Marketing

Curacao's CMO on Brand Expansion Through Community Empowerment
February 19, 2024 at 4:39 pm

In episode 440 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ariela Nerubay, executive vice president and chief marketing officer at Curacao, a department store chain and retail lender that services underserved U.S. communities on the West Coast. Listen in as Nerubay provides an overview of the company (0:50), discusses the services and products provided…

In-Store Engagement is Increasingly Personalized. Privacy Should Be at the Heart of it
February 8, 2024 at 11:37 am

As we move further into 2024, the in-store retail landscape continues to shift from transactional spaces to powerful mediums for engaging and communicating with consumers. This shift presents a pivotal opportunity to redefine the dynamic between brands, retailers, and consumers. Retailers are looking to invest in physical enhancements to stores to personalize customer experiences further.…

Why Brands Should Add Private Messaging to Their Marketing Mix
February 7, 2024 at 2:49 pm

Truly connecting with customers and meeting their expectations is hard these days. Channels that were once effective are in decline. Customers are growing immune to the ads, emails and cluttered news feeds they see each day. Data privacy restrictions are making it harder to gather actionable data on those customers. These are all challenges that…

Addressability is the Antidote to Ad Fatigue
February 7, 2024 at 10:18 am

Gone are the days when a catchy jingle or clever billboard held sway over consumer attention. Today, the shopping experience is a digital dance, one where brands must learn the measures delicately and efficiently to avoid stepping on toes and wasting money. In an era when digital advertising has become increasingly pervasive, the challenge for…

How CVS Media Exchange Creates Connected Experiences for Customers and Brands
February 6, 2024 at 4:15 pm

While at NRF 2024: Retail's Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Parbinder Dhariwal, vice president and general manager at CVS Media Exchange, CVS Health's retail media network. Dhariwal provides an overview of the retail media arm of the CVS business, including the benefits it brings to both third-party brands and…

Albertsons Media Collective's 'Co-Op Garden' Innovation Approach
February 1, 2024 at 3:58 pm

While at NRF 2024: Retail's Big Show in New York City last month, Editor-in-Chief Joe Keenan spoke with Evan Hovorka, vice president of product and innovation at Albertsons Media Collective, the next-generation retail media arm for Albertsons Companies, Inc. Hovorka provides an overview of the retail media network and his role, the business' approach to…

3 Marketing Trends Retailers Must Prioritize in 2024
January 31, 2024 at 10:09 am

The theme for retail marketers in 2024 is push forward when others pull back. Amid continued budget consolidation, unpredictable consumer demand, and macroeconomic factors, marketers naturally tend to conserve their resources for a brighter day. Despite industry challenges, the retail landscape is ripe with opportunities. The strong holiday season shone a light on the way…

How Crocs and Claire's Became Cool Again
January 24, 2024 at 4:25 pm

Anyone in retail knows that brands sometimes have to reinvent themselves in order to remain relevant and — for lack of a better word — "cool" to consumers. At the National Retail Federation's Big Show last week, executives from two well-known brands, Claire's and Crocs, shared how their companies overcame setbacks and charted a new…

New Black Friday Marketing Report Shows Consumers Still Love Email and SMS
January 18, 2024 at 12:56 pm

With Black Friday and Cyber Monday behind us, it’s a good time to assess how different marketing channels performed through another record-setting BFCM shopping period and what this can tell us about consumers’ shopping habits in 2024. Looking at Omnisend’s recently released BFCM marketing report, which analyzed over 2.5 billion marketing emails, 29 million SMS,…

Harnessing the Power of Advertising in an Unsteady Economy
January 17, 2024 at 8:42 pm

At times of economic uncertainty, retailers look closely at costs to ensure they're spending efficiently. Because of how difficult it is to truly assess return on investment, many cost-conscious business leaders cut advertising dollars early and often. While this tends to be a first line of defense against economic headwinds, it's not the most effective.…