E-Commerce

How FLOR Has Optimized its E-Commerce Business
September 21, 2020 at 9:23 pm

In episode 265 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews James Pope, director of marketing and sales operations at FLOR, a customizable flooring company. Listen in as Pope describes what makes FLOR unique in the marketplace, how the COVID-19 pandemic has affected the company, and the significant growth it has seen in its direct-to-consumer (D-to-C)…

Putting Customer Experience at the Forefront of Retail’s Digital Transformation
September 21, 2020 at 2:55 pm

The world has changed drastically in the last few months thanks to COVID-19, and the retail industry is no exception. In the B-to-B world, traditional modes of face-to-face selling have become impossible, and now it’s likely that much of what has changed for B-to-B sellers will never be quite the same. For many businesses around…

How Virtualization Will Drive the Next Phase of E-Commerce
September 17, 2020 at 1:13 pm

When the first 3G-enabled iPhone launched with much fanfare in June 2008, nobody knew what an app economy could look like. Yet within a decade, the smartphone, propelled by the adoption of 3G and 4G technologies, has upended the world of commerce. The Digital Transformation Over the past decade, digital has made it easier to…

Amazon Launches High-End Luxury Shopping Experience
September 16, 2020 at 4:52 pm

Amazon.com is launching Luxury Stores, a shopping experience focused on high-end fashion and beauty brands, MarketWatch reported. Luxury Stores will be available in the Amazon app by invitation-only to U.S. Prime members, and will kick off with Oscar De La Renta, featuring the brand's pre-fall and fall/winter collections. In the upcoming weeks, other brands will also…

Making Change: Put the Digital Customer Experience First 
September 15, 2020 at 4:37 pm

As the COVID-19 pandemic has changed the way we all shop, work and interact, the digital customer experience has solidified its place as the most important aspect of retail businesses. These past months, IT teams have been feeling more pressure than ever before to make each customer's digital interaction perfect. According to the recent Agents…

Zappos Adaptive Offers a Solution for Disabled Shoppers
September 14, 2020 at 5:01 pm

In episode 264 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Dana Zumbo, business development manager at Zappos Adaptive, a division of Zappos that carries a wide range of adaptive clothing and shoes with unique features to fit a variety of needs. Listen as Zumbo discusses why Zappos launched its Adaptive program, how the initiative was sparked…

Amid COVID-19, is it Finally Time for Off-Price to Prioritize E-Commerce?
September 14, 2020 at 11:27 am

It’s a question worth discussing as the unprecedented pandemic continues to strain the retail industry. Take, for example, TJX, the parent company of T.J. Maxx, Marshalls, and HomeGoods, which reported first quarter net losses exceeding $887 million after closing all of its stores and distribution centers over a two-month span in compliance with statewide lockdowns.…

How COVID-19 Has Changed the Future of E-Commerce as We Know it
September 10, 2020 at 11:48 am

COVID-19 has required nearly all marketers to rapidly adapt their strategies and navigate unchartered territory. Some of these shifts will be here to stay even after recovery efforts set in. For the last few years, the term “digital transformation” has been the focus of many businesses. This organizational evolution was designed to move companies from…

E-Commerce Can Be a Lifeline for Recently Unemployed
September 9, 2020 at 4:08 pm

It can be hard to find the silver lining when the world around us looks as dire as it has these last few months. At the time of this writing, the COVID-19 death count was headed toward half a million worldwide. Many businesses have shuttered, and more are on the brink. Tens of millions of…

How Local Retailers Will Thrive in a Post-COVID Environment
September 7, 2020 at 7:25 pm

When the coronavirus required cities to introduce stay-at-home policies this spring, the initial impact on retail was immediate and, frankly, scary. “Closed” signs popped up in store windows across the country, foot traffic came to a complete halt in some areas, and some brick-and-mortar shop owners weren’t sure they would make it. An April 8…