Technology

Markdown Optimization Helps Apparel Retailers Maintain Gross Profit and Profit Margin
November 13, 2019 at 12:12 pm

Apparel retail is infamous for extremely short collection cycles. This means that businesses are always pressured to get rid of old or surplus inventory to make room for new collections. In this time-sensitive scenario, retail teams usually prefer to clear off shelves at all costs. In many cases, retailers launch promos which attract customers and…

What Consumer Payments Innovation Means for Retailers
November 12, 2019 at 1:12 pm

The trend toward cashless consumer payments has retailers preparing for an evolution at the point of sale (POS). With just 24 percent of Americans carrying cash on a regular basis, merchants will need to accommodate more convenient payment options to keep pace with evolving consumer preferences. A TSYS survey found that debit and credit cards…

A CDP Can Improve the ROI of Black Friday and Cyber Monday Campaigns
November 8, 2019 at 10:23 am

Marketers may not consider customer data platforms (CDPs) as being key drivers of the return on investment of holiday season campaigns, but that’s exactly the role CDPs can and do play in an increasingly complex omnichannel retail landscape. Because CDPs provide a cleansed, de-duped and unified view of every customer profile, these platforms are the…

The Increasing Influence of Quick Mobile Scans
November 4, 2019 at 11:39 am

When it comes to shopping, convenience is key. The power of mobile technologies has only increased consumers’ expectations of an enhanced, yet immediate and user-friendly shopping experience. With common pain points like card entry information solved with digital wallets, retailers must move to minimize the drag of repeat purchasing, especially with frequently purchased products, or…

State of Voice Shopping 2019
November 1, 2019 at 9:04 am

When we visited the topic of voice-enabled shopping last year, we concluded that brands and businesses looking to take advantage of the new medium would need to do some significant legwork across their ecosystems to promote the capability to customers and have their products appear properly. While that principle continues to hold true today, much…

Vote for Your Favorite Retail Technology Service Provider Today!
October 31, 2019 at 1:07 pm

Have you heard of the Vendors in Partnership (VIP) Awards? The awards program was created to celebrate innovation, empathy and excellence among the retail solution provider community. In addition to celebrating great product solutions, the companies that are recognized are those that are willing to make changes that are meaningful in creating a better partnership…

How Retailers Can Use AI Analytics to Increase Revenue
October 25, 2019 at 10:41 am

Powerful computing advances in recent years have enabled retailers to use artificial intelligence (AI) to help them realize their full potential. AI analytics uses machine learning to find differences and make assumptions automatically. A study by Business Insider suggests that as much as 85 percent of customer interactions will be controlled without a human by…

New Tech Bridging Physical and Digital Retail Channels
October 22, 2019 at 11:16 am

The optics on the health of the retail industry have been gloomy for some time now, with one old-school brand after another biting the dust on a regular basis, according to major headlines. More often than not, the blame lands on online brands and big-box giants like Amazon.com or Walmart, which are relatively easy targets…

Why E-Commerce is Going ‘Headless’
October 15, 2019 at 10:22 am

The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”…

Retailers Should Address IT System Performance Before Adding More Data-Intensive Technologies
October 11, 2019 at 11:28 am

The 2019 Retail Technology Report illustrates a major issue with information technology in the retail space — investing in more data-intensive technology without addressing IT system performance can cause serious problems, including system slowdowns and crashes. In retail, either of those scenarios can result in lost customers and lost revenue. This issue is being masked by…