Fanatics has partnered with OpenAI to introduce an artificial intelligence-powered shopping feature designed to make it easier for sports fans to discover and purchase merchandise across its online stores. The new “Shop the Look” tool, developed using OpenAI’s Codex, recommends coordinated outfits and accessories based on shoppers’ favorite teams, product preferences and available inventory. The…

Merchandise has always been one of the most direct links between artists, sports teams and fans. A tour shirt, a limited-edition jersey drop, a collectible tied to a release — these objects hold the residue of a moment and give it physical form. For artists, merch has been one of the few consistent ways to…

The chief information officer of SharkNinja explains how the product design and technology company is using AI and cultural hacks to drive growth.

Brands talk a lot about the importance of customer loyalty, and the investment appears to back that up. Our recent research among 2,400 consumers and 600 e-commerce brands found that 69 percent of brands split their budgets evenly between acquisition and retention. Despite this, customers see things very differently. Two-thirds of respondents believe that brands…

A repricing recommendation flashes on a merchant’s dashboard. The model has years of data behind it, the number looks reasonable, and still the decision stalls. The merchant overrides it. Then does the same thing the following week. That pattern is showing up across retailers that have already spent heavily on artificial intelligence. Deloitte’s 2026 State…