Kelsey Ricard

Kelsey Ricard

Kelsey Ricard is the growth lead for Taplytics, a mobile optimization provider. Reach her at kelsey@taplytics.com or @kelsricard.

A Rookie’s Guide to A/B Testing for M-Commerce

Mobile commerce (m-commerce) has grown 42 percent annually for the past four years. Consumers are becoming comfortable transacting on their phones, and more retailers are investing in mobile to woo these small-screen shoppers. As the market grows, however, so too does the competition for thumb space and user retention. To compete, brands need to win…