Lifecycle Marketing

Retailers Missing Out on Aftermarket Revenue Opportunities
December 11, 2017 at 9:21 am

Retailers have mastered the art of curating a superior customer experience up to the point of purchase, but new research indicates they're missing the mark when it comes to delivering the superior aftermarket experience today’s customer expects and, as importantly, they're missing out on new revenue opportunities. Ikea's recent acquisition of TaskRabbit, a sharing economy…

How to Retain Holiday Customers
October 5, 2017 at 2:44 pm

The holiday shopping season presents a prime opportunity for retailers to acquire new customers.

Transforming Data-Driven Marketing: How to Get Ready for the Digital to Print Revolution
March 29, 2017 at 4:02 pm

An email welcome series is designed to introduce new subscribers to your brand, eventually leading to purchases. But as consumer shopping behaviors evolve, the same old approach to a welcome series may not be enough to engage new subscribers and generate conversions. Cutting through the noise with a more relevant and engaging personalized welcome series […]