Search Engine Optimization

How Retailers Can Compete With Amazon in Google Search
August 6, 2020 at 3:00 pm

In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “How Amazon is Dominating Google Searches (And What Retailers Can Do About it),” authored by Tyson Stockton, vice president of client services at Searchmetrics. Amazon.com is the first place most U.S. consumers go…

How Amazon is Dominating Google Searches (And What Retailers Can Do About it)
July 28, 2020 at 12:38 pm

Statistics show that Amazon.com is already the first place most U.S. consumers go when they start to research product purchases online. And now a new study by Searchmetrics shows just how hard Amazon is working to lure consumers away from other retailers when people search for products on Google. Essentially, Amazon occupies a variety of…

Why Retailers Need to Improve Local Strategies to Maximize Customer Acquisition
July 8, 2020 at 7:33 pm

Over the past two decades, we’ve seen millennials put retailers through a loop. As retailers urgently set up e-commerce sites and slowed down their physical footprint, many people believed millennials would be the “death of retail.” Today, Generation Z is bringing balance to both online and offline retail models. Gen Z consumers will hold over…

6 Must-Know International SEO Tips for Expanding Businesses
June 24, 2020 at 5:34 pm

Search engine optimization has a direct impact on where your website appears in search engine results pages (SERPs), so the better optimized your site is, the more visibility it's likely to achieve. However, a one-size-fits-all approach to SEO doesn’t suffice when targeting new international markets. Your strategy needs to be adapted to each new territory…

Branded vs. Unbranded Search in Today’s Retail Landscape
June 19, 2020 at 9:51 am

COVID-19 is forcing brands to rethink their marketing spending, including their commitment to search. Looking ahead, they’ll need to consider all options as they return to data spending post-pandemic. One way to help them figure out what works best and decide where to allocate budgets is by taking a look at branded and unbranded search.…

How Retailers Must Re-Tune Their Search Strategies to the New Normal
June 18, 2020 at 8:02 pm

The coronavirus pandemic is changing both the way people search and what they’re searching for. And e-commerce SEO professionals must adapt their strategies accordingly, even as we inch out of the crisis. In early March, when the pandemic first hit, research by Searchmetrics identified search spikes for terms such as “freeze dried food” and “microphone”…

4 Ways to Optimize Amazon Advertising for Your Brand
June 15, 2020 at 7:31 pm

Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…

3 Ways to Optimize Local Search Strategy to Remain Competitive in 2020
January 28, 2020 at 10:06 am

Successful retailers know that retail is all about customer experience, whether online or in brick-and-mortar stores. Before consumers begin their buying journey, they first want to know what to expect before they engage. For example, it's typical for modern-day customers to read brand reviews, look at company Facebook pages, and browse photos on Google and…

4 Ways to Improve Google Search Performance This Holiday Shopping Season
October 31, 2019 at 9:52 am

With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. This…

Holes in the Retail Sales Funnel: 3 Local Marketing Challenges and How to Overcome Them
August 16, 2019 at 10:52 am

Regardless of the growth and hype around online shopping, the fact is that most commerce still occurs in brick-and-mortar stores. Large retailers still have to put stores in local communities to give consumers a place to freely browse and experience products for themselves. Also, as we all know, people still crave the instant gratification of an…