Promotional Strategy

What Does November’s Discount Explosion Say About the State of the Holiday Consumer?
December 12, 2023 at 5:56 pm

It’s fair to wonder whether merchants will soon pull their hands down from happy high-fiving over strong November sales and begin wringing them over the ample discounts they offered inflation-weary consumers during Cyber Five 2023. The long Thanksgiving to Cyber Monday weekend was a selling success, with e-commerce sales up 8 percent over a year…

Holiday Shopping Rule of 3’s and Other Leading Consumer Trends This Season
December 12, 2023 at 4:53 pm

There’s no question that the holidays are a time of joy and celebration. However, for many they can also be a time of stress and anxiety, especially when it comes to personal finances. According to Purchasing Power’s 2023 Consumer Holiday Spending Survey, more than half (56 percent) of lower income U.S. consumers (those earning $75,000…

3 Things You Need to Know About the 2023 Holiday Shopper
November 29, 2023 at 11:24 am

After a rollercoaster year, we've arrived at the 2023 holiday season. With economic fluctuations and unpredictable shopper trends, forecasting consumer behavior is more challenging than ever before. That’s why ShipStation compiled insights from over 8,000 shoppers and businesses around the globe to help merchants understand consumers’ most up-to-date needs and how they can fulfill them…

Beyond BOGO: Unraveling the Impact of Advanced Promotional Analytics
November 7, 2023 at 10:16 am

Levi Strauss & Co, makers of the iconic jeans, faced some pretty serious belt-tightening earlier this year. In April, the company announced that “escalating costs of freight, labor and cotton, as well as lingering supply chain disruptions” and “bloated inventory” were decimating margins. The market was quick to respond, with shares dropping 16 percent that…

3 Ways to Entice Distracted Holiday Shoppers
November 1, 2023 at 10:26 am

Shoppers are feeling the crunch. Analysts are anticipating just a minor bump in spending as we close out the year with interest rates and prices continuing to climb. Factor in the deluge of discounts and offers available to consumers — plus the expansion of omnichannel options for anytime, anywhere shopping — and winning wallet share…

How Prime Big Deal Days Will Influence the Holiday Shopping Season
October 19, 2023 at 9:19 am

Following Amazon.com's Prime Big Deal Days, all eyes will be on the performance of the company. The 2022 Big Deal event didn’t generate the same amount of buzz as that year’s July Prime Day, as shoppers placed smaller orders and purchased lower-priced items, with inflation being cited as a major factor for shoppers. This year’s…

A Recap of Amazon's Prime Big Deal Days
October 12, 2023 at 4:44 pm

This week saw Amazon.com host its second Prime Day sale of 2023. The two-day sale event, which is exclusively for Prime members, is viewed by many as the unofficial start to the holiday shopping season. How did this most recent sale event compare to its predecessor in July, as well as year-over-year? Numerator, the consumer…

Price Pressures Persist: How Retailers and Brands Can Navigate Changing Shopping Behaviors
October 5, 2023 at 11:37 am

As inflation persists, consumers are continuing to be cautious and experience stress. Financial reports from large retailers indicate a transition from discretionary spending to a focus on essential needs, an indicator of monetary strains among consumers. A New York Times article, “U.S. Consumers Are Showing Signs of Stress, Retailers Say,” notes that despite the resilience of…

Demographic-Driven Promotional Strategies Are Crucial This Holiday Season
September 26, 2023 at 2:23 pm

In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings.…

Amazon Prime Day Gives Retailers Insights for What Will Work This Holiday
August 7, 2023 at 10:51 am

Amazon.com did it again. Prime Day, which took place for 48 hours on July 11 and 12, generated record sales and a 6 percent year-over-year increase, wooing customers with steep discounts. With inflation hitting customers this year, a lot of retailers are looking to Prime Day to help guide their own discounting approach for the holiday…