SMS

4 Trends in SMS Retail Marketing (and How to Use Them)
June 3, 2020 at 4:58 pm

Retailers have used SMS marketing for several years, but the promotional method is always evolving. SMS marketing is another term for text message marketing. When applied to the retail sector, the possibilities are virtually endless. People are accustomed to both receiving and sending texts, so using them to engage with retail brands should come naturally to…

Understanding Text Messaging Privacy Laws
May 29, 2020 at 2:35 pm

Consumers are text obsessed, so it should come as no surprise that SMS text messaging is gaining popularity as an effective and efficient marketing medium. According to a recent report, 90 percent of consumers open, read and respond to new text messages within 30 minutes of receiving them. This gives marketers access to target audiences…

How Retailers Can Re-Engage Their Customers Via SMS Marketing
May 26, 2020 at 4:40 pm

Regardless of the circumstance, retailers must meet their customers where they are. With cell phone usage increasing by 56 percent among all consumers since COVID-19 stay-at-home orders have been enforced, retailers must pivot their marketing strategies to meet customers in their new medium of choice: SMS. According to research from BounceX’s COVID-19 retail report, owned…

What Social Distancing Means for Retail Marketers
April 8, 2020 at 11:53 am

The past few weeks have been filled with global uncertainty, and the retail industry has been heavily impacted since the national state of emergency was declared on March 13. Despite the recent industry turmoil, Listrak data from the two weeks following the declaration shows that overall e-commerce sales have jumped 31 percent year-over-year, demonstrating a…

Soft Surroundings Sees Growth in Email, SMS Revenue Through Automation
March 16, 2020 at 3:42 pm

In episode 238 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gail Buffington, vice president of marketing and analytics at Soft Surroundings, a women's apparel, shoes and accessories retailer. Listen in as Buffington discusses Soft Surrounding's brand history as a cataloger, its expansion into brick-and-mortar retail, and her career at the company. She shares how Soft…

How Retailers Can Use SMS to Improve Customer Relationships
February 7, 2020 at 12:23 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss how retailers are increasingly using SMS (i.e., text messaging) to communicate with customers, from marketing to customer service, among other uses. Total Retail recently published an article, Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy,…

How SMS Increased Efficiency and Improved Customer Service at Pier 1 Imports
February 3, 2020 at 1:39 pm

In episode 232 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Laurie Simpter, senior manager of customer relations at Pier 1 Imports, an omnichannel retailer of unique, decorative home furnishings, decor and gifts. Listen in as Simpter discusses the challenges many retailers face when handling customer service phone calls, including staffing, especially during peak holiday times.…

Untapped and Unfiltered: How to Win 2020 With a Solid SMS Marketing Strategy
January 30, 2020 at 9:55 am

Entering the new year, retailers are focused on outperforming competitors and the previous year’s shopper experiences. To maximize marketing spend, retailers need to approach their marketing framework with a cross-channel strategy: beyond tried-and-true email and social towards underutilized channels like push notifications and SMS. I’ll focus on the latter channel in this article. Ignoring SMS…

Why Industry Disruptor Dirty Lemon is Investing in Physical Retail
March 3, 2019 at 11:25 am

In episode 185 of Total Retail Talks, Executive Editor Joe Keenan interviews Zak Normandin, founder and CEO of Iris Nova, parent company of innovative beverage brand Dirty Lemon, which sells it products via a direct-to-consumer conversational commerce model. Normandin addresses retail and grocery/CPG industry disruption, the future of text messaging as a commerce channel, and…