Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company announced a new 9 percent platinum rewards tier for those who spend $1,000 annually. Red members earn 3 percent after joining, and gold members earn 6 percent after spending $300 annually. "These updates reflect Michaels' ongoing commitment…

Retailers are finally realizing that their customer data can pay for itself. For years, brands have treated first-party data as a cost of doing business, but now it's being redefined as a monetizable asset. Purchase history, browsing behavior, loyalty engagement, and customer preferences are becoming foundational inputs for personalization and performance measurement. Most organizations recognize…

Artificial intelligence can identify your target audience in seconds, optimize campaigns in milliseconds, and generate hundreds of creative variations in minutes. Marketing automation has never been more powerful — or more tempting. Yet the marketers winning right now aren't the ones automating everything. They're the ones who know exactly what not to automate. Because while…

Product reviews remain central to how people evaluate and choose what to buy. Recent data shows consumers read reviews before purchasing, and businesses recognize that verified purchase reviews increase trust. In a recent GoodFirms survey, 94 percent of respondents said verified purchase reviews make them more confident in feedback! Industry coverage over the past year…

Over the last few years, most retail organizations have gone all-in on "digital transformation." They’ve bought the software, hired the data experts, and built impressive tech stacks. But here’s the reality: even with all those tools, many marketing teams still feel like they’re driving a Ferrari on a dirt road. If the data says on…