Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

E-Commerce

2018 Trends: Predictions From E-Commerce Marketing Experts

In our annual trends report, we ask experts from the industry, the media and our own team what marketers should look for in the coming year. We asked them about the role of artificial intelligence, how techniques like user-generated content and mining unstructured data will develop, and how retailers can leverage these options in their online programs and physical stores. They shared some great ideas, but the overarching theme was that there will be increased pressure to build a deeper relationship with the customer. That's the only chance retailers have of fending off competition from companies like Amazon.com.

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Data Security

Forter/MRC Fraud Attack Index Q1-Q3 2017

Online fraud is an ongoing battle between criminals and retailers. While some recent trends should reassure merchants, others are more worrying. Forter’s Q1-Q3 2017 Fraud Attack Index looks at which industries fraudsters are attacking, how criminals have changed their tactics, and why ordinary customers are becoming a concern.

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Shipping

Holiday Shopping & Consumer Expectations: How Same-Day Delivery Drives Purchase Intent and Brand Loyalty

This record-breaking shopping season comes at a time when consumers have higher expectations than ever for faster delivery — one outcome of what some refer to as the “Amazon Effect.” In Dropoff's 2017 Holiday Survey of U.S. consumers, you will see what effect same-day delivery has on purchase intent and brand loyalty. The report also looks at who consumers blame for poor delivery experiences — or reward for good ones.

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Creative

Attract, Engage, and Convert with Rich Content

Rich content is the engine driving the customer journey, turning casual site visitors into loyal customers. Get this ebook for tips on how to leverage rich content through the three key stages of the customer journey - attracting customers, engaging them, and converting them to generate revenue.

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Content Marketing

Best Content + Commerce Campaigns of 2017

Planning your next ecommerce campaign? Look no further for inspiration! Combine content and commerce to drive engagement and revenue. Download this ebook for 46 high-performing examples of rich content like gift guides, mobile-first pages, lookbooks, and quizzes from top brands in fashion, footwear, home goods, accessories, luxury, and more.

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Personalization

Monetate’s 2nd Annual Personalization Development Study

Last year, Monetate studied the personalization practices of leading brands, most of which were at the point of starting to seriously ramp up their personalization journey. Almost a year later, the company is finding that businesses have made significant progress in their search for personalization effectiveness, but there's still a great deal of room for growth. In October 2017, Monetate partnered with research experts WBR Insights to learn how far brands have come, and what they've yet to achieve when it comes to turning personalization goals into measurable business impact. The findings are outlined in this report, which describes the lessons learned from studying the practices of more than 500 North American and United Kingdom-based senior marketers.

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Mobile Commerce

Black Friday 2017: The Mobile Report

Every year, Black Friday buzz dominates the industry. But while much of the coverage focuses on the biggest discounts, shopper frenzy and digital’s rise, we wanted to turn the spotlight on the fastest-growing sales channel: mobile. Leanplum and Branding Brand teamed up to examine the impact of mobile on the biggest shopping day of the year.

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Online Marketing

Holidays the Smartly Way - A Retail Advertisers' Guide

The holiday season is fast approaching and for retailers, it’s a make-it-or-break-it quarter. Retail has traditionally relied heavily on media channels such as radio, TV and print in the hopes of driving foot traffic during this key season. The offline-heavy budgets are missing a key component: the path from online advertising to offline shopping.

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Marketing

Brand Keys Holiday Spend Survey: Retailers Must Prepare Early

Results of the annual Brand Keys Holiday Spend Survey found a robust stock market and high levels of consumer confidence merged to double this year’s increase in anticipated holiday spend. According to 11,625 shoppers, retailers can expect a 4 percent increase in their holiday sales this year, working out to an average spend of $936 per household. The bigger news is the shift in the consumer holiday shopping paradigm. Consumers are making decisions and planning to shop even earlier than previous years. Last year, 41 percent of consumers reported shopping before Black Friday. This year that number has increased significantly, to more than half of consumers (51 percent) reporting they had already shopped or intended to do so before Black Friday. Welcome to “Black November.” Retailers that want to capitalize upon these shifts will have to learn to better engage consumers and use their brands as the added-value consumers seek.

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E-mail

Email is the Shining Star for Retailers This Holiday Shopping Season

SendinBlue recently conducted an online survey with 750 U.S. millennial consumers to gain insights into shopping habits, preferences and plans for the 2017 holiday season. The results revealed key insights, including the fact that most millennials are planning to do their holiday shopping in the first half of December, rather than during Black Friday and Cyber Monday. Sixty-six percent of millennials also noted that at least half of their holiday shopping would be done online this year. As for what they want to see from marketers, 60 percent of millennials said they were most likely to engage with email content that promotes sitewide or product category sales.

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E-Commerce

Top E-Commerce Sites for Online Store Health and Usability

Shoppimon's Online Health & Usability (OSHU) Index is the first of its kind in the e-commerce industry to benchmark rankings on the top online retailers. These rankings are based on store site performance and shopability, and were developed using AI-based monitoring technology, which works by recognizing the key business workflows unique to each e-commerce site. Read which sites made the top 10 overall, as well as which online stores are tops in nine industry vertical categories: apparel, automotive supplies, beauty, consumer electronics, department store, food and beverage, health and wellness, home and garden, and jewelry.

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E-mail

The State of Personalization in Email

To understand the habits, preferences and opinions on email personalization, Dynamic Yield surveyed 550-plus consumers in North America, Europe and Asia. The results show a clear desire for more tailored, highly curated and relevant email messaging. And as practitioners budget their spend on email marketing this year, the opportunity to improve the current state of the channel is too large to ignore.

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