e-Commerce Platforms

In today’s digitally driven world, small businesses no longer rely solely on foot traffic and word-of-mouth referrals. A strong online presence is a critical driver of success, helping businesses connect with new customers, build trust, and create sustainable growth. Yet, many small business owners struggle to establish and maintain an online presence that truly reflects…

The importance of maintaining high-quality, bug-free websites has never been more critical. A 2024 Chubb survey found that e-commerce sites had a trust rating of 48 percent vs. physical stores, which had a leading 70 percent. Much of this was due to financial fraud (75 percent) or lost payments resulting from glitches in the purchasing…

The Clarks shoe brand has been a fixture in footwear for nearly 200 years, founded by two brothers in England crafting a slipper from sheepskin. In its many years, Clarks has developed more than 20,000 styles of shoes and operates a global brick-and-mortar and online business. The company’s products and history are synonymous with quality…

The e-commerce landscape is more intensely competitive than ever, with new businesses constantly emerging and customer expectations rising. For e-commerce companies wanting to stay relevant, they must adopt dynamic strategies that ensure a robust infrastructure that can provide a seamless customer experience. Here are three keys to success for e-commerce businesses: 1. Balancing Security and…

The implementation of transformative artificial intelligence-enabled technology investments is shifting the paradigm for how e-commerce businesses operate. Experts estimate that two-thirds of service providers are already forming cross-functional initiatives to manage generative AI projects. By 2026, 75 percent will be using GenAI to create synthetic customer data, which will be generated by algorithms that mimic real-world…

The retail industry has shifted towards greater support for MACH-enabled technology and composable commerce in recent years. Case in point: the MACH Global Research 2024 report found that 91 percent of IT decision-makers say this architecture will be instrumental to their organization’s success by 2030. But what is MACH technology? For retailers, MACH is a…

A great web store experience is critical to growth for business-to-business (B2B) companies. However, many B2B sellers are failing to meet buyer expectations, which is a significant business risk. According to insights from our B2B Buyer Report, 91 percent of buyers in the U.S. would switch suppliers after a bad experience trying to purchase on their…

Regardless of the time, location or platform that customers choose to interact with their favorite brands, they expect a personalized and engaging experience. And for businesses that can deliver a unified experience, meeting customers' heightened expectations is a great opportunity to outperform rivals. In fact, 80 percent of customers admit that the experience a company…

Small to midsized businesses (SMBs) have been caught between a rock and a hard place by their SaaS platforms. Everyone knows interest rates have been rising and inflation has also lifted prices. However, the seemingly endless and automatic "price changes" announced by billion-dollar software companies like Shopify are endangering the very existence of SMBs. Shopify…

Shoptalk always brings the best and brightest minds of the industry together for four days packed with insights, networking opportunities, trend predictions and so much more. This year, the spring event in Las Vegas was no exception. But like many other major industry events, Shoptalk can feel like you’re sprinting a marathon — there's so…