In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Mitesh Lakhani, senior director of solutions consulting at Adverity, the integrated data platform for the modern marketer. Listen in as Lakhani details his career background and Adverity's offerings (1:00), the evolution of marketing data management in retail (2:50), and the biggest data management…

The National Retail Federation (NRF) forecasts holiday spending to grow between 2.5 percent and 3.5 percent this holiday season, potentially easing concerns over any economic downturns expected. The retail industry trade association said we should expect people to spend between $979.5 billion and $989 billion in November and December, compared to $955.6 billion in 2023.…

The Retail Worker Safety Act (S. 8358B) applies to each retail employer in New York with at least 10 employees working at a retail store. Retail employers are defined as those “sell[ing] consumer commodities at retail and … not primarily engaged in the sale of food for consumption on the premises.” The Act's Requirements The…

The next generation approaches shopping in a fundamentally different way than earlier generations. They're frequently regarded as a more difficult audience to engage, having grown up with cellphones, making it more difficult to attract their attention than millennials. On the other hand, Gen Z alone has over $450 billion in buying power, and Gen Alpha…

In recent years, delays and disruptions in the global supply chain have wreaked havoc on product lead times and threatened total paralysis for industries. Bottlenecks due to global conflict, shipping container shortages, never-before-seen port congestion, lack of infrastructure, and limited transport capacity and skilled labor are just a few examples of the chaotic economic environment…