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Coffee Giant Launches Starbucks Studios

Starbucks announced last week it is making its entrance into the entertainment industry by starting Starbucks Studios, a new initiative the company said will produce original entertainment and "tell stories that deepen connections and spark conversations." The coffee giant didn't say what kinds of entertainment we can expect, but revealed it is teaming up with…

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Finding the Right Retail Tech: How to Use DaaS in Every Retail Situation
June 13, 2024 at 3:33 pm

Retail companies, especially startups, are understandably conscious of their tech costs. Limited resources mean management can only do so much without breaking the bank. But today’s retail companies rely heavily on technology to grab market share. They can’t afford to skimp on tech like accounting software and point-of-sale (POS) systems if they want to stay…

Rescuing Your Retail Media Network: 3 Key Strategies for Retailers to Improve Performance
June 13, 2024 at 10:13 am

In the fast-paced world of retail, maintaining a robust and high-performing retail media network can be a strong competitive advantage. If a retail media network is underperforming, there are strategic steps retailers can take to turn things around. Here are three key strategies to consider: 1. Embrace identity platforms. The first strategy that can help…

RFID’s Transformational Impact on Inventory Management and Consumer Experience
June 12, 2024 at 12:56 pm

Inventory management is now easier than ever due to a packaging technology that improves the customer experience: radio frequency identification (RFID). This approach works by including a sticker on items that contains a microchip and antenna that transmits logistics information to receivers. Since this innovative technology constitutes a powerful competitive edge, retailers of all kinds…

Starbucks Launches Studio for 'Original Entertainment'
June 12, 2024 at 12:04 pm

Starbucks announced last week it is making its entrance into the entertainment industry by starting Starbucks Studios, a new initiative the company said will produce original entertainment and "tell stories that deepen connections and spark conversations." The coffee giant didn't say what kinds of entertainment we can expect, but revealed it is teaming up with…

How Culinary Brand Anova Used Connected TV to Increase AOV by 282%
June 12, 2024 at 11:47 am

People are constantly inundated with advertisements — on their devices, on billboards, on public transit, etc. With so many competing messages coming from all angles, brands have to work hard to stand out from the crowd by creating ads that tell a compelling story. One premier culinary appliance retailer was determined to set itself apart…