Promotional Strategy

The most significant shift in the history of performance marketing is happening right now, and most of the industry is responding by doing more of the same. Artificial intelligence isn't just changing how ads get delivered. It's changing the nature of the buyer journey itself. Answer engines are replacing search, agentic shopping tools are beginning…

Discounting should be a strategy that lifts profits while protecting margins, not a blanket tactic that’s on constant rotation. For a discounting strategy to have any chance at success, gut feelings won’t do. Real data and performance metrics must guide decision-making. New research provides exactly that, shedding light on customer reactions to percentage-off and amount-off…

U.S. retailers drove $26.4 billion in online spend during Amazon Prime Day (June 23-26), representing 9.3 percent year-over-year (YoY) growth. Sales outpaced Adobe’s initial forecast of $26.3 billion. Amazon Prime Day and its accompanying shopping events at competitive retailers is changing the shape of the summer shopping season, which is beginning to rival the holiday period. As…

Bed Bath & Beyond, the home goods dealer that re-emerged in the fall of 2025 after its 2023 bankruptcy under parent company Beyond, Inc., is asking customers to do something unheard of: bring in their old, worn, faded, and expired coupons. The company has launched the Legendary Coupon Hunt, a 21-day promotion. Until July 13,…

Walmart on Tuesday announced the return of Walmart Deals, a weeklong savings event designed to help customers save big on the items they want most this summer. Running June 22 through June 28, Walmart Deals will feature thousands of offers across top brands, popular categories, and early back-to-school essentials. Walmart Deals begins online at 12:01…

Retail brands are stuck in a promotional paradox: Everyone’s running discounts but finding it harder to see and sustain results. The economy is faltering, margins are under pressure, loyalty is fragile, and consumers are more promotion-aware than ever. The result? A vicious cycle where brands run even more discounts, even as those discounts become less…

Memorial Day has long served as one of retail's most reliable revenue weekends, a moment when showrooms fill up, floor traffic spikes, and big-ticket purchases finally get made. This year, however, the familiar playbook faces some unfamiliar pressure. The conflict in the Middle East has raised the cost of energy and has people concerned about…

Target will launch Target Circle Deal Days, a three-day promotional event scheduled for March 25-27, as the retailer looks to stimulate spring spending while strengthening engagement with its loyalty ecosystem, reports Yahoo Finance. The sale will feature discounts up to 50 percent off thousands of items across categories including apparel, home, beauty and more across…

In 2025, retailers were faced with the challenge of navigating an economically uncertain future. With unknown impacts of inflation, high interest rates, and a poor labor market outlook, retailers turned to promotions as a key tool to keep consumers engaged. While product quality and design remain the primary drivers for sales, shoppers are increasingly focused…

More days for consumers to save on purchases means more sales to gain for retailers. As large retailers ramp up their sales events, including for 2025 holiday shopping trends, they're increasingly discovering that extending promotional windows can unlock incremental sales growth. Most recently, Amazon.com's four-day Prime Day 2025 demonstrated that a slower, more deliberate cadence…