Promotional Strategy

Reduce Email Fatigue: 5 Ways to Increase Average Order Value
April 11, 2019 at 1:16 pm

Many online retailers invest significant resources in email marketing to drive new and existing customers to their sites. Of course, too many emails can cause email fatigue, tuning customers out and weakening brands. There are certainly other ways to drive traffic, such as paid search and digital advertising, but these approaches come with a price.…

The Year of Customer Profit: What 2018 Foreshadows for 2019’s Retail Reality
April 11, 2019 at 12:47 pm

The good news is that 2018 showed progress for retailers in several significant ways. DynamicAction’s Retail Index: 2018 Year in Review & 2019 Outlook demonstrates North American retailers exercised more restraint on promotions and improved their inventory value and consumer-driven curation in 2018. It’s a big step in the right direction, but it's just one of many…

How Businesses Are Reaching Price-Sensitive Millennials
March 27, 2019 at 9:59 am

Millennials are a unique segment of the consumer marketplace. They do things differently than the generations that precede them and aren’t afraid to make their opinions known (and often very loudly). In particular, businesses are learning that millennials are extremely price sensitive. The Millennial Psyche According to data gathered and published in an IRI survey,…

5 Tips for Choosing the Right Promotions for Your Direct Mail Campaign
January 10, 2019 at 12:21 pm

Have you ever found yourself stuck when designing a direct mail campaign because you're not sure what offer or promotion to include? You're not alone; we've all been there. The promotion you choose should ultimately depend on what you're trying to achieve — e.g., increased sales, lead generation, awareness, etc. It should also reflect the…

3 Ways to Use Your Subscription Commerce Program to Truly Connect With Customers
January 7, 2019 at 11:05 am

The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…

Discount Sites and Promotions: A Retail Strategy That Works
December 20, 2018 at 10:58 am

Discount sites like Groupon, the former LivingSocial (acquired by Groupon in 2016), and niche markets like Restaurant.com are popular with consumers, allowing them to pre-purchase gift cards for local services and activities at a cut price. From a business owner’s perspective, though, what’s the advantage of promoting your brand on such a site? Is it…

6 Pricing and Promotion Tips to Capture Last-Minute Holiday Shoppers
December 17, 2018 at 12:16 pm

With Thanksgiving, Black Friday and Cyber Monday falling on the early side this year, there's a little longer shopping season — but an overwhelming array of choices. More time means more opportunities to compare assortment, prices and offers, which means loyalty may go out the window.  How can retailers craft engaging, relevant pricing and promotions…