Mobile Marketing
January 8, 2020 at 3:17 pm
Empowered by the proliferation of smartphones and the digitization of everything, today’s shoppers are more aware and informed than ever. The upshot? Engaging with customers and understanding their evolving preferences is no easy feat. Gone are the days when brands could “buy” a customer’s repeat business. Now, you need to earn it. But how? A…
January 3, 2020 at 12:29 pm
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
October 28, 2019 at 9:57 am
As smartphones continue to serve as shoppers' personal assistants, retailers can utilize key capabilities like in-store beacons to offer personalized updates to customers’ smartphones throughout their shopping journey. Whether a consumer is shopping in-store, attending an event, or even shopping at a reseller partner, they expect to receive special information to further influence their purchase…
October 7, 2019 at 10:43 am
Let’s take a moment to think about all the push notifications you received on your phone today. When you woke up this morning, your social media apps most likely alerted you of someone’s birthday, an exclusive one-day sale at your favorite retailer, or breaking news trending on your news feed. As you’re scrolling, you receive…
August 8, 2019
Insight report on the smartphone marketplace
July 10, 2019 at 2:25 pm
Tamara Pattison, chief marketing and information officer at BevMo!, a leading alcoholic specialty beverage retailer, recently spoke with Total Retail regarding the company's mobile app strategy as well as its focus on omnichannel. Here's the exclusive interview: Total Retail: Tell us about BevMo!…
July 8, 2019 at 12:26 pm
Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.
June 10, 2019 at 12:06 pm
Retailers are making progress with mobile, with a recent study showing the number of retailer apps used by consumers doubled in 2018, from an average of two to four. However, downloads is only half the challenge. Many brands are failing to take advantage of consumers’ growing penchant for retail apps by concentrating more on building…
June 3, 2019 at 1:17 pm
In episode 198 of Total Retail Talks, Executive Editor Joe Keenan speaks with Ken Wincko, vice president of marketing at Barnes & Noble College, a national college and university bookstore operator with over 1,400 physical and virtual stores. They discuss how Barnes & Noble College's mobile app is helping to improve its Gen Z customers’…
March 7, 2019 at 1:55 pm
Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.
