Customer Data

Now is the Moment to Accelerate Your Digital Transformation
March 31, 2020 at 10:54 am

Shhh! Don’t make any noise. The 800-pound gorilla is distracted. Now is your chance. I’m talking about the fact that Amazon Prime delivery delays are as long as a month now. Now is your opportunity to serve your customers like never before. Now is the time to make up ground and become a digital force.…

Why Now is the Time for Retailers to Adopt a D-to-C Mind-Set
March 23, 2020 at 11:43 am

In the midst of mounting uncertainty surrounding the COVID-19 outbreak, the presidential election, and other stressors, customer service needs to be dialed up now more than ever. In the retail industry, with more employees working from home and less shoppers visiting physical stores, the time is now for brands to strengthen their direct-to-consumer (D-to-C) mind-set.…

Traditional Fashion and Apparel Brands Play Catch Up to D-to-Cs
March 10, 2020 at 11:32 am

Direct-to-consumer (D-to-C) businesses exploded in 2019. There are now almost 400 D-to-C brands in the apparel and accessory market alone. As D-to-C momentum reaches full swing, traditional retail fashion brands like Nike are jumping on board in a big way. For example, Nike estimates that its D-to-C sales will reach $16 billion in 2020. Other…

Is Your Retail Data Ready for Customers’ Real-Time Buying Decisions?
March 6, 2020 at 12:52 pm

Today’s consumers are armed with a powerful decision-making tool when shopping for the best deals: real-time data. With a single click, they can search for daily deals and code words that offer valuable discounts. While they might find exactly what they're looking for on one merchant's site, finding something similar for a lot cheaper somewhere…

Challenging the Data Discussion: Why User-Based Targeting Isn’t the Answer
March 5, 2020 at 12:07 pm

With 2020 in full swing, there has been a lot of talk about the shift away from user-based targeting. With CCPA and GDPR in full effect, it's no wonder marketers are re-evaluating the use of cookies and personal data to reach new customers. Third-party cookies are crumbling fast: browser-level changes and privacy regulations have spotlighted…

More Than PCI: What Retailers Need to Know to Protect Their Data
February 28, 2020 at 2:54 pm

Most retailers keep on hand troves of customer financials that, in the age of data-as-an-asset, are the modern equivalent of Fort Knox. The problem is that many retailers still fail to implement Fort Knox-worthy security measures, and they pay dearly for their shortcomings. The State of Cybersecurity in E-Commerce The persistence of data thieves remains…

Retailers Can Use AI to Unlock — and Capitalize on — Their Treasure Trove of Data
February 21, 2020 at 12:11 pm

Data is the oil that’s lubricating the sales machines at huge online retailers like and is exploring user behavior for tech giants like Google and Facebook. According to Amazon Web Services (AWS), its payments data engineering team alone is responsible for data ingestion, transformation and storage of a growing dataset of more than 750…

6 Techniques to Take E-Commerce Personalization to the Next Level
February 14, 2020 at 10:51 am

Personalized shopping is one of the hottest e-commerce trends in recent years. The thing is, it’s not a new concept. For example, David Meerman Scott, a popular marketing visionary, talked about real-time personalization back in 2010. Why is e-commerce personalization all the rage right now, then? It all makes sense. Customers are tired of sifting through…

Data Helps Black Diamond Equipment Grow its Direct-to-Consumer Business
February 10, 2020 at 12:07 pm

In episode 233 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jan-Willem Driessen, former vice president of global marketing and direct-to-consumer at Black Diamond Equipment, a global retailer specializing in climbing, hiking and skiing apparel and equipment. Listen in as Driessen discusses Black Diamond Equipment's growing direct-to-consumer business, its transition away from being a primarily wholesale brand, and why the brand is changing its focus to D-to-C.

The Customer Enigma: How Retailers Can Break Through
February 6, 2020 at 10:55 am

Technology has changed the way consumers shop and relate to brands. As digital channels, platforms and devices continue to evolve, consumer behaviors do too. Consumers today are digitally savvy, and many have become masters at navigating the omnichannel landscape. Accustomed to being everywhere at once, they’ve become channel agnostic, turning upside down the traditional concepts…