Marketing

Retail Rivals Offering Deals to Compete With Amazon Prime Day
July 16, 2018 at 12:19 pm

Amazon.com is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of products on sale exclusively for Prime members over the course of 36 hours. In anticipation of the sales event, some of Amazon's top rivals have announced their own online sales to steal some some market share from the online retail…

California's New Consumer Privacy Law Facing Backlash From Retailers
July 2, 2018 at 2:21 pm

California’s new consumer privacy law is facing a backlash from businesses, including retailers, across the U.S. that contend the law will hurt their businesses, according to a report in The Wall Street Journal. The California Consumer Privacy Act of 2018 grants consumers more control over and insight into the spread of their personal information online, creating one…

3 Ways to Mirror Your In-Store Experience Online
June 29, 2018 at 11:08 am

It’s becoming increasingly difficult for retailers, both traditional and online, to grab the attention (and wallets) of online shoppers. Battling on multiple fronts, from fierce competition to cart abandonment, retailers are feeling the pressure. Part of the challenge is in delivering an “experience.” For the offline world this is tangible and easily iterated upon, however,…

Retail Marketers Rolling Back Pure Digital Strategies
June 29, 2018 at 9:11 am

Retailers are using increasingly disruptive marketing tactics, moving away from a singular reliance on traditional advertising and signage. At the same time, however, we're also seeing retailers recognizing that a purely digital strategy may not work either. Embracing a mixed marketing strategy is proving to be the choice for many brands. Consumers expecting a different…

The Ultimate Guide to Email Marketing for Successful Retailers
June 28, 2018 at 4:27 pm

Amazon.com is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of products on sale exclusively for Prime members over the course of 36 hours. In anticipation of the sales event, some of Amazon’s top rivals have announced their own online sales to steal some some market share from the online retail […]

The Modern Retailer’s Guide to Increasing Sales
June 28, 2018 at 4:13 pm

Amazon.com is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of products on sale exclusively for Prime members over the course of 36 hours. In anticipation of the sales event, some of Amazon’s top rivals have announced their own online sales to steal some some market share from the online retail […]

L.L.Bean Wants You to Go to Work … Outside
June 28, 2018 at 11:56 am

This video originally appeared on Target Marketing, a sister brand of Total Retail. It's kind of hard to get fresh air and sunlight when you're trapped in a cubicle eight hours a day. In this episode of "What Were They Thinking?," a video series featured on Total Retail's sister brand site, Target Marketing, Managing Editor…

All Dad Wants for Father’s Day is a Good Deal
June 14, 2018 at 10:05 am

With a heavy focus on shopping for Father’s Day, let’s take a look at how dads themselves shop and how marketers can cater to their preferences. According to new research, dads are an influential market segment for retailers, as they're looking to shop and save across both physical and digital channels. An overwhelming 96 percent of…

A Crash Course in Marketing to 3 Generations of Consumers
June 14, 2018 at 9:26 am

According to HubSpot's 2018 State of Inbound study, 63 percent of respondents called traffic and lead generation their top marketing challenges. Every marketer wants to procure high-quality leads, but only those who properly identify their target audiences succeed. Modern consumers demand increasingly personal experiences, so understanding what an audience wants is critical. In the beauty space…

5 Tips to Re-Energize Your Retail Marketing Strategy
June 1, 2018 at 10:29 am

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…