E-Commerce

Brands like BYLT Basics that grew up entirely on paid social and site conversion are reaching a new stage of growth. In this interview, recorded at Total Retail Tech last month in Dallas, BYLT Chief Marketing Officer Davide Mattucci shares why brick-and-mortar is such an important part of the premium menswear brand's future. He discusses…

U.S. online sales are forecasted to grow 6.7 percent this holiday season, nearly the same ​pace as last year, as promotions attract ‌deal-seeking shoppers, Adobe Analytics reported on Monday. Higher household costs are making shoppers more selective and value-seeking. ​Retailers, including Walmart, Kohl's, and American Eagle Outfitters, have raised concerns ​on consumers' spending capacity ahead…

For decades e-commerce marketers built their playbooks around one goal: rank and then click. Artificial intelligence has rewritten that playbook and retail brands are noticing. Shoppers are increasingly asking product- or service-related questions to AI agents/chatbots/search fields that get answered before they reach a website. That's not a shift in tactics, but a shift in…

Amazon.com says it has cut off Meta’s new Muse personal AI agent from shopping on its marketplace on behalf of customers, after attempting unsuccessfully to get the Facebook parent company to voluntarily exclude the e-commerce site from the experience. The problem, Amazon says, is that it never agreed to any of it. Meta didn’t tell…

Digital gift card relevance is no longer confined to the holiday season. As consumers use them for more occasions throughout the year, the next opportunity for retailers is making mobile purchasing, digital delivery, personalization and digital wallet integration work together as one connected experience. To assess how well retailers are connecting these capabilities, the ninth…

In episode 516 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Cook, president of organic, sustainable apparel brand Pact, and Matthew Merrilees, CEO, North America at global e-commerce platform Global-e. Cook delves into the challenges of maintaining a successful international business amidst rising tariffs (3:36), while Merrilees discusses the common mistakes made amongst brands…

Join us for an interactive discussion on how leading retailers are using AI to transform merchandising.

U.S. retail sales over the upcoming November-December holiday shopping season are poised to set a new record this year and top $1 trillion for the first time, Bain & Company forecasts. The new all-time high for holiday sales is expected to be driven by 4.5 percent year-over-year (YoY) growth in nominal terms, well ahead of…

In episode 515 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andy Hunter, founder and CEO of Bookshop.org, a certified B Corp online book retailer supporting independent bookstores. Listen in as Hunter explains the book retailer's mission and revenue-sharing marketplace model (0:47), his career journey that led to launching Bookshop.org (2:40), and what's driven its…

For the last 20 years, e-commerce marketing strategy has revolved around a simple premise: get the consumer to your website, analyze their behavior, and optimize for conversion. Traffic was the goal and the homepage was the storefront. Performance marketing, search engine optimization, digital campaigns, and paid media all served the same purpose: driving shoppers into…