Lifecycle Marketing

Retailers Missing Out on Aftermarket Revenue Opportunities
December 11, 2017 at 9:21 am

Retailers have mastered the art of curating a superior customer experience up to the point of purchase, but new research indicates they're missing the mark when it comes to delivering the superior aftermarket experience today’s customer expects and, as importantly, they're missing out on new revenue opportunities. Ikea's recent acquisition of TaskRabbit, a sharing economy…

How to Retain Holiday Customers
October 5, 2017 at 2:44 pm

The holiday shopping season presents a prime opportunity for retailers to acquire new customers.