User Experience

Why Retailers Must Prioritize Digital Customer Experiences to Maximize Holiday Sales
November 26, 2019 at 11:25 am

The digital transformation of the retail industry has changed consumer behavior drastically. Online shoppers expect an instantly gratifying and seamless experience. Anything that prevents them from completing a purchase will effectively leave them empty-handed with a bitter taste in their mouth — not only hurting loyalty, but also a retailer’s revenue. The test of a…

The Impact of Customer Experience on a Buyer's Online Journey
November 15, 2019 at 12:29 pm

The release of the Apple Card this summer was big news, the way anything released by Apple is big news. There definitely were some intriguing details — no fees, tight integration with a mobile wallet, the beefed-up privacy and security features, and a metal card. But behind the big news was an intriguing story about the…

The Power of Seasonal Trends to Deliver a Better CX
November 11, 2019 at 11:32 am

This year, Starbucks and Dunkin’ wasted no time in launching their most coveted fall flavors with their earliest debuts ever. While introducing fall flavors in the midst of summer, like these two did, may seem premature, these brands know what their customers want, and they're ready to deliver. According to Nielsen, in the past year…

Is Your Site Accessibility Ready for Online Holiday Shopping?
November 11, 2019 at 11:15 am

We’re weeks away from Black Friday and Cyber Monday, and if you haven’t started already, it’s time to prepare your e-commerce site for a wave of holiday shoppers. In 2018, the National Retail Foundation reported that four out of 10 consumers started their holiday shopping as early as Nov. 1, and 55 percent of their…

Women in Retail Leadership Circle Launches Rebrand
November 8, 2019 at 10:42 am

Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback of…

Creating Multisensory Sales Environments in E-Commerce
November 7, 2019 at 10:29 am

The press likes to say it all the time: in-person shopping is dead. However, the press is dead wrong. While e-commerce sales continue to increase, people still prefer real-world shopping because they enjoy the overall experience. They want to touch the clothing, sit on the furniture, and pick out their own produce. In fact, the…

How Retailers Can Improve Digital Customer Experience
November 5, 2019 at 12:01 pm

It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…

Report: Retailers Need to Improve Their Digital Experiences to Stay Relevant
November 4, 2019 at 12:07 pm

The consumer marketplace is teeming with choice, especially as retailers continue to realize their transformation initiatives and extend their reach in the digital space. While this creates massive opportunities for digital winners, it also dictates that the quality of customer experience is more paramount than ever to establishing, nurturing and growing a successful business. What’s…

How Retailers Can Compete With Tech Companies That Sell Groceries
October 24, 2019 at 9:57 am

There's a rising trend for technology companies to invest in the grocery space, with Amazon.com's acquisition of Whole Foods in 2017 being the most dramatic indicator of this. The acquisition gave Amazon the brick-and-mortar presence it needed for minimizing returns, making delivery easier and maximizing marketing, and it gave Whole Foods a national network for…