Nicola Kinsella

Nicola Kinsella

Nicola Kinsella is Vice President of Marketing at Fluent, a cloud-based platform that lets retailers and brands provide a premium omnichannel experience, profitably.

How Do You Increase the Value of a Pickup Order?

Buy online, pick up in store (BOPIS) orders have doubled over the past year as consumers looked to avoid in-person shopping. For instance, Target’s 2020 earnings report announced that order pickup grew more than 70 percent last year. What’s more, it revealed that multichannel customers spend, on average, nearly 4x more than store-only customers and…