Marketing

Walmart, Target to Hold Sales Events Opposite Prime Day
September 29, 2020 at 6:07 pm

Amazon Prime Day won't be the only big sales event in October. Walmart and Target have both announced plans to host their own online sales events that just happen to coincide with Amazon's annual shopping fest. On Monday, Walmart said it will be holding a "Big Save" online event that runs Oct. 11 through Oct. 15. Walmart will offer Black…

What Marketers Can Expect in Q4 2020
September 29, 2020 at 2:19 pm

If you had to overhaul your 2020 marketing plan back in March, you’re not alone. If you’ve been holding on to your holiday marketing plans for Q4 with the hope that things would be back to “normal” by now, it’s time to let that go, too. Nothing in 2020 has happened as we planned. Retail…

Red Wing Shoe Company Turned Stores Into Job Centers on Labor Day
September 10, 2020 at 8:59 pm

In this video, Editor-in-Chief Joe Keenan interviews Dave Schneider, vice president and chief marketing officer at Red Wing Shoe Company, a global leader in the footwear industry for more than 115 years. Watch as Schneider discusses Red Wing's recent #LaborDayOn initiative, which aimed to help the 25 million unemployed Americans find jobs by switching from promoting…

Ace Hardware's CMO on Adapting its Messaging for COVID-19
September 9, 2020 at 3:25 pm

During the August installment of the Women in Retail and Total Retail Virtual Exchange, Kim Lefko, senior vice president and chief marketing officer of Ace Hardware, participated in a discussion with Sucharita Kodali, vice president and principal analyst at Forrester. The two discussed everything from the observed shifts in consumer behavior during the COVID-19 pandemic to how Ace Hardware has adapted its marketing strategy during this uncertain time.

Retain and Regain: The Retail Marketer’s Playbook as Consumer Spending Gradually Increases
September 7, 2020 at 2:24 pm

It’s only September, but 2020 has already been a memorable year for retail — the effects of which will likely be seen for years to come. The COVID-19 pandemic has caused severe swings in spending across industries, geographies and buying channels. As businesses cautiously reopen in regional patches and consumers slowly gain confidence, retail marketers…

How Retailers Can Succeed in an Uncertain Back-to-School Season
September 3, 2020 at 5:03 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the 2020 back-to-school season, including an article about this topic recently published by Total Retail titled, “How Retailers Are Navigating the Great Back-to-School Unknown.” The article was authored by Lauren Cooley, senior vice president of retail and brand solutions at…

How Retailers Are Navigating the Great Back-to-School Unknown
September 1, 2020 at 2:26 pm

Typically, the arrival of the back-to-school season is a time for retailers to rejoice and shoppers to revel in the comfort of a familiar ritual. This year, of course, that’s all gone out the window. We’re in uncharted territory, and tentative consumer behavior is driving a high degree of anxiety among retailers. Uncertainty around both…

Understanding the Motives and Mind-Sets of Parents This Fall
August 25, 2020 at 12:33 pm

The realities of the pandemic have made Back to School a tough puzzle for retailers. The nation is divided on how it should approach the upcoming school year, and while no one can define what “school” should look like, brands can play an important role in helping us work out how to prepare. Successful marketers…

How Beekeeper's Naturals is Disrupting the Retail Medicine Market
August 24, 2020 at 3:11 pm

In episode 261 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Carly Stein, founder and CEO of Beekeeper's Naturals, a bee-powered natural wellness company that's obsessed with revamping the conventional medicine cabinet. Listen in as Stein discusses the inspiration behind the natural medicines company, her career background, and how she informally tested Beekeeper's Natural products…