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Target Adds More Low-Cost Items to its Assortment

Continuing its emphasis on low prices, Target said last week it would be adding more than 1,000 low-cost summer items to its product assortment. The products, including swimwear, outdoor items, snacks, drinks and skin care products, will be priced as low as $1 and more than half will be priced below $15. To encourage summer…

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Going the Extra Mile: How Optimizing Last Mile Delivery Puts Brands on the Road to Success
May 28, 2024 at 5:39 pm

Accelerated growth in e-commerce has led to an increased focus on optimizing last mile delivery, the final phase of the purchasing and delivery process, with an emphasis on speed, cost efficiency and sustainability. In a world where the effectiveness of a delivery process becomes a make-or-break situation for guaranteeing customer loyalty, brands are exploring both…

Floor & Decor Builds Upon Retail Footprint With First NYC Store
May 28, 2024 at 3:27 pm

Floor & Decor, a retailer specializing in hard-surface flooring for homeowners and professionals, recently opened its first-ever New York City store. The 129,000 square foot warehouse-format store marks the company’s first official entry into the five boroughs, and continues its brick-and-mortar expansion. In an exclusive interview with Total Retail, Jerry McVeigh, vice president of PRO services, Floor & Decor,…

Keys to Prime Day Sales Success
May 28, 2024 at 12:31 pm

Prime Day is more than your average sales event — it's one of the largest profit opportunities for e-commerce sellers, with over 200 million Prime shoppers ready to make purchases. With careful planning and the right tools, you can capitalize on the increased traffic during Prime Day 2024. To give online sellers plenty of time…

Target Adds More Low-Cost Items to its Assortment
May 27, 2024 at 6:18 pm

Continuing its emphasis on low prices, Target said last week it would be adding more than 1,000 low-cost summer items to its product assortment. The products, including swimwear, outdoor items, snacks, drinks and skin care products, will be priced as low as $1 and more than half will be priced below $15. To encourage summer…

With Consumers Wary of Sharing Data, How Can Retailers Connect?
May 27, 2024 at 5:59 pm

First-party data is increasingly necessary for retailers to offer customers the kinds of personalized experiences they expect. Seventy-one percent of consumers say they expect personalized interactions with companies, according to McKinsey, but consumers are also increasingly wary of sharing their personal data with companies. One recent consumer survey found that only 10 percent fully trust…