Customer Acquisition

How to Keep Customers in the Loop to Grow Loyalty and Expand Business
September 14, 2021 at 2:54 pm

A company’s success often depends on how many customers it retains and, as a result of those relationships, new customers who are drawn by recommendations and favorable reviews. Marketing plays a creative role in attracting potential buyers, but the funnel concept many businesses have long relied upon doesn’t prioritize the customer experience, which is critical…

The Uncertainty Surrounding the 2021 Holiday Season
August 12, 2021 at 9:24 pm

The start of the holiday season is just a few months away, but in terms of being able to predict how consumers will behave and how brands will fare, it feels more like we're staring years into the future. The country is in a different place than it was a year ago. The COVID-19 vaccine…

Consumer Trends Shaping the Post-Pandemic E-Commerce Landscape
August 4, 2021 at 5:24 pm

2020 was the beginning of a new world in retail. The pandemic took what would have been years of physical and digital commerce growth and compacted it into a matter of weeks, requiring sellers and consumers alike to adapt and innovate at an unprecedented rate. While the evolution of retail and e-commerce has been expeditious…

Retailers Adapting Digital Marketing Strategies for Customer Acquisition, Retention
July 29, 2021 at 8:18 pm

More time spent at home thanks to remote work, cancelled events and activities, and other pandemic-related factors resulted in consumers bringing more attention to digital shopping. Creating a consistent experience across all channels is what will keep consumers' attention and business, driving both customer acquisition and customer retention efforts. As a result of shifting consumer…

Fabletics Enters Resale Marketplace With thredUP Partnership
July 27, 2021 at 3:02 pm

On Monday, Fabletics joined the growing list of fashion brands that are bringing resale in-house, reports Glossy. The program, launched in partnership with thredUP, allows Fabletics' customers to mail pre-owned clothing to the brand and receive store credit for any item deemed re-sellable. Customers can package Fabletics' clothes and non-Fabletics' clothes together, all of which will…

The Changing Consumer
July 14, 2021

Adapting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow's Consumer

Macy's CEO Jeff Gennette Discusses Digital Transformation, D&I, and More
June 30, 2021 at 5:21 pm

During a virtual keynote hosted by the National Retail Federation (NRF) on June 24, Jeff Gennette, Chairman and CEO of Macy’s Inc, discussed the company’s digital transformation since the beginning of the pandemic, how customer behaviors have changed and what the department store is doing to adapt, and why diversity and inclusion is critical to…

A Customer Acquisition Strategy for a Digital-First World
June 23, 2021 at 11:58 am

The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…