Marketing

La-Z-Boy Gets Comfortable With Customer Data, Custom Products, In-Store Experts and More
January 20, 2020 at 9:09 am

In episode 230 of Total Retail Talks, Executive Editor Joe Keenan interviews Eli Winkler, chief marketing officer at La-Z-Boy, a leading home furniture manufacturer and retailer. Listen in as Winkler discusses the furniture retailer's history, how the business has adjusted to consumers' changing behaviors, and the technology enhancements La-Z-Boy offers shoppers in its stores and…

Creating a Digital Strategy? Don’t Forget the In-Store Experience
January 19, 2020 at 7:24 pm

Online shopping’s share of the retail market has been growing ever since Amazon.com and eBay first came on the scene more than two decades ago. The astonishingly fast worldwide adoption of mobile devices created another e-commerce portal, allowing people to make purchases using their phones from anywhere with a connection. Retail branded apps and the…

What Retailers Get Wrong About Millennials
January 15, 2020 at 9:36 am

The notion that millennials are harbingers of the retail apocalypse is, in fact, a myth. New data from Accenture quashes this misconception, having found 82 percent of millennials prefer shopping in brick-and-mortar stores. The fact that millennials haven’t simply abandoned brick-and-mortar retail in favor of online shopping is a testament to the power of a smart, unified…

5 Ways Retailers Can Take Advantage of AI in Marketing Automation in 2020
January 10, 2020 at 11:14 am

Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. There are lofty predictions for AI in the future, however, there are already a lot of applications for the technology within marketing automation that retailers have yet to take advantage of. What does it look like in practice?

The Next Big Thing: Programmatic Retail
January 9, 2020 at 12:17 pm

The advertising industry is undergoing rapid change, and buckle your seatbelts, retail is next. The new era of advertising is called “programmatic,” which simply means the work done by yesterday’s ad agencies and media buying firms is now done by computers. We’re entering the programmatic era of retail, and the survivors will be masters of…

Building and Breaking Brand Equity: Delivering a Valuable Customer Experience
January 6, 2020 at 10:58 am

2020 is the year we all envisioned we would be driving flying cars, riding hover boards and walking around with smart contact lenses, all while communicating with our virtual personal assistant. Well … we’re still stuck in traffic, virtual reality is still a gimmick, and Alexa truly can tell the weather, play the music you…

NOBULL's Co-Founder on Fostering Community and Expanding Into Physical Retail
January 6, 2020 at 9:58 am

In episode 228 of Total Retail Talks, Executive Editor Joe Keenan interviews Marcus Wilson, co-founder of NOBULL, a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. Wilson discusses NOBULL's story, including its expansion into physical retail and its organic growth into various areas of the training market. He…

E-Commerce Apparel Retailer Gets 8x ROAS With Postcard Retargeting
December 23, 2019 at 11:45 am

Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…

What Retailers Need to Know About the ‘Californication’ of GDPR
December 19, 2019 at 9:01 am

The point of the broad-based California Consumer Privacy Act of 2018 (CCPA), signed by California Governor Jerry Brown in June, is to protect consumer data. For retailers wondering if the CCPA will impact their business, time is limited to figure out if and how. If you're a retailer selling products online and already compliant with the General Data…