Mobile Marketing

DOOH Was the Rising Star of 2020. Is There Still Room for Growth?
November 4, 2020 at 1:15 pm

All advertising mediums are now under revised projections due to the change in the economy and consumer confidence. Desktop and mobile have seen the strongest rebound thanks to the accelerated shift to personal screens and increased time spent. However, given that 25 percent to 35 percent of consumers intend to reduce major out-of-home activities even…

Staying Relevant in What Could Be the Weirdest Black Friday Ever
October 22, 2020 at 3:04 pm

As the sun starts to rise, crowds gather outside shops, and more people arrive as opening time draws near. The store clerk makes her way to the front door to let everyone in, and the chaos begins. Without a care in the world, shoppers push through the narrow opening, shopping carts in hand, as they…

Mobile Retargeting: Why it Matters More Than Ever
September 24, 2020 at 9:58 pm

Last year, Apple’s App Store generated a whopping $519 billion in billings and sales. Keep in mind that the company didn't launch this platform until July 2008. So in a relatively short period of time, the App Store has not only become a huge business, but has spun off a myriad of transformative businesses like…

Retail Wars: From SoLoMo to Omnichannel
June 17, 2020 at 7:02 pm

Just like all disruptive technologies, mobile invaded our daily lives and changed the game in many industries, including retail. While businesses try to make the most out of this trend by opting for custom software that power their operations across platforms, the technology develops in its own unique way. SoLoMo (Social+Local+Mobile) evolved in 2010 as…

How Retailers Can Re-Engage Their Customers Via SMS Marketing
May 26, 2020 at 4:40 pm

Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…

Adding Value Through Mobile App Advertising in the Wake of COVID-19
April 6, 2020 at 11:42 am

As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. The Mobile Surge On the mobile app front, we’re seeing a major uptick in time…

Messaging Applications: The Best Way to Market to Customers
February 26, 2020 at 1:05 pm

Social media is one of the most powerful ways for retailers and brands to connect and engage with customers. Not convinced? Just look at Starbucks' Holiday Red Cup Campaign, which generated a lot of chatter on Twitter around its seasonal beverages rollout. By advertising the chance to receive a free, limited-edition reusable holiday cup with…

Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy
January 30, 2020 at 9:55 am

Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy: beyond tried-and-true email and social towards underutilized channels like push notifications and SMS. I’ll focus on the latter channel in this article. Ignoring SMS…

Retailers’ Mobile Customer Engagement Mandate for 2020
January 8, 2020 at 3:17 pm

Empowered by the proliferation of smartphones and the digitization of everything, today’s shoppers are more aware and informed than ever. The upshot? Engaging with customers and understanding their evolving preferences is no easy feat. Gone are the days when brands could “buy” a customer’s repeat business. Now, you need to earn it. But how? A…