Marketing

Imagine logging onto your favorite social platform and seeing a digital avatar of yourself modeling a brand’s latest loungewear or, more surprising, underwear. Creepy? Cool? Maybe both? According to The Verge, Meta announced that it’s testing a new feature that creates artificial intelligence-generated content for you “based on your interests or current trends,” including some…

Marketing to various generations in the retail industry requires a strategic approach tailored to the unique preferences and behaviors of each age group. Baby boomers, Generation X, millennials, and Generation Z each present distinct opportunities and challenges for retailers looking to engage and convert them into loyal customers. Understanding the nuanced expectations and needs of…

Can we really call retail media advertising? It’s a question raised recently by marketing professor Byron Sharp, who suggested retail media should be seen more as a distribution channel than an advertising channel. He argues that if we consider paid search or display ads on platforms like Amazon.com as advertising, we must also acknowledge that…

In episode 472 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristen D'Arcy, chief marketing officer of True Religion, a global lifestyle, apparel and accessories brand that focuses on producing high-quality denim and sportswear for men, women and kids. Listen in as D'Arcy provides insight into her career journey in retail that lead her to…

There’s no denying it: consumers are constantly interacting with social platforms, engaging with creators, and exploring virtual spaces. However, while marketers and brands have been hyperfocused on building a digital presence, the convergence of the digital and physical worlds has been happening, especially when it comes to how consumers shop. Retail media is being redefined,…

The holiday season has always been an important time for brands to attract shoppers and drive sales. Black Friday is the kickoff to the holiday shopping season. This time of the year always presents a challenge for advertisers and retailers due to the compressed time frame. With fewer days between shopping milestones, such as Black…

As the holiday season continues, brands have a unique opportunity to craft campaigns that resonate deeply and drive sales. However, this requires advertisers to prioritize inclusivity. Kantar reported that 75 percent of consumers say a brand’s inclusivity influences their purchase decisions. Inclusive advertising isn’t just a moral imperative — it’s a necessity. As brands look…

In episode 471 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephen Bailey, chief marketing officer of John Fluevog Shoes, an independent design and retail footwear company based in Vancouver. Listen in as Bailey provides an overview of the unique footwear brand (0:45), fulfilling online orders from its stores (2:25), and his 20-year career history…

With the holiday shopping season upon us, retailers are planning the best ways they know how to connect with consumers and build brand relationships that will extend beyond a single purchase — including, ideally, well after the holidays have come and gone. The rub for retailers? Many embrace the same consumer outreach strategies as one…

We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant marketing dollars to reach their target audiences. However, these investments are often wasted, as consumers are already going to purchase products like stuffing mix or cranberry sauce for their holiday…