Bill Zielke

Bill Zielke

Bill is an accomplished executive with a proven track record of launching new and disruptive payment and fintech products to reach millions of consumers. His experience includes 30+ years at leading financial technology companies BitPay, Ingo Money, Forter, eBay, PayPal, BillMeLater, and CheckFree.

Prior to BitPay, Bill led the go-to-market strategy and plans for Ingo Money’s push payment offering and Forter’s SAAS-based fraud prevention service. Prior, Bill was Head of eBay Motors, responsible for sales, integration, account management, and sales operations for the companies eBay Motors business unit. Prior to that, Bill was Senior Director of Merchant Marketing, where he was responsible for driving buyer and seller growth for eBay’s marketplace business across all aspects of the business, including go-to-market strategy, marketing, and seller support. Before eBay, Bill was a Senior Director of NA Merchant Marketing and Head of Sales Strategy and Operations at PayPal where he was responsible for driving the company’s go-to-market strategy and market penetration for the companies flagship payment product PayPal Express Checkout. In previous roles, Bill led the market productization of the industry’s pioneer buy now pay later product, Bill Me Later, which included developing go-to-market plans, defining the product’s value proposition, engineering the sales approach, and building overall market interest. =

Over the years, Bill has built a track record of helping companies successfully introduce innovative, first-to-market products to e-commerce, disrupting static industries and creating massive new revenue streams. Examples include Decision as A Service – Forter, Inc; eCommerce marketplace storefronts for Coach and Target – eBay Marketplace; Express & Mobile Checkout – Paypal; Bill Me Later; E-Bill & WebPay – CheckFree. These products serve billion-dollar global markets for the world’s top banks, retailers, and billers.

At BitPay, Bill looks after all B2B and B2C go to market activities including demand generation, digital marketing, SEO, content development, client integrations, sales and sales support, and more for the company’s crypto wallet app and crypto payment acceptance products.

Crypto at the Checkout: How Retailers Can Prepare for the Next Evolution in 2026
January 13, 2026 at 5:26 pm

Retail crypto spending jumped 125 percent in 2025, a signal that shopper preferences are shifting faster than many retailers realize. What was once primarily speculative is quickly becoming practical and commonplace. Consumers are using digital assets, especially stablecoins, to make everyday and high-value purchases. Retailers preparing for this change now will be positioned to capture…

Stablecoin Rewards and Payouts: A Low-Lift Onramp for Businesses Entering the Digital Asset Economy
July 1, 2025 at 8:17 pm

As digital assets become more mainstream, businesses are exploring practical, low-risk ways to enter the crypto economy. Stablecoin payouts and loyalty rewards have emerged as some of the most accessible options, offering immediate operational benefits and deeper engagement with digital-native consumers. Meeting Digital-Native Expectations Millennials and Gen Z are leading the adoption of crypto wallets…

Luxury Jeweler James Allen Fights Fraud While Keeping Customers Happy
May 23, 2016 at 6:41 pm

James Allen provides luxury jewelry shopping for online consumers. That includes ensuring a seamless customer experience — which means frictionless fraud prevention. The Problem Diamonds are a fraudster’s best friend: these valuable, easily resold items have evergreen appeal, never going out of fashion. They’re perfect for an online criminal with an eye on their personal…

How to Combat Fraud in International Markets
August 11, 2015 at 6:15 pm

Last year, China overtook the U.S. as the world’s largest economy. That milestone drew attention to the explosion of online retail sales in China, which had built up speedily over a number of consecutive years of significant growth. In 2014 alone, Chinese online retail sales grew 50 percent to reach $450 billion. Despite these impressive…