Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content manager at Total Retail and sister brand Women in Retail Leadership Circle. She is passionate about digital media and handles social media, video, and podcast production for both brands, as well as contributing articles and attending events. Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia.

How to Capitalize on Key 2021 Customer Experience Trends

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “5 CX Trends to Help You Win Customers’ Hearts and Wallets in 2021,” authored by Jean Shin, director of strategy and content at tyntec. The article discusses how in 2020, we learned…

Office Depot Rejects Staples Buyout Offer, Proposes Alternative Ventures

Office Depot has rejected another takeover attempt by office supply rival Staples, according to a letter sent Tuesday by a company executive, reports CNBC. In the letter, the chairman of the board for the parent company of Office Depot, ODP, said it would be open to another deal that draws less scrutiny from antitrust regulators.…

Key Strategies to Manage the Post-Holiday Product Returns Boom

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “Bracing for the Returns Avalanche,” authored by Andrew Hogenson of Infosys Consulting. Hogenson discusses the influx of product returns that retailers are currently dealing with following the 2020 holiday season, especially considering…

Ron Thurston on Why Retail is More Than a Job, it's a Career

In this clip from the December 2020 Women in Retail and Total Retail Virtual Exchange, Ron Thurston, vice president, stores at INTERMIX and author of "RETAIL PRIDE," shares with moderator Rachel Williamson, chief strategic retail advisor of Running Great Stores, LLC, what advice he gives to people considering a career in retail. Thurston notes that retail is…

Staples Looks to Immediately Acquire Office Depot in $2.1B Bid

Staples on Monday sent a bid to Office Depot's board of directors with an offer to acquire the rival office supplies company for $40 per share, or $2.1 billion, reports South Florida SunSentinel. Staples, which is now a privately held company controlled by the private equity group Sycamore Partners, threatened to start buying shares in…

Top Tips and Insights for Retailers to Kick-Start 2021

In this episode of Retail Right Now, Ashley Chiaradio and Kristina Stidham discuss Total Retail’s 25 Best Tips of 2020. This list identifies the top tips of 2020, selected from the content we published over the course of the year. Retailers can utilize these relevant insights right now to kick-start business growth in 2021. These…

How Bill Brand is Creating a Collaborative Culture at rue21

One of the most important roles of a leader is establishing the right company culture. In this clip from the December 2020 Women in Retail and Total Retail Virtual Exchange, Bill Brand, CEO of rue21, shares how he's working to create a collaborative culture at the apparel retailer by establishing clear priorities across the organization and…

The Vitamin Shoppe Announces Partnership With WW International

The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, announced a new partnership with WW International, a global wellness company powered by the world's leading commercial weight management program, to amplify their shared mission to empower and support people on their health and wellness journeys, according to a press release. The Vitamin Shoppe and…

Sportsman’s Warehouse Acquired by Bass Pro Shops, Cabela’s Parent Company

The Great American Outdoors Group has agreed to acquire Sportsman's Warehouse, a leading outdoor specialty company based in the western U.S. with 112 store locations, according to a press release. The Great American Outdoors Group portfolio of brands includes Bass Pro Shops, Cabela’s, White River Marine Group, and a collection of nature-based resorts. The parties expect the deal to…

Women in Retail and Total Retail Virtual Exchange, January 2021

In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “5 CX Trends to Help You Win Customers’ Hearts and Wallets in 2021,” authored by Jean Shin, director of strategy and content at tyntec. The article discusses how in 2020, we learned […]

Tips for Creating a Secure, Engaging and Seamless Online Loyalty Program

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, “5 Keys to a Successful Online Retail Loyalty Program,” authored by Tara Bartley, senior manager of retail at Akamai Technologies. The article shares how retailers can foster customer loyalty with fast, frictionless and…

UNTUCKit's CEO on Altering COVID Forecasting, Merchandising and Tech Spend

Many retailers are continuing to pivot and adjust business strategies months into the COVID-19 pandemic. In this video clip from November's Women in Retail and Total Retail Virtual Exchange, Aaron Sanandres, co-founder and CEO of UNTUCKit, shares how the retailer has re-evaluated its business as a result of the coronavirus pandemic. He discusses how UNTUCKit has…

Amazon's Holiday Toy Catalog Reveals Common Direct Mail Missteps

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “Amazon Misses the Mark With its Holiday Toy Catalog,” authored by Polly Wong, managing partner of strategic, e-commerce and creative services at Belardi Wong. The article dives into Amazon’s rookie mistakes in…

How Retailers Can Navigate 'Shipageddon' and Preserve Customer Relationships

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published by Total Retail titled, Top 5 Ways to Survive 'Shipageddon,' authored by Tara Kelly, founder, president and CEO of SPLICE Software. The article addresses how retailers can navigate the massive increase in online holiday sales, and the…

Cyber Monday E-Commerce Sales Reach Record $10.8B

Holiday shoppers went online Monday and spent $10.8 billion, setting a record for the largest U.S. online shopping day ever, reports CNBC. According to Adobe Analytics data, Cyber Monday spending rose 15.1 percent year-over-year, however, this year's spend came in short of Adobe’s forecast of $12.7 billion. Adobe data also revealed that curbside pickup increased 30…