Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content manager at Total Retail and sister brand Women in Retail Leadership Circle. She is passionate about digital media and handles social media, video, and podcast production for both brands, as well as contributing articles and attending events. Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia.

How COVID-19 May Impact E-Commerce for the 2020 Holiday Season

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published in Total Retail Report titled, "4 Key E-Commerce Trends Ahead of COVID-19 Christmas," by Scott Hirsch, CEO of Media Direct. In the article, Hirsch lists four things retailers should plan for as they prepare for the first-ever…

Kelly Cook's 5 Keys to Leadership Success

Setting up a clear vision (and then getting out of the way), listening to your team members and customers, creating a safe environment for experimenting with ideas, surrounding yourself with high-performing talent, and feeding and nourishing that talent are the key leadership success drivers for Kelly Cook, chief marketing and IT officer at David’s Bridal.

Why You Can't Miss Our September Virtual Exchange

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Joe Keenan discuss the upcoming Women in Retail and Total Retail Virtual Exchange, which is taking place on Wed., Sept. 23. Women in Retail and Total Retail Virtual Exchanges are live virtual events that feature interviews with leading retail executives on a variety…

Amy Errett on How Madison Reed Pivoted During the Pandemic

During the August Women in Retail and Total Retail Virtual Exchange, Amy Errett, CEO and founder of Madison Reed, an omnichannel beauty brand that's challenging industry titans in the hair color space, participated in a virtual discussion with Jennifer DiPasquale, co-founder and president of the Women in Retail Leadership Circle.

How Retailers Can Pivot Operations to Meet Consumers' Need for Trust

In this week’s Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail, “The Future of Retail: Beyond the Pandemic,” authored by Jeff Orschell, retail and global account leader at EY Americas. The article discusses how retailers must adjust to the new normal to best serve the…

How Rite Aid is Making Strides to Be a More Sustainable Business

In this video, Editor-in-Chief Joe Keenan interviews Amanda Patrick, social responsibility program manager at drug store chain Rite Aid. Watch as Patrick discusses Rite Aid's recently released second annual corporate social responsibility report, showcasing rapid progress across environmental, social and governance (ESG) efforts. Over the past year, Rite Aid has made significant strides to operate a…

Ace Hardware's CMO on Adapting its Messaging for COVID-19

During the August installment of the Women in Retail and Total Retail Virtual Exchange, Kim Lefko, senior vice president and chief marketing officer of Ace Hardware, participated in a discussion with Sucharita Kodali, vice president and principal analyst at Forrester. The two discussed everything from the observed shifts in consumer behavior during the COVID-19 pandemic to how Ace Hardware has adapted its marketing strategy during this uncertain time.

Amazon Deleted 20,000 Product Reviews After Investigation Revealed Paid-For Reviews

Amazon.com has removed 20,000 product reviews after a Financial Times (FT) investigation suggested that some of the site's top U.K. reviewers may have profited from leaving positive ratings, reports Business Insider. The paper's analysis showed nine of Amazon's top 10 U.K. reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the same…

Highlights From Total Retail's Free Shipping Report

In this special episode of Total Retail Talks, Editor-in-Chief Joe Keenan and Digital Content Manager Kristina Stidham discuss Total Retail’s latest research report, “How to Make Free Shipping Profitable.” The report is the compilation of a 10-part article series that Total Retail published on the topic earlier this year. The article series, which was published…

How Retailers Can Succeed in an Uncertain Back-to-School Season

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the 2020 back-to-school season, including an article about this topic recently published by Total Retail titled, “How Retailers Are Navigating the Great Back-to-School Unknown.” The article was authored by Lauren Cooley, senior vice president of retail and brand solutions at…

Bluemercury CEO Marla Beck Shares Best Practices for Growing a Brand

During our August installment of the Women in Retail and Total Retail Virtual Exchange, Marla Beck, CEO and co-founder of Bluemercury, a high-growth luxury beauty retail chain which was acquired by Macy’s in 2015, participated in a discussion with Melissa Campanelli, co-founder of Women in Retail Leadership Circle and brand and content director of Total Retail. The two discussed everything from what Beck has learned over the years being a leader during challenging times, to how product innovation factors into Bluemercury's future plans, and everything in between.

Walmart+ Subscription Service to Launch This Month, Will Rival Amazon Prime

Walmart on Tuesday unveiled a subscription service that will go toe-to-toe with Amazon Prime, reports CNN. The Walmart+ membership plan includes free shipping on items $35 and over, including same-day deliveries on certain items from stores, such as groceries. It will cost $98 a year or $12.95 a month, and includes a 15-day free trial period. Members…

Women in Retail and Total Retail Virtual Exchange, September 2020

In this episode of Retail Right Now, Total Retail’s Ashley Chiaradio and Kristina Stidham discuss an article recently published in Total Retail Report titled, “4 Key E-Commerce Trends Ahead of COVID-19 Christmas,” by Scott Hirsch, CEO of Media Direct. In the article, Hirsch lists four things retailers should plan for as they prepare for the first-ever […]

How Retailers Can Compete in a Free Shipping World

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, How to Make Free Shipping Profitable. The report is the compilation of a 10-part article series that Total Retail published on the topic earlier this year. The report is intended to educate retailers on how…

Intimates Brand Bare Necessities to Be Acquired by Delta Galil Industries

Delta Galil Industries, the global manufacturer and marketer of branded and private-label apparel products for men, women and children, as well as leisurewear and activewear, announced that it has signed an agreement to acquire leading intimates brand Bare Necessities from Walmart, Inc. The transaction is expected to close in the next few weeks and be accretive…