SMS

Soft Surroundings Sees Growth in Email, SMS Revenue Through Automation
March 16, 2020 at 3:42 pm

In episode 238 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gail Buffington, vice president of marketing and analytics at Soft Surroundings, a women's apparel, shoes and accessories retailer. Listen in as Buffington discusses Soft Surrounding's brand history as a cataloger, its expansion into brick-and-mortar retail, and her career at the company. She shares how Soft…

How Retailers Can Use SMS to Improve Customer Relationships
February 7, 2020 at 12:23 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss how retailers are increasingly using SMS (i.e., text messaging) to communicate with customers, from marketing to customer service, among other uses. Total Retail recently published an article, Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy,…

How SMS Increased Efficiency and Improved Customer Service at Pier 1 Imports
February 3, 2020 at 1:39 pm

In episode 232 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Laurie Simpter, senior manager of customer relations at Pier 1 Imports, an omnichannel retailer of unique, decorative home furnishings, decor and gifts. Listen in as Simpter discusses the challenges many retailers face when handling customer service phone calls, including staffing, especially during peak holiday times.…

Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy
January 30, 2020 at 9:55 am

Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy: beyond tried-and-true email and social towards underutilized channels like push notifications and SMS. I’ll focus on the latter channel in this article. Ignoring SMS…

Why Industry Disruptor Dirty Lemon is Investing in Physical Retail
March 3, 2019 at 11:25 am

In episode 185 of Total Retail Talks, Executive Editor Joe Keenan interviews Zak Normandin, founder and CEO of Iris Nova, parent company of innovative beverage brand Dirty Lemon, which sells it products via a direct-to-consumer conversational commerce model. Normandin addresses retail and grocery/CPG industry disruption, the future of text messaging as a commerce channel, and…

Vera Bradley Uses Text Messaging to Improve Customer Service
January 28, 2019 at 10:57 am

Women's handbag and accessories brand Vera Bradley recently opened a new line of communication with its customers: text messaging. The company is using text messaging to provide speedier and more personalized customer service. Prior to implementing the contact-center solution that enabled texting, Vera Bradley recognized its customers might be trying to send text messages to…

How a Mobile App, Push Notifications Help City Gear Retain Customers
January 14, 2019 at 8:08 am

In episode 178 of Total Retail Talks, Chris Brigham, director of omnichannel, and Michael Wheeler, omnichannel sales analyst, both of City Gear, discuss the urban footwear and apparel retailer's use of its mobile app to generate customer loyalty. In addition, Brigham and Wheeler share how City Gear's use of mobile push notifications has helped to drive…

Walmart Launches Text-Based, Members-Only Shopping Service
June 1, 2018 at 11:46 am

Walmart is rolling out a new service, through its Store No. 8 incubator, where shoppers can order items via text message. Known as Jetblack, the platform has quietly been in beta mode in the New York area. It will now be opened up to more applicants in New York who wish to become members, before expanding…