Search Engine Optimization

6 SEO Tips for a Pandemic-Impacted Holiday Season
November 17, 2020 at 10:16 am

It’s been a year of disruption for all of us, and the retail sector is no exception. Online sales will be more important than ever to ensure a strong Q4. Therefore, here are some key retail search engine optimization tips designed to make the most of the holiday shopping opportunity. 1. This year more than…

How Search Volume Shifts Should Inform Holiday Marketing Strategies
November 12, 2020 at 11:53 am

Although this is a holiday shopping season like no other, retailers should market with confidence knowing they have pre-holiday data to help them not only understand how consumers are likely to act, but how they’ll search. In order to keep up with the shifts in what shoppers search for online, fast-moving retail teams are quickly…

3 Ways to Get in Front of the Early Holiday Shopping Surge
October 14, 2020 at 12:55 pm

Holiday shopping may kick off even earlier for consumers this year. Recent spikes in new COVID-19 cases have many shoppers worried that brick-and-mortar stores will close again this fall. And that fear is driving consumers to their laptops and phones to check off items on their holiday gift lists. The retail industry’s unpreparedness for the…

How Retailers Can Compete With Amazon in Google Search
August 6, 2020 at 3:00 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “How Amazon is Dominating Google Searches (And What Retailers Can Do About it),” authored by Tyson Stockton, vice president of client services at Searchmetrics. Amazon.com is the first place most U.S. consumers go…

How Amazon is Dominating Google Searches (And What Retailers Can Do About it)
July 28, 2020 at 12:38 pm

Statistics show that Amazon.com is already the first place most U.S. consumers go when they start to research product purchases online. And now a new study by Searchmetrics shows just how hard Amazon is working to lure consumers away from other retailers when people search for products on Google. Essentially, Amazon occupies a variety of…

Why Retailers Need to Improve Local Strategies to Maximize Customer Acquisition
July 8, 2020 at 7:33 pm

Over the past two decades, we’ve seen millennials put retailers through a loop. As retailers urgently set up e-commerce sites and slowed down their physical footprint, many people believed millennials would be the “death of retail.” Today, Generation Z is bringing balance to both online and offline retail models. Gen Z consumers will hold over…

6 Must-Know International SEO Tips for Expanding Businesses
June 24, 2020 at 5:34 pm

Search engine optimization has a direct impact on where your website appears in search engine results pages (SERPs), so the better optimized your site is, the more visibility it's likely to achieve. However, a one-size-fits-all approach to SEO doesn’t suffice when targeting new international markets. Your strategy needs to be adapted to each new territory…

Branded vs. Unbranded Search in Today’s Retail Landscape
June 19, 2020 at 9:51 am

COVID-19 is forcing brands to rethink their marketing spending, including their commitment to search. Looking ahead, they’ll need to consider all options as they return to data spending post-pandemic. One way to help them figure out what works best and decide where to allocate budgets is by taking a look at branded and unbranded search.…

How Retailers Must Re-Tune Their Search Strategies to the New Normal
June 18, 2020 at 8:02 pm

The coronavirus pandemic is changing both the way people search and what they’re searching for. And e-commerce SEO professionals must adapt their strategies accordingly, even as we inch out of the crisis. In early March, when the pandemic first hit, research by Searchmetrics identified search spikes for terms such as “freeze dried food” and “microphone”…