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Walmart, Capital One End Credit Card Agreement

Capital One Financial will no longer be the exclusive issuer of Walmart-branded credit cards, the companies said on Friday, as they scrapped their agreement following disputes, reports Reuters. The world's largest retailer had accused Capital One of being too slow in updating transactions in cardholders' accounts and failing to promptly replace lost cards. Walmart partnered…

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Sequencing Retail Messaging With Podcasts
May 29, 2024 at 9:23 am

Performance marketers have known for some time about the power of podcasts — promo codes and URLs don't lie! Direct response advertising in podcasts returns some of the highest conversion rates in the business, thanks to the unique relationship podcast listeners have with the host(s) and the content. It's easy to see how podcast ads…

DICK'S Sporting Goods Strengthens Partnership With the WNBA
May 29, 2024 at 8:53 am

DSG, a DICK'S Sporting Goods' exclusive brand that provides performance clothing and gear for the entire family, and the Women's National Basketball Association (WNBA) announced the launch of their girls' apparel collection earlier this month, marking the first-ever collaboration between the two brands. As the official sporting goods retail partner of the WNBA, DICK'S Sporting…

Traceability is the New Front Line for Sustainable Retail
May 28, 2024 at 7:02 pm

Multiple global regulations set to take effect in the coming years have made traceability an imperative for retailers and brands. These include the Digital Product Passport, the Corporate Sustainability Due Diligence Directive, and the New York Fashion Sustainability and Social Accountability Act, to name a few. While companies are aware of the importance of traceability,…

Walmart, Capital One End Consumer Credit Card Agreement
May 28, 2024 at 6:30 pm

Capital One Financial will no longer be the exclusive issuer of Walmart-branded credit cards, the companies said on Friday, as they scrapped their agreement following disputes, reports Reuters. The world's largest retailer had accused Capital One of being too slow in updating transactions in cardholders' accounts and failing to promptly replace lost cards. Walmart partnered…

Going the Extra Mile: How Optimizing Last Mile Delivery Puts Brands on the Road to Success
May 28, 2024 at 5:39 pm

Accelerated growth in e-commerce has led to an increased focus on optimizing last mile delivery, the final phase of the purchasing and delivery process, with an emphasis on speed, cost efficiency and sustainability. In a world where the effectiveness of a delivery process becomes a make-or-break situation for guaranteeing customer loyalty, brands are exploring both…