Peter Messana

Peter Messana

Peter Messana is the CEO of Searchspring.

How Sideshow Creates a Shopper Experience as Unique as its Products
July 14, 2022 at 11:57 am

Unique items are intriguing to consumers, especially collectors of rare pieces. Individuality can be a great selling point for shoppers, but retailers often struggle with effectively merchandising one-of-a-kind products on an e-commerce website. Sideshow, a popular seller of collectible art figures and prints related to comic books, superhero films, literature and other hot topics in…

How to Create CLV Out of the Holiday E-Commerce Shopper
February 22, 2022 at 12:01 pm

Consumers are constantly on the hunt for the best deal and the smoothest customer experience — these needs are only heightened during the holiday season. As consumers hunt, merchants see an influx of first-time buyers during the critical holiday months (not to mention an increase in spending). While the holidays are important, long-term sales growth depends…

Why Personalization is the Linchpin for Retailer Success
March 24, 2021 at 12:44 pm

Coming out of an explosive year, retailers and brands alike are looking to be better prepared to capitalize on the rapidly changing nature of retail. With e-commerce experiencing unprecedented growth during the pandemic, online retailers are looking to automation to enhance their overburdened merchandising teams' capabilities, without massive investment. In 2020, we saw online sales…