Mobile Marketing

All advertising mediums are now under revised projections due to the change in the economy and consumer confidence. Desktop and mobile have seen the strongest rebound thanks to the accelerated shift to personal screens and increased time spent. However, given that 25 percent to 35 percent of consumers intend to reduce major out-of-home activities even…

As the sun starts to rise, crowds gather outside shops, and more people arrive as opening time draws near. The store clerk makes her way to the front door to let everyone in, and the chaos begins. Without a care in the world, shoppers push through the narrow opening, shopping carts in hand, as they…

Last year, Apple’s App Store generated a whopping $519 billion in billings and sales. Keep in mind that the company didn't launch this platform until July 2008. So in a relatively short period of time, the App Store has not only become a huge business, but has spun off a myriad of transformative businesses like…

Just like all disruptive technologies, mobile invaded our daily lives and changed the game in many industries, including retail. While businesses try to make the most out of this trend by opting for custom software that power their operations across platforms, the technology develops in its own unique way. SoLoMo (Social+Local+Mobile) evolved in 2010 as…

Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…

As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. The Mobile Surge On the mobile app front, we’re seeing a major uptick in time…

Social media is one of the most powerful ways for retailers and brands to connect and engage with customers. Not convinced? Just look at Starbucks' Holiday Red Cup Campaign, which generated a lot of chatter on Twitter around its seasonal beverages rollout. By advertising the chance to receive a free, limited-edition reusable holiday cup with…

Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy: beyond tried-and-true email and social towards underutilized channels like push notifications and SMS. I’ll focus on the latter channel in this article. Ignoring SMS…

Empowered by the proliferation of smartphones and the digitization of everything, today’s shoppers are more aware and informed than ever. The upshot? Engaging with customers and understanding their evolving preferences is no easy feat. Gone are the days when brands could “buy” a customer’s repeat business. Now, you need to earn it. But how? A…

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