Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content manager at Total Retail and sister brand Women in Retail Leadership Circle. She is passionate about digital media and handles social media, video, and podcast production for both brands, as well as contributing articles and attending events. Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia.

A Diversity Discussion From the Women in Retail and Total Retail Virtual Lounge

During the most recent Women in Retail and Total Retail Virtual Lounge, Leslie Short, CEO of The Cavu Group, a diversity and inclusion training company, interviewed mother-daughter duo Bahja Johnson, director of customer belonging and co-lead, Color Proud Council at Gap Inc., and Roz Johnson, senior vice president, operations and guest experience at Build-A-Bear Workshop.

Is Your Retail Store Ready for its Reopening?

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Melissa Campanelli discuss an article recently published by Total Retail, “What Mark Cuban’s Secret Shopper Experiment Can Teach Us About the Future of Retail.” This article was authored by Emily Lane, product evangelist at Retail Zipline, and shares findings from a study recently commissioned…

Kara Goldin on How Hint's Distribution Strategy Shifted During COVID-19

During the most recent Women in Retail and Total Retail Virtual Lounge, Aliza Licht, founder and president, LEAVE YOUR MARK LLC and best-selling author and host of the LEAVE YOUR MARK podcast, interviewed Kara Goldin, founder and CEO of Hint. The pair discussed everything from Goldin’s new book, “Undaunted: Overcoming Doubts and Doubters” (scheduled to be published in October), to how Hint’s marketing has changed in reaction to the COVID-19 pandemic and protests against racism, to everything in between.

Lucky Brand Files for Bankruptcy, Has Offer to Sell Company

Los Angeles-based retailer Lucky Brand filed for Chapter 11 bankruptcy protection on Friday, reports AP News. The apparel retailer blames its troubles in part on the coronavirus pandemic and said it plans to close 13 stores immediately, with more closures possible during the bankruptcy process. Lucky Brand said it has a deal lined up to…

Sweetwater's CEO on Being a Better Leader During Times of Crisis

During last month's Women in Retail and Total Retail Virtual Lounge, Chuck Surack, founder and CEO of Sweetwater, participated in a live discussion that touched on everything from how employees embody the company's culture of prioritizing customer satisfaction to how the world's leading online musical instrument retailer is weathering the current pandemic. In this video clip from…

Dozens of Retailers to Pull Facebook Ads in Boycott Starting Today

Last week, we reported that Patagonia was the latest company to join other retailers such as REI and The North Face in a boycott of Facebook and Instagram advertising for the month of July. Today, July 1, dozens of companies begin boycotting the social network after a civil rights coalition, which includes the Anti-Defamation League (ADL) and…

How Retailers Can Ensure CCPA Compliance Ahead of the July 1 Deadline

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, “How to Achieve CCPA Compliance by the July 1 Deadline,” authored by Colleen Thorndike, director of data strategy at Valid. The California Consumer Privacy Act (CCPA) gives California consumers data privacy rights and…

Patagonia is the Latest Retailer to Join the Boycott of Facebook Ads

Patagonia has joined companies like REI and The North Face, saying it plans to pause advertising on Facebook and Instagram to show support for a movement called ”#StopHateForProfit,” reports CNBC. Last week, a group of six organizations called on Facebook advertisers to pause their spending on the social media platform during the month of July. The groups…

Analyzing Walmart's New Partnership With Shopify

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss Walmart’s recent announcement of a partnership with e-commerce shopping platform Shopify. This is big news in the industry, as the deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,200 Shopify sellers to the marketplace…

Claire's Suffers Data Breach, Potentially Exposing Payment Data

Accessories retailer Claire's experienced a data breach on its e-commerce site beginning in April that compromised customer payment information, reports Bleeping Computer. The company discovered the MageCart attack on Friday, June 12 after it was revealed in a new report by cybersecurity firm Sansec. The attack consisted of hackers injecting malicious JavaScript scripts into various sections of…

Lafayette 148 New York's CEO on Meeting Changing Customer Needs

During the Women in Retail and Total Retail Virtual Lounge on May 28, Deirdre Quinn, co-founder and CEO of Lafayette 148 New York, participated in an interview that touched on everything from how the women's apparel company began making and providing surgical gowns for healthcare workers on the front lines of the COVID-19 pandemic in New York City to how the natural leadership instincts of women are especially important during these challenging times.

TravisMathew Launches Loyalty Program, BOPIS in E-Commerce Refresh

In this video, Editor-in-Chief Joe Keenan interviews Leif Sunderland, vice president of sales and marketing at TravisMathew, a men's apparel company based in Southern California focused on making premier apparel for work and play. Sunderland discusses the recent enhancements made to the brand's direct-to-consumer e-commerce site, why it was the right time to launch these upgrades, and why…

Essential Steps for Retailers Reopening Brick-and-Mortar Stores

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail titled, “4 Important Steps to Reopening Retail” by Tom Buiocchi, executive director, president and CEO of ServiceChannel. As COVID-19 restrictions and stay-at-home orders are lifted across the U.S., brick-and-mortar retailers face the daunting…

thredUP's President on the Influence of Sustainability on Consumer Purchase Decisions

During the Women in Retail and Total Retail Virtual Lounge, held on May 28, Anthony Marino, president of thredUP, participated in an interview that touched on a variety of topics, from what innovation means to the company, to why corporate responsibility efforts are essential to modern retailers, and the state of the resale industry today. In…

Signet Jewelers Closing 400 Stores This Year

Signet Jewelers has announced plans to close 400 stores permanently, reports Yahoo News. The specialty jewelry retailer — parent to the Kay Jewelers, Zales, Jared, H. Samuel, Ernest Jones, Peoples Jewellers, Piercing Pagoda, and jamesallen.com brands — fell short on both top and bottom lines during the most recent quarter, the period when the majority of its…