Attribution Modeling

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

Learn how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more!

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Don’t miss this webinar to learn how to protect your business from costly overstocks, out-of-stocks and returns.

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…

Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.

Catalogers rely on matchbacks to compare catalogs mailed against the response rates from their various housefile and prospecting list segments. However, matchback attribution rates, which are the percentage of orders that can be allocated back to a catalog mailing, are decaying. It’s important that the attribution of orders can be as high a percentage possible.…

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.