E-Commerce

6 E-Commerce Marketing Tips for a Successful Holiday Season
July 17, 2024 at 8:46 am

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…

Adobe: Prime Day Expected to Drive $14B in Online Sales for US Retailers
July 15, 2024 at 5:38 pm

Amazon Prime Day, which has become an industry-wide moment as consumers embrace deals across retailers, will drive $14 billion online — a 10.5 percent increase year-over-year — for U.S. retailers, according to data recently published by Adobe Analytics. The event,  taking place July 16-17, will also bring steeper discounts, a rise in back-to-school shopping, and…

Infographic Reveals Gift Card Program Best Practices
July 12, 2024 at 12:48 pm

NAPCO Research recently produced a pair of comprehensive reports on the state of the digital gift card industries in the U.S. and Australian markets. These studies, produced in conjunction with Blackhawk Network, evaluate the purchaser and recipient experience for both digital and physical cards of a brand's own gift card, based upon 100-plus unique criteria.…

e.l.f. First Beauty Brand to Sell Products on Roblox Via Virtual Kiosk
July 2, 2024 at 5:32 pm

Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce, reports PYMNTS. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product — a hoodie — as well as a selection…

The Secret to Increasing Conversion at Checkout? Not Focusing on Conversion
June 19, 2024 at 4:21 pm

Today’s consumers crave personalized shopping experiences, as retailers are well aware. After all, these heightened demands are what have led most brands to invest significant time and resources to customize how consumers shop, ranging from suggesting relevant products and reminding shoppers when to replenish products, to creating interactive experiences to help shoppers identify and discover…

DTC Brands Aren't Dead: How the Smart Ones Are Thriving
June 10, 2024 at 4:13 pm

The direct-to-consumer (DTC) landscape has faced its share of challenges and misconceptions in recent years. While some high-profile brands have struggled, leading to a perception of decline in the DTC space, the reality is far more nuanced. The key takeaway is clear: DTC brands are not dead. In fact, the smart ones are thriving by…

Report: Retail Sales Jumped Significantly in May
June 10, 2024 at 12:35 pm

Retail sales jumped significantly in May, showing strong increases both month-over-month and year-over-year, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions, released today by the National Retail Federation (NRF). Total retail sales, excluding automobiles and gasoline, were up 1.35 percent seasonally adjusted month-over-month and up 3.03 percent unadjusted YoY in May, according to…

A Recap of the 2024 Merchant Gift Card Evaluation, Australia Edition
June 7, 2024 at 4:53 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recently released report from NAPCO Research and Blackhawk Network, 2024 Merchant Gift Card Evaluation, Australia Edition. This third annual report is the market-leading report on the Australian gift card industry. This comprehensive benchmark study offers readers a thorough assessment…