Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

e.l.f. First Beauty Brand to Sell Products on Roblox Via Virtual Kiosk

Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce, reports PYMNTS. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product — a hoodie — as well as a selection…

Neiman Marcus Suffers Data Breach Affecting 64,000 Customers

High-end department store Neiman Marcus on Monday disclosed a data breach, shortly before a hacker offered to sell information belonging to millions of the company’s customers, reports SecurityWeek. The company told the Maine Attorney General’s Office that the breach has impacted more than 64,000 individuals. Shortly after Neiman Marcus disclosed the breach, a hacker who…

Total Retail Tech 2024: The Summit for Retail Technologists

Simply put, Total Retail Tech brings the right people together for the right conversations. By matching like-minded retail executives, Total Retail Tech enables honest and open discussions about technology and other business challenges. Furthermore, instead of learning about technologies you don’t need or can’t implement, Total Retail Tech matches the right retailers with the right technology providers, saving…

FullBeauty Brands Acquires Plus-Size Brand Avenue

FullBeauty Brands earlier this week announced that it will acquire Avenue Stores from City Chic Collective Limited, an Australian publicly traded company. Terms were not disclosed. Avenue is a U.S.-based digital specialty retailer of plus-size apparel, targeting value-conscious women aged 25 to 55. The plus-size brand closed its 220-plus store portfolio across 35 states in…

Revolve Group Opens First Store Following Pop-Up Shop Success

Revolve Group (RVLV), the next-generation fashion retailer for millennial and Gen Z consumers, last week announced the opening of its first ever permanent physical retail location in Aspen, Colorado. This decision follows the success of the REVOLVE and FWRD Pop-Up shopping experience that opened in the same location in December. Located in Aspen's shopping district,…

A Recap of the 2024 Merchant Gift Card Evaluation, Australia Edition

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recently released report from NAPCO Research and Blackhawk Network, 2024 Merchant Gift Card Evaluation, Australia Edition. This third annual report is the market-leading report on the Australian gift card industry. This comprehensive benchmark study offers readers a thorough assessment…

Walmart Announces New Training Programs for Skilled Trades

Walmart will begin offering new training programs and certifications to fill high-demand roles across its business, such as HVAC technicians, opticians and software engineers, reports CNBC. The big-box retailer said it will also offer hourly store workers a bonus of up to $1,000 per year. Walmart’s new programs give employees more ways to move into…

How Carhartt is Converting Inactive Customers Into Repeat Buyers

In this video, Editor-in-Chief Joe Keenan interviews Jennifer Slegers, director of CRM at Carhartt, a heritage American brand known for the highest quality workwear, outdoor apparel, and gear. Slegers discusses Carhartt's brand growth, its work with Bluecore to better understand its customers, and customer retention challenges and how those issues were impacting the business. She…

Walmart, Capital One End Consumer Credit Card Agreement

Capital One Financial will no longer be the exclusive issuer of Walmart-branded credit cards, the companies said on Friday, as they scrapped their agreement following disputes, reports Reuters. The world's largest retailer had accused Capital One of being too slow in updating transactions in cardholders' accounts and failing to promptly replace lost cards. Walmart partnered…

Macy’s Beats Q1 Earnings Estimates, Turnaround Plan Shows Early Progress

Macy’s fiscal first-quarter earnings topped Wall Street’s expectations on Tuesday, reports CNBC. The retailer’s revenue came in roughly in line with revenue expectations as it pointed to early signs of momentum in its turnaround strategy. The department store operator raised its full-year earnings expectations to reflect the first-quarter beat, along with the low end of…

NRF Rejects Shein Membership as Retailer Pursues US IPO

Shein has attempted to become a member of the National Retail Federation (NRF), the industry’s largest trade association, numerous times but has been rejected, reports CNBC. It’s unclear why the NRF rejected Shein’s membership application, but according to one of the people familiar, someone with sway is strongly against the company’s admittance. The NRF hasn’t totally…

Key Findings and Insights From the 2024 Digital Gift Card Leaders Report

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recently released report from NAPCO Research and Blackhawk Network, 2024 Digital Gift Card Leaders, U.S. Edition. This seventh annual report is the market-leading resource on the gift card industry. The comprehensive benchmark study offers readers a thorough assessment of…

Macy's Selects 26 Entrepreneurs for its 2024 Workshop Accelerator Program

Macy’s has chosen 26 entrepreneurs from underrepresented communities for its 2024 vendor accelerator program, known as “The Workshop at Macy’s,” reports Yahoo Finance. Each participant completing the program receives a $5,000 business grant, and the winner of a pitch contest will get a $100,000 grant, per a Macy’s press release. In addition to getting access…

UK-Based JD Sports to Acquire Rival Hibbett in $1.08B Deal

JD Sports Fashion has proposed to buy American athletic fashion retailer Hibbett Inc for about $1.08 billion, reports Reuters. JD Sports will pay $87.50 per Hibbett share in cash, representing a premium of about 20 percent to the U.S. firm's last closing price. The combined company would have a global portfolio of about 25 brands…

Adidas Raises Guidance After Q1 Profit Hike, Shares Jump 8%

Shares of Adidas jumped 8.2 percent on Wednesday after the company unexpectedly raised its full-year guidance and reported a year-on-year profit increase in the first quarter, reports CNBC. The German sportswear company said that it now expects currency-neutral revenues to increase at a mid-to high-single-digit rate in full-year 2024, compared with a previous projection of…