Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.

PetSmart Launches Online Pharmacy to Cater to Pet Health Needs

PetSmart on Monday unveiled The Pharmacy at PetSmart, an online portal for pet owners to help their animals get the medicines they need, reports PMYNTS.com. According to a company press release, The Pharmacy is a comprehensive, one-stop online destination for the medical needs of cats, dogs and livestock, allowing customers to fill veterinarians' prescriptions and have them…

How Retail Sellers Can Navigate New Amazon Inventory Restrictions

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “Amazon is Finally Acting Like a Retailer, and What That Means for Brands,” authored by Tim Hershey, chief retail officer at Netrush. Amazon has recently tightened its inventory restrictions, placing new pressures…

August Retail Sales Rise, Signaling Retail Resilience Entering Q4

Retail sales increased during August as consumer demand outweighed the pandemic, supply chain disruptions and other factors affecting spending, the National Retail Federation (NRF) said Thursday. The U.S. Census Bureau reported overall retail sales in August were up 0.7 percent seasonally adjusted from July and up 15.1 percent year-over-year. Despite occasional month-over-month declines, sales have grown…

1-800-Flowers.com to Hire More Than 10,000 Seasonal Associates Nationwide

Digital gift marketplace 1-800-Flowers.com will hire more than 10,000 seasonal workers across its gourmet foods and gifting brands — Harry & David, PersonalizationMall.com, Cheryl’s Cookies, and The Popcorn Factory — as it anticipates increased online demand for the upcoming holiday season. The company, which just reported record revenue growth, is quadrupling its workforce to meet…

How Retailers Can Drive Employee Satisfaction for Hourly Workers

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Marie Albiges discuss an article recently published by Total Retail titled, “Pay Isn’t the Only Reason Employees Quit. Start Offering Them What They Really Value,” authored by Sanish Mondkar, CEO of Legion. This article digs into the opportunities retailers have to drive employee…

Sequential Brands Group Files for Chapter 11 Bankruptcy

Sequential Brands Group, Inc. has filed for Chapter 11 bankruptcy protection, reports Footwear News. The company, which owns Jessica Simpson, Joe’s Jeans, And1, Avia, and more brands, said in a press release that “significant debt on its corporate balance sheet” made it no longer able to operate its portfolio. Sequential is looking to sell all or…

How to Keep Customer Trust in User-Generated Ratings and Reviews

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “3 Golden Rules for Protecting Your Brand From Fake Reviews,” authored by Keith Nealon, CEO of Bazaarvoice. This article provides best practices for retailers hosting user-generated ratings and reviews on their website.…

Women in Retail and Total Retail Virtual Exchange, September 2021

PetSmart on Monday unveiled The Pharmacy at PetSmart, an online portal for pet owners to help their animals get the medicines they need, reports PMYNTS.com. According to a company press release, The Pharmacy is a comprehensive, one-stop online destination for the medical needs of cats, dogs and livestock, allowing customers to fill veterinarians’ prescriptions and have them […]

How Leaders Can Land a Seat on a Corporate Board

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss the upcoming webinar, Getting Board Ready: The Secrets to Landing a Board Seat and Being a Great Director, hosted by Total Retail's sister brand, Women in Retail Leadership Circle. On Thursday, August 26 at 2:00 p.m. ET, WIRLC will host a…

FedEx Announces Peak Surcharge Increases for the Holiday Season

FedEx will increase various surcharges for peak season, focused on Express and Ground home delivery services, reports Business Insider. Starting in October, FedEx will raise its surcharges for packages that require additional handling, are oversized, or are unauthorized for its Ground network from $3.50 to $5.95 and $30 to $62.50 through Jan. 16, 2022. FedEx will…

David's Bridal Exec Kelly Cook on Building a Loyalty Program

In episode 311 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, chief marketing and IT officer of David's Bridal, the largest American bridal store chain. Cook discusses the genesis of David's Bridal's Diamond Loyalty Program, how the program incentivizes brides and their wedding parties and guests to purchase from the retailer, and the member…

4 Things Every Retailer Should Consider Before Offering Same-Day Delivery

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “Same-Day Delivery: Is the Reward Worth the Risk?,” authored by Jarrett Streebin, founder and CEO of EasyPost. This article advises that retailers consider whether it's possible for their business to feasibly offer…

Digital Marketing Best Practices for Customer Acquisition and Retention

In this bonus episode of Total Retail Talks, Kristina Stidham and Joe Keenan discuss Total Retail's recently released report, The Changing Consumer: Adopting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow’s Customer, produced in conjunction with customer feedback management leader Service Management Group (SMG). As retailers seek to both acquire new customers as well retain existing…

Amazon to Compensate Customers for Faulty Goods From Third-Party Sellers

On Tuesday, Amazon.com updated its longstanding returns policy, referred to as the A-to-z Guarantee, to address defective product claims, reports CNBC. Beginning in September, consumers can contact Amazon with a personal injury or property damage claim, and the company will then connect the consumer with the seller. Currently, buyers are encouraged to contact the seller…

How to Reinvent Retail Stores for Optimal Omnichannel Performance

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a research report produced in conjunction with Zipline titled, “Return to Retail: Preparing Your Stores for the Rush of Pent-Up In-Store Shopping Demand.” The resource shares why it’s more crucial than ever for retailers to reinvent physical stores for the…