Behavioral Retargeting

Data Silos Are Still Making a Mess of Consumer Engagements
August 9, 2019 at 10:38 am

We recently visited some family friends who moved from New York City, where they lived for 35 years, to a village in rural Vermont. Knowing the business that I’m in, my friend complained about how the rugs she bought on SundanceCatalog.com follow her around the internet, as did the dish rack she purchased on Food52.com,…

How to Use Scarcity and Urgency to Enhance Email Marketing Performance
July 22, 2019 at 12:41 pm

In today's world, retailers are having a harder time than ever finding ways to break through the deluge of daily email messages in order to reach customers and get them re-engaged with their brands. So often, marketers talk about getting new customers into the pipeline, but perhaps even more challenging is re-engaging customers who have…

New Research: How to Grow Revenue With Better Back-to-School Audience Targeting
July 15, 2019 at 11:06 am

School’s out for summer, which means now is the time for retailers to be formulating their strategies for connecting with back-to-school shoppers. With such a huge sales opportunity at hand, marketers can’t afford to rely on the same tired tactics. Back-to-school (BTS) shopping is a $82.8 billion market, second behind the holiday season, making this…

Nike Extends Digital Innovation Across Channels and Geographies
March 6, 2019 at 5:34 pm

In an interview yesterday at Shoptalk in Las Vegas, Michael Martin, vice president of digital products at Nike, discussed how the athletic footwear, apparel and accessories brand is using innovative digital products, platforms and technologies to create new opportunities to serve existing customers and attract new ones across all of its sales channels. Martin was…

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision
August 30, 2018 at 9:46 am

We’re saying it: personalization is queen among today’s consumers. Just look at Spotify, which algorithmically delivers a unique 30-song playlist to each of its tens of millions of users every week. Meanwhile, Google Home's Assistant and Amazon.com's Alexa use voice recognition technology to tailor their responses to each member of a household. Nowhere is this truer…