The Home Depot has announced the nationwide rollout of its Express Delivery program, bringing rapid fulfillment to customers for a small flat fee in U.S. markets, without the need for a subscription or membership. Customers can get essential items in three hours or less, including materials and supplies for pro construction projects. Shoppers can view…

For the last 20 years, e-commerce marketing strategy has revolved around a simple premise: get the consumer to your website, analyze their behavior, and optimize for conversion. Traffic was the goal and the homepage was the storefront. Performance marketing, search engine optimization, digital campaigns, and paid media all served the same purpose: driving shoppers into…

There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But as any business owner will tell you, a surge in interest brings a whole new set of challenges. With social media now serving as a primary way for consumers to discover brands, small business owners find themselves…

Consumer brands are running into the same invisible barrier. As inflation continues to push up the cost of goods sold (COGs), companies have two obvious ways to protect margins: raise prices or cut spending. However, there’s a catch. Consumers don’t respond to prices in a perfectly rational way. Once a product crosses familiar thresholds like…

Many organizations approach artificial intelligence as a new layer of technology to add to their existing stack. However, AI doesn't create value simply because it exists. Its impact depends on the strength of the operational foundation beneath it. Businesses see the strongest results when AI helps reduce the time between insight and action. Connected systems,…