E-Commerce

4 E-Commerce Strategies for Retailers in 2022
January 20, 2022 at 5:01 pm

In the fast-paced, highly competitive e-commerce world, delighting shoppers, boosting conversions and driving average order value (AOV) are critical metrics. However, in the wake of the pandemic, during which we saw a surge in online shopping, retailers are facing multiple disruptions, forcing them to take action on many fronts to stay competitive. Here’s a look…

A Look Inside Stitch Fix's Evolution
January 18, 2022 at 10:11 pm

During a keynote session yesterday at the National Retail Federation (NRF) Big Show in New York City, Elizabeth Spaulding, CEO of Stitch Fix, discussed how the styling service for women, men and kid's is evolving from its "Fix" box business into a personalized online shopping destination. Spaulding was interviewed by Lauren Thomas, retail reporter at CNBC. The…

7 Ways to Make Your E-Commerce Site More Accessible to Consumers With Disabilities
January 18, 2022 at 11:36 am

Twenty-six percent of Americans live with a disability, accounting for $490 billion in disposable income every year. These consumers want to discover products, learn more about them, and purchase easily, rights guaranteed by the Americans with Disabilities Act (ADA). A 2019 survey of disabled shoppers revealed that 86 percent would pay more for the same…

What to Expect of E-Commerce in 2022
January 18, 2022 at 10:29 am

Heading into another year clouded with the effects of COVID-19, business leaders across the globe had concerns about the success of their brands and the pressures on e-commerce in general. B-to-B and B-to-C e-commerce and brick-and-mortar sellers alike have felt the impact of COVID-19 in one way or another. We may be gearing up for…

PepsiCo Foods' CEO on 5 Pandemic-Born Consumer Trends That Are Here to Stay
January 17, 2022 at 6:47 pm

The growth of local supermarkets, an increase in the use of e-commerce for food and CPG products, and a focus on value were just three of five trends born during the pandemic that are here to stay, at least according to Steven Williams, CEO of PepsiCo Foods. Williams, who oversees all aspects of PepsiCo’s nearly…

What’s in Store for Retail in 2022?
January 17, 2022 at 6:18 pm

If we’ve learned one thing over the last two years, it’s that predicting the future is nearly impossible. After all, few of us could have anticipated a need to stock up on face masks and basics such as toilet paper before March 2020. While the specifics are difficult to foretell, there are trends that we…

2 Ways E-Commerce Retailers Can Hone CX to Maximize Retention
January 13, 2022 at 7:09 pm

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How to Retain Your Customers and Attract New Ones in 2022,” authored by Vanessa Cartwright, CEO of Astound Commerce. The article shares four steps e-commerce retailers can take to make the most…

Adobe: 2021 Holiday Season Saw Record Spending Online
January 12, 2022 at 4:35 pm

The 2021 holiday season saw record online sales in the U.S., with consumers spending $204.5 billion between Nov. 1 and Dec. 31, an 8.6 percent increase over the same period the year prior, according to the latest numbers from Adobe. Those sales include a record 38 days when customers spent more than $3 billion. Discounts were…

The Top 3 E-Commerce Trends for 2022
January 6, 2022 at 1:14 pm

In the highly competitive and fast-paced world of e-commerce, one thing is always certain: We’re in for yet another year of change and disruption. Over the past 12 months, we’ve seen the early adoption of new platform models (like headless e-commerce), new marketing and tracking methods resulting from privacy changes, and shifts in performance goalposts…

3 CX Trends to Spread Cheer During the Holidays (and Beyond)
December 22, 2021 at 4:06 pm

Holiday e-commerce sales will grow 11 percent to 15 percent this season, per Deloitte, with retail sales right behind at a 7 percent to 9 percent increase. In total, people will spend about $1.49 trillion to $1.52 trillion dollars holiday shopping. That’s a lot of spending — and 83 percent of people say they would stop…