Mobile Marketing

Rebound for Retail: How Mobile Can Achieve Memorability for Retailers
September 21, 2022 at 12:01 pm

Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being carried out on mobile devices through different channels, such as “traditional” e-commerce platforms and social platforms.…

Building Lasting Customer Loyalty Amid Inflation
June 20, 2022 at 3:29 pm

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year high, according to the U.S. Department of Labor. Everything from food and gas to…

Phygital Marketing: 3 Things Retailers Should Know About the Newest Marketing Channel
January 27, 2022 at 11:21 am

"Phygital" is a hybrid marketing channel that captures customer data to deliver a personalized experience. As the number of online shoppers drives stiffer retail competition, consumers’ loyalty to their established shopping practices appears to be dwindling. Seventy-five percent of consumers reported trying a new shopping behavior since the beginning of the pandemic, and many have…

How to Define Your Brand's SMS Program and Voice
November 30, 2021 at 11:40 am

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations. Rather than covering the basics, I will focus on the journey to define use cases for an integrated and elevated…

3 Ways Email Marketers Can Optimize Messages for Apple iOS 15
July 22, 2021 at 5:51 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail, “The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15,” authored by Greg Zakowicz, director of content at Omnisend. The article delves into the upcoming Apple iOS 15 feature…

Modern Mobile Shopping Journeys: The Retail Keys to Success
July 12, 2021 at 10:44 pm

Mobile has long been Americans' most popular and well-used screen, and that was cemented even more when we were all stuck at home for most of 2020 and early 2021. According to eMarketer, Americans spent over four-and-a-half hours daily on mobile last year. For retailers, the growth of mobile is a huge opportunity — and increasingly a…

The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy
June 16, 2021 at 6:02 pm

During the pandemic, brands turned to digital initiatives to reach customers, not only for marketing, but also for other stages of the consumer lifecycle. Here at Vibes, our own data showed a 200 percent increase in automated mobile transactional messages from January 2020 to December 2020. The messages ranged from providing consumers with information about…

The Post-Pandemic State of Mobile, Part 1: How Mobile Data Overcomes Today’s Retail Challenges
June 3, 2021 at 4:43 pm

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Smart marketers realized the need to understand changes in consumer behavior and leveraged consumer behavior data to develop effective retail strategies. Digital engagement initiatives — in particular, mobile engagement (text, mobile wallet, and mobile app push notifications and inbox) — have continued to…

What Retail Marketers Need to Know About Apple’s App Tracking Transparency Update
May 27, 2021 at 10:38 am

It feels like every year since 2016 has been hailed as the "year of mobile." The truth is, marketers, and especially retail marketers, recognize the steady increase in the importance of mobile as a platform, and have been increasing their investments in the channel every year to match. There are now over 3.6 billion unique…