Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.

What to Expect During Amazon Prime Day 2021

In this episode of Retail Right Now, Joe Keenan and Kristina Stidham discuss Amazon.com's upcoming 2021 Prime Day event, happening on June 21 and 22. This worldwide e-commerce event impacts every retailer and brand as it draws shoppers to splurge with sales and special promotions. As e-commerce has seen an incredible rise during the COVID-19…

Kroger to Hire 10,000 Workers Across its Grocery Banners

Kroger announced Monday that it will hold a hiring event on Thursday to fill 10,000 jobs across its businesses, reports CNBC. The event will offer virtual and in-store interviews for prospective staff in its retail, e-commerce, pharmacy, manufacturing, and logistical operations. In addition to its namesake Kroger stores, the company operates brands that include Fred Meyer,…

Why Retailers Should Recalibrate Pricing Strategies With Optimization Science

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail, “A Pricing Reboot: How Optimization Science Can Recharge Your Omnichannel Pricing,” authored by Geoff Pofahl, Ph.D., head of science at DemandTec. Pofahl writes that many of the shoppers who flocked to online channels…

Walmart and Gap Partner to Create Home Goods Brand

Walmart and Gap have inked a multiyear deal to create a home goods brand, as the discounter looks to drive more online sales and the apparel retailer hopes to strengthen its brand among shoppers, reports CNBC. The brand, Gap Home, will launch exclusively on Walmart’s website on June 24, and eventually bring the most popular…

Why Brand Partnerships Are Key to Retailers’ Future Success

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss an article recently published by Total Retail titled, “5 Reasons Why Brand Partnerships Are the Future of Retail,” authored by DeAnn Campbell. She shares that one of the best ways for any retailer to deliver on consumers’ ever-evolving needs and…

FedEx Announces New Surcharge Increases Starting in June

FedEx will increase three peak surcharges on Express and Ground shipments beginning June 21, the carrier announced in an update Friday. Increased surcharges include Peak - Residential Delivery Charge for FedEx Express and FedEx Ground domestic; Peak Surcharges on U.S. Express Package Services, U.S. Ground Services and International Ground Services; and a Peak Surcharge on…

Best Practices That Will Position Your Brand for Social Commerce Success

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “4 Best Practices for Creating a Social Commerce Experience That Converts,” authored by Elise Stieferman, director of client strategy and development at Coegi. Online shopping received a serious bump in 2020, and…

Amazon Launches Program to Reduce Worker Injuries

Amazon.com announced on Tuesday the launch of WorkingWell, a new comprehensive program providing employees with physical and mental activities, wellness exercises, and healthy eating support that are scientifically proven to help them recharge and re-energize, and ultimately reduce the risk of injury. According to a company press release, the program is part of Amazon's investment…

Women in Retail and Total Retail Virtual Exchange, June 2021

In this episode of Retail Right Now, Joe Keenan and Kristina Stidham discuss Amazon.com’s upcoming 2021 Prime Day event, happening on June 21 and 22. This worldwide e-commerce event impacts every retailer and brand as it draws shoppers to splurge with sales and special promotions. As e-commerce has seen an incredible rise during the COVID-19 […]

2 Major Omnichannel Retailing Challenges, and How to Solve Them

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published by Total Retail Report, “5 Things Holding You Back From Making Omnichannel Retailing Profitable,” authored by Steve Ross, omnichannel solution principal at Aptos. Retailers are struggling to manage a multitude of enterprise impacts, ranging from planning to…

L Brands to Spin Off Victoria’s Secret By August

L Brands said Tuesday it will spin off its Victoria’s Secret brand rather than sell it, reports CNBC. The company said it received interest from multiple potential buyers, but its board concluded that separating Victoria’s Secret and Bath & Body Works into two separate publicly traded companies would be a better option. In recent weeks,…

Consumer Behavior Insights for Mother's Day 2021

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss the upcoming Mother’s Day holiday and what retail trends we can expect to see this year. The UPS issued its first “UPS Pulse Perspectives: Mother’s Day Survey” to better understand how consumers are preparing for the first major gift-giving holiday of…

Macy’s Ordered to Restore Associates' Commission for In-Store Mobile App Sales

Macy's cannot offer the use of its Scan and Pay app for purchases from departments where employees make commissions, and must pay back commissions on such purchases, a labor relations arbitrator has ruled, reports RIS News. The determination applies to three collective bargaining agreements between Macy's and employees at stores in Boston and other New…

How Direct-to-Consumer Brands Can Sustain Growth in 2021

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published in Total Retail Report titled, “D-to-Cs Proved Resilient in 2020. Here’s How They Can Sustain That Momentum,” authored by Polly Wong, managing partner of strategic, e-commerce and creative services at Belardi Wong. The D-to-C playbook was well-positioned…

Amazon Expands Prime In-Garage Grocery Delivery to More Than 5,000 Cities and Towns

Amazon.com on Tuesday announced that Key by Amazon In-Garage Grocery Delivery is expanding to everywhere grocery delivery from Amazon is available, providing service to more than 5,000 U.S. cities and towns, according to a company press release. Originally launched in five cities last November, Key In-Garage Grocery Delivery can now be used by millions of…