Customer Acquisition

How Retailers Can Win Big by Embracing the Digital Consumer
January 15, 2021 at 11:20 am

Was it just a year ago that all the buzz in retail was around “experiential retailing”? When Canada Goose, the clothing company, was creating arctic zones in its stores so customers could feel just how warm a CG parka would keep them? One exceptionally long year and one global pandemic later, the retail landscape has…

5 CX Trends to Help You Win Customers’ Hearts and Wallets in 2021
January 13, 2021 at 7:24 pm

The world of commerce is continually changing and evolving as a direct impact of technological advances. In 2020, we learned how much technology can shape our experiences and how important it is to use it correctly to make customer journeys frictionless. Consumer expectations shift quickly, and everything in retail changes rapidly. In fact, I would…

Gen Z: What Retailers Can Learn From TikTok
January 12, 2021 at 9:17 pm

Gen Z is fast becoming a key audience for retailers. Contrary to older generations, Gen Z, who are aged 16 to 24, are digital natives and have grown up with the internet as a large part of their world. They're incredibly tech-savvy, and have a spending power of over $140 billion. This would make them…

Store Intelligence Planning: The Next Frontier in Data-Driven Marketing
January 6, 2021 at 8:46 am

The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…

The Vitamin Shoppe Announces Partnership With WW International
January 5, 2021 at 3:24 pm

The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, announced a new partnership with WW International, a global wellness company powered by the world's leading commercial weight management program, to amplify their shared mission to empower and support people on their health and wellness journeys, according to a press release. The Vitamin Shoppe and…

Retail Partnerships Prime quip for Healthy Growth
December 21, 2020 at 7:06 pm

In episode 278 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Shane Pittson, vice president of growth and marketing at quip, the modern oral health company. Listen in as Pittson discusses the growth of the startup brand, his professional background and role at quip, and when and why the company expanded into wholesale and brick-and-mortar retail.…

Walmart to Offer Livestream Shopping on TikTok
December 17, 2020 at 4:52 pm

Walmart announced it will host a one-hour livestream this Friday on TikTok, where users can can shop for the retailer's fashion items featured by TikTok creators without having to leave the app. Once the event is over, users will still be able to shop the items featured by visiting Walmart’s TikTok page to shop. It’s the first…

How SMBs Can Easily Grow Their Online Footprint for the Holidays and Beyond
December 17, 2020 at 2:55 pm

To say this has been a tough year for small businesses is obviously a huge understatement. COVID-19 restrictions have had a profound impact on small business owners, forcing many of them to close their doors. It’s been even tougher for small businesses like mine, often referred to as “micro-businesses,” or those owned and operated by a single individual.

Will the 2020 Holiday Season Be Boom or Bust for American Retailers?
November 23, 2020 at 7:04 pm

We’re living in unprecedented times. Consumer behaviors and shopping habits are changing dramatically, leading us to a “new normal” in the soft goods sector. The decisions being made by the major brands are make-it-or-break it, measured by whether they can survive to the other side of the pandemic. Key to navigating these coming months of…