E-Commerce

Keeping the Doors Wide Open: The Peak Traffic Challenge in E-Commerce
January 24, 2020 at 1:06 pm

Holiday spending makes or breaks the retail year. Less critical but also important are events like Mother’s Day, Father's Day, Valentine’s Day and others. Physical and digital stores go all-out to provide a great shopping experience during these times. Yet holiday 2019 repeated a pattern that has been persistent since online shopping began: websites or…

Amazon Changes to Look for in 2020
January 21, 2020 at 11:04 am

Over the last decade, Amazon.com has become one of the most powerful companies in technology and beyond. Amazon’s success shows no signs of slowing down in 2020, especially in terms of its unmatched logistics operations and advertising earnings. Revenue in Amazon’s core business, e-commerce, has increased sevenfold from an already massive base of $34.2 billion,…

9 E-Commerce and Social Media Marketing Trends for 2020
January 17, 2020 at 11:10 am

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media trends that Loomly has identified, which come with significant opportunities for digital and physical stores to differentiate themselves and seduce shoppers: 1. Planning Content…

Casper Sleep Files to Go Public
January 13, 2020 at 7:59 am

Online mattress company Casper Sleep on Friday filed regulatory paperwork to take the company public, according to a CNBC report. Casper Sleep would be listed on the New York Stock Exchange under the ticker symbol “CSPR.”  In the filing with the Securities and Exchange Commission (SEC), Casper said it plans to use the proceeds to fund…

What Retailers Need to Know About Retail 4.0 in 2020
January 9, 2020 at 2:44 pm

Heightened brand experience. Systemic integration. Ultra-efficient inventory and fulfillment. Sales associates turned sales superstars. This is retail 2020. The question is, will your organization be ready? Retail has experienced tremendous evolution since the inception of new technology, increasing consumer demands, and rapidly shifting economic conditions. The latest iteration of digital transformation in retail has already…

Digital Commerce and the Customer Experience: Top Trends for 2020
January 9, 2020 at 2:03 pm

For all the prognosticators out there trying to predict which digital commerce brands and retailers will be the winners and losers in 2020, there’s a simple litmus test: the customer experience. Without a doubt, succeeding in 2020 will require companies to have 20/20 vision into how consumers want to experience a brand — both online…

U.S. Retail Sales Grew 3.4% This Holiday Season
January 3, 2020 at 12:49 pm

According to Mastercard SpendingPulse, holiday retail sales increased 3.4 percent (excluding auto) this holiday season, with online sales growing 18.8 percent year-over-year. Mastercard SpendingPulse provides insights into overall retail spending trends across all payment types, including cash and check. E-commerce accounted for 14.6 percent of total retail sales this holiday season (Nov. 1 through Dec. 24). Here are…

What Most E-Commerce Brands Get Wrong About A/B Testing — And How You Can Get it Right
January 3, 2020 at 10:58 am

Most retailers are familiar with how A/B testing can help them optimize different elements of their website to increase engagement, conversions and, ultimately, revenue. From product recommendations to banner images to discounting levels, there's almost an infinite number of elements that can be tested to improve the experience of each site visitor. Most retailers at…

Retail's Good, Bad and Ugly in 2019
December 18, 2019 at 10:02 am

The retail industry today is experiencing some turbulence, to say the absolute least. Technology is advancing faster than we can say “Hey Alexa,” and consumers now have the ability to control many aspects of their lives at the touch of a button. No market is safe from this reinvention revolution. Consider that by 2040, nearly…

Walmart Threatened With Lawsuit Over Offensive Holiday Sweater
December 11, 2019 at 3:14 pm

A Colombian government agency is threatening to sue Walmart over a Christmas sweater depicting Santa Claus with what appeared to be three lines of cocaine, reports Business Insider. The now-removed sweater's product description tied the merchandise to Colombia, saying, "the best snow comes straight from South America" and "Santa really likes to savor the moment…