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Retail Leaders Share Influencer Marketing Tips

During a session at eTail West in Palm Springs, CA on Wednesday, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, marketing, Windsor Stores; and Meghan Shea, senior director, growth marketing,…

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Retail, Brand Leaders Share Influencer Marketing Tips
February 29, 2024 at 2:10 pm

During a session at eTail West in Palm Springs, CA on Wednesday, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, marketing, Windsor Stores; and Meghan Shea, senior director, growth marketing,…

The Future of Retail: 3 Insights for 2024
February 29, 2024 at 9:20 am

For retailers, consumers are, and always have been, the beating heart of business success. In today’s world of ample choice for customers, this vitality is at an all-time high. Consumer buying power is higher than ever as is the importance of building loyalty and trust among them. Retailers know it's crucial to anticipate customer needs…

Return it or Keep it? Which Policy is Right for Your Business
February 29, 2024 at 9:19 am

As the retail landscape continues to evolve, the significance of a well-structured return policy becomes increasingly evident. A recent report from the National Retail Federation showed the rate of returns increased 14.5 percent last year, a total of $743 billion in merchandise. Online retailers specifically experienced a notable uptick in returns in 2023, with an…

Retail Employers Face New Challenges From Pro-Labor Measures Implemented by Biden NLRB in 2023
February 29, 2024 at 9:17 am

In 2023, the Biden National Labor Relations Board (NLRB or Board) and its General Counsel Jennifer Abruzzo continued implementing a highly pro-labor agenda that has significantly changed the union and labor landscape for retail employers. In addition, Abruzzo and the Board’s regional directors are imposing and enforcing aggressively some of their most controversial new measures…

Top 3 Insights From 100 Brands Using Generative AI in E-Commerce
February 29, 2024 at 9:13 am

How generative artificial intelligence will transform online shopping is a hot topic in e-commerce. One year after generative AI started to dominate headlines, what have we learned about its real impact on e-commerce? This article presents findings from iAdvize’s inaugural Barometer of Generative AI in E-Commerce — a report that uses first-party data to share…