Kristina Stidham

Kristina Stidham

Kristina Stidham is an Associate Content Editor for Total Retail.

The Children’s Place to Relaunch Gymboree Clothing Brand

The Children’s Place announced Tuesday a plan to relaunch children's clothing brand Gymboree in 2020, reports CNBC. In a press release, The Children's Place announced Gymboree merchandise will be sold on an enhanced website, Gymboree.com, as well as in shop-in-shop locations in over 200 select The Children’s Place stores in the U.S. and Canada. The Children’s…

Amazon's Plan for Grocery Stores, and the Impact on the Industry

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss Amazon.com’s plan to open a grocery store concept, one that will be separate from its Whole Foods subsidiary. Amazon will reportedly be testing the grocery store chain in three markets, Chicago, Los Angeles, and Philadelphia, potentially as early as the…

Retail Technology Experts on Today's Top Industry Trends

Today's retailers are burdened with the need to stay on top of consumer preferences, emerging technology, modern customer journeys, innovations in the retail experience, and much more. Retailers also need to be able to trust their technology providers and third-party vendors to keep ahead of the biggest trends affecting the industry, while also providing actionable…

Bonobos Cuts Jobs After Push From Parent Company Walmart

Men's apparel retailer Bonobos, which is owned by Walmart, announced earlier this week that it laid off dozens of employees following a push from Walmart to cut its e-commerce losses, reports The Wall Street Journal. Walmart acquired Bonobos in 2017, but the brand is still not profitable for the retail giant, even after its expansion…

How Today's Top Retail Technology Providers Are Enabling Innovation

Technology is constantly evolving, and retailers and brands are tasked with keeping up. Therefore, retailers are looking to technology partners to provide them with the most up-to-date, advanced systems and solutions to enable innovation. While at the recent Total Retail Tech event, we spoke to top retail technology providers to see what they have planned for…

Compliance and Transparency: A Look at Two Retailers’ CRM Strategies

Creating personalized customer experiences is a challenge for today's retailers and brands, and that's before factoring in data privacy laws such as GDPR and CCPA. During the recent Total Retail Tech event in Philadelphia, three e-commerce and digital marketing leaders detailed how these data privacy laws have impacted their organizations’ CRM efforts, as well as the…

Dangerous Competitive Trends Traditional Retailers Should Watch

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss an article recently published on Total Retail, “The Retail Apocalypse: 5 Dangerous Competitive Trends Explained,” written by Hubert Paul, director at Simon-Kucher & Partners. The first trend identified in the article is that direct-to-consumer (D-to-C) brands have become major category…

Content Stars in Jewelry Television's Personalization Efforts

During last week's Total Retail Tech event, executives from three leading retail brands detailed how their organizations are using technology to personalize consumers’ shopping journeys. "The Use of Technology to Personalize CX" panel featured Erica Geil, vice president of global engineering operations, Groupon; Kimberly Kanary, vice president of community development and engagement, JTV (Jewelry Television); and Lockie Andrews, chief…

Amazon to Launch Grocery Stores in 3 Major US Cities

Amazon.com reportedly is moving forward with the opening of grocery stores separate from its Whole Foods Market subsidiary, according to SupermarketNews.com. Store locations will begin opening in Philadelphia, Chicago, and Los Angeles, possibly as early as the end of this year, as Amazon has reportedly already signed more than a dozen leases in the Los…

How Technology and Data Drive Subscription Clothing Rental Company Armoire

Retail organizations are becoming more and more technology driven, with some industry startups identifying themselves as technology companies rather than retailers. During last week's Total Retail Tech event, leaders from some of the most disruptive companies in the retail industry told their brands’ stories in a session titled, "Tech-Driven Startups Disrupting the Retail Industry." The…

Highlights From Total Retail Tech 2019

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the recent Total Retail Tech event, which was held in Philadelphia earlier this week. This event brought select retail technology executives together to learn from industry experts and each other, and matched retailers with technology providers for one-on-one discussions. Highlights…

How Sam's Club's is Driving Customer Loyalty With Private-Label Products

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss how private-label products are driving customer loyalty for Sam's Club. Ashley traveled to the Groceryshop conference in Las Vegas earlier this week, and attended a session with Chandra Holt, senior vice president and chief operating officer of Sam’s Club. During…

Retail Hiring, Training and Retention Strategies for the Holiday Season

In this week’s Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss hiring strategies for retailers, as written in a recent article featured on Total Retail, “How to Attract and Retain Gen Z Talent in a Tight Labor Market,” by Aaron Schwarzberg, chief operating officer of Learning Tribes. Younger workers expect more from…

Sugarfina Files for Bankruptcy, Closing 6 Stores Immediately

Upscale candy retailer Sugarfina filed for Chapter 11 bankruptcy Friday and will immediately close six of its 44 boutique stores, reports CandyIndustry.com. The brand cited shifts in the retail sector, uncertainty in its international partnerships, and difficulty in controlling margins as reasons for not being profitable, and reports having $26.65 million in debt. Sugarfina began searching for…

Key Trends in Influencer Marketing for Retailers and Brands

In this week's Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio talk about influencer marketing and why it’s essential for brands on social media, as written in a recently published article, “What Every Retailer Should Know About Influencer Marketing,” by Yuval Ben-Itzhak, CEO of Socialbakers. The author shares current influencer marketing data revealed…