Nike announced a mixed fiscal first quarter as well as a restructuring plan that will lead to layoffs starting next year. The company also offered a full-year outlook, saying it expects revenues to decline by a high-single digit percentage in fiscal 2027. The cuts are the third round of layoffs Nike has announced this year.…

Your marketing team worked for months creating a campaign for a new service offering. The slogan was polished, the copy precise and brand supportive. The call to action clear. They launched the campaign and waited. And waited. Clickthrough rates came in flat. Webinar attendance was below forecast. The sales team reported that prospects didn’t recognize…

It happens multiple times an hour: A shopper scans her loyalty card at checkout and a screen shows her a discount for something she bought last week, not what she's holding now. The data was personalized, but the relevance was not. That gap is the one retailers have been battling for decades because personalization in…

For years, retail fraud and risk teams have built their Cyber Week playbooks around Black Friday and Cyber Monday. Those days still matter, but they no longer tell the whole story when it comes to Cyber Week fraud risk. It turns out that the risk window is getting wider, with fraud activity beginning to tick…

Brands have spent years optimizing paid acquisition while leaving one of their highest-intent acquisition channels largely unmanaged: word-of-mouth. Most marketers know their customers recommend them. Far fewer have built a referral program that systematically turns those recommendations into new customers. The difference can be substantial. Across referral programs we've powered at Friendbuy, the strongest programs…