Promotional Strategy

Price and Promotion Strategies to Make Sure Inventory Moves Before, During, and After the Holidays
December 14, 2022 at 3:57 pm

Today’s retailers are facing an urgent need to better understand customer behaviors. This holiday season, listening to what consumers want and need will be vital to predicting their purchasing decisions and ensuring your inventory is not under- or overstocked. However, many supply chain leaders are still relying on their instincts rather than the newest data.…

Using E-Commerce Solutions to Incentivize Customers to Shop In-Store
November 29, 2022 at 8:11 pm

As in the past few years, the retail sector in 2023 will be heavily impacted by macroeconomic trends such as supply chain constraints and inflation. We remain in a challenging environment characterized by uncertainty. Consumer spending continues to increase, but will it plateau? Inflation appears to be slowing, but will this relief continue? And will…

Biggest Online Shopping Day Ever: Cyber Monday Shatters Records
November 29, 2022 at 4:39 pm

Consumers spent a total of $11.3 billion online on Cyber Monday, representing 5.8 percent growth year-over-year (YoY), according to Adobe Analytics. It registers as the biggest online shopping day of all time. In the peak hour (8:00 p.m. to 9:00 p.m. Pacific), consumers spent $12.8 million every minute. On Cyber Monday, online spending was driven by purchases of toys, with sales growing 684…

Promotions … Don’t Train Your Customers
November 17, 2022 at 12:21 pm

Who doesn’t like a good money-saving deal? It’s human nature to want to save money. "Free shipping! $10 Off! Gift with order! Save 20%! Buy one get one free!" These are all common offers that motivate customers to purchase. We all know that promotional offers increase the rate of response. How do you keep from…

How Marketers Can Gather Zero-Party Data Through Promotions
November 17, 2022 at 11:51 am

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the past…

How to Effectively Communicate the Big Ideas That Set Your Business Apart From Other Brands This Holiday Season
November 3, 2022 at 11:12 am

With unprecedented global economic challenges, retailers should dedicate their efforts and resources to what they can control during the upcoming holiday season. In the previous year, the retail sector achieved a 16 percent growth driven by various factors. For instance, the stabilizing job market and government stimuli boosted discretionary income, thus supporting consumers' purchasing potential.…

The Future of Card-Linked Shopping Offers and the Huge Potential of SKU-Level Data
November 1, 2022 at 3:05 pm

Card-linked offers (CLOs) continue to grow in popularity with consumers. They’re especially popular with younger, more digital consumers. In fact, 75 percent of Gen Zers are likely to revisit businesses that offer cash back using CLOs. But too often CLOs don’t offer discounts on items that card holders actually want to buy or experiences they want…

3 Planning Tips for 'Allidays' and Holidays
October 26, 2022 at 9:49 am

‘Tis the season for retailers to get wrapped up in holiday planning, but not everyone is looking ahead to December. Some are gearing up for consumer promotions around Día De Muertos (Nov. 1) or Singles' Day (Nov. 11), and savvy retailers should take notice. While the big occasions tend to deliver the same returns year…

4 Ways to Kick-Start Your Holiday Planning to Get Ahead  
October 5, 2022 at 9:37 am

Nearly a quarter of Americans have started saving for the holidays already. At the same time, inflation concerns are real. Gartner reported that over 40 percent of consumers believe companies are hiking prices to increase profits, and 65 percent will likely pull back spending in one area they’ve traditionally purchased in. However, brands can still…

Nike to Increase Promotions to Clear Out Inventory
October 3, 2022 at 10:07 am

Nike reported last week a 44 percent increase in inventory compared to the prior year period, driven by an increase in inventories from ongoing supply chain volatility. As a result, the sportswear brand plans to ramp up discounting and promotions to clear out some of its $9.7 billion in footwear and apparel before the holidays. On…