Attribution

Linear TV Helping Framebridge Better Connect With Customers
October 21, 2019 at 11:27 am

In episode 218 of Total Retail Talks, Executive Editor Joe Keenan interviews Matt Carrington, vice president, growth marketing at Framebridge, a retailer of customer picture and art framing products. Listen in as Carrington discusses Framebridge's use of linear TV and how it fits into the brand's overall marketing strategy. He shares how Framebridge has grown over…

Why Attribution Remains the ‘Wild, Wild West’ for Retailers
October 1, 2019 at 10:36 am

With the rise of online retail and an explosion of new paths to purchase, consumers now average six or more touchpoints before making a purchasing decision. With so many channels for consumers to engage with, marketers are challenged to know which channels and messages drive the best results, and where they're most likely to maximize…

Is Mobile's Mistake Following Tradition or Intuition?
October 28, 2018 at 6:41 pm

Life's biggest mistake: following tradition vs.  intuition. When it comes to statistics, everyone has them, but when it comes to mobile shopping, intuition tells us there's a gargantuan gap. Salesforce's latest September report indicates 68 percent of all e-commerce visits come from mobile phones. However, based on past mobile purchase statistics, retail digital marketers believe that…

Total Retail Tech Recap: What Retail Executives Are Focusing On
September 28, 2018 at 8:56 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap Total Retail Tech, an executive retail summit focused on the intersection of retail technology and marketing. Keenan identifies three primary themes to emerge from the conference — implementing a culture of digital innovation and experimentation within your organization; the buzz…

Why Location Data is a Must-Have to Win Big in Retail
June 22, 2018 at 10:20 am

Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…

Better Customer Understanding Leads Brands to Seek Better Insights
February 20, 2018 at 12:02 pm

Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…