Customer Data

Credential stuffing attacks are a costly headache, with the Ponemon Institute finding that businesses lose an average of $6 million per year due to lost customers, increased IT costs, and other fallouts. The pervasive problem of password reuse fuels credential stuffing, and we can only expect these attacks to increase as more credentials are exposed…

Personalization has never been more important for consumer brands and retailers. According to McKinsey, companies that excel at personalization generate 40 percent more revenue from those activities than average players. However, many marketing leaders report ongoing challenges in delivering personalized experiences. The challenges and opportunities for getting personalization right (or wrong) all hinge on data. While…

In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyer’s journey.

Navigating the data privacy landscape these days can be daunting, particularly with the continual emergence of new state and federal regulations. We now have 13 state laws signed, and many others to come online in the next year, not to mention sector-specific laws. These have led to hundreds of lawsuits and enforcement actions. Given that…

Customer data platforms (CDPs) are technology solutions that combine data from multiple tools to create a single centralized customer database containing data on all touchpoints and interactions with your product or service. With that data in hand, marketers are able to create the personalized experiences that consumers have come to expect and in many cases…

In episode 40 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Maigari Jinkiri, vice president of business development at Celebrus, a customer data and fraud prevention solution. Listen in as Jinkiri provides an overview of the business and how it works with retailers (0:45), his professional background that led him to recently join Celebrus…

After nearly a decade of reliance by marketers, traditional retargeting tactics like third-party cookies are going away. But when one door closes, another opens. Marketers interested in better understanding customer needs and preferences in order to provide more personalized and compelling offers are turning to identity solutions as not just a replacement for third-party cookies,…

As we move further into 2024, the in-store retail landscape continues to shift from transactional spaces to powerful mediums for engaging and communicating with consumers. This shift presents a pivotal opportunity to redefine the dynamic between brands, retailers, and consumers. Retailers are looking to invest in physical enhancements to stores to personalize customer experiences further.…

Over the past few years, venture capitalists (VCs) and pundits have declared the direct-to-consumer (DTC) commerce business model all but dead. This much is true: The party is over for hockey stick growth driven by Instagram ads or the abundance of cheap VC money for retail startups in the ZIRP era. However, as one crop of…

Identification helps retailers create more informed marketing and customer experiences, from personalizing messages early in their journey to treating loyalists like loyalists. The more site visitors can be identified, the more retailers can provide relevant, timely experiences that drive other critical performance metrics. A retailer that does very little to increase its visitor identification typically…