Designed for retail CEO's, CMO's, e-Commerce Directors, Marketing Managers and other strategic decision makers, the Total Retail Resource Library is the premier source for free retail oriented best practices and case studies.


Have some good white papers or case studies? Contact Jennifer DiPasquale to contribute.

Social Media Marketing

Q1 2017 Sprout Social Index

The Q1 2017 Sprout Social Index reveals that millennials ask, Gen X buys and baby boomers observe on social media. To comprehend how each generation is engaging with brands on social and what that means for your business, Sprout Social surveyed 1,000 millennials (ages 18-34), Gen Xers (ages 34-54) and baby boomers (ages 55-plus). This index uncovers what consumers want from brands on social media.

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Omnichannel

The New Retail Ecosystem: From Disrupted to Disruptor

Disruptors are reshaping consumer behavior. In response, retailers are stepping up their game. In our analysis, we examine six closely intertwined strategies retailers are using to stave off disruption and better attract and retain today’s mercurial shoppers. The underlying theme of these strategies: to create an immersive, seamless, brand-defining experience for consumers across all channels, one that will keep them coming back.

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Creative

Create Direct Mail Design That Sells

In direct mail design, a similar “what you see is what you get” principle induces reader response. These three tips from direct mail design experts offer insight into how to appeal to your readers and create response-driven designs.

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Direct Mail

How Often Should You Mail Prospects?

Over the years, successful direct mailers have learned this lesson well. They know that they can’t mail just once and pray for great results. They have to create multiple mailings that make money over time. But printing costs are high and postage these days is murder. How should you go about handling your remailing efforts?

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Customer Retention

6 Tools to Keep Your Customer From Breaking Up With You

There are so many reasons why your customer wants to break it off. It’s not them, its you. You didn’t have their size, the website wasn’t loading fast enough, there was no obvious pricing page… the reasons for heartbreak are numerous. The following tools are built with churn in mind, so you never have to feel that heartbreak again.

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Customer Service

Astound Commerce's 20th Annual Mystery Shopping Survey Recognizes the Top 7 Retailers for Customer Service

The 20th Annual Mystery Shopping Study, by Astound Commerce, recognizes seven retailers which excel in customer service through an assessment of “must have” website features and behavior based on engagement with available touchpoints. The winning merchants scored highest in four critical areas, including visibility, overall customer service, speed of delivery and efficiency of checkout. The results indicate an investment in customer service will reap rewards for retailers through elevated shopper satisfaction, giving a boost to the bottom line.

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Mobile Commerce

State of Mobile Commerce Search 2016

The Unbxd State of Mobile Commerce Search report analyzed site search behavior of mobile shoppers across 500 million sessions to understand what factors are holding mobile back, and leading to 63 percent lower conversions compared to desktop.

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Augmented Reality

How Augmented Reality Will Change Online Shopping

More and more consumers are turning to shopping online, forgoing their trip to brick-and-mortar stores. The challenge for retailers is creating a cohesive omnichannel experience that engages not only online but also in-store shoppers. The solution lies in technology like augmented reality (AR), which allows retailers to offer a more personal, interactive experience that changes how we shop. This infographic by Augment offers a good look at how AR is positioned to be the next big tech advancement in retail.

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