Marketing

Express Launches Community Commerce Program
July 26, 2021 at 6:44 pm

Fashion apparel retailer Express on Monday announced the launch of Express Community Commerce, a social commerce experience for fashion enthusiasts to style, inspire and earn commission. According to Express, the Express Community Commerce program brings together a network of like-minded, entrepreneurial style experts — called Express Style Editors — through coaching, education, mentorship and meetups.…

Retailer Success Means Being Agile Marketers in a Post-COVID World
July 22, 2021 at 5:00 pm

The notion of “Agile Marketing” has been around for a while. As a superior operating paradigm, it has been sketched out across more whiteboards than any of us could begin to count. What started as an IT construct to adapt to an accelerated pace of software and systems development has bled into all sorts of…

Big Lots' SVP of Marketing Details its "Be A BIGionaire" Campaign
July 19, 2021 at 7:29 pm

In episode 307 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joice Wirkus, senior vice president of marketing at Big Lots, a national neighborhood discount retailer. Wirkus discusses Big Lot's new "Be A BIGionaire" marketing campaign, the consumer research that factored into this campaign, and the shifts in customer behavior the retailer experienced during the…

The Brands and Media Defining the Next Era of Retail
July 12, 2021 at 10:17 pm

We all know how much the effects of the COVID-19 pandemic have altered consumers’ buying and shopping habits. As a result, brands have spent the past 16 months changing their business approaches, operations and delivery models to meet constantly shifting expectations. Retailers have had to first abandon and then reinvent their brick-and-mortar stores. Consumer goods…

Leveraging the Rise of Digital Marketing to Drive Post-Pandemic In-Store Traffic
July 5, 2021 at 12:15 pm

The pandemic fast-tracked the growth of e-commerce on an exponential level. In 2020, e-commerce accounted for over 21 percent of retail sales — a monumental jump from the 15.8 percent of retail that it accounted for the year prior. There’s no doubt that e-commerce will continue to be an important part of the consumer journey,…

COVID Puts Agility to the Test for Brands and Their Marketing Teams
June 24, 2021 at 1:50 pm

It's not what happens to you, but how you react to it that matters. This idea attributed to Greek philosopher Epictetus and oft-quoted by sage parents and teachers was put to the test in 2020. Consumer brands and their marketing partners that took this to heart through the shocks, false starts, bad predictions, and lost…

Apple iOS 15 and Privacy Issues: Why I'm Not Worried
June 23, 2021 at 10:29 am

There has been a lot to say by marketers lately about Apple’s latest iOS 15 release and how it will harm, even destroy our digital businesses. In short, if you've been living under a rock, Apple has put consumers in the driver’s seat allowing them to be selective in who they want to be tracked…

Smart Marketing Strategy Has Sock It to Me Dancing its Socks Off
June 17, 2021 at 6:01 pm

From humble but feisty beginnings at an outdoor market in 2004, Portland, Maine-based Sock It to Me has evolved into a mighty (and way talented) team of 40-plus employees creating over 400 original designs and servicing over 4,000 wholesale accounts as well as its own web store. Its growth has been fueled by its unique…

The Importance of Social Proof Marketing in Today’s Shopping Environment
June 16, 2021 at 5:49 pm

In today’s digital-first environment, people use different forms of social proof to inform almost every decision they make, and shopping is no exception. In fact, 66 percent of shoppers look for social proof before making online purchases. By definition, “social proof is the influence that the actions and attitudes of the people around us (either in…