Promotional Strategy

5 Tips to Re-Energize Your Retail Marketing Strategy
June 1, 2018 at 10:29 am

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

Chico's to Sell Apparel and Accessories on Amazon
April 30, 2018 at 11:10 am

Chico's FAS, Inc. announced today that its Chico's brand apparel and accessories will be available to purchase on Amazon.com in mid-May. Shoppers will be able to find a select assortment of Chico's brand merchandise on Amazon, including core collections such as athleisure, no-iron shirts and jewelry. As the new business channel gains traction, additional Chico's…

Gift Cards Are Changing the Shopping Experience
January 26, 2018 at 10:28 am

Gift cards may not be new in the world of retail, but the ways shoppers and retailers are putting them to use is rapidly evolving, according to First Data’s 2017 Prepaid Consumer Insights Study. Customers and retailers alike are finding creative new ways to jump on the “branded currency” wagon. For shoppers, gift cards offer…

Digital Coupons: Must Be More Than Discount Flyers
January 8, 2018 at 11:05 am

A recent study on the impact of coupons concluded that they're still very popular with shoppers and can help drive loyalty, footfall and increased customer spend. The study also found that there were 6 percent fewer coupon redemptions in 2017 than the year prior. Ironically, this is good news for retailers and marketers. How is…

Ensuring The Success Of Your Channel Incentive Program
December 20, 2017 at 3:14 pm

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected […]

Seasonal Offers Are the Ideal Time to Test New Tactics
December 18, 2017 at 1:24 pm

’Tis the season of limited-time offers. As holiday shopping escalates, it's hard to escape all of the limited-time offers (LTOs), which fill our inboxes, mobile apps and brick-and-mortar retail spaces. Consumer product groups have long used LTOs as a way to introduce new consumers to their products and bump sales at key times in the…

Attract, Engage, and Convert with Rich Content
December 13, 2017 at 10:30 am

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected […]

Nearly Every Shopper Will Look for Deals This Holiday Season — And Not Out of Necessity
November 30, 2017 at 10:04 am

Shopping isn’t what it used to be … it’s better. Smartphones and instant access to deals via thumb swipes and mouse clicks have perpetuated deal-seeking behavior and have turned everyone (including millennials) into professional shoppers and deal seekers. Consumers now have an emotional and habitual propensity to stretch their dollars and maximize purchase value —…

Target to Offer Free Shipping to Holiday Customers
October 24, 2017 at 11:40 am

Target announced Monday that customers will receive free shipping for online purchases made from Nov. 1 through Dec. 23, as the big-box retailer looks to capture holiday shoppers. The offer will not include the typical $35 order requirement for free shipping, which is the company's policy the rest of the year. In addition to free…