E-commerce sales reached record levels this summer. Prime Day sales exceeded $26 billion in consumer spending, a 9 percent jump over last year, nearly matching the $32 billion shoppers spent during Black Friday and Cyber Monday (BFCM) in 2025. This points to a holiday shopping season that will be the biggest on record. For operations…

The infrastructure marketers have relied on for neutral campaign measurement and data collaboration is undergoing a quiet transformation. Over the past 18 months, some of the industry’s most prominent data collaboration platforms have been absorbed into larger organizations with direct interests in advertising, media execution, identity, or data monetization. Publicis recently acquired LiveRamp. WPP acquired…

For the past two years, AI has rapidly reshaped how consumers discover and evaluate products. Instead of solely relying on traditional search engines, shoppers are turning to AI assistants and large language models (LLM’s) to research purchases, compare options, and receive recommendations. Now, AI's influence is extending into the transaction itself. Recent announcements from major…

Target on Tuesday announced it has appointed its first ever chief artificial intelligence officer in its latest bet to capitalize on the AI boom, reports CNBC. The company named Chandhu Nair as its chief AI officer and senior vice president and also announced Purvi Shah as the company’s senior vice president of user experience. Nair…

When we think of back-to-school, we often picture backpacks, water bottles, pencils and notebooks. The reality is this season reaches into nearly every corner of the retail industry. Grocery stores are stocking lunchbox staples and classroom snacks. Apparel retailers are promoting school uniforms or showcasing the latest fall fashion staples. And while marketing campaigns are…