Marc Steel

Marc Steel
2022 Retail Technology Report

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

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Sponsor Override

By setting this the sponsor's name will be overriden in the website and newsletter output.

Total Retail Talks

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

Total Retail Tech Insights

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

Virtual Exchange Best Practices

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

September 2021

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

The Retailer's Guide to Optimizing Supply Chain Operations

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

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Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

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Women in Retail and Total Retail Virtual Exchange Interviews with leading retail executives on a variety of mission-critical industry topics

Hide Chat

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

Text: Email

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

February 2022

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

Women In Retail Leadership Summit

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]

Sponsor Relationship

Retargeting consumers with timely, relevant, personalized messaging fueled by intent and historical data across all channels, including direct mail, is effective. Yet despite the pervasiveness of direct mail as a marketing channel, not enough brands are getting it done right. Effective direct mail retargeting requires extending beyond just demographic data to include intent data — […]