What Brands Can Learn From Being Part of Prime Day
September 17, 2019 at 11:53 am

Amazon.com's Prime Day has only happened four times, but it already gives new meaning to Christmas in July. Yes, the day has done wonders for Amazon, but it has also done the same for countless brands outside of the Amazon ecosystem. But how to begin? Brands can’t just wake up, say “I want to be…

E-Commerce Retailers Face Long-Term Challenges as Payment Fraud Damages Customer Trust
September 16, 2019 at 11:49 am

Today’s consumers demand instant and excellent shopping experiences. For many retail brands, if these expectations aren't met, it can have major impacts on trust, loyalty and long-term growth. A key component for successfully keeping customers happy is providing them a secure experience while they interact with a brand’s site. However, as fraudsters become more sophisticated…

5 Things Brands Need to Monitor on Their Retailers’ Sites
September 12, 2019 at 12:14 pm

You work hard to make sure your brick-and-mortar stores deliver a consistent experience from store to store. When you take your products online, creating that consistent experience is just as important — but it looks a little different. Each product page on every retailer’s website represents a unique touchpoint your customers can have with your…

Shoppers of the Future Want More Than Brands Can Give
September 12, 2019 at 11:56 am

We live in a “Jetsons”-like reality: robots can deliver our packages, we can place an order through our TV, and everything is available at the click of a button. (Hopefully that doesn’t mean we’re headed toward a “Wall-e”-like reality, too.) But do these so-called “futuristic” features speak to what the modern shopper actually wants from…

When a Website Tells You What to Buy, Does it Work?
September 11, 2019 at 12:41 pm

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track…

Why Back-to-School is Important for All Retail Marketers
September 9, 2019 at 2:47 pm

It may seem that the back-to-school season is only relevant to parents, teachers, and retailers that specialize in classroom essentials, but that’s not necessarily true. When back-to-school shopping is anticipated to generate $80.7 billion in sales, it would be wise for all retail marketers to adjust their e-commerce strategy for the fall. Here are a few…

3 E-Commerce Personalization Strategies Customers Actually Want to See
September 4, 2019 at 11:58 am

Personalization is arguably the hottest trend in digital marketing, and it seems to be a topic in nearly every marketing-related conversation. Everyone recommends that marketers look for ways to personalize their websites, content, advertisements, and interactions. Marketers need to understand the importance of customization with today’s consumers. Consider the following: According to 59 percent of…

How to Scale Sales Tax Compliance
August 27, 2019 at 12:31 pm

Expert speakers will address topics such as why sales tax compliance is critical to keeping customers happy and much more.

Digital Grocery is Not an ‘if,’ it’s a ‘When’
August 27, 2019 at 11:12 am

All grocers should be on notice that expectations are changing fast and becoming more digital by the month. Companies that embrace the change have an opportunity to be successful and protect their borders from the giants and interlopers in the space, and companies that don't act fast will likely not make it. With Amazon.com, Walmart,…