Nicola Kinsella

Nicola Kinsella

Nicola Kinsella is senior vice president of global marketing at Fluent, a cloud-based platform that lets retailers and brands provide a premium omnichannel experience, profitably.

Direct Mattress Company Designs its Dream Commerce Architecture to Support Global Expansion

Emma, one of the world's largest direct-to-consumer mattress brands, is expanding at a blistering pace. However, its legacy commerce platform was incapable of keeping up. As the company prepares for continued growth and expansion into new markets, it looks to commercetools as its new, best-of-breed commerce platform. Since the company's launch in Frankfurt, Germany in…

How Do You Increase the Value of a Pickup Order?

Buy online, pick up in store (BOPIS) orders have doubled over the past year as consumers looked to avoid in-person shopping. For instance, Target’s 2020 earnings report announced that order pickup grew more than 70 percent last year. What’s more, it revealed that multichannel customers spend, on average, nearly 4x more than store-only customers and…