E-commerce giant Shopify is now a stakeholder in the wholesale platform Faire, the companies announced Wednesday. The deal establishes Faire as the recommended wholesale marketplace for Shopify and expands Shopify’s B2B offerings, helping drive growth for the brands as well as the independent retailers the two companies serve. “At Faire we have long admired Shopify’s like-minded…

Data plays a pivotal role in the retail landscape. It has transformative potential to elevate a store — whether physical or online — to new heights of success. In today's highly competitive market, data-driven insights are a game changer. By meticulously analyzing customer purchasing patterns, preferences and behaviors, retailers can tailor their product offerings and…

The retail landscape is in a difficult place at the moment. Between economic stressors like high inflation rates, talent shortages and industry changes such as rapidly evolving customer expectations and surging demands, many retailers are scrambling to find a foothold in these uncertain times. They need to make every resource count. Merchandising teams are critical…

As we move towards Q4, retailers are gearing up for the most exciting shopping season, including Black Friday deals and holiday shopping campaigns. With such high traffic, the fourth quarter is crucial for marketers looking to maximize brand awareness and drive purchases. In today’s digital age, the mailbox may not be the first place you…

For several years now, retailers have been deploying creative digital marketing tactics and transforming how consumers engage with them online. But what if they’ve been doing it all backward? A recent digital experience benchmark report found 85 percent of consumers are unhappy with their online shopping experience, so there’s room for improvement. Companies looking to…