Customer Data

Can Personalization Save Retail?
July 15, 2019 at 10:39 am

It’s been called an apocalypse. Each time a company announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. However, savvy retailers aren’t going down without a fight. As the industry gears up for the year’s next major shopping events — Back to School, Black Friday and the…

What Retail Can Learn From Publishing as the Industry Transforms
July 11, 2019 at 5:45 pm

If anyone was hoping 2019 would be a gentler year for brick-and-mortar retail, those hopes have been dashed. A recent New York Times report showed that closures in the first few months of 2019 exceeded those for all of 2018, itself a tough year. Retail chains still face the migration of dollars to online and…

Reaching the Omnichannel Consumer: Start by Listening
July 9, 2019 at 10:13 am

Gone are the days of the traditional path to purchase, where customers followed a linear track, considered a handful of brands, and narrowed choices during an evaluation phase. A plethora of interaction points across smart devices and channels coupled with unprecedented consumer choice has made today’s shopper more empowered than ever — and turned the…

Lionel Racing CIO on the Benefits of Unified Data
July 2, 2019 at 11:55 am

While attending the IRCE at RetailX conference in Chicago last week, Total Retail's Joe Keenan interviewed Rick Gemereth, chief information officer at Lionel Racing, the official die-cast seller of NASCAR racing and a subsidiary of Lionel LLC. Gemereth discussed Lionel Racing's partnership with NetSuite, including the business benefits it has realized since implementing the software company's single cloud-based ERP solution…

How to Win the Battle for Shoppers’ Attention
June 28, 2019 at 7:59 am

Today, it's becoming harder for retailers to engage with consumers and build long-term loyalty. Not only are brick-and-mortar stores having to compete with each other, they're now also faced with the rising threat of omnichannel and pure-play online competitors that are expanding rapidly. Technological advancements, coupled with the proliferation of mobile devices, have enhanced the…

Go Beyond Data Silos to Create a Truly Connected Retail Enterprise
June 21, 2019 at 9:19 am

How can you boost sales if your customers don’t get a consistent view of all your inventory and offers? How can you stay at the top of your game if cart abandonment issues constantly go unaddressed? How can you increase overall profits if price wars drive margins too low? From understanding why your customers don’t…

Putting the Pieces Together: Tips for Connecting Fragmented Data
June 20, 2019 at 12:07 pm

Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing will be a priority in 2019. Many of these omnichannel initiatives, however, will fall short of customer expectations due to one key challenge: gaps in customer…