Marketing Automation

In-Store Engagement is Increasingly Personalized. Privacy Should Be at the Heart of it
February 8, 2024 at 11:37 am

As we move further into 2024, the in-store retail landscape continues to shift from transactional spaces to powerful mediums for engaging and communicating with consumers. This shift presents a pivotal opportunity to redefine the dynamic between brands, retailers, and consumers. Retailers are looking to invest in physical enhancements to stores to personalize customer experiences further.…

The Golden Quarter: How Marketers Can Optimize Success in Q4
December 13, 2023 at 2:35 pm

The festive season has long been the most competitive retail period, and this year is set to be no different. Competition is fierce and advertisers are most likely looking to take advantage of increased consumer confidence. This, coupled with the overall level of saturation in the digital ecosystem, has meant that consumer attention is at…

Best Practices for Automating E-Commerce Operations
July 12, 2023 at 11:20 am

A recent consumer survey revealed that 76 percent of shoppers say they will stop doing business with a company after only two poor experiences, and these experiences can even occur in the same transaction. As consumers demand more value for their money during an uncertain economy, retailers must deliver a seamless, efficient customer service experience by leveraging automation.…

How Small Businesses Can Improve Their Digital Marketing in the Blink of an AI
May 23, 2023 at 4:18 pm

Technology is advancing at an extremely fast pace — just look at how quickly ChatGPT has become a household name. It has dominated news cycles and heightened our awareness and understanding of where, and how, artificial intelligence (AI) is impacting our lives. From digital assistants like Siri, to predicting customer behavior and preferences, AI is…

Don’t Ignore Email and SMS: Consumers Surely Haven’t
March 14, 2023 at 10:41 am

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers…

The Future of Retail: Turning to AI and Automation in 2023
February 28, 2023 at 5:58 pm

It's no secret that the retail market is ever-changing; six months ago, consumers had different interests and markets faced different headwinds. To better combat the turbulence, in everything from logistics to loyalty, retailers have been turning to automation and artificial intelligence (AI) to receive support in handling orders, managing market insights into customer demographics, and…

3 Steps to Optimize Your Data-Driven Marketing and Personalization
February 27, 2023 at 1:12 pm

Marketers see the value of data-driven marketing. The first steps towards data-driven marketing are easily made, but the journey towards complete data maturity is way tougher. There are certainly some speed bumps on the road to data-driven marketing success. It is worth it though. A recent study from McKinsey showed that fast-growing companies drive up…

How Tableware Retailer Replacements is Utilizing Technology to Get Personal
February 20, 2023 at 5:44 pm

In episode 389 of Total Retail Talks, which was recorded at the National Retail Federation Big Show earlier this year, Editor-in-Chief Joe Keenan interviews Linh Calhoun, chief marketing officer of Replacements, the world's largest retailer of vintage and current tableware, silver and estate jewelry. Listen in as Calhoun provides an overview of the Replacements business (0:46), her…

4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023
January 24, 2023 at 11:57 am

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most…

How Retailers Can Ready Their E-Commerce for 2023 With AI
January 16, 2023 at 1:13 pm

2023 is set to be a difficult year for retailers, as consumers continue to spend less in the face of high inflation. Though rates are slowly beginning to move in the right direction, consumer confidence and purchasing power are still likely to be reduced for the foreseeable future. For retailers, this means there will be…