Joe Keenan

Joe Keenan

Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

lululemon Pulls Back on Store Openings Following Disappointing Q2
September 7, 2026 at 7:54 pm

lululemon plans to shrink its fleet of pop-up stores from 65 at the end of 2025 to roughly 40 by the end of 2026. Furthermore, 35 net new company-operated stores are planned for the year, down from about 40 guided last quarter. The pullback on store count comes as lululemon announced weak second-quarter results and…

Amazon Sued by FTC, 22 US States Over Ad Sales Practices
September 2, 2026 at 11:11 am

Amazon.com illegally raised prices for advertisers by surreptitiously raising the minimum price required to place ads that ‌promote their products, the U.S. Federal Trade Commission alleged in a lawsuit filed in federal court earlier this week. The agency, joined by a bipartisan group of 22 U.S. states, said Amazon systematically inflated auction prices for advertisers…

Carhartt Data Breach Exposes 12.9M Customer Records
August 31, 2026 at 6:32 pm

Millions of user records belonging to Carhartt customers have been leaked onto the dark web, exposing people’s names, email addresses, postal addresses, and phone numbers, to all sorts of scammers and cybercriminals. The infamous ShinyHunters ransomware gang recently added Carhartt to its data leak site, saying negotiations broke down. ShinyHunters uploaded the entire data archive…

How Bookshop.org is Helping Independent Bookstores Compete in the Age of Amazon
August 31, 2026 at 5:55 pm

In episode 515 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andy Hunter, founder and CEO of Bookshop.org, a certified B Corp online book retailer supporting independent bookstores. Listen in as Hunter explains the book retailer's mission and revenue-sharing marketplace model (0:47), his career journey that led to launching Bookshop.org (2:40), and what's driven its…

USPS Announces 6% Rate Increase for Peak Season
August 26, 2026 at 9:00 pm

The U.S. Postal Service (USPS) will levy a 6 percent average rate hike for several package shipping services during the 2026 peak season, according to an agency filing Tuesday. The temporary holiday rate hikes, which are pending review from the Postal Regulatory Commission, would impact retail and commercial USPS Ground Advantage, Priority Mail, Priority Mail…

The Home Depot Launches Nationwide Express Delivery
August 24, 2026 at 5:23 pm

The Home Depot has announced the nationwide rollout of its Express Delivery program, bringing rapid fulfillment to customers for a small flat fee in U.S. markets, without the need for a subscription or membership. Customers can get essential items in three hours or less, including materials and supplies for pro construction projects. Shoppers can view…

Amazon to Expand Drone Delivery Service to Nearly 500 Cities
August 19, 2026 at 6:22 pm

Amazon.com announced Wednesday that it plans to offer drone deliveries in nearly 500 U.S. cities and towns by the end of the year, a sign of momentum for a project that’s been slow to develop since founder Jeff Bezos first laid out his vision for the service almost 13 years ago. The planned expansion for…

Fabletics Expands College Shop to More Than 200 Campuses
August 18, 2026 at 6:43 pm

Fabletics, the world’s largest digitally native activewear brand, has announced the expansion of its College Shop to include more than 200 U.S. colleges and universities, significantly increasing its presence in the collegiate apparel category. Participating schools span every size, region and level of collegiate athletics, giving fans coast to coast a new way to show…

Foot Locker and Nike Partner on New Store Format
August 17, 2026 at 4:58 pm

Foot Locker and NIKE, Inc., have announced The Crenshaw Rec by Foot Locker, a first-of-its kind retail destination created in partnership with Crenshaw leaders to celebrate one of Los Angeles' most influential neighborhoods. The store, which is inspired by the role recreation centers have long played as gathering places for sport, culture and connection, will…

Nicotine Brand ALP's DTC Journey to Success
August 17, 2026 at 2:59 pm

In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consumer (DTC) nicotine pouch brand, valued at over $1 billion. Listen in as De Plano discusses the genesis and growth of the company (2:15), why launching DTC first provided a sandbox to test and…