Marketing Automation

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales
December 3, 2020 at 11:37 am

The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies for…

4 Marketing Problems Multilocation Retail Brands Face ... And How to Solve Them
April 7, 2020 at 12:01 pm

The questions that keep multilocation retail marketing executives up at night have evolved alongside the number of new technologies and marketing channels used to reach consumers. One of the biggest struggles is how to best execute highly targeted marketing campaigns to customers across hundreds or thousands of very unique communities where the brand’s retail locations…

Soft Surroundings Sees Growth in Email, SMS Revenue Through Automation
March 16, 2020 at 3:42 pm

In episode 238 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gail Buffington, vice president of marketing and analytics at Soft Surroundings, a women's apparel, shoes and accessories retailer. Listen in as Buffington discusses Soft Surrounding's brand history as a cataloger, its expansion into brick-and-mortar retail, and her career at the company. She shares how Soft…

Coronavirus and Marketing Automation: Let's Be Careful Out There
March 16, 2020 at 3:22 pm

I'm no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave up to…

4 Marketing Automation Solutions Every SMB Should Have in 2020
January 29, 2020 at 12:52 pm

Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of marketing automation tools that many are unaware of that have the ability to help SMBs reach customers in a timely and…

5 Ways Retailers Can Take Advantage of AI in Marketing Automation in 2020
January 10, 2020 at 11:14 am

Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. There are lofty predictions for AI in the future, however, there are already a lot of applications for the technology within marketing automation that retailers have yet to take advantage of. What does it look like in practice?

How to Implement Ethical AI in Retail Marketing
November 21, 2019 at 9:58 am

A recent report predicts that spending on artificial intelligence (AI) in retail will reach $7.3 billion by 2022, with 30 percent of it being allocated toward marketing automation. AI marketing has been disruptive in the retail industry by providing countless benefits to retailers of all sizes, from Fortune 500 companies to small e-commerce shops. These…

Total Retail's 2019 Retail Technology Report: Omnichannel Technology Spending on the Rise
July 31, 2019 at 11:17 am

Due to the cross-channel behavior of today’s consumers, shifting from channel to channel and device to device in the same purchase journey, retailers and brands are spending more of their technology budgets on systems and solutions that enable omnichannel operations — e.g., order and inventory management systems. At the same time, they've yet to fully…