Customer Acquisition

Customer Acquisition for E-Commerce Growth
March 25, 2020 at 2:53 pm

Finding and attracting new customers is complicated and expensive. The industry go-to statistic suggests that it costs five times more to land a new customer than to keep an existing one. Therefore, it makes sense that most marketers allocate a large portion of a finite marketing budget to customer retention rather than investing it all…

Tired of Paying for Worthless App Installs? There’s a Better Way
March 5, 2020 at 12:48 pm

It’s really not that hard to acquire new users for your app. What’s hard is acquiring new users who will actually stick around long enough to add value. After all, on average, app installs only cost $2.31 to $4.05, depending on the ad format you’re buying. But when you layer in the fact that 87…

The Vitamin Shoppe Opens Stores Inside LA Fitness Gyms
January 31, 2020 at 9:31 am

The Vitamin Shoppe, a nutrition product retailer, has partnered with LA Fitness to open shops inside the fitness centers. To date, The Vitamin Shoppe has opened nine 300-square-foot locations inside LA Fitness chains in New Jersey, New York, and Florida. The Vitamin Shoppe said it caters to the “wellness goals and need states of the…

2020 Predictions for the CPG Industry
January 14, 2020 at 10:18 am

Over the past 20 years, the consumer packaged goods (CPG) industry has evolved rapidly, and that progression will not slow down as we enter a new decade. CPG trends that took off in 2019, such as self-care, plant-based products and CBD, will continue to grow. Self-care is already a $9.9 billion industry in the U.S.,…

Attracting a $1 Trillion Demo: How Retailers Can Acquire More Millennial Consumers in 2020
January 13, 2020 at 7:13 am

Millennials are poised to reign supreme in 2020, commanding 30 percent of the retail market share with purchasing power projected to reach $1.4 trillion. The flipside? Millennials own fewer possessions than ever before and have less incentive to buy things that require commitment, such as insurance protection or long-term contracts.  The trend signals a movement…

State of the Consumer: Exploring Critical Influences on Today's Shopper
January 9, 2020 at 10:47 am

The digitization of the consumer world has transformed the way people shop, respond to advertising, and purchase from particular brands. The new hyperconnected consumer has a multitude of choices that are all available instantly, if desired. In this revolutionary state, a new set of drivers is impacting buying decisions and shopping behaviors. Today, everyone is…

How D-to-C Brands Are Redefining the Brick-and-Mortar Experience
January 3, 2020 at 11:21 am

It’s that time of year when we start seeing new year sales forecasts roll in and determine which brands will and won’t be retail winners. While some “winners” are easier to predict, I believe there will be a twist this year. In 2020, the retail winners will be direct-to-consumer (D-to-C) brands, many of which most…