Omnichannel

DTC is Going Back to Basics. And That’s a Good Thing
July 2, 2024 at 10:24 am

A quick confession: I love the mall. I love the more tangible entertainment and leisure aspects of it. Walking around aimlessly is calming and creates a built-in way to take time for myself while shopping. I can’t always say the same about shopping online these days which, in my experience, puts me in a more…

Mastering Multichannel Engagement: How to Deliver on Gen Z and Millennial Shopper Expectations
June 26, 2024 at 3:48 pm

Unified commerce, omnichannel, multichannel and cross-channel may seem like buzzwords or different versions of the latest corporate jargon, but what they all refer to is the absolute need for brands to create a seamless, customer-centric experience everywhere and anywhere a shopper interacts with a brand. A recent survey finds that over the past year, omnichannel…

Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy
June 25, 2024 at 8:08 pm

The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across multiple platforms. As businesses strive to stay competitive, understanding the importance of integrating digital and in-store promotions is crucial, especially when targeting a business-inspired audience.…

Small Stores, Big Impact: Why Retail Media is a Weapon for the Shrinking Retail Landscape
May 1, 2024 at 10:56 am

Online sales accounted for nearly 20 percent of all retail sales worldwide in 2023, and retailers are beginning to rethink the way they approach brick-and-mortar stores. Recent announcements by industry giants Macy's and Best Buy, which are focusing on smaller-format locations, underscore the urgency for all retailers to adapt to evolving customer expectations and digitally…

Unlock Omnichannel Customer Loyalty With Composable Commerce
April 15, 2024 at 3:55 pm

Regardless of the time, location or platform that customers choose to interact with their favorite brands, they expect a personalized and engaging experience. And for businesses that can deliver a unified experience, meeting customers' heightened expectations is a great opportunity to outperform rivals. In fact, 80 percent of customers admit that the experience a company…

Wayfair Exec on its Expansion Into Brick-and-Mortar Retail
April 10, 2024 at 12:59 pm

While at Shoptalk in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Liza Lefkowski, vice president of proprietary brands and retail at Wayfair, an e-commerce furniture and home goods company. During their conversation, Lefkowski discusses her role within the company, the cross-channel behaviors she's seeing from Wayfair's customers, improving the customer experience through cross-channel touchpoints,…

How Cellular Connectivity is Pivotal to the CX and the Bottom Line for Physical Stores
April 9, 2024 at 10:21 am

With 2024 in full swing, the results are in from the 2023 retail peak season, and one thing is clear: digital is embedding itself as the channel of choice for shoppers. According to analysis by Mastercard, in-store sales during Black Friday increased just over 1 percent compared to 2022 figures, whereas digital sales shot up…

Sam's Club Leans Into Digital to Optimize CX
April 8, 2024 at 2:50 pm

In episode 447 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sabrina Callahan, vice president, e-commerce at Sam's Club, a leading membership warehouse club offering superior products, savings and services, part of the Walmart portfolio. During the wide-ranging conversation, Callahan discusses her role at Sam's Club (1:15), collaborating with other departments within the company to…

DoorDash Adds Lowe's as First Home Improvement Retail Partner
April 1, 2024 at 7:15 pm

DoorDash has entered the home improvement category with a new partnership with Lowe’s Companies. The delivery aggregator announced yesterday that it will offer on-demand delivery from more than 1,700 Lowes' stores nationwide. This partnership marks DoorDash’s first foray into the home improvement category and builds on the significant selection offerings on the platform, with more than 99…