Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

How Shiseido's Digital Strategy SVP is Tracking Customer Data Across Channels

Omer Iqbal is the senior vice president of digital strategy and enterprise architecture at Shiseido, one of the top cosmetics companies in the world with a rich portfolio of international brands. While attending Total Retail Tech last fall, Iqbal sat down with our editorial team to discuss how he influences technology decisions at Shiseido, as well…

Vera Bradley Shakes Up Leadership, Fully Acquires Pura Vida for $10M

Vera Bradley last week announced a new streamlined corporate structure and full acquisition of bracelet brand Pura Vida. As a part of the reorganization, the company has eliminated the positions of Vera Bradley Brand President Daren Hull, Chief Creative Officer Beatrice Mac Cabe, and Chief Revenue Officer Mary Beth Trypus. Pura Vida Co-Presidents Griffin Thall and…

How Wayfair is Prioritizing Innovation in its Brick-and-Mortar Strategy

Wayfair is prioritizing innovation across its organization, supported by technology providers like Toshiba Global Commerce Solutions. While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan spoke with Kevin O’Riordan, head of physical retail and supply chain engineering at Wayfair, and Fredrik Carlegren, vice president of marketing and communications at Toshiba Global Commerce Solutions. In…

The Home Depot's VP of Technology: 'Success is Removing Friction From the Customer's Interconnected Journey'

The Home Depot is making technology investments to enhance an interconnected shopping journey for its customers. While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan spoke with Muzammil Akram, vice president of technology and store systems at The Home Depot, to learn more about the tools the home improvement retailer…

Volcanica Coffee's Founder and CEO on the Impact of Authentic Brand Storytelling

Maurice Contreras is founder and CEO of Volcanica Coffee, a specialty coffee roaster that imports 150-plus exotic coffees from volcanic regions around the world. While at the National Retail Federation Big Show in New York City earlier this week, Editor-in-Chief Joe Keenan spoke with Contreras about the company and his career background, the online shopping…

Party City Files for Chapter 11, Plans to Restructure Debt

Party City has filed for Chapter 11 bankruptcy protection in a bid to restructure its heavy debt load and keep its doors open after supply chain woes, rising inflation and a consumer slowdown took a chunk out of sales, reports CNBC. The party supplies retailer has secured a $150 million bankruptcy loan and will seek approval to use…

How to Ensure Your Tech Stack is Sustainable for the Future

Dara Meath is the former divisional chief information officer and development leader of digital and e-commerce at Conair LLC. Earlier this week she was named the new senior vice president and chief technology officer for Build-A-Bear Workshop. While attending Total Retail Tech last fall, Meath sat down with our editorial team to discuss how technology influenced her…

Babies"R"Us to Make a Comeback With Flagship Store at American Dream Megamall

Babies"R"Us, which went out of business in 2018, is attempting a comeback. The baby products retailer will open a new flagship store this summer at the American Dream megamall in New Jersey, reports CNBC. Owner WHP Global, a brand management firm, has been on a mission to bring the beloved Toys"R"Us and Babies R Us brands…

Tech Advisor Carol Schuster on Building Superior CX at Lafayette 148 New York

Carol Schuster is the technology and business information advisor at Lafayette 148 New York, a luxury womenswear brand. While attending Total Retail Tech last fall, Schuster sat down with our editorial team to discuss her role at Lafayette 148 and how it's evolving amidst the face-paced retail technology sector. She shares the technology solution she believes will have…

How DHGATE Group Supports Cross-Border E-Commerce Growth for MSMEs

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Diane Wang, founder, chairperson, and CEO of DHGATE Group, one of the leading B2B cross-border e-commerce platforms in China. Listen in as Wang discusses the DHGATE and MyyShop businesses, as well as her professional background and career (1:00), and her insights on trends in…

Victoria's Secret's Brand Chief Resigns After Less Than a Year in Role

Victoria’s Secret on Tuesday announced Brand Chief Amy Hauk has resigned less than a year in the role, reports CNN Business. Hauk served as Pink CEO since 2018 and took leadership of brand across the organization when the company merged its Victoria’s Secret and Pink lingerie operations and beauty business last July. Her resignation is effective March 31,…

Report: 189M U.S. Consumers Shopped on Super Saturday

Over 189 million people, or over 73 percent of U.S. consumers, shopped this past Saturday (also known as Super Saturday), according to a survey conducted by ICSC. The data show 71 percent of shoppers spent money on holiday gifts, while 40 percent spent on dining and 22 percent spent on entertainment. The top reason consumers shopped on Super Saturday was…

Sears Hometown Files for Chapter 11 Bankruptcy Protection

Sears Hometown Stores Inc., a franchise-owned unit of Sears, has filed for Chapter 11 bankruptcy protection, CNN Business reports. Sears spun off Sears Hometown in 2012 to give the parent company a much-needed infusion of cash. Transformco reacquired the company after it bought Sears out of bankruptcy in 2019. The chain, including locations run by independent dealers,…

Bonus Episode: 100 Retailers' Omnichannel Strengths and Weaknesses Revealed

In this bonus episode of Total Retail Talks, Editor-in-Chief Joe Keenan is joined by Digital Content Director Kristina Stidham to discuss the release of Total Retail's 2022 Top 100 Omnichannel Retailers report, produced in conjunction with Saddle Creek Logistics Services. This sixth annual report assesses 100 leading retailers' omnichannel capabilities both in-store and online. Listen in…

14 More Retailers Sign Charter to End Racial Bias

As of Dec. 1, 42 retail brands have signed the Mitigate Racial Bias in Retail Charter, a national initiative to address racial bias and discrimination in shopping experiences, the Open to All nationwide nonprofit announced. The new signatories include industry leaders Cartier, CBL Properties, Ben Bridge Jeweler, Glossier, LVMH, maurices, URBN (Anthropologie, Free People, Nuuly, and…