Mobile Marketing

10 Years of Mobile Marketing: A Retailer’s Guide to Connecting With Customers
July 13, 2018 at 9:56 am

Mobile is celebrating a major milestone this year: the Apple App Store’s and Google Play Store’s 10th birthdays. In the last decade, mobile has become one of the most popular channels for marketers to reach consumers, and email has adapted and evolved alongside it. Though apps and new messaging tools have threatened it, email remains…

4 Tips to Accelerate Mobile Efforts for Retailers
June 29, 2018 at 10:00 am

Once referred to as the “retail apocalypse,” it has become clear in the last few months that “retail transformation” is a more accurate depiction of the status of the current retail industry. An industry that was once rooted in brick-and-mortar is now rooted in technology. It’s simple: if retailers want to not only survive, but…

Learning From the Holiday Season, Part 2
May 18, 2018 at 9:09 am

This is part two of a three-part series. You can read part one here.  Mobile commerce, whether on a dedicated app or a responsive website, has redefined the shopping habits of millions of consumers. As this channel becomes more critical than ever for retailers, Astound Commerce’s Mobile Matters report takes a look at the state…

Getting Started With SMS
April 26, 2018 at 4:43 pm

Mobile is celebrating a major milestone this year: the Apple App Store’s and Google Play Store’s 10th birthdays. In the last decade, mobile has become one of the most popular channels for marketers to reach consumers, and email has adapted and evolved alongside it. Though apps and new messaging tools have threatened it, email remains […]

LIDS Part of 3-Way Tie for Top Spot in Top 100 Omnichannel Retailers List
April 24, 2018 at 11:21 am

LIDS, a Genesco brand that operates within Hat Word Inc., earned the No. 1 ranking in Total Retail’s analysis of 100 publicly traded retailers based on its omnichannel capabilities/programs offered and the execution of said programs. LIDS was part of a three-way tie for first place, joined by DSW and UGG. The full rankings can…

The Why, How, What of Mobile Market Research
April 20, 2018 at 12:02 pm

Today, we live in a mobile-first world. According to a report from BI Intelligence, in-store mobile payments are set to grow at a 40 percent five-year CAGR (compounded annual growth rate) to reach $150 million by the end of 2020, a number that represents 56 percent of the consumer population. And it’s estimated that by 2019, almost 200 billion transactions a year will be made via mobile phones and tablets. So what does all of this mean for brands? Those that can capitalize on this mobile-first world will win. This report from Fuel Cycle, a platform revolutionizing market research by helping businesses engage with customers through rewards, surveys and group discussions, dives into the best practices for brands to implement when it comes to going mobile, including in-store payments, media consumption, interface design and geolocation technology.

Reaching, Engaging and Converting Mobile-First Consumers
April 20, 2018 at 11:58 am

As consumer preferences shift from traditional brick-and-mortar stores to e-commerce channels across devices, retailers are adapting their omnichannel strategies to be more focused, personalized and data informed. It wasn’t that long ago that parents everywhere were racing all over town to find the best deals on back-to-school clothes from all their favorite stores. While the…

Mobile Personalization: The Secret Sauce of Customer Engagement
April 10, 2018 at 10:36 am

There’s a good chance you're reading this post on your phone; the effect of the mobile-first age. But what does “mobile first” mean when it comes to marketing strategies? It means creating an experience where you anticipate your customer not having a printer readily accessible. It means understanding that a customer will not always have…

Mobile Data: The Holy Grail for Brick-and-Mortar
March 27, 2018 at 12:01 pm

Smartphones are an extension of consumers themselves, no matter the time, day or place. These devices accompany consumers everywhere they go and are a treasure-trove of information, especially for retailers as they are a key way to track real intent. With advances in location data and real-time analytics, mobile devices are more important than ever…

Starbucks Tests New Wi-Fi Sign-Up Process at U.S. Stores
March 26, 2018 at 3:17 pm

Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…