User Experience

Creating an Optimal Digital Experience With User Journey Analysis
August 14, 2019 at 11:40 am

Whether you’re a big-box retailer or a manufacturer/branded store, it’s essential to have an incredible digital user experience that differentiates your business from the competition. Why is differentiation important? It can attract more potential customers, increase customer value, and increase retention. To reach those goals, however, you first need to complete a user journey analysis…

Retail Customer Experience is More Than Just a Web Store Facelift
August 8, 2019 at 12:44 pm

Although B-to-B customers want to simplify their complex buyer journeys by making more purchases online, they’re still finding it difficult to fully embrace an e-commerce-led way of purchasing thanks to the customer experience challenges they’re facing with B-to-B web stores. According to Sana Commerce's most recent data, in the retail sector today, only 66 percent…

E-Commerce Numbers Are Higher Than Ever. Here’s How Retailers Can Keep Up
August 7, 2019 at 11:37 am

The popularity of e-commerce continues to grow rapidly. Amid a constantly evolving technological environment, it’s increasingly important for retailers to separate the signal from the noise, and identify what makes up the core of online shopping’s staying power. So what are consumers really looking for in their e-commerce experience, and how can retailers best meet…

New Report: Organizations Struggle to Quantify the Business Impact of Customer Experience
July 26, 2019 at 12:22 pm

Today, companies compete based on customer experience (CX). In fact, almost nine in 10 CX pros say providing exceptional customer experience is very or extremely important to their business. But how do leading organizations optimize customers’ journeys, improve customer experience and measure its impact on the business? To find out, Pointillist surveyed over 700 CX,…

Salesforce Connections Urges Retailers to Up Their Shopper Experience Game
July 23, 2019 at 9:41 am

Attendees at the Salesforce Connections conference in Chicago last month were met with stories of innovation, forward-thinking leaders in e-commerce, and even got their fists pumping with the event’s legendary annual concert. The theme this year was strongly focused on shopper experience, and how the right technology and some out-of-the box approaches can really make…

5G Isn’t Here Yet: How to Leverage 4G to Create Optimal CX
July 3, 2019 at 11:12 am

Today’s headlines are bursting with promises of 5G — and now, even 6G is becoming part of the conversation. But the fact is, globally, 4G is still the name of the game and will be for quite some time, with 72 percent of networks expected to run on the fourth-generation cellular network technology through 2022.…

How Retailers Can Compete With Walmart’s Tech-Driven CX
July 3, 2019 at 10:33 am

Expectations of retailers’ customer experience (CX) are higher than ever. Consider, 75 percent of consumers say they would stop shopping with a brand following a bad experience. Walmart is long considered an innovator regarding in-store CX, and its latest activations include everything from Pickup Towers and autonomous floor cleaning robots to the launch of the DotCom…

Study: Where Consumers Reach a Digital Boiling Point With Brands
June 25, 2019 at 1:36 pm

Digital customer experience is a critical part of business success. Consumers have more options than ever to acquire the product or service of their choice, as well as increasingly simple ways to move from one brand to another. It’s up to brands to ensure consumers’ experiences on their digital platforms are flawless or they risk…