Omnichannel

What Retailers Need to Know About the Holiday Shopping Season
October 18, 2019 at 10:38 am

Despite the perception that shoppers are divided into two camps — those who prefer brick-and-mortar stores and those who like to buy online — a recent holiday shopping survey conducted by Shopkick shows that consumers actually want both. This holiday season, half of shoppers plan to do the majority of their shopping at physical retail stores. But…

How Resident's Unique Positioning as a House of D-to-C Brands Led to Omnichannel Growth
October 14, 2019 at 12:43 pm

In episode 217 of Total Retail Talks, Executive Editor Joe Keenan interviews Ran Reske, co-founder of Resident, a house of direct-to-consumer (D-to-C) brands in the home goods space, including Nectar and DreamCloud. Listen in as Reske discusses the growth of Resident from a digital-native company into an omnichannel organization, and why he views Resident's D-to-C…

Omnichannel: The Future of Retail
October 14, 2019 at 12:12 pm

As retailers face enormous pressures to innovate each year, their products, services and experiences must continue to resonate with consumers — no matter who or where they are. Thankfully, the retail landscape remains healthy, which provides numerous opportunities for retailers to connect with consumers in strategic ways. There are more than 1 million retail establishments…

Charles Tyrwhitt's CEO on Product Evolution and the Brand's Growth in the US
October 7, 2019 at 12:19 pm

In episode 216 of Total Retail Talks, Executive Editor Joe Keenan interviews Luke Kingsnorth, CEO of Charles Tyrwhitt, a leading U.K.-based menswear retailer specializing in dress shirts, suits, ties and accessories. Listen as Kingsnorth discusses his background in the retail industry, his recent promotion to the chief executive position, and the expansion of the brand into new…

What Really Makes a Superior BOPIS Online Experience?
October 4, 2019 at 11:04 am

The retail climate in the U.S. is analogous to the rise of social media: omni-present, fast-paced and powerful. Consumers’ shopping habits are migrating away from shopping exclusively in-store or online to a cross-pollination of the two worlds. A customer can now see a sponsored ad on their social feed, use the ad’s promo code in…

Offline Retail With an Online Tail: Who Wags Whom?
October 3, 2019 at 12:44 pm

Each shop, even the tiniest, dreams of becoming a giant with great online and offline sales. But when companies have both online and offline sales, reasonable questions come up: How do the online and offline domains influence each other? How can you profit from this influence? The Meaning of ROPO The research online, purchase offline…

What Omnichannel Means to Jeweler Charles & Colvard
October 1, 2019 at 12:47 pm

Succeeding as an omnichannel retailer requires mastering a mix of people, process and technology that must all work seamlessly together. To win in this environment, retailers need to develop an omnichannel strategy, build high-performing teams, and make sure they have the right technologies in place. This was discussed during last week's 2019 Total Retail Tech event during the…

How an Omnichannel Order Management System Helps Eileen Fisher Outperform its Competition
September 27, 2019 at 4:34 pm

In episode 215 of Total Retail Talks, Executive Editor Joe Keenan speaks with Kim Audan, vice president, digital commerce, and Keir McIntyre, senior director, direct-to-customer technology, both of Eileen Fisher, a founder-led women's clothing brand that's also a B Corporation. Listen in as Audan and McIntyre discuss how an omnichannel order management system (OMS) is…

Identifying Omnichannel Risk and Opportunities With Prescriptive Analytics
September 26, 2019 at 12:15 pm

Omnichannel (or what I would call consumer-centric retail) is a critical component of a successful retail operation. Recent research by Google indicates that omnichannel shoppers have a 30 percent higher lifetime value than single-channel shoppers. It’s easy to understand why retailers are growing their omnichannel activities. However, with this growth comes risk and opportunity. One…