Search Engine Optimization

4 Ways to Improve Google Search Performance This Holiday Shopping Season
October 31, 2019 at 9:52 am

With Google playing a big part in consumers online shopping research, here are four tips to help retailers maximize organic search performance and win seasonal traffic and conversions: 1. Keep holiday content fresh year-round. Some retailers make the mistake of removing their holiday pages from their site at the end of every shopping season. This…

Holes in the Retail Sales Funnel: 3 Local Marketing Challenges and How to Overcome Them
August 16, 2019 at 10:52 am

Regardless of the growth and hype around online shopping, the fact is that most commerce still occurs in brick-and-mortar stores. Large retailers still have to put stores in local communities to give consumers a place to freely browse and experience products for themselves. Also, as we all know, people still crave the instant gratification of an…

How Retailers Can Optimize Their Online Presence for Voice Search
August 15, 2019 at 11:58 am

With the growth of voice search and the media buzz surrounding it, it can be a challenge to separate the truth from the hype. All of the biggest brands have a hand in the market, and they all want you to use their voice search service, be it Alexa, Cortana, Siri, Bixby, or Google Assistant.…

Chatmeter's Local Brand Report: Reputation's Role in Retail and Restaurants
August 8, 2019

To see how prepared brands are for voice search, Chatmeter took 12 of America’s biggest restaurant and retail brands and put them head-to-head, over a 3-month span, to see which companies are most optimized. Findings were astonishing: not only are these brands not prepared for voice at all, but they are failing to maintain a positive and interactive online reputation among their customers

Best Practices for Improving Search Visibility and Driving Online-to-Offline Retail Traffic
July 31, 2019 at 10:20 am

A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don't have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack results. In…

40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content and Building Your Site’s Authority
June 7, 2019 at 3:31 pm

In part one of this two-part series, I covered how e-commerce businesses can implement specific tactics for technical search engine optimization as well as for understanding their audiences, competitors, and optimal keyword targets — and why those factor into e-commerce SEO success. Next, you’ll want to look at optimizing each page on your e-commerce site, as…

40 Tips for E-Commerce SEO, Part 1: Technical SEO and Research Tactics
June 6, 2019 at 4:37 pm

For e-commerce businesses, implementing the right search engine optimization (SEO) tactics can translate into increased traffic and revenue — but many need to know which levers to pull. This article comes in two parts: In part one, I focus on technical SEO and keyword research tactics that enable you to pursue the best keyword strategies for…