e-Commerce Platforms

E-Commerce Platform Helps Sneaker Brand Shoebacca Scale Growth
June 17, 2019 at 12:43 pm

Founded in 2002 by brothers Marc and Robert Schlachter, Shoebacca's roots were as a wholesaler of athletic shoes. The pair was selling overstock inventory in local markets in their home state of Texas, as well as on eBay. After recording steady growth over several years, particularly as a reseller on eBay, the brothers decided that Shoebacca…

Carhartt is Using AI to Make Smarter Merchandising, Marketing Decisions
April 25, 2019 at 2:49 pm

Artificial intelligence (AI) was chosen as the emerging technology most likely to have the biggest impact on the retail industry in 2019, according to Total Retail's 2018-2019 Retail Technology Report. Retailers and brands are investigating ways to leverage the power of AI across their organizations, from marketing to logistics to customer service, and more. Workwear…

Understanding the Emergence of Retail-as-a-Service (RaaS)
April 23, 2019 at 11:26 am

It shouldn’t come as a surprise to retail organizations to hear that consumer purchasing habits have drastically changed. With the majority of growth happening online, traditional brick-and-mortar stores are challenged with establishing an online presence, transforming their business model, and harnessing the power of innovative technologies. We’ve seen brick-and-mortar stores struggle to adapt to the…

5 Core Components Help Achieve Online Marketplace Success
April 17, 2019 at 10:22 am

For those in the automotive retail space, nothing is more coveted than a J.D. Power award. It has become the auto industry’s Good Housekeeping Seal of Approval. Receiving it means that your product has gone through the rigors of testing and customer feedback and its nameplate stands apart. Digital commerce could learn a thing or…

Among an Avalanche of Choices, How to Choose B-to-C Software for Your E-Commerce Company
April 15, 2019 at 9:39 am

The e-commerce industry will be responsible for about $3.45 trillion in sales this year, and is only continuing to grow. It’s not surprising that business-to-consumer (B-to-C) e-commerce is a huge part of this growth, with the global B-to-C e-commerce market expected to reach over $7.7 billion by 2025. For brands that want to create meaningful…

Serena Williams Joins Poshmark's Board of Directors
February 21, 2019 at 2:26 pm

Tennis superstar and businesswoman Serena Williams is joining the board of directors of Silicon Valley-based social commerce platform Poshmark, the company announced Wednesday. “Poshmark is disrupting retail by making shopping and selling social again, and I love working with a company that gives anyone an opportunity to become an entrepreneur,” Williams said in a press release…

5 Tips for Growing Your E-Commerce Sales
February 1, 2019 at 1:07 pm

In episode 181 of Total Retail Talks, Cory Barnes, digital marketing manager at Exxel Outdoors, parent company of leading outdoor brands such as Kelty and Sierra Designs, discusses how an e-commerce platform has helped the business better manage the websites for its 10 brands. In addition, Barnes offers five tips for other retailers and brands…