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Strategies and techniques ranging from mobile payments to location-based marketing and everything in-between to help retailers conquer the small screen.

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In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss how retailers are increasingly using SMS (i.e., text messaging) to communicate with customers, from marketing to customer service, among other uses. Total Retail recently published an article, Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy,…

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