Mobile Marketing

This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even larger than before the pandemic. With 42 percent of consumers planning to shop equally in-store and online for the holidays, it’s essential for retailers to create an omnichannel strategy that reaches all shoppers — no matter which buying journey…

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…

It’s the question every marketer is asking: “How can our brand connect with Gen Z?” In less than a decade, Gen Z’s income will outpace millennials. They’re also the most active generation on social media. Together, these stats alone make them the most coveted demographic for brands. In a crowded market that’s dominated by Amazon.com,…

Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being carried out on mobile devices through different channels, such as “traditional” e-commerce platforms and social platforms.…

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year high, according to the U.S. Department of Labor. Everything from food and gas to…

"Phygital" is a hybrid marketing channel that captures customer data to deliver a personalized experience. As the number of online shoppers drives stiffer retail competition, consumers’ loyalty to their established shopping practices appears to be dwindling. Seventy-five percent of consumers reported trying a new shopping behavior since the beginning of the pandemic, and many have…

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations. Rather than covering the basics, I will focus on the journey to define use cases for an integrated and elevated…

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail, “The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15,” authored by Greg Zakowicz, director of content at Omnisend. The article delves into the upcoming Apple iOS 15 feature…

Mobile has long been Americans' most popular and well-used screen, and that was cemented even more when we were all stuck at home for most of 2020 and early 2021. According to eMarketer, Americans spent over four-and-a-half hours daily on mobile last year. For retailers, the growth of mobile is a huge opportunity — and increasingly a…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.