The U.S. Supreme Court declined on Monday to hear a challenge by Macy's to a National Labor Relations Board ​(NLRB) decision requiring the retailer to compensate employees who the company fired in a case in which the company sought ‌to roll back the agency's power to order such action. Macy's had appealed a lower court's…

As the United States hosts the World Cup, retailers, manufacturers, and logistics providers are positioning inventory, labor, and fulfillment capacity for what could become one of the most volatile demand cycles in recent years. Unlike traditional retail peaks such as Black Friday or back-to-school, the World Cup creates compressed, synchronized demand that can surge within…

Retail media ad spend in the U.S. is forecast to hit $71.09 billion in 2026, according to EMARKETER. Yet despite the innovation happening in the channel to capitalize on that buzz, one thing that hasn’t evolved is measurement. The worst offender? Add-to-cart rate. On the surface it’s easy to see why it’s popular. When we’re…

The research team of a Fortune 500 skincare brand tested the same question two ways. First, a panel of synthetic respondents answered what could be improved about facial masks. The list was detailed, including new ingredients, packaging changes, and alternative application methods. Then the team asked real consumers, and most of them had no comments…

There is a scene that plays out inside retail organizations every day, across every format and price point. A leader stands in front of her team speaking about the importance of the customer experience (CX). She has the data. The PowerPoint presentation. The customer satisfaction scores, Net Promoter benchmarks, and mystery shop results. The team…