Lifecycle Marketing

Achieve Customer Loyalty Through Mobile Campaigns
December 3, 2020

With new trends, new designs, and new consumer buying habits, retail marketers have to keep up, stay relevant, and simplify the consumer’s experience. In this guide you’ll find: common trends used by retailers in welcome, promotion, and cart abandonment campaigns, actionable recommendations for how to collect data for future campaign success, and distinct steps you can take to personalize your cross-channel campaigns at a deeper, more individualized level. Get you free How-to Guide now.

Retailers Missing Out on Aftermarket Revenue Opportunities
December 11, 2017 at 9:21 am

Retailers have mastered the art of curating a superior customer experience up to the point of purchase, but new research indicates they're missing the mark when it comes to delivering the superior aftermarket experience today’s customer expects and, as importantly, they're missing out on new revenue opportunities. Ikea's recent acquisition of TaskRabbit, a sharing economy…

How to Retain Holiday Customers
October 5, 2017 at 2:44 pm

The holiday shopping season presents a prime opportunity for retailers to acquire new customers.