SMS

How to Define Your Brand's SMS Program and Voice
November 30, 2021 at 11:40 am

Evolving customer engagement platforms and advanced SMS capabilities make it easy to start sending text messages. However, this channel remains underutilized or neglected as most retailers struggle to find their voice and identify meaningful activations. Rather than covering the basics, I will focus on the journey to define use cases for an integrated and elevated…

Selecting the Best Messaging Model for Your Business From Short Codes, Long Codes, and Toll-Free SMS Texts
October 6, 2021 at 6:36 pm

The business messaging landscape constantly evolves as new technology advancements and innovative ways to engage customers disrupt the ecosystem. Nearly 70 percent of consumer-brand interactions shifted to messaging during the pandemic, and this trend will likely continue as nearly 65 percent of the global population sends and receives SMS messages. There are several SMS messaging options available to businesses,…

Making the Most of Email and SMS Marketing for the 2021 Holiday Season
October 5, 2021 at 9:36 pm

Forward-thinking retailers are already looking to strengthen their marketing strategies for the holiday shopping season. It's never "too early" to prepare for the holiday sales rush. With intelligent techniques and a strategic approach, you can make this holiday season one to remember! This year, marketers are forced to refine their email marketing strategies to account…

Location-Based Advertising (LBA): An Effective Marketing Strategy
September 22, 2021 at 10:37 pm

Industry forecasts predict spending on location-targeted mobile advertising to exceed $32 billion by December 2023 — up from $21 billion just three years ago. A Factual report says 90 percent of marketers believe location-based advertising (LBA) grows customer bases by 86 percent and increases customer engagement by 84 percent. When it comes to marketing strategy, location…

How to Deliver Personalized Experiences This Holiday Season With SMS Marketing
September 2, 2021 at 2:21 pm

Consumers don’t just want relevant content, they expect it. With increased expectations from consumers, delivering personalized experiences will be especially crucial during the upcoming holiday season, when shoppers are busier than ever. However, with more channels and data available to marketers, it can be hard to decide where to begin. The first step is engaging…

3 Steps to Launching a Successful SMS Marketing Program
July 8, 2021 at 8:00 pm

Shoppers have embraced a “mobile-first” mindset over the last couple of years. Today, consumers use their phones at each step of the shopping journey — from discovering new products to staying in touch with brands after they click “buy.” A recent report shared that nearly all U.S. consumers (91 percent) would consider signing up for…

Conversational Marketing is Key for Retailers in 2021
April 1, 2021 at 7:06 pm

It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday and Cyber Monday this past year. While that is way up from…

Best Practices for Avoiding Sending Spam Texts
March 17, 2021 at 12:44 pm

Text messages have replaced emails as the preferred way consumers communicate with brands. In fact, 85 percent of consumers would rather receive a text message from a brand rather than an email or phone call. However, just because consumers prefer SMS doesn’t mean brands should overuse the channel. Email serves as a cautionary tale in…

Survey Reveals Top Customer Communication Methods for Retailers
February 25, 2021 at 6:40 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the latest trends impacting retail customer communication methods, drawing on key insights from a recent survey conducted by NAPCO Research, sponsored by Podium. The subsequent report, "A Message for Retailers: Go Digital," details what retailers should be considering as they…

SMS Marketing Tips for Retailers in the New Digital World
February 25, 2021 at 6:35 pm

COVID-19 has forced us into a new mobile and contactless world, with a recent report finding that 56 percent of respondents use their mobile devices more than before the pandemic, and 38 percent of respondents are getting more news and alerts via text. Additionally, 96 percent of consumers say phone calls can be disruptive, and 39 percent of consumers have over…