Brad Birnbaum

The success of Black Friday and Cyber Monday last year was monumental. Adobe Analytics reported record-breaking online sales of $10.8 billion and $13.3 billion, respectively — an impressive 10 percent increase from 2023. This surge wasn’t just due to deep discounts and deals; artificial intelligence was a gamechanger. AI-powered tools like chatbots and virtual agents…

Customer service can be the single most important factor for consumers in deciding which brands to support. Far too often, companies are waiting for problems to arise before they get to know their customers, when what they should be doing is getting to know consumers from the moment of first interaction. At a time when…

Today’s top direct-to-consumer (DTC) startups have built their businesses by creating differentiated, frictionless customer experiences that focus as much on how they serve customers post-sale as they do on the shopping experience. As a result, these new brands are building lasting customer relationships that are fueling e-commerce’s rapidly growing share of retail sales and the…

LOLA is a rapidly growing subscription and direct-to-consumer feminine care brand. Originally offering tampons and pads, LOLA now also stocks hygiene and sexual wellness products for women. Just like Dollar Shave Club and Harry’s, LOLA started by selling a single product with a strong purpose, but has since grown its offerings to the point that…