The internet has gotten a lot harder to trust. Consumers are increasingly aware that inauthentic experiences are out there, and that changes the way they approach every site they visit, whether their intent is to browse or purchase. Recent Pantheon research found that 78 percent of consumers are concerned about encountering fake online stores, and…

Marketers often suppress email-engaged or repeat customers from direct mail campaigns, reasoning that if customers are opening your emails or actively purchasing, do they really need direct mail? We thought the same thing. However, after several years of testing, we’ve found that engagement in one channel doesn’t necessarily diminish the value of another. In fact,…

Imagine stopping at the store after a long day. The lights are bright, music fills the aisles, promotional displays compete for attention and department signs are small, text-heavy and mounted well above eye level. For many, that means nothing more than spending an extra minute finding what they need. But for many people with autism,…

Albertsons is seeking to collect approximately $8 billion in damages from Kroger stemming from the companies’ unsuccessful merger, Albertsons revealed in a Delaware Court of Chancery filing made public on Monday, reports Yahoo Finance. The sum Albertsons is demanding includes a $600 million break-up fee as well as compensation for shareholder losses suffered because the…

In a recent team review, we followed an unexpected agency recommendation back to the pages displayed with the answer. Clear descriptions of identity and service boundaries gave us facts to inspect, but they didn't establish why the model selected that company. For retail teams, the useful lesson is operational: investigate what an answer says before…