Customer Data

Two Sides of the Identity Equation for Retailers
July 7, 2020 at 9:40 am

Retailers are strongly committed to leveraging innovative technology to create a meaningful experience for their customers — particularly as more customers interact with them digitally. Think about all of the companies that enable you to order items online and pick them up in-store, order food through mobile apps, and/or watch video via streaming services. These…

How Retailers Leverage the Value Exchange Economy
July 2, 2020 at 4:29 pm

Today’s consumers are abandoning the creepiness of third-party data. Many retail marketers bought lists of third-party data to guide marketing decisions in the past. What worked before, however, will not produce similar results in the future. As consumers better understand their data, they’ve realized how much value it has. Their personal data has a price,…

Why Card-Linking Technology is Key to Customer Loyalty
July 2, 2020 at 2:25 pm

In episode 254 of Total Retail Talks, Digital Content Manager Kristina Stidham interviews Editor-in-Chief Joe Keenan about Total Retail's recent research report, Customer Loyalty in a Fragmented Retail Market: How retailers can leverage data to create long-term relationships with their customers." The report was sponsored by Fidel API. Listen in as Keenan discusses the report, which…

The Value of Customer Experience
June 30, 2020 at 4:19 pm

The expression “customer experience” (CX) is everywhere these days in retail marketing. Today’s technologies and data-driven approaches have made it possible for brands to deliver highly personalized customer experiences. And it appears shoppers value this approach. A new Arm Treasure Data and Forbes Insights study, Proving the Value of CX, found that nearly three in…

How Retailers Can Ensure CCPA Compliance Ahead of the July 1 Deadline
June 25, 2020 at 4:00 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, “How to Achieve CCPA Compliance by the July 1 Deadline,” authored by Colleen Thorndike, director of data strategy at Valid. The California Consumer Privacy Act (CCPA) gives California consumers data privacy rights and…

Advanced Analytics: How Retailers Can Make the Most of Their Data
June 24, 2020 at 4:49 pm

On average, U.S. households have 11 connected devices and consumers consistently engage with multiple touchpoints before making a purchase. It’s no surprise then that many retailers are struggling to organize and make use of the increasingly high volume of available data. Truly understanding the many types of both first- and third-party data is essential for…

The Changing Consumer Journey and How People Will Shop in the Future
June 23, 2020 at 1:38 pm

As consumers’ behaviors and priorities are constantly shifting, so are their purchasing journeys. How exactly is that journey changing, and what factors make the difference between a completed purchase and an abandoned shopping cart? With access to more tools than ever to research brands and product reviews, consumers’ expectations have dramatically increased. Today’s marketer has to…

Forget Your Uber Rating, What’s Your Retail Score?
June 22, 2020 at 7:19 pm

As consumers living in a digital world, we're well aware of the pervasive data collection practices of companies that monitor online behaviors. What many consumers are not aware of, however, is that in an effort to stay on par with digital retailers, brick-and-mortar stores are beginning to use technologies that can turn stores into “physical websites.” Using facial recognition software,…

How to Achieve CCPA Compliance by the July 1 Deadline
June 18, 2020 at 7:50 pm

At a time when retailers could do without more stress, the California Consumer Privacy Act (CCPA) compliance deadline of July 1 is fast approaching. Up until now, many retailers have put off CCPA compliance. COVID-19 and our remote workforces have made meeting the looming compliance deadline even more challenging. Working through the intricacies of CCPA…

Shopping Behaviors Have Changed, Increasing the Need for Hyperpersonalized Experiences
June 11, 2020 at 2:35 pm

COVID-19 has changed the way consumers behave and therefore how businesses operate. Many were forced to adapt essentially overnight to digital channels. In fact, Microsoft’s CEO reported experiencing two years of digital transformation in two months. This was also the case for many retailers, both e-commerce and storefront-centric businesses. These sudden behavioral changes have exposed…