Kristina Stidham

Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she’s not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.

How Retailers Can Improve Their Omnichannel Gift Card Programs

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the retailers with the best omnichannel gift card programs, as featured in the latest report from Total Retail’s sister brand, NAPCO Research, and Blackhawk Network. The 2020 Merchant Gift Card Omnichannel Evaluation report provides a comprehensive review of the state of…

Signet Acquires Jewelry Rental Service Rocksbox

Signet Jewelers Limited, the world's largest retailer of diamond jewelry, announced it has acquired Rocksbox, an innovative jewelry rental subscription platform, reports Marketwatch. Signet has long billed itself as the place for men to buy engagement rings or other romantic gifts. Now, it wants to target another customer: women who purchase jewelry for themselves. Rocksbox…

What Nike's Exit From More Wholesale Partnerships Could Mean for Traditional Retailers

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss Nike’s announcement that it’s ending wholesale partnerships with six more key retailers, including DSW, Urban Outfitters, and Macy's. This is the second time in the past year that the athletic brand has cut ties with multiple wholesale partners. However, Nike isn’t…

eBay, Etsy, Mercari, OfferUp, Poshmark Unite Against Seller Transparency

Online marketplaces eBay, Etsy, Mercari, OfferUp, and Poshmark have launched "the Coalition to Protect America's Small Sellers" or the PASS Coalition, in opposition to a federal bill aimed at curtailing sales of fake and stolen goods through online marketplaces, reports Yahoo Finance. The federal bill in question is the bipartisan INFORM Act, which was introduced in…

Women in Retail and Total Retail Virtual Exchange, April 2021

In this episode of Retail Right Now, Total Retail’s Melissa Campanelli and Kristina Stidham discuss the retailers with the best omnichannel gift card programs, as featured in the latest report from Total Retail’s sister brand, NAPCO Research, and Blackhawk Network. The 2020 Merchant Gift Card Omnichannel Evaluation report provides a comprehensive review of the state of […]

How Retailers Can Make the Most of YouTube's Video Shopping Feature

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail Report titled, “YouTube's New Shopping Feature Proves That Video Selling is Here to Stay,” authored by Marcel Hollerbach, chief marketing officer of Productsup. The article discusses why it’s notable that YouTube is branching…

Clorox's D-to-C VP and GM on What He Looks for When Making Hiring Decisions

Jackson Jeyanayagam has a unique leadership style, and that extends into his hiring strategy. During the January Women in Retail and Total Retail Virtual Exchange event, Jeyanayagam, vice president and general manager, direct-to-consumer at The Clorox Company, shares how he leads his team with flexibility and trust. In this clip from the event, he discusses what…

Hudson's Bay to Launch Online Marketplace With 500 Sellers

Hudson’s Bay on Monday announced the launch of its online marketplace, including plans to bring more than 500 new sellers to thebay.com by the end of 2021, according to a company press release. The Canadian department store chain will introduce new and significantly expanded category offerings, including sports and recreation, tech, pets, health and wellness,…

The New Next Gen: Women Reinventing Their Careers in Retail

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss a new report produced by Total Retail's sister brand, Women in Retail Leadership Circle. The New Next Gen: The Women Who Have Transitioned Their Careers for a Successful Second Act, celebrates 21 women who have reinvented themselves and their careers after…

An Inside Look Into e.l.f. Beauty's TikTok Success

e.l.f. Beauty's "Eyes, Lips, Face” TikTok campaign was one of the first beauty campaigns on the video-sharing social networking service, and also one of the beauty retailer's — and TikTok's — most successful campaigns to date. In fact, the TikTok video now boasts more than 10 billion views. What was the secret to its success?

Tru Kids Acquired by New Owner, New U.S. Toys R Us Stores Planned

Brand management company WHP Global announced it has acquired a controlling interest in Tru Kids, the parent company of the Toys R Us, Babies R Us, and Geoffrey the Giraffe brands, reports CNBC. “We’re in the brand business, and Toys R Us is the single most credible, trusted and beloved toy brand in the world,”…

How Retailers Can Stem the Tide of COVID-19-Related Litigation

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “The Wave of COVID-19-Related Litigation for Retailers is Looking Like a Tsunami,” authored by Carrie Gonell and Kate McGuigan, partners at Morgan, Lewis & Bockius LLP. The authors discuss how retailers can…

Activist Investors Keep Up Pressure, But Cut Kohl’s Board Nominees From 9 to 5

The group of activist investors looking to seize control of Kohl’s board has reduced the number of directors that it plans to nominate from nine to five. In a letter sent to the retailer’s shareholders Thursday, the group — which has a combined 9.5 percent stake in Kohl’s — said it originally nominated nine candidates…

Top Execs, Career Coaches, Networking: Women in Retail Leadership Days

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss 2021 Women in Retail Leadership Days, an upcoming virtual event hosted by Total Retail’s sister brand, Women in Retail Leadership Circle (WIRLC). This month-long virtual experience is one of a kind, designed specifically for women leaders at top retailers and…

CEO Jared Margolis Shares Payless' Brick-and-Mortar Strategy for Relaunch

Payless, like many traditional brick-and-mortar retailers, has endured its challenges in recent years. In early 2019, the footwear retailer filed for bankruptcy and began closing all of its U.S. stores. Jared Margolis, CEO of Payless, is leading the company through its relaunch in the North American market, which began this past summer. In this video clip from…