Customer Data

3 Ways Data Powers Intelligence-Driven CPGs
September 24, 2020 at 9:38 pm

Consumer packaged goods (CPG) companies should be eager to reclaim the customer relationship from retailers and innovate through strategies such as direct-to-consumer e-commerce, especially given heightened urgency resulting from COVID-19. Strategically collecting and understanding customer data creates value for all parties through direct feedback on consumer behavior. Consumers are better understood and served, while CPG…

The State of GDPR and Data Privacy 
September 21, 2020 at 10:56 am

Over the past couple of years, data privacy has been a focal point among executives and government leaders. In the wake of major scandals involving the likes of Facebook, officials have enacted measures like GDPR and CCPA in an effort to curb the mishandling of data — and give peace of mind to customers about their personal information.…

Big Data and the Future of Retail
September 3, 2020 at 10:14 am

The retail experience was undergoing a transformation even before the current pandemic forced massive changes in shopping behavior. A 2019 survey revealed that 92 percent of 1,400 retail leaders identified "reinventing the customer experience" as their top business priority. However, with the new reality we’ve all been forced into, the stakes for retailers are higher…

Retail Recovery Will Require a Revolution in Curated Data
August 31, 2020 at 12:26 pm

The retail industry has ridden its share of economic waves over time, but no sudden downturn has unleashed quite the level of uncertainty — and urgent need for adaptation — as the current COVID-19 pandemic. The ongoing crisis has laid bare the vulnerabilities of many brands’ current data strategies and highlighted the need for a…

5 Ways Technology Can Minimize Product Return Rates
August 25, 2020 at 9:34 am

Between November 2019 and January 2020, shoppers across the U.S. bought a record amount of goods, about $1.1 trillion, approximately 5 percent more than in 2018 over the same period, according to Deloitte. This is good news for the fashion and beauty industry at large, however, there’s a growing problem in retail that may reach…

How to Reinvent CX in the New Normal With Omnichannel Personalization
August 11, 2020 at 3:26 pm

In today’s shopping environment, consumer habits change by the day. One day shoppers may browse social media for a particular product, and the next, they browse different websites for the same product. Consumer behavior was already shifting towards digital before the coronavirus crisis. The COVID-19 pandemic, with its stay-at-home orders, has taught even the most…

Changing the Narrative: Setting the Stage for Retail Recovery, Part 2
July 30, 2020 at 4:06 pm

In part one of this article, I examined the challenges that the retail sector has faced since the beginning of the pandemic, and its inability to rely on traditional historic consumer data when it comes to meeting consumer needs. Artificial intelligence (AI) and machine learning, however, could be the key to providing retailers with the…

The Future of Retail After COVID-19
July 29, 2020 at 4:24 pm

It was a ticking time bomb: in a pre-COVID, increasingly omnichannel-driven world, many areas of North America and Europe were already oversaturated with physical retail. And now that the COVID-19 pandemic has either forced or prompted consumers to shop differently — often online for the first time — the shift to e-commerce has dramatically accelerated. Without…

Changing the Narrative: Setting the Stage for Retail Recovery, Part I
July 21, 2020 at 12:37 pm

At the start of 2020, the biggest challenges for the retail industry were issues such as market saturation, finding new ways for old and aging brands to stay relevant, and the impact of new technologies and innovations. No one anticipated the greatest challenge of 2020 — and beyond — would be a pandemic that shut…

Transparency in a New Decade: Getting Your Customers to Opt in as Part of the Brand Experience
July 14, 2020 at 12:52 pm

Data has dramatically redefined the brand experience over the last decade. In some cases, it has migrated from outside the more traditional landscape — being compounded to reveal insight into consumer behavior — to data points that now can highlight why consumers make decisions in real time as they move through the physical world. Needless to…