Promotional Strategy

A Look at the Digital-First 2020 Holiday Season
November 4, 2020 at 12:26 pm

Like much of everything in 2020, the holiday shopping season is expected to look quite different than prior years — and it extends way beyond just wearing a mask to the mall. Every year, Shopkick surveys U.S. consumers to learn more about their holiday shopping plans. This time around, amidst a global pandemic, findings show…

Bed Bath & Beyond to Scale Back Coupons in Bid to Grow Profits
October 28, 2020 at 9:03 pm

Bed Bath & Beyond (BB&B) is known for its frequent coupons, sent in the mail and via email to lure customers into stores by promising 15 percent or 20 percent discounts off bedding and other home accessories. However, in a bid to boost profits and be more competitive on pricing with its competitors, the company is…

Tips to Adapt Your Black Friday Marketing Strategy for 2020
October 26, 2020 at 5:16 pm

There’s no question that the upcoming holiday shopping season, and Black Friday in particular, promises to be the strongest on record. With major retailers such as Walmart planning to remain closed on Thanksgiving — the modern start of the holiday shopping season — both brick-and-mortar and online retailers alike are gearing up to maximize their…

Late to the Party: How to Cater to Last-Minute Shoppers This Year
October 15, 2020 at 5:17 pm

As the holidays quickly approach, many early-bird consumers have already begun rounding up items on their holiday lists, eager to beat the holiday rush. But as any retailer knows, there will inevitably be plenty of shoppers who need a little — or perhaps a lot — of help making that final dash to get their holiday shopping wrapped…

Retailers Starting Holiday Promotions Alongside Amazon Prime Day
October 12, 2020 at 6:44 pm

Several major retailers have signaled that they're using Amazon Prime Day 2020, which runs today and tomorrow, as the starting point to begin their holiday sales — even though they're not mentioning Amazon.com directly. On Monday, for example, J.C. Penney launched an event that runs through Wednesday that allows "shoppers to get a jump start on…

Walmart, Target to Hold Sales Events Opposite Prime Day
September 29, 2020 at 6:07 pm

Amazon Prime Day won't be the only big sales event in October. Walmart and Target have both announced plans to host their own online sales events that just happen to coincide with Amazon's annual shopping fest. On Monday, Walmart said it will be holding a "Big Save" online event that runs Oct. 11 through Oct. 15. Walmart will offer Black…

Year-Round Cheer: How to Cater to Peak Season Shoppers In-Store Now
September 16, 2020 at 10:20 am

Christmas in July? Not quite, but since a sizable portion of shoppers plan far ahead for the holidays, now is the time to begin engaging them. We’ve identified four main types of holiday shoppers, based on data from Google and Cardlytics around timing and mind-set — two of which are historically on the lookout for holiday shopping…

Holiday Prep: Now is the Time to Enhance Your Online Pricing and Promotions
September 15, 2020 at 3:52 pm

The all-important holiday season is always a time of intense focus for retailers, but this year it should command more strategic attention than ever. With the added chaos created by the pandemic, all kinds of unprecedented uncertainties loom over the 2020 holidays. Now is the time for retailers to take a fresh and strategic look…

3 Strategies for Reducing Excess Seasonal Inventory
September 2, 2020 at 3:20 pm

As the calendar turns toward September, shorts, shirts and swimsuits must make way for sweaters and slacks in retail stockrooms. But with consumers everywhere staying home, some retailers’ inventories may be bursting at the seams with backlogged products. Whether they’ve slowed their buying to keep balance sheets in check or are simply reaching the end…

How Retailers Are Navigating the Great Back-to-School Unknown
September 1, 2020 at 2:26 pm

Typically, the arrival of the back-to-school season is a time for retailers to rejoice and shoppers to revel in the comfort of a familiar ritual. This year, of course, that’s all gone out the window. We’re in uncharted territory, and tentative consumer behavior is driving a high degree of anxiety among retailers. Uncertainty around both…