Omnichannel

3 Ways Retailers Can Adjust Their Strategy in a Global Pandemic
June 23, 2020 at 2:59 pm

Today’s retail experience looks a little different than it did three months ago. Despite a decrease in foot traffic, online sales have surged 146 percent, and 72 percent of consumers are using their mobile device to shop online. As retailers scramble to adjust their strategy to be more focused on e-commerce while improving the customer experience,…

Retail Wars: From SoLoMo to Omnichannel
June 17, 2020 at 7:02 pm

Just like all disruptive technologies, mobile invaded our daily lives and changed the game in many industries, including retail. While businesses try to make the most out of this trend by opting for custom software that power their operations across platforms, the technology develops in its own unique way. SoLoMo (Social+Local+Mobile) evolved in 2010 as…

COVID-19 Drives 3 Key Omnichannel Capabilities
June 16, 2020 at 2:32 pm

The COVID-19 crisis is proving to be a catalyst for change across all dimensions of retail. Some of this transformation was already underway for some specialty brands. They were on a path to building a more direct-to-consumer (D-to-C) business. However, what the pandemic ultimately underscores for them and others is that retail can’t go back…

The Children’s Place to Reduce Store Footprint by One-Third
June 12, 2020 at 4:49 pm

The Children’s Place plans to reduce its store footprint by one-third by the end of fiscal year 2021 as part of an ongoing effort to shift its core business online. Three hundred of the company’s 920 stores in the United States, Canada and Puerto Rico are slated to be closed, with 200 closures planned for…

Use E-Commerce Data to Boost In-Store Sales as Retail Reopens
June 11, 2020 at 2:52 pm

Best-selling or trending products are often displayed on a retailer’s homepage. It’s time for retailers to take e-commerce sales data and improve in-store visual merchandising. After all, aren’t window displays essentially a retailer’s homepage come to life? Since the COVID-19 pandemic struck, apparel brands have seen casual and athleisure sales soar. Savvy apparel brands with…

Exceptional Customer Experience Never Goes Out of Style
June 11, 2020 at 1:16 pm

Before the rise of e-commerce, success in retail was driven by customer service, including interactions between store associates and customers. A hallmark of mom-and-pop shops, close relationships between associates and customers enabled a highly personalized level of service that drove sales and retailer loyalty. Yet, with the emergence of big-box retailers, shopping centers and eventually…

As Safer-at-Home Restrictions Begin to Ease, it’s Time for Retailers to Refine Their Omnichannel Strategies
June 10, 2020 at 5:09 pm

The term “omnichannel” describes a phenomenon where customers experience each of a company’s different sales and marketing channels in a unified fashion. An omnichannel strategy is a plan of action designed to optimize performance by creating a seamless customer experience across all channels and customer touchpoints, from brick-and-mortar to online and mobile web browsing. Successful…

Fulfillment in the New Retail Reality, Part 3
June 5, 2020 at 3:29 pm

As stores reopen their doors, it’s time to increase in-store traffic by spotlighting retail locations as highly efficient fulfillment centers with buy online, pick up in-store (BOPIS); reserve online, pick up in-store (ROPIS); and buy online, return in-store (BORIS) fulfillment options. To do so effectively, retailers should consider the following strategies:

Fulfillment in the New Retail Reality, Part 1
May 20, 2020 at 5:30 pm

Advanced, convenient fulfillment options initially accelerated by Amazon.com have now become essential offerings for retailers looking to adapt to new shopper expectations. In today’s new retail reality, free shipping, same-day delivery and multiple fulfillment options have become valuable assets for retailers and consumers alike — table stakes even. If you're not Amazon, but rather a retailer…