I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has not hit yet. The situation in Florida? People as you know are scared (to say the least).…
Return on Intelligence
Don’t you just love it when Apple releases a new product. It brings out the haters. The iPhone 7 release last week was no exception.
To many who “grew up” in digital marketing, I look old. (Even to me, I look old these days.) For the record, I'm a marketer who is in my 50s. However, despite that, I'm NOT a marketing dinosaur. All you young guns in digital, don't count us old-school marketers out. It was our generation that…
Recently while I was in the mall, I saw the sign below in a storefront window. Marketers can drive revenue by making strong offers, either online or in this case at retail. I wouldn't consider this example to be a strong offer. Take a look. Can you tell me why? While the offer, “30% Off…
While Facebook's users are getting their first taste of the new "Reactions" emojis that recently rolled out, marketers are already working to better understand the impact they will have on their social media efforts. Facebook Reactions, in case you missed it, are a collection of six emoji that can be clicked on all posts and…
When I post an article anywhere as part of my content marketing strategy, I need to know how it's performing so I can improve my writing and, hopefully, improve lead generation for my marketing consulting practice. So I was pleasantly surprised yesterday morning when I found a new button on each of my LinkedIn Pulse posts allowing me to track my results!