User Experience

Avoid the Humdrum and Deliver Meaning
June 30, 2020 at 4:36 pm

The future of customer experience will be an expression of our deepest instinctive human behaviors — at warp speed and exponential scale — pushed on by advances in technology. And while technologies such as artificial intelligence (AI), big data and machine learning (ML) are indeed making strides, there’s one aspect that will really determine the ultimate customer…

5 Ways to Secure Your E-Commerce Site From Client-Side Malware
June 29, 2020 at 8:09 pm

Of the numerous malicious attacks that significantly affect your e-commerce business, client-side malware is one of the most lethal because it comes from the customer’s computer and isn't easily detectable. Its core goal is to interfere with client traffic on your website by redirecting them to other online stores. If not dealt with, client-side malware…

How Online Retailers Get Moving With Lazy-Loading Images
June 22, 2020 at 3:54 pm

One second of page delay could cost Amazon.com $1.6 billion in annual revenue. But scraping this one second is a tricky task, especially for online retail, with websites all about product images. Consumers want to see high-quality photos of a product from every angle before they click “Add to Cart.” Still, a large number of high-resolution…

Online Shopping Isn't Going Away Any Time Soon. Are You Prepared?
June 4, 2020 at 6:46 pm

While parts of the world are beginning to open up again and some consumers are anxious to get back into stores, many will continue to shop online as much as possible for a long time to come. Over the past couple of months, a lot of retailers have risen to the occasion to serve their…

Survey: Modern Consumers Demand Fast and Secure Digital Experiences
June 1, 2020 at 2:04 pm

Today’s shoppers are busier than ever before. Whether it’s due to both spouses working in married-couple families, skyrocketing commute times (at least prior to the COVID-19 pandemic), or just the everyday busyness of modern life, consumers have less time to meet their commerce needs. Beyond the essentials of spending time with family, sleeping, preparing food and…

The Secrets of the E-Commerce Brands That Will Survive the COVID-19 Crisis
May 13, 2020 at 3:48 pm

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

Consumer Shopping Habits During the COVID-19 Crisis
April 6, 2020 at 10:30 am

The world is currently experiencing unprecedented challenges due to the impact of COVID-19. In the U.S., states and cities continue to enforce stricter policies to slow the spread of the virus, including business closures, curfews, and shelter-in-place orders. With rising uncertainty and anxiety, it has become a priority at Shopkick to understand how consumers are…

Shopping in Place: How Quarantines Affect Grocery Carts
March 30, 2020 at 9:45 am

It may not come as a huge surprise, but in the current COVID-19 environment, we're seeing an unprecedented shift toward online shopping. Consumers are flocking to online platforms and downloading shopping apps on their phones. Headlines have described platforms like Instacart as being “overwhelmed.” Social distancing and online shopping are like chocolate and peanut butter (two…

3 Areas of the Online Shopping Experience That Vary Around the World
March 26, 2020 at 1:34 pm

Analyzing on-site consumer behaviors is always a strong jumping off point for e-commerce brands looking to better understand shopper behaviors and preferences. And there are plenty of tools available that can help these online brands get at a lot of important information on how their customers navigate through their websites. The resulting data can provide…