Marketing Automation

The Slowdown of E-Commerce and How Online Brands Can Adapt
June 16, 2022 at 4:37 pm

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…

How CMOs Can Prepare for the Future of Conversational Marketing
March 24, 2022 at 12:42 pm

What's a better marketing strategy: Walking into a room full of people, announcing who you are and what products you offer, and then hoping someone will come talk to you, or walking into a room and going up to each person, shaking their hand, and asking them what problems they need solving? Marketers are looking…

3 Ways to Use Marketing Automation to Improve CX
March 3, 2022 at 12:26 pm

Retailers are constantly looking to improve the customer shopping experience. For e-commerce brands, it may mean implementing live chat, improving site speed, using 3D product images, and offering free returns. However, the shopping journey isn’t isolated to technical website details and store policies; it also applies to marketing. With email marketing, brands tend to look…

Evaluating Consumer Trends in a Post-Shutdown Holiday Season
January 25, 2022 at 9:14 pm

The 2021 holiday season brought with it several trends and surprising changes to consumer habits that were unexpected across the retail industry. After nearly two years of sporadic lockdowns and social distancing, it’s unsurprising to many that, for the first time in history, brands experienced a year-over-year decline in online sales during Black Friday and…

Prioritizing the Customer Experience This Holiday Season
December 2, 2021 at 12:06 pm

Last year’s unprecedented holiday shopping season brought e-commerce’s rapid expansion to the forefront. The pandemic forced brands and consumers to adapt to online shopping and virtual experiences, completely altering the way that consumers discover, shop and make purchase decisions. A recent MarTech study found that 81 percent of Americans did more than half of their…

Carter's Builds Emotional Connections With Customers Through Data
December 1, 2021 at 4:04 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jennifer Lee-Harrison, vice president of demand generation at Carter's, and Youna Kim, senior director of integrated performance media at Merkle. Lee-Harrison and Kim discuss their backgrounds and current roles, their takes on the state of the retail industry heading into another COVID-impacted holiday season, and…

How Retailers Can Tap Into Automation to Drive Design Excellence Across the Funnel
November 29, 2021 at 10:24 am

People are overwhelmed. The pandemic has changed the world. Supply chain disruptions are turning short trips to the store into mini-adventures and starting to cause worry about gifts for the holiday season. So the last thing shoppers need is to be bombarded with endless and oftentimes generic brand messages and ads in their social feeds…

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales
December 3, 2020 at 11:37 am

The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies for…

4 Marketing Problems Multilocation Retail Brands Face ... And How to Solve Them
April 7, 2020 at 12:01 pm

The questions that keep multilocation retail marketing executives up at night have evolved alongside the number of new technologies and marketing channels used to reach consumers. One of the biggest struggles is how to best execute highly targeted marketing campaigns to customers across hundreds or thousands of very unique communities where the brand’s retail locations…