Retail media networks (RMNs) have spent years studying the competition. They track how Amazon.com and Walmart are expanding, which channels other networks are adding, and how advertisers are moving budgets across the market. Yet one of the biggest constraints on growth often sits inside the retailer itself. At many retailers, the media network, merchant organization,…

The holiday season is here, and with it, higher customer acquisition costs (CAC). Every year, e-commerce brands strive to capitalize on Black Friday and Cyber Monday campaigns to capture new customers, often judging their success on total Q4 revenue and conversions. These key performance indicators, however, don’t always tell the full story. Seasonal discounts paired…

Retail commerce is undergoing a fundamental shift in how people discover, evaluate, and shop for products. Consumers are moving beyond traditional search patterns and increasingly turning to artificial intelligence chatbots, recommendations, and conversational search to help them understand what they want and find products that fit their needs. As online shopping evolves, AI is enabling…

Retail sales rose at their slowest pace in nearly a year in October as American consumers showed signs of strain from high prices, according to the latest CNBC/NRF Retail Monitor. Total retail spending on a seasonally adjusted basis came in at $561.7 billion in October, a 0.2 percent increase from a month prior and 3.6…

The ways in which consumers are discovering brands and products online is evolving. Artificial intelligence-powered search is reshaping how consumers discover products, traditional SEO playbooks are being rewritten to account for generative engine optimization (GEO), and the metrics retailers have relied on for years are no longer telling the full story. Meanwhile, true personalization has…