Live commerce is offering yet another channel for brands to connect with consumers, blending authenticity and technology. QVC Group has unique insights into this burgeoning channel and why now is the time for brands to invest resources into live shopping, according to senior vice president and new business development officer Brian Beitler, who spoke with…

Best Buy has announced new leaders appointed to its executive team. As a part of its CEO transition, this appointments position the consumer electronics retailer to accelerate its strategic priorities to 1.) advance as a retail, media and advertising, and technology company, 2.) expand and grow its reach, 3.) elevate the customer experience and 4.) be…

Bombas built its business by redefining an everyday essential (socks) and pairing it with a compelling social mission. Now, as the company sets its sights on becoming a $1 billion business, it’s expanding beyond its direct-to-consumer (DTC) roots. During a keynote session at the CommerceNext Growth Show last month in New York City, Jason LaRose,…

Think about the last time you typed something into a search bar. Chances are, you didn't write the way you actually talk. You abbreviated. You keyword-stuffed. You learned, over years of conditioning, to speak the language of machines. That's over. The shopper sitting on her couch tonight isn't typing "linen dress size 10 under $300."…

I had an account that looked promising, sitting at a 91 percent close probability in our CRM. To lock up the deal quickly, I offered the client a 10 percent renewal discount. To my surprise, the deal went south. I pulled up the recording of our last call to see what I had missed. Listening…