Customer Acquisition

Why Merchants Must Close the Gift Card Digital Transformation Gap
June 2, 2021 at 8:22 pm

Digital transformation has impacted most every aspect of commerce, but have gift cards been passed by? To see if the digital transformation wave had yet picked up gift cards along with every other facet of commerce, GiftNow commissioned Incisiv to assess the adoption of digital and physical gift card features across leading U.S. merchants. That…

Walmart and Gap Partner to Create Home Goods Brand
June 1, 2021 at 6:06 pm

Walmart and Gap have inked a multiyear deal to create a home goods brand, as the discounter looks to drive more online sales and the apparel retailer hopes to strengthen its brand among shoppers, reports CNBC. The brand, Gap Home, will launch exclusively on Walmart’s website on June 24, and eventually bring the most popular…

The Baking Steel Fires Up Online Marketing to Capture At-Home Cooks
May 31, 2021 at 6:58 pm

In episode 300 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andris Lagsdin, founder of The Baking Steel, a pizza stone retailer with a range of products made from ultra-conductive steel. Listen in as Lagsdin discusses why he launched the brand, his professional background, and how the COVID-19 pandemic has influenced The Baking Steel's business.…

Why Brand Partnerships Are Key to Retailers’ Future Success
May 27, 2021 at 6:08 pm

In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss an article recently published by Total Retail titled, “5 Reasons Why Brand Partnerships Are the Future of Retail,” authored by DeAnn Campbell. She shares that one of the best ways for any retailer to deliver on consumers’ ever-evolving needs and…

Post-COVID Prediction … The New Normal
May 26, 2021 at 2:18 pm

We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure on…

5 Reasons Why Brand Partnerships Are the Future of Retail
May 25, 2021 at 8:04 pm

When it comes to the way we shop, the speed of change today has surpassed the ability of most brands and retailers to keep pace. And with the coming 5G rollout, innovation and change will only continue to accelerate. After all, building an effective multichannel ecosystem that offers a wide enough range of products and…

How Retailers Are Adapting to Meet the Needs of Returning Customers
May 20, 2021 at 5:35 pm

The retail industry will feel the impact of the COVID-19 pandemic for months to come, but as the percentage of Americans who have received the COVID-19 vaccine increases, signs are pointing to a return to out-of-home spending. The world of traditional retail is on fire, and in order to last, brands must learn to adapt…