Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.

3 Key Themes From the NRF Big Show

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss three key themes that emerged during this week's National Retail Federation (NRF) Big Show event in New York City. First, retailers are excited to explore opportunities in the metaverse. Second, they're focusing on defining and then acting upon core social values…

Walmart Plans to Enter the Metaverse With Cryptocurrency and NFTs

Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs, reports CNBC. The big-box retailer filed seven new trademarks late last month that indicate its intent to make and sell virtual goods, including electronics, home decorations, toys, sporting goods and personal care products.…

Women in Retail and Total Retail Virtual Exchange, February 2022

In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss three key themes that emerged during this week’s National Retail Federation (NRF) Big Show event in New York City. First, retailers are excited to explore opportunities in the metaverse. Second, they’re focusing on defining and then acting upon core social values […]

2 Ways E-Commerce Retailers Can Hone CX to Maximize Retention

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How to Retain Your Customers and Attract New Ones in 2022,” authored by Vanessa Cartwright, CEO of Astound Commerce. The article shares four steps e-commerce retailers can take to make the most…

Big Lots to Open 500 New Stores, Adding 50 Locations in 2022

Big Lots on Monday said that it could open 500 net stores, or more, in the coming years, according to a company press release. The retailer plans to add more than 50 net new stores in 2022, and more than 80 per year after that, according to an investor presentation. The store openings, together with…

Top 50 Tips for Running a Successful Retail Business

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the Top 50 Tips of 2021 report recently produced by Total Retail. The Total Retail editorial team carefully reviewed every piece of content we published this year in an effort to identify the 50 very best tips of 2021. These tips cover…

Nike Sues lululemon for Patent Infringement Over Mirror, Fitness Apps

Nike on Wednesday filed a lawsuit accusing lululemon athletica of patent infringement over the apparel maker’s at-home Mirror fitness device and related mobile applications, reports CNBC. Nike claims that in 1983, it invented and filed a patent application on a device for determining a runner’s speed, distance traversed, elapsed time and calories expended. It has…

Rite Aid to Close at Least 63 Stores in the Coming Months

Drugstore chain Rite Aid said Tuesday it plans to shutter at least 63 stores as it reassesses how many locations it needs, reports CNBC. The closures are part of a process that began in November and is expected to add $25 million in annual EBITDA, the company said in its latest earnings release. A list…

Pivoting to Zero- and First-Party Data Will Be Key to Marketers' Success in 2022

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,” authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical for…

Nike Acquires Virtual Sneaker Company RTFKT in Metaverse Push

Nike announced that it bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to quickly expand its footprint in the fast-growing “metaverse,” reports CNBC. Formed in 2020, RTFKT also makes NFT collectibles and memes. The virtual products and experiences company uses technologies like augmented reality, blockchain authentication, NFTs and game…

This Year's Top Omnichannel Retailers and Key Industry Themes

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the newly released 2021 Top 100 Omnichannel Retailers report. This fifth annual report from Total Retail ranks 100 leading retailers and brands based on their omnichannel programs and the execution of those programs. The report was produced in conjunction with…

Wayfair Will Launch 3 Stores in 2022 Under Specialty Brand Names

Wayfair announced Tuesday it will launch three brick-and-mortar stores in 2022, bringing two of its specialty retail brands to life, reports MarketWatch. The company is planning two store openings for its AllModern brand and one for its Joss & Main brand in the retailer's home state of Massachusetts. Customers will be able to purchase goods…

Tips for Creating Secure, Convenient and Quick Digital CX

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Seb Reeve, director of market strategy at Nuance Communications, a speech recognition and artificial intelligence software company. Reeve discusses a few highlights from a recently released report by Nuance in conjunction with Total Retail, "How Retailers Can Leverage AI for Superior Digital CX," and how…

Google Commerce Exec on Creating an Open, Equal and Fair E-Commerce Marketplace

In episode 325 of Total Retail Talks, Joe Keenan interviews Bill Ready, president of commerce, payments and next billion users at Google. Ready discusses his professional background and current role, as well as how Google is trying to create a different online commerce experience for both consumers and merchants, fostering democratized choice and transparency. He…

What Retailers Can Do Now to Prepare for a Cookie-Less Marketing World

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail titled, “Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World,” authored by Melanie Berger, vice president of marketing and communications at AdTheorent. The article shares…