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Amazon Prime Day 1 Drives $7.2B in Online Spending

Preliminary results for Amazon Prime Day, held July 16-17, show that shoppers spent about $7.2 billion online across retailers — not just at Amazon.com — during the first day of the e-commerce sales event, which has quickly become as ubiquitous as the fall Cyber Monday sales day. Adobe Analytics reported that the $7.2 billion amount…

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Oversaturated Retail Markets: What and Where to Go Next
July 22, 2024 at 2:17 pm

For decades, the rhetoric around national retail real estate vacancies has been around the “retail apocalypse” conversation, how over-retailed we are as a country and what to do with all the empty spaces. Many professionals in the industry never thought they would see the day that 98 percent of shopping center retail spaces listed in…

Steal the Spotlight During Election Season … Without Getting Political
July 22, 2024 at 12:51 pm

Election season can feel like a shouting match where everyone's trying to get their point across but nobody's really being heard. It can be a tough time to capture any kind of attention amid all the noise, especially if you don't have a billion-dollar marketing budget. We're likely all aware that election campaigns flood the…

Want GenAI to Best Serve Customers? Start With Contextual Data
July 22, 2024 at 12:24 pm

Generative artificial intelligence (GenAI) has taken retail commerce by storm, drastically changing the behaviors of online customers to a point that retailers are making investments in the technology to improve the customer experience. According to Forrester’s March 2024 Consumer Pulse Survey,  consumers use of GenAI is growing, with 48 percent of U.S. consumers agreeing that…

5 Lessons to Learn From Bob's Stores Bankruptcy
July 17, 2024 at 7:39 pm

New England clothing fixture Bob's is closing permanently, which is sad news for employees, customers, and other stakeholders. The Northeast store, which has been around for 70 years, filed for Chapter 11 bankruptcy in June. With Bob's unable to get the required funds to keep its 21 brick-and-mortar stores operational, the company had to close…

Why Prime Day Matters for Small Businesses
July 17, 2024 at 7:07 pm

This week marks the 10th Amazon Prime Day, a major milestone for both Amazon.com and independent sellers that sell on its marketplace. Amazon’s significant investments in marketing, merchandising, operational infrastructure, and people that drive independent seller success result in an end-to-end experience that boosts sales for small businesses. In fact, Prime Day 2023 was the…