Search Engine Optimization

40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content and Building Your Site’s Authority
June 7, 2019 at 3:31 pm

In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as…

40 Tips for E-Commerce SEO, Part 1: Technical SEO and Research Tactics
June 6, 2019 at 4:37 pm

For e-commerce businesses, implementing the right search engine optimization (SEO) tactics can translate into increased traffic and revenue — but many need to know which levers to pull. This article comes in two parts: In part one, I focus on technical SEO and keyword research tactics that enable you to pursue the best keyword strategies for…

Chatmeter's Local Brand Report: Reputation's Role in Retail and Restaurants
March 18, 2019

To see how prepared brands are for voice search, Chatmeter took 12 of America’s biggest restaurant and retail brands and put them head-to-head, over a 3-month span, to see which companies are most optimized. Findings were astonishing: not only are these brands not prepared for voice at all, but they are failing to maintain a positive and interactive online reputation among their customers

3 Tips to Improve Local SEO Efforts
March 1, 2019 at 11:30 am

When it comes to local search, what do retailers need to do to get ahead in 2019? We surveyed 1,400-plus local business owners and marketers in our State of Local SEO Industry Report, an industrywide temperature check to determine what real local marketers are experiencing in the digital world. Today we’re highlighting three key strategies…

Retailers’ Google Strategies Need to Get Niche-Specific
January 25, 2019 at 10:50 am

Retailers’ organic search strategies on Google should now be tightly tailored to the niche they operate in. That’s because artificial intelligence (AI) and machine learning are helping the search engine to pinpoint more clearly than ever the specific factors that best satisfy queries for different niches, topics and user intentions. This is the main takeaway…