e-Commerce Platforms

Should You Choose a Shopping Cart or a Marketplace for Your Online Business?
May 19, 2021 at 2:18 pm

You have a killer product, proof of concept, and a growing fan base. So why are you still asking customers to direct message or email you to place orders? Your business can’t scale that way. If you sell online, you need a sales platform — period. An online sales platform is your golden ticket to…

5 Things Retailers Can't Do (Easily) Without Headless Checkout
May 11, 2021 at 12:25 pm

A little over a decade ago, retailers applauded that they could move away from self-hosted, licensed e-commerce platforms with high development and support costs and painful upgrade paths. Many made the move to all-in-one SaaS platforms at a lower cost, with basic functionality for e-commerce, and app or plug-in marketplaces to add more features. Fast-forward…

Yeti Cycles Adopts Headless Commerce to Merge CX With Powerful E-Commerce Engine
April 28, 2021 at 5:11 pm

Headquartered in Golden, Colorado, Yeti Cycles was founded in 1985 before mountain biking was even considered an industry. The brand quickly found its niche in producing world-class racing bikes. Over the years, Yeti Cycles grew one of the most widely recognized race teams in mountain bike history and won numerous world and national championships. The…

The Key Trends for Retail and E-Commerce in 2021
January 27, 2021 at 12:52 pm

As we begin a new year, it's a good time to take a look at what lies ahead for retailers and online merchants. While COVID-19 brought many retailers to the breaking point in 2020, it also accelerated retail technology trends that had already been infiltrating the industry over the years. Here are some of the…

How to Find an E-Commerce Platform That Grows With You
October 22, 2020 at 1:53 pm

E-commerce was taking the retail world by storm long before COVID-19. However, once the pandemic hit, brick-and-mortar stores closed their doors in a matter of weeks to protect customers and employees — a move that made e-commerce a business necessity. Fortunately, it’s easier than ever to set up an e-commerce platform. However, what’s important to some retailers…

Is Too Much Choice Killing Retail?
September 15, 2020 at 10:15 am

Have you ever found yourself browsing Netflix in search of the TV show or film that fits perfectly with your mood? Even with nothing at stake, it’s often difficult to decide what to watch. We’re so overwhelmed by the plethora of options that we end up paralyzed — unable to get up off the sofa,…

E-Commerce Can Be a Lifeline for Recently Unemployed
September 9, 2020 at 4:08 pm

It can be hard to find the silver lining when the world around us looks as dire as it has these last few months. At the time of this writing, the COVID-19 death count was headed toward half a million worldwide. Many businesses have shuttered, and more are on the brink. Tens of millions of…

Re-Platforming Project Helps JTV to Integrate Live TV and E-Commerce Data
September 7, 2020 at 8:58 pm

In episode 263 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Meystrik, chief technology officer of JTV, one of the largest jewelry retailers in the United States offering live TV programming to customers across the country. Listen in as Meystrik discusses the company's history, JTV's recent re-platforming project, and the goals the company wanted to achieve…

How B-to-B Wholesaler T3 Micro Shifted to D-to-C Seller During the Pandemic
August 25, 2020 at 10:46 am

T3 Micro sells 40 different hair and beauty products, from blow dryers to curlers to flat irons and brushes. The brand traditionally relied on manufacturers in China for its products, but it began experiencing supply chain interruptions earlier this year with the spread of COVID-19. As the pandemic forced business shutdowns in the U.S., T3…

E-Commerce Platform Change Boosts Plain Jane Hemp's Fortunes
August 3, 2020 at 11:56 am

In episode 258 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Evan Marshall, co-founder and chief technology officer of Plain Jane Hemp, a CBD brand selling smokable hemp products. Listen in as Marshall discusses the inspiration behind starting the company, why launching via an e-commerce site was the right choice for the brand, and the…