Mark Hook

Mark Hook

Mark Hook is the Global Communications Director at Brightpearl, a retail-tailored digital operations platform built for omnichannel merchants.

Snow is Dazzled by Cutting-Edge ROS Functionality

For most brands, winning endorsement from Kim Kardashian, with her 290 million Instagram followers, is the stuff dreams are made of. For oral cosmetics brand Snow, the Kardashian seal of approval is one in a long line of celebrity recommendations, including from film stars such as Chris Pratt, TV legends such as Ellen DeGeneres, and…

6 Ways Retailers Can Overcome Supply Chain Disruptions

From ports clogged with containers and raw materials running low, to factories shutting down and truck drivers being in short supply, retailers have faced a steady stream of devastating supply chain issues over the last year. And the worst part? Industry experts and economists now believe the problems could continue into 2023 and beyond, with…

4 Reasons Budding Online Businesses Should Start Multichannel Selling

You deal with plenty of challenges as an e-commerce business owner. However, there’s likely one big challenge that tops your list: generating sales. You want to get your products into the hands of as many happy customers as you can. Yet, with more than 350 million total products on Amazon.com and anywhere between 12 million…

Social Selling: Data for SMBs Amid the E-Commerce Explosion

Over the last 20 years we’ve seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat, with new entrants such as TikTok and Pinterest taking the trend even further. Social media now goes way beyond communicating with friends and family. The impact and growth of…

Gen Z’s New Shopping Habits May Kill Off Unprepared Brands

For the past decade, brands have scrambled to serve millennials. Now, brands are reinventing themselves for the next wave of shoppers — Gen Z, or "zoomers," as they're also known. Aged between 13 and 21, zoomers are gearing up to enter the workforce and are fast becoming a formidable force in the economy. Brightpearl’s own…

The Era of Livestream is Now

The very nature of the modern e-commerce market means brands have to constantly evolve to meet the expectations of savvy consumers who want shopping to feel like an experience, not just a transaction. Now there’s a seismic shift on the horizon that could shake things up more than ever. Livestreaming e-commerce, estimated to already be…

Automation Engine Helps The Flex Company Pump Up its Sales

The Flex Company launched in 2016 with a revolutionary invention — a disposable menstrual disc — and a clear mission: to improve the lives of people who have periods. At first, the team was small and the sales model was primarily subscription-based. However, Founder and CEO Lauren Schulte Wang was ready to take on the…

Getting Snappy With Order Automation

“We were thrilled at the speed of the implementation. Where Microsoft Nav took six months just to upgrade, Brightpearl was set up in a matter of weeks. We now save 60 hours per week on order entry alone thanks to its automation component.” — Nick Ernst, Co-Founder, Snap Supply Making it Snappy Founded by two…