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Amid Pandemic, Black Friday Sales Boom Online

Black Friday saw consumers opt for shopping on their phones and laptops rather than venture out to brick-and-mortar stores. Online sales on Black Friday hit a new record, with consumers spending $9.0 billion, an increase of 21.6 percent year-over-year (YoY), according to Adobe Analytics data. Black Friday 2020 represents the second largest online spending day in U.S. history,…

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