E-Commerce

Boost Your Online Store's Customer Experience and Retention With A/B Testing
April 9, 2020 at 12:56 pm

In today’s competitive retail landscape, customer experience (CX) can make or break a brand. The numbers are clear that CX is now a primary factor in growing revenue and retaining customers. That means your store’s CX is too important to leave to chance. To deliver the experience your customers expect and then surpass their expectations…

How to Get Started in E-Commerce
April 8, 2020 at 1:06 pm

In a continued effort to slow the spread of COVID-19, local and state governments have issued orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers shopping in physical stores, have had a major impact on small businesses across the country. For brick-and-mortar small businesses that suddenly…

4 Strategies for Brands to Grow With Less Real-Life Interaction
April 7, 2020 at 11:36 am

In almost all product categories, consumers are making fewer trips to brick-and-mortar stores. When consumers see brands and products on shelves, they can touch, feel and learn about them, and awareness and buying increase. As that real-life exposure decreases, brands feel the pain of lost sales. In fact, when a store closes, only a small…

Uncovering the Factors Changing the Face of Retail, Part 1
April 3, 2020 at 12:25 pm

The retail industry is changing, fast. Over the past decade, we've seen this sector move to a primarily online function and innovate to meet the needs of an ever-shifting assortment of consumers. In fact, 2019 showed great progress for e-commerce to close the gap in total market share of sales compared to brick-and-mortar retail. Furthermore,…

How Coronavirus is Impacting E-Commerce
April 3, 2020 at 10:00 am

While countless businesses are scrambling to find alternative ways to serve their customers, many e-commerce brands have seen significant growth throughout the COVID-19 pandemic. For a lot of consumers, social distancing and business closures have changed how they shop, the lengths they’ll go to purchase a product, and what they’re willing to buy online. This…

Shopping in Place: How Quarantines Affect Grocery Carts
March 30, 2020 at 9:45 am

It may not come as a huge surprise, but in the current COVID-19 environment, we're seeing an unprecedented shift toward online shopping. Consumers are flocking to online platforms and downloading shopping apps on their phones. Headlines have described platforms like Instacart as being “overwhelmed.” Social distancing and online shopping are like chocolate and peanut butter (two…

3 Areas of the Online Shopping Experience That Vary Around the World
March 26, 2020 at 1:34 pm

Analyzing on-site consumer behaviors is always a strong jumping off point for e-commerce brands looking to better understand shopper behaviors and preferences. And there are plenty of tools available that can help these online brands get at a lot of important information on how their customers navigate through their websites. The resulting data can provide…

How to Make Free Shipping Profitable, Part 6
March 18, 2020 at 3:35 pm

The global e-commerce market is booming, and it’s growing faster than the more-saturated U.S. market. Global e-commerce sales increased 20.7 percent last year, surpassing the 14.9 percent growth in the U.S. With such incredible growth numbers, perhaps it’s time to assess how domestic merchants can expand further and tap into international customers. In the past,…

The Important E-Commerce Best Practices Many Retailers Forget
March 12, 2020 at 2:25 pm

How’s your brand’s post-purchase experience doing? If you’re not entirely sure, you may be putting your reputation at risk. According to Pitney Bowes, 60 percent of millennials share their negative post-purchase experience with others. Traditionally, retailers have focused on the pre-purchase experience, so you’d be forgiven for fixing your energy on that. Brands actively craft…