E-Commerce

Amazon Prime Day on Track to Generate $5.8B in Sales
July 15, 2019 at 2:57 pm

In just five years, Amazon.com’s annual Prime Day sales event has gone from a way for the online retail giant to promote its Prime membership program to a nationwide shopping holiday. Amazon began this year's 48-hour sale (up from lat year's 36 hours) at 12:00 a.m. PST this morning, and it will run until tomorrow…

An Amazon Prime Day Preview (And How Other Retailers Can Compete)
July 12, 2019 at 12:13 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham provide a forecast for next week’s Amazon Prime Day event, which will be held over the course of two days this year, Mon., July 15 and Tues., July 16. This year's event gives Amazon’s 100 million Prime members in the U.S. access to…

Health-E Commerce CMO on Consumer Awareness, Customer Loyalty, and Site Content
July 11, 2019 at 12:44 pm

While attending the IRCE at RetailX conference in Chicago, Total Retail's Joe Keenan interviewed Ujjwal Dhoot, chief marketing and product officer at Health-E Commerce, a consumer health and wellness advocate and online retailer. Health-E Commerce is the parent company of four different e-commerce sites focused on helping consumers maximize their tax advantage dollars, including FSA Store, HSA Store, WellDeserved, and Caring…

7 Tips for a Successful Amazon Prime Day
July 10, 2019 at 11:01 am

Next week (July 15-16) sees the return of Amazon Prime Day, which last year proved to be the biggest shopping event in history with more than 100 million items purchased worldwide. With Amazon Prime membership continuing to see double-digit growth, Amazon.com expects to sell even more products this year on Prime Day. The event is…

Report: Amazon Penalizing Grocery Brands if Sales Result in Loss for Amazon on Prime Day
July 8, 2019 at 12:38 pm

Amazon.com is charging “additional funding” to certain grocery brands during this year’s Prime Day if sales of their products result in a loss for Amazon, according to an email seen by CNBC, and reported on its website. Amazon said the change is intended to “fund the profitability gap” of such products, which Amazon purchases wholesale…

Rent the Runway Brings its Drop Boxes to Nordstrom
July 1, 2019 at 12:53 pm

Clothing subscription company Rent the Runway has added drop boxes to four Nordstrom locations in Los Angeles. The deal, which CNBC announced on Thursday, is Rent the Runway’s second plan to expand its reach after agreeing last fall to put drop boxes in certain WeWork locations. The drop boxes will be at three of Nordstrom’s…

Stores at the Center of Hibbett Sports' Digital Strategy
June 28, 2019 at 1:59 pm

Hibbett Sports, an athletic-inspired fashion retailer that operates 1,100-plus stores in smaller markets across 35 states, was decidedly late in building an e-commerce business. The company didn't launch an e-commerce site until late 2017. Despite its late start, however, Hibbett Sports has successfully grown its e-commerce business with the help of an unlikely source: its…

3 Tips for Turning Clicks Into Conversions
June 27, 2019 at 12:26 pm

The competition for gaining market share is heating up in the e-commerce space. As a result, brands and retailers are struggling to improve their revenue and profitability. While conversion rate remains one of the most important metrics for measuring success, not enough importance is placed on improving it. Here’s how that can change: Let’s Start…

Amazon Announces Prime Day Dates, Extends Sale
June 26, 2019 at 11:28 am

Amazon.com announced its Prime Day online sale will take place on July 15 and July 16, reports Business Insider. Prime members will have access to special deals and thousands of product discounts for a full 48 hours, beginning on July 15 at 12:00 p.m. PT and ending July 16 at 11:59 p.m. PT. Amazon is…