Marketing

5 MarTech Trends That Will Define Business Strategy in 2022
January 19, 2022 at 11:21 am

The last two years have turned our lives around by 360 degrees. The time we spent working remotely within the confines of our homes made us question work, life, family and much more. Similarly, apprehensions also emerged on the lines of businesses, as brands evolved along with consumers through a new and uncertain reality. What…

Maximize Your 2022 Marketing Efforts With Consent Management 
January 18, 2022 at 11:56 am

2021 was just as unpredictable as 2020, as a host of new issues challenged retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions,…

Rihanna’s Savage X Fenty Brand to Open Stores in 2022
January 10, 2022 at 6:58 pm

Savage X Fenty, the direct-to-consumer lingerie brand founded by Rihanna, will open its first brick-and-mortar retail location in Las Vegas later this month, according to an Instagram post by the entertainer-entrepreneur published on Friday. Savage X Fenty, a lingerie brand that emphasizes confidence and inclusivity, is a joint venture between Rihanna and TechStyle Fashion Group. The brand also…

Collars & Co. Founder on TikTok's Marketing Power
January 10, 2022 at 5:26 pm

In episode 331 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Justin Baer, founder of Collars & Co., a direct-to-consumer (D-to-C) brand that’s flipping the switch on elevated dresswear with a comfortable twist. Listen in as Baer discusses his entrepreneurial background, the inspiration behind Collars & Co. shirts' unique design, and and rapid growth of…

How to Use Creators to Market Through Digital Commerce Channels
January 5, 2022 at 9:06 am

Many of the marketers with the largest ad budgets, both in the U.S. and globally, are either retailers or other marketers selling through retail channels. However, there are many cost-effective marketing channels that e-commerce marketers can use to compete and even beat some of the largest marketers in the world. The channel which has been most successful for…

How Kroger's Programmatic Advertising Marketplace is Benefitting Brands
January 3, 2022 at 5:43 pm

In episode 330 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Cara Pratt, senior vice president of Kroger Precision Marketing (KPM) at 84.51°, the retail data science, insights and media subsidiary of the Kroger company. Listen in as Pratt discusses the business and her role at the company, the genesis of Kroger's new programmatic advertising marketplace,…

2020 Holiday Sales Were Unexpectedly High. What Does That Tell Us About 2021?
December 22, 2021 at 4:56 pm

For years, people have joked about Christmas in July. It’s no joke, though: For retailers in 2021, sales planning for holiday shopping started seemingly in July. Why the rush? Retail sales for the holiday season last year jumped 8.3 percent from 2019, according to the National Retail Federation. This skyrocketing number happened for a couple…

Pivoting to Zero- and First-Party Data Will Be Key to Marketers' Success in 2022
December 16, 2021 at 7:20 pm

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,” authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical for…

What Businesses Can Learn From This Year's Black Friday Weekend
December 15, 2021 at 3:21 pm

When you boil it down, marketers have a straightforward task: simply give shoppers what they want or need. And, thanks to the wealth of readily available customer data at our disposal, we have a pretty good idea of what those needs are and when they require satisfying. It’s incumbent on marketers to do something with…

How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season
December 14, 2021 at 6:18 pm

From Amazon.com to Facebook, privacy is at the forefront of major corporations’ product and service updates. Even consumers are changing their purchasing behavior to pick devices and products that ensure their privacy is protected. In June, Apple unveiled a series of privacy leadership initiatives, which included its Mail Privacy Protection update. With this new update,…