Customer Acquisition

The DTC Commerce Business' ‘Freaky Friday’ Moment
February 6, 2024 at 9:29 am

Over the past few years, venture capitalists (VCs) and pundits have declared the direct-to-consumer (DTC) commerce business model all but dead. This much is true: The party is over for hockey stick growth driven by Instagram ads or the abundance of cheap VC money for retail startups in the ZIRP era. However, as one crop of…

Report: Consumers' Expectations of Retailers Remain High
February 5, 2024 at 12:43 pm

One might think that after multiple years of inflation and a scarcity mindset that consumers would have adjusted their expectations of retailers to allow for more leniency and to ensure they’re just able to get the products they want. CI&T’s 2024 Connected Retail Report told a very different story. In our fourth year collecting consumer…

Saks' Plan to Bring Luxury to Online Shoppers
January 18, 2024 at 7:22 pm

In a presentation at the ICR Conference in Orlando, FL last week, Marc Metrick, CEO of Saks, a digital platform for luxury fashion in North America, discussed winning over digital-native consumers and the concept of accessible luxury, among other topics. Metrick is a self-described "lifer" at Saks, having spent more than half his life at…

How J.McLaughlin is Acting on its Biggest Opportunity: Customer Acquisition
January 15, 2024 at 5:07 pm

In episode 435 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Mary Ellen Coyne, CEO, and Kevin McLaughlin, co-founder and creative director of J.McLaughlin, an American lifestyle brand. Listen in as Coyne and McLaughlin provide an overview of the J.McLaughlin brand (0:55), detail the origin of the company (1:55), and identify the customer behaviors they…

Loyalty 2.0 and Other 2024 Trends Poised to Make an Impact on Retail
January 3, 2024 at 10:55 am

As we begin 2024, the world of e-commerce will see continued evolution and disruption. Consumer behavior has fundamentally shifted over the past several years, with more shoppers flocking to digital storefronts and leveraging digital shopping technologies. With this backdrop in mind, here are four key predictions for what's in store for e-commerce in 2024. Consumers…

3 Ways to Acquire New Customers and Build Loyalty This Holiday Season and Beyond
December 18, 2023 at 12:19 pm

For many retail brands, the holiday season is the "Golden Quarter" and prime time to deploy strategies to maximize revenue gains. After all, Black Friday has evolved from a one-day sale to (for some retailers) a multiday event demonstrating consumer demand. This is further supported by KPMG research that saw a 5 percent year-over-year increase…

Holiday Shopping Rule of 3’s and Other Leading Consumer Trends This Season
December 12, 2023 at 4:53 pm

There’s no question that the holidays are a time of joy and celebration. However, for many they can also be a time of stress and anxiety, especially when it comes to personal finances. According to Purchasing Power’s 2023 Consumer Holiday Spending Survey, more than half (56 percent) of lower income U.S. consumers (those earning $75,000…

Ads That Dazzle This Holiday Season Hint at Trends for 2024
December 11, 2023 at 4:36 pm

Consumers are back to pre-pandemic spending, and for stressed-out retailers, that’s good news this holiday season. Deloitte expects consumers to spend 14 percent more in 2023 than the previous year — the most they’ve spent since 2019. However, there are a lot of new trends that make this year very different from 2019 or any…

Understanding the Hearts and Minds of Gen Z Shoppers
November 30, 2023 at 4:14 pm

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted several…

3 Things Retailers Need to Think About for Black Friday Success and Beyond
November 15, 2023 at 9:49 am

Many retailers think of Black Friday and Cyber Monday as a sprint to the finish line. Brand teams work feverishly around the clock to attract new customers, stand out from the competition, and boost sales. And they breathe a huge sigh of relief when Nov. 28 rolls around and Black Friday and Cyber Monday are…