e-Commerce Platforms

3 Reasons E-Commerce Merchants Should Monitor the Battle Between Amazon and Shopify
January 12, 2022 at 3:51 pm

The behind-the-scenes battle going on between the two biggest e-commerce platforms in the U.S., Amazon.com and Shopify, could have significant implications for merchants. Amazon’s real customer is the end consumer, rather than the merchants that make up its Marketplace business. The e-commerce king keeps its eye on its most successful merchants and often introduces its…

Headless E-Commerce: The Good, the Bad, and the Future
January 4, 2022 at 10:09 am

Headless e-commerce has become a popular option for digital brands. Over the past two years, investors have poured $1.6 billion into headless opportunities, and any number of startups and established e-commerce players have launched new technologies or products intended to ride the wave. After navigating three generations of e-commerce technology at both startups and Fortune…

Key Indicators That a Retailer Would Benefit From Headless Commerce
November 11, 2021 at 12:45 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “4 ‘Symptoms’ That Point to a Headless Commerce ‘Cure’,” authored by Cory Cummings, co-founder and CEO of Pack Digital. In an e-commerce world obsessed with customer experience, headless commerce is the new…

The 4 Pillars of Experience Maturity in Retail
November 11, 2021 at 11:57 am

Experience maturity is about how sophisticated, consistent and connected your customer experiences are as a whole. It’s centered around your organizational structure and how rapidly you can affect changes and updates to those experiences. If your organization is “experience mature,” it's offering distinct omnichannel experiences that are tailored and as regular as you want them…

Pinterest Launches Livestream Shopping, Pinterest TV
November 3, 2021 at 3:34 pm

Pinterest, the social app and website best known for "pinning" recipes, craft ideas and DIY tips, is the latest platform to offer its users livestream shopping. Pinterest TV is a series of live, original and shoppable episodes featuring product creators that streams on Pinterest. "Pinterest TV episodes are refreshed each weekday and will be recorded and available…

3 Tips for Upgrading Your E-Commerce Platform
November 2, 2021 at 9:08 pm

Today’s shoppers expect a lot from online retailers. In a June PwC survey of global shoppers, respondents ranked important e-commerce attributes. Coming in at the top were fast, reliable delivery; in-stock availability; ease of returns; and convenient site navigation. These results underscore that the most important thing an online retailer can do to drive sales…

Getting D-to-C and Third Party to Work Together 
October 27, 2021 at 12:15 pm

Gone are the days when retailers and brands could rationally fear one platform cannibalizing another. Conventional retail wisdom used to tell us that if a consumer was buying your brand in one place, they couldn’t possibly be learning about or buying from it in another, let alone during the same purchase journey. In today’s world,…

A Flashy Storefront Isn't the Key to Succeeding in E-Commerce
October 5, 2021 at 10:21 pm

Congratulations, you're starting an e-commerce business! Perhaps you’ve decided to set up your own storefront vs. selling through a big marketplace like Amazon.com or Walmart. Or you’re looking to build your own to complement a presence on those channels. Either way, having your own site is a solid move. It lets you own the customer…

When Partners Become 'Frenemies,' the Customer Loses
October 4, 2021 at 5:48 pm

In e-commerce, many different technologies need to work together seamlessly for online merchants to deliver an exceptional customer experience. As the backbone of every online retail operation, e-commerce platforms typically rely on an ecosystem of business and technology partners to deliver the features and services that help merchants build, manage and grow their storefronts. These…

Bed Bath & Beyond Extends Partnership With DoorDash
September 22, 2021 at 10:03 pm

Bed Bath & Beyond will become the first home retailer to make its products available on DoorDash marketplace's app and website, allowing customers to order and receive goods directly through the delivery platform. The companies announced the extension of their partnership — first formed in May — on Wednesday, saying more than 60,000 Bed Bath…