Going Cross-Channel: What's Working for Retail Marketers and Why
Sponsored by: Iterable
Speakers: Zlatan Fazlagic, Technology Manger, Hillberg & Berk; Alyssa Jarrett, Senior Manager, Brand & Content Marketing, Iterable
An inside look into how top retailers drive customer engagement across email, mobile and more
In this interactive webinar, a pair of retail industry experts will discuss the importance of an effective cross-channel marketing strategy. From identifying why cross-channel marketing is necessary in today's retail environment, to assessing the risks and rewards of a cross-channel strategy, to seeing real-world campaigns of leading brands, this webinar will provide attendees with actionable tips for better engaging consumers throughout their entire lifecycle across a multitude of channels (e.g., email, mobile, web).
Our speakers will address, among other things:
- why cross-channel marketing is necessary for retailers to grow in a competitive landscape;
- ways to incorporate real-time customer behavior for more personalized marketing campaigns;
- how industry-leading retailers engage consumers throughout the customer lifecycle; and
- innovative ways that brands are using digital experiences to drive purchasing, both online and in-store.
Sponsored by Iterable
See below to view this webinar!