Customer Data

5 Ways Data-Driven Intelligence Can Transform Your Retail Strategy
January 20, 2021 at 12:14 pm

A crisis forces a change like no other. If retail enterprise debates centered around IT budget in pre-pandemic times, now it’s unequivocally for swift digitalization from customer point of sales (POS) to supply chain. The retail sector has learned some hard lessons from today’s uncertain business climate. However, some enterprises are ahead in their game…

E-Commerce Success in 2021 Comes Down to These 3 Areas
January 20, 2021 at 11:43 am

The zeitgeist of 2020 retail commerce can be summarized in two words: survival mode. COVID-19 kept shoppers at home, away from brick-and-mortar stores, and encouraged many consumers to order online for the first time, adding their purchases to the already increased activity of users already confident in digital transactions. The pandemic increased e-commerce sales 44…

Proposition 24: The Impact of California’s New Consumer Privacy Law on Retail Businesses
January 14, 2021 at 4:56 pm

California’s Proposition 24, which expands the state’s consumer privacy law, was passed by voters on Nov. 3, 2020. Starting January 2023, the new law, called the California Consumer Privacy Rights Act (“CCPRA”) will take effect and allow consumers more control over how businesses collect and use their personal information. Today, advancements in technology allow retailers…

Store Intelligence Planning: The Next Frontier in Data-Driven Marketing
January 6, 2021 at 8:46 am

The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…

Retail Success Post-COVID Will Rely on Understanding New Customer Mindsets
December 16, 2020 at 5:36 pm

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…

Will the 2020 Holiday Season Be Boom or Bust for American Retailers?
November 23, 2020 at 7:04 pm

We’re living in unprecedented times. Consumer behaviors and shopping habits are changing dramatically, leading us to a “new normal” in the soft goods sector. The decisions being made by the major brands are make-it-or-break it, measured by whether they can survive to the other side of the pandemic. Key to navigating these coming months of…

A Holiday Season Like No Other: Here’s What Retailers Can Expect From Shoppers
November 19, 2020 at 7:15 pm

Superior customer experience (CX) has long been understood by marketing teams as a driver of new revenue and business growth. However, brands must now re-evaluate strategies for meeting a shifting set of customer expectations. The ever-changing consumer is reflected in a new study from the U.S. Commerce Department, which found that e-commerce sales in Q2 2020…

Intelligence Node's CEO Shares Key Marketplace and E-Commerce Insights
November 11, 2020 at 6:58 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interview Sanjeev Sularia, CEO and founder of Intelligence Node, a real-time retail intelligence platform that empowers businesses to drive product-level profitability and grow margins using data-driven competitive insights. Listen in as Sularia shares his advice for retailers looking to thrive in this new era of…