I sit in a lot of usability sessions for AudioEye, a digital accessibility platform. One has stuck with me. A woman who is blind was checking out on a retail site, navigating with a screen reader. Screen readers turn a page's underlying code into speech: a properly labeled button announces as "Place Order, button"; an…

Most email strategies are still built around campaigns, but performance is coming from somewhere else. Automated flows make up just 6 percent of sends, yet generate $513 per 1,000 emails compared to $62 for campaigns. That is an 8x difference. And this pattern shows up consistently across North American e-commerce brands. The math is clear:…

Between the Super Bowl, the Winter Olympics, and the NBA All-Star Game, winter 2026 drove an influx of competitive campaigns with significant budgets. Super Bowl LX ad rates hit a record $8 million for a 30-second spot, and Milan Cortina 2026 became the highest-grossing Winter Olympics of all time. For many marketers, these tentpole events…

Retailers entered 2026 bracing for a slowdown, with a clear expectation that younger consumers, particularly Gen Z, would pull back on discretionary spending. So far, however, the reality has been quite different. Rather than tightening their belts, younger consumers are showing a greater willingness to spend than their older counterparts, according to new research surveying…

Estée Lauder has decided to terminate a potential merger with Spanish beauty group Puig, reports CNBC. The American beauty giant, which owns the Clinique and Tom Ford Beauty brands, said in March that it was in discussions with Puig, the owner of Charlotte Tilbury and Jean Paul Gaultier, to combine the companies. However, Estée Lauder…