Search Engine Optimization

I'm an everyday shopper like many of you. Say you're interested in buying something but you haven’t committed to the exact product or brand that you want to purchase. What’s the first thing you do? If you're like the majority of shoppers out there, you search online to find more information about the product, to…

When it comes to increasing web traffic, search engine optimization (SEO) and pay-per-click (PPC) campaigns can work together to strengthen the presence of a brand online, grow audiences, and drive sales. However, pursuing simultaneous SEO and PPC success — not to mention avoiding cannibalization between the two — requires marketers to break down the traditional…

As we move deeper into the new year, an economic downturn is upon us, resulting in brands having tighter budgets with higher expectations. 2023 is set to see brands truly evaluating endeavors based on returns, which in turn may affect decisions to engage in projects that don’t have a measurable return on investment.  Here's how…

Any company website, in its entirety, belongs to a wide range of teams and owners. Everyone, from C-level executives to customer support, hold some stake in how the content is distributed, what's displayed, and what should take priority. Over time, more stakeholders continue to be added as a company expands its operations. While these ownerships…

The pandemic dealt a difficult blow to retail brands competing in local markets. Millions of consumers turned to online shopping during this period, causing unprecedented growth in the e-commerce sector and impacting the bottom lines of brick-and-mortar stores. But now that the dust has cleared, we find that most commerce (84 percent) still occurs in person.…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Frank Vitovitch, vice president of solutions consulting at Botify, an enterprise software company that helps brands turn organic search into an efficient, measurable and sustainable channel for both traffic and revenue growth. Listen in as Vitovitch provides an overview of Botify's product offerings (0:56), his role…

How retailers can maximize search engine optimization to capitalize on revenue generating opportunities.

With the global economic downturn, inflation, ongoing supply chain challenges, and uncertainty due to the Ukraine war, this year’s holiday shopping season promises to be very challenging. Will people be in the mood to spend despite the gloom? Or will they rein in their enthusiasm and save for the year ahead? With these issues in…

It’s easy to dismiss the data that’s gathered by your search engine optimization (SEO) team as having little value outside of developing your search strategy. However, search data can provide a treasure trove of insights to help retailers understand their market. During the height of the pandemic restrictions, for example, search behavior revealed a spike…

Unless you're hiding under a rock, you know that one of the most talked-about MarTech topics of late is the cookie-less future. As Google says goodbye to third-party cookies and Apple hones in on consumer opt-in strategies, marketers and advertisers must learn to create customized experiences by leveraging first-party data through new and existing methods.…