available touchpoints. The winning merchants scored highest in four critical areas, including visibility, overall customer service, speed of delivery and efficiency of checkout. The results indicate an investment in customer service will reap rewards for retailers through elevated shopper satisfaction, giving a boost to the bottom line.
Scale your site search by 30% Get a free shopper experience study for your website
The Unbxd State of Mobile Commerce Search report analyzed site search behavior of mobile shoppers across 500 million sessions to understand what factors are holding mobile back, and leading to 63 percent lower conversions compared to desktop.
More and more consumers are turning to shopping online, forgoing their trip to brick-and-mortar stores. The challenge for retailers is creating a cohesive omnichannel experience that engages not only online but also in-store shoppers. The solution lies in technology like augmented reality (AR), which allows retailers to offer a more personal, interactive experience that changes how we shop. This infographic by Augment offers a good look at how AR is positioned to be the next big tech advancement in retail.