Omnichannel

5 Post-Pandemic Shifts Retailers and Brands Must Prepare For
September 21, 2021 at 9:38 pm

The future of retail, and the CPG brands that fill its shelves, has already arrived. If you're not yet omnichannel, your chances of survival are slim. If you're not working with data in real time, your decision making will be restrained and ill-informed. If you're not adopting a platform-centric orchestration mindset, your growth will be…

What Every Retailer Should Know About the Future of Contactless Operations
September 16, 2021 at 9:05 pm

Consumer demand for contactless service and curbside delivery was already on the rise before 2020. But when the pandemic began, it skyrocketed. Since then, 85 percent of consumers increased their use of curbside pickup; 60 percent now cite a lack of contactless services as a deal-breaker for whether they do business somewhere. This all points…

Winning Strategies First: Ingredients for a Successful Marketing Overhaul
September 16, 2021 at 5:50 pm

Digital commerce has emerged as a winning business strategy since 2020 as the COVID-19 pandemic swept the globe. While a number of retailers such as Nike and Williams-Sonoma successfully reached consumers without being able to physically interact with them, most retail brands had to find new and innovative ways to connect with their customers. A…

From Shopping Cart to Storeroom: Blending the Physical and Digital in Post-COVID Retail
September 8, 2021 at 12:11 pm

The coronavirus has brought forward two significant trends in retail. One is to have a more integrated approach to omnichannel retail, and the other is to re-invigorate brick-and-mortar stores. The dramatic changes in how people have shopped over the past 18 months mean that neither trend will end any time soon. Consumers have become familiar with…

The Importance of an Omnichannel Approach for Great CX
September 7, 2021 at 1:06 pm

The omnichannel approach to customer experience (CX) has become an essential investment among companies focused on maintaining a strong brand reputation. It means providing a unified experience through all channels and platforms that consumers use to interact with the brands they shop. In other words, it’s become more important than ever to communicate the same messages across all channels in which customers choose to engage.…

How Office Depot's Connected Business Delivers Seamless CX
September 6, 2021 at 9:58 pm

In episode 314 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jonas Stillman, director of store systems at Office Depot, a leading provider of business services, products and digital workplace technology solutions. Stillman discusses his role at the company, how his responsibilities shifted over the last year-plus of the COVID-19 pandemic, and the changes he's…

Using Tech to Solve the Truck Driver Shortage
August 24, 2021 at 9:35 pm

Like many industries, retailers are dealing with a shortage of labor at every level, from delivery drivers to store associates. As a result, they must often be prepared to do more with fewer resources, including handling irregular deliveries and replenishment schedules as well as managing available inventory for maximum efficiency and sales. Meanwhile, a new…

The 5 Keys to Creating Connected Customer Experiences
August 16, 2021 at 8:49 pm

It isn’t easy to make an online experience empathetic — it requires all kinds of connections to deliver an exceptional and personalized connected experience. Forrester released a survey recently that says companies that create these connections across channels report dramatic benefits around revenue growth, innovation, cost reduction, customer experience and digital transformation. There are five…

How Retailers Can Apply the Lessons of COVID-19 for an Omnichannel Future
August 10, 2021 at 8:33 pm

Unsurprisingly, retailers saw a shift in consumer shopping behaviors in 2020. Stores experienced a dip in foot traffic as consumers adopted more online and hybrid shopping behaviors. Now, as customers make a return to in-store shopping, retailers will need to focus on new omnichannel business models that retain the elements of convenience that customers have…

What Retailers Need to Know to Blowout Back-to-School
August 9, 2021 at 5:46 pm

It’s been nearly a year-and-a-half since schools closed across the country. While there are still many unknowns when it comes to the pandemic, families are preparing for a return to school that resembles some sense of normalcy. As we know, the start of the school year means one of the busiest times for retailers. As…