Customer Acquisition

What Brands Need to Understand About Today’s Overwhelmed Consumers
May 9, 2022 at 9:08 pm

The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging don’t account for a human’s unique experience of the world as it’s evolving. Today’s brands need to understand and address…

The Cold Start Shopper Problem: Providing Personalization in a Private World
May 3, 2022 at 2:38 pm

Online is now firmly cemented as the go-to shopping channel for many consumers, whether it be for the final purchase or for research at home or on the go. While convenience and ease of use are keeping people online, shoppers still face frequent issues when making a digital purchase. Coveo’s annual Relevance Report looks at…

Victoria’s Secret & Co. Opens Amazon Storefront
May 2, 2022 at 7:16 pm

Victoria’s Secret & Co. announced on Friday that it has started selling 120 of its best-selling Victoria’s Secret Beauty and PINK Beauty products on the Victoria’s Secret storefront on Amazon.com. It's the company’s first major partnership with another retailer to sell its goods. The products, which include branded fragrances, lotions, body scrubs and body washes, are…

The Undeniable Influence and Purchasing Power of Gen Z
April 6, 2022 at 10:48 am

When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing Cereal. Can Boomers and Gen Z Save It? Even paper products couldn’t be spared: Millennials are killing the…

How CMOs Can Prepare for the Future of Conversational Marketing
March 24, 2022 at 12:42 pm

What's a better marketing strategy: Walking into a room full of people, announcing who you are and what products you offer, and then hoping someone will come talk to you, or walking into a room and going up to each person, shaking their hand, and asking them what problems they need solving? Marketers are looking…

Grabbing the Holy Grail of Marketing: 1-to-1 Personalization With First- and Zero-Party Data
March 15, 2022 at 4:15 pm

Five years ago, McKinsey published an article calling ad personalization at scale the “holy grail” of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinsey’s recommendations. But that was five years…

How to Prepare Your Organization for the Future of Brick-and-Mortar
March 8, 2022 at 3:18 pm

The past two years have shown us the value of preparation. For the first time in a long time, the average American has had to consider that everything can change at the drop of a dime. Despite new and unforeseen challenges in 2020 and 2021, preparation for the unexpected is nothing new for retailers. As…

Online, Brick-and-Mortar, and NFTs: Diversifying One’s Retail Profile
March 1, 2022 at 1:59 pm

Everyone knows that old line about casting a wide net. The wider you cast your net, the more fish you catch. For a company selling a product, casting a wide net means selling goods in a variety of methods to reach and convince the biggest spread of potential customers. As technology advances, a wise business…

The Next-Gen Tech Driving Today’s Digital Customer Experience
March 1, 2022 at 12:14 pm

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer experience (CX) is more important than ever. Improving CX became a top five initiative for 54 percent of marketing organizations during the pandemic, particularly in the retail sector, with CX budgets increasing by 10 percent on average since the early…

Driving Shopper Conversion Through Data-Based Store Execution
February 22, 2022 at 11:31 am

CPG manufacturers and retailers have never had as much data and analytical solutions available as they do now. These offer seemingly endless possibilities to plan the "perfect store," but it can easily become overwhelming, especially when also considering the ever-changing retail landscape and the pace at which shopper and competitor behavior evolves. Ultimately, when planning…