The Home Depot enhanced its AI assistant, Magic Apron, to include localized store knowledge to assist in-store shoppers, reports Yahoo Tech. The retailer said in a Thursday press release that the tool is now available in all of the company's over 2,000 U.S. locations. Customers can access the tool while using Store Mode in the…

No one wants to experience buyer’s remorse. That’s why before you make large purchases, you probably do a bit of research. If you're using artificial intelligence to do that research, asking ChatGPT which machine makes the best espresso, for example, you've already experienced the first wave of AI commerce. Indeed, millions of consumers now use…

Eighty-four percent of software developers report they're using or planning to use artificial intelligence coding tools. These tools are especially useful in front-end e-commerce development, dramatically increasing developer productivity, accelerating feature delivery, reducing routine work, and more. Unfortunately, adoption of AI coding tools can often mean that digital accessibility suffers. Over the past decade, we’ve…

Every November retailers spend billions trying to seduce shoppers with bigger discounts and longer sales that start earlier and earlier. Then, unless you've planned how you're going to keep those shoppers engaged post-peak, the relationship is over a week later. The interesting thing, though, is that this experience isn't actually what modern shoppers want from…

Throughout your career, you've focused on one audience: people. Understanding people was the difference between a good marketer and a great one. The goal was straightforward. Help customers discover your brand, compare products, make a purchase, and keep coming back. Every investment in marketing, commerce, loyalty, and customer experience was designed around influencing human decisions.…