User Experience

The Digital Customer Tipping Point: Brands Pivot From Survive to Thrive
April 14, 2021 at 12:56 pm

COVID-19 forced retailers and restaurants to squeeze years’ worth of digital transformations in the span of a few weeks. As in-store shopping and in-person dining models became untenable in March 2020, retailers and restaurants pivoted to contactless delivery/pickup; buy online, pick up in-store (BOPIS); and mobile and loyalty apps to keep their businesses open. In…

Why Winning Retailers Prioritize Web Performance
April 13, 2021 at 7:04 pm

Take off your retailer hat for a moment. As a consumer yourself, you’ve likely browsed an e-commerce website only to be stuck on a slow-loading page. It’s a frustrating experience. As the seconds go by, you wonder if you need to hit the "back" button, refresh the page, or if your time would be better…

Retail Redefined: How the Pandemic Shifted the Consumer Experience, Part 1
April 7, 2021 at 2:38 pm

Local retailers serve a critical role in our lives, as places that feed and nurture us, supply our basic needs, and contribute to the local and national economy. I’m excited to kick off the first of a three-part interview series with my friend and mentor Jocelyn Mangan, CEO and founder of Him For Her, a…

3 Ways Retailers Can Improve Online Customer Experience
April 5, 2021 at 4:31 pm

Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty. However, the huge shift to largely online shopping, accelerated by five or more years as a result of the COVID-19 pandemic, has every retailer competing in the same online world without the benefit of eye-catching…

The Multibillion-Dollar Industry Costing Brands Revenue and Hijacking Consumers
March 15, 2021 at 9:34 pm

It comes as no surprise that in these challenging times, brands are pulling out all the stops to engage consumers and increase conversions, ranking customer experience as their top priority for driving business growth. In their effort to ensure that online shoppers complete their purchase process — and keep coming back — companies have invested…

Why Promotion Support Automation is the Next Leap Forward for Your CX
March 9, 2021 at 1:21 pm

2020 was a decisive and divisive year for retailers. Those that had already embraced or were quick to embrace e-commerce were able to capitalize on the accelerated shift toward digital spurred by the pandemic and leverage its infrastructure competitors. Those that were slower off the mark are either still playing catch-up or have shuttered entirely.…

Next-Gen Experience Management: Stop Reacting, Start Anticipating
February 23, 2021 at 2:51 pm

In a rapidly changing retail environment, there's one seemingly obvious constant. A positive experience, whether with a brand, product, service or an employee, forms the foundation of meaningful customer engagement and drives sales. The imperative, therefore, is for companies in all industries to figure out how to create experiences that reflect exactly what their customers…

The Key Trends Reshaping CX in a Post-COVID Era
February 14, 2021 at 11:44 am

From small local boutiques to iconic department stores, no corner of the retail sector has been untouched by the COVID-19 pandemic, and the separation between winners and losers has never been so stark. For every mall chain declaring bankruptcy, there’s a competitor that’s quickly responded to the new normal and is reaping the revenue benefits.…

5 CX Lessons Learned in 2020 to Be Applied in 2021
February 11, 2021 at 1:00 pm

The end of 2020 brought an atypical shopping experience for many consumers facing lockdown restrictions. Whether brands were prepared, unprepared or fell somewhere in between in order to meet the rapid shift in consumer behavior due to the pandemic, they all had lessons to learn and room for improvement when it came to meeting and…