Jake Loveless

Jake Loveless

Jake Loveless has had a twenty-year career in making things go faster—from low latency trading for Wall Street to large-scale web platforms for the Department of Defense. He is a two-time winner of High-performance Computing awards and a frequent contributor to the Association of Computing Machinery. Today, Mr. Loveless runs Edgemesh, the global web acceleration company he co-founded with two partners in 2016. Edgemesh helps eCommerce companies across multiple industries and platforms (including headless) deliver 20-50% faster page loads to billions of users around the globe.

How to Increase Digital Advertising's ROI by Eliminating Bad Bots

Any experienced digital marketer will tell you, the secret to a successful advertising campaign is simple: targeting. We all want to show the right message, with the right product, at the right time, to just the right type of person and in the right channel. In fact, “targeted advertising” is so fundamental to the digital…

The Top 3 E-Commerce Trends for 2022

In the highly competitive and fast-paced world of e-commerce, one thing is always certain: We’re in for yet another year of change and disruption. Over the past 12 months, we’ve seen the early adoption of new platform models (like headless e-commerce), new marketing and tracking methods resulting from privacy changes, and shifts in performance goalposts…

Kitsch Accelerates Site Speed With Image Optimization Feature

A picture may be worth a thousand words, but for online retailers, the right picture format can be worth a few extra conversions. In the highly competitive world of e-commerce, one thing is certain — speed matters. Study after study shows that customers’ tolerance for slow digital experiences has a meaningful impact on how they…

The Not-So-Hidden Cost of Headless E-Commerce

While developers and CTOs worldwide perform Oscar-worthy "Red Queen" impersonations, screaming that for e-commerce it’s “off with its head,” it's worth stepping back to review the actual costs of going headless. Here, we’ll discuss headless e-commerce and its associated effects on costs and content. Headless, Simplified Headless e-commerce isn’t new. “Going headless” means separating your…