Customer Acquisition

2020 Predictions for the CPG Industry
January 14, 2020 at 10:18 am

Over the past 20 years, the consumer packaged goods (CPG) industry has evolved rapidly, and that progression will not slow down as we enter a new decade. CPG trends that took off in 2019, such as self-care, plant-based products and CBD, will continue to grow. Self-care is already a $9.9 billion industry in the U.S.,…

Attracting a $1 Trillion Demo: How Retailers Can Acquire More Millennial Consumers in 2020
January 13, 2020 at 7:13 am

Millennials are poised to reign supreme in 2020, commanding 30 percent of the retail market share with purchasing power projected to reach $1.4 trillion. The flipside? Millennials own fewer possessions than ever before and have less incentive to buy things that require commitment, such as insurance protection or long-term contracts.  The trend signals a movement…

State of the Consumer: Exploring Critical Influences on Today's Shopper
January 9, 2020 at 10:47 am

The digitization of the consumer world has transformed the way people shop, respond to advertising, and purchase from particular brands. The new hyperconnected consumer has a multitude of choices that are all available instantly, if desired. In this revolutionary state, a new set of drivers is impacting buying decisions and shopping behaviors. Today, everyone is…

How D-to-C Brands Are Redefining the Brick-and-Mortar Experience
January 3, 2020 at 11:21 am

It’s that time of year when we start seeing new year sales forecasts roll in and determine which brands will and won’t be retail winners. While some “winners” are easier to predict, I believe there will be a twist this year. In 2020, the retail winners will be direct-to-consumer (D-to-C) brands, many of which most…

Holiday Shopping and Beyond: For 2019, Expect the Unexpected
December 10, 2019 at 11:24 am

The holiday season is upon us, and retailers are engaging with customers across all generations by various means. The landscape for retailers has never been more competitive, and consumers have more options than ever before. Meanwhile, the financial stakes for reaching those customers during the holiday season are high. Consider that 20 percent to 30…

Get Ready for Holiday Gift Card Sales
December 5, 2019 at 11:26 am

Gift cards are an enormous opportunity for restaurants and retailers. According to Persistence Market Research, the international gift card market is predicted to grow from $318 billion in 2017 to $506 billion by 2025. Gift cards are a great way for restaurants and retailers to promote their brands, acquire new customers and/or get existing customers…

The Quadruple Value of Connected Customers
December 4, 2019 at 10:41 am

We live in a world where customer expectations are constantly changing. And for businesses, keeping up with customers can be a daunting task. “Connected Customer” is a relatively new term used to describe those customers that interact with brands through digital means such as websites, apps, voice assistants (e.g., Alexa), etc. An overwhelmingly large percentage…

Black Friday: Boosting Business Year-Round
November 27, 2019 at 10:48 am

Black Friday is synonymous with excited queues of shoppers stretching around the block, eager to get their hands on a bargain before Christmas. It has traditionally been about the excitement of the moment rather than a means for retailers to build long-term customer relationships. However, with e-commerce there's an opportunity to get to know customers…

3 Ways to Channel Digital Natives and Build a Total D-to-C Mind-Set
November 7, 2019 at 11:08 am

Brands have increasingly recognized the need to add direct-to-consumer (D-to-C) distribution to their traditional retail channels. Our research suggests broad adoption of some kind of D-to-C activity across categories (from 100 percent of major footwear and apparel brands to under 20 percent for food and beverage brands selling online), but we've seen surprisingly few firms…