Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

Benchmark Your Digital Gift Card Program Against Industry Leaders
August 5, 2026 at 2:32 pm

Total Retail's Joe Keenan and Kristina Stidham discuss the findings of the 9th annual Best Direct Digital Gift Cards Benchmark Report, produced by NAPCO Research in partnership with Blackhawk Network (BHN). Learn how this comprehensive gift card study reveals what separates the best digital gift card programs from the rest. Keenan and Stidham share what…

Total Retail Tech 2026: Looking Into the Future of Retail Technology
August 4, 2026 at 5:14 pm

Join the industry event for senior executives leading the future of retail technology. Total Retail Tech is being held Sept. 14-16 in Dallas. This free, all-inclusive event for qualified retail executives brings together leaders who oversee technology and marketing strategy to learn from industry experts and each other in a small-group setting. Retail and brand…

Why Your Marketing AI Isn't Getting Any Smarter
July 29, 2026 at 4:45 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Eugene Yukin, vice president of products at MessageGears, the data activation and engagement platform that helps enterprises harness their data by streamlining the tech stack. Listen in as Yukin discusses his career experience in retail and product (1:10), the MessageGears platform (2:30), and…

Tractor Supply Co. to Close 75 Petsense Stores
July 28, 2026 at 5:58 pm

Tractor Supply Co. released its latest earnings report last week and revealed plans to close 75 Petsense locations around the country, reports Fox Business. The rural lifestyle retailer is closing dozens of pet stores in its portfolio around the country as it re-evaluates both its existing footprint and growth plans. Tractor Supply said in its…

Destination XL Board Advises Against FullBeauty Brands Merger
July 21, 2026 at 6:44 pm

Destination XL Group's (DXL) board of directors no longer believes its planned merger with FullBeauty Brands is in the best interests of DXL and its stockholders, reports Yahoo Finance. The company on Monday issued a preliminary proxy statement recommending that stockholders vote against an issuance proposal, which is needed to consummate the merger. DXL cited…

QVC Group Embraces Live Commerce as a Growth Strategy
July 15, 2026 at 5:36 pm

Live commerce is offering yet another channel for brands to connect with consumers, blending authenticity and technology. QVC Group has unique insights into this burgeoning channel and why now is the time for brands to invest resources into live shopping, according to senior vice president and new business development officer Brian Beitler, who spoke with…

DoorDash Partners With Shopify to Offer Delivery Options for Smaller Merchants
July 14, 2026 at 4:57 pm

DoorDash on Tuesday announced a first-of-its-kind integration that gives independent Shopify retailers a direct, seamless path to integrate with the delivery service through the tools they already use every day. DoorDash is now available as a native sales channel inside Shopify's App Store. This means any Shopify merchants with a brick-and-mortar presence in the U.S.…

Saks Global Emerges From Chapter 11 as Exemplar Luxury Group
June 30, 2026 at 4:52 pm

Saks Global has completed its Chapter 11 restructuring and re-emerged under the name Exemplar Luxury Group (ELG), cutting its total debt by close to 75 percent, reports Yahoo Finance. The company, which operates Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman, said it has entered new ownership with a "strengthened" balance sheet, "sufficient" liquidity, and…

Inside the AI-Driven Pearl Planner at David's Bridal
June 29, 2026 at 5:27 pm

David's Bridal is on a mission to make wedding planning easier for brides. Expanding beyond its traditional retail roots into a tech-focused platform, the dress maker has introduced innovative tools to alleviate wedding planning stress. At the heart of this transformation is its Pearl Planner, an AI-driven platform that simplifies wedding preparations. "Everything for us…