Customer Acquisition

Survey: Younger Shoppers Visit More Physical Stores Each Week
July 3, 2019 at 10:48 am

You might assume that tech-savvy millennials and members of Generation Z do all of their shopping online and never venture into brick-and-mortar stores. However, new research tells a very different story. While the average American visits up to three physical stores per week on a single shopping trip (not including grocery stores), millennial shoppers go…

How to Win the Battle for Shoppers’ Attention
June 28, 2019 at 7:59 am

Today, it's becoming harder for retailers to engage with consumers and build long-term loyalty. Not only are brick-and-mortar stores having to compete with each other, they're now also faced with the rising threat of omnichannel and pure-play online competitors that are expanding rapidly. Technological advancements, coupled with the proliferation of mobile devices, have enhanced the…

How to Prepare for the Next Generation of Shoppers
June 12, 2019 at 12:06 pm

All retailers want to be the brand their customers can’t live without. But truthfully, customer expectations are a moving target and it’s tough to be on top of every trend, every preference and every new channel that customers are prioritizing. The best way to meet and exceed customer expectations is to anticipate what’s coming next.…

KIDBOX Accelerates Growth Plan With Walmart Partnership
June 10, 2019 at 10:16 am

In episode 199 of Total Retail Talks, Executive Editor Joe Keenan interviews Miki Racine Berardelli, CEO of KIDBOX, a children's apparel and accessories style box. Berardelli discusses KIDBOX's recent partnership with Walmart, why she believes in purpose-driven retail, future growth opportunities for the brand, and much more.

Consumer and Retailer Marketing Opinions Towards One Another Don’t Add Up
June 3, 2019 at 11:44 am

There's pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are pressured to meet growing expectations from today’s empowered customer for an experience tailored to their preferences at every stage of their specific journey. For retailers, this change may seem daunting, as companies must update their business…

Why 75% of Shoppers Turn to Amazon for Brand Discovery
May 27, 2019 at 10:01 pm

Amazon.com is no longer just a place where shoppers turn to find their tried-and-true favorites in a pinch or at reduced (or free) shipping costs. According to our recent Amazon Shopping Behavior survey, the e-commerce site is now a bona fide product discovery hub. In fact, a whopping 75 percent of shoppers say they look…