SMS

Navigating Mobile Carrier Rules to Ensure Text Campaign Effectiveness
October 25, 2022 at 10:30 am

While we know retailers could be utilizing text messages more as part of their everyday communications strategy, those that are using this mode of communication may have noticed some changes lately. If your brand has incurred higher bills and more blocked messages, know this: it isn't alone. It’s due to some major changes from a…

New Email and SMS Marketing Report Showcases Their Value to Brands
October 17, 2022 at 11:19 am

A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need to…

SMS Marketing: The Secret Weapon for E-Commerce Brands This Black Friday and Cyber Monday
September 1, 2022 at 3:04 pm

Planning for Black Friday and Cyber Monday (BFCM) is already top of mind for many e-commerce brands, and includes the usual channels like email marketing, paid search, paid social, and marketplace ads. But as the cost and effectiveness of channels like paid social continue to fluctuate, brands are continuously searching for ways to maximize return…

SMS Delivers Customer Learnings for Paper Source
August 29, 2022 at 3:56 pm

This episode was recorded live at CRMC 2022 in Chicago. In episode 364 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isabelle Darby, director of marketing at Paper Source, the premier paper store for unique gifts, crafts, stationery and more. Darby discusses her current role and career background (0:47), why Paper Source is investing in…

Cross-Channel Marketing: Why SMS is an Essential Part of Your E-Commerce Strategy
August 4, 2022 at 5:20 pm

Cross-channel marketing enables online brands and retailers to blend different communication channels to reach customers and create cohesive shopping experiences. In this article, we’ll look at the role of SMS in cross-channel marketing, and why it’s important in a holistic e-commerce strategy. Cross-Channel Marketing and the Use of SMS in E-Commerce From email inboxes to…

How to Implement SMS as a Powerful Marketing Tool
June 30, 2022 at 5:12 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges discuss an article recently published by Total Retail titled, “Not Prioritizing SMS Marketing? One Metric Will Change Your Mind,” authored by Jeff Haws, senior manager at MessageGears. SMS is a powerful tool for marketers as virtually every message gets opened (and quickly).…

Not Prioritizing SMS Marketing? One Metric Will Change Your Mind.
June 23, 2022 at 4:52 pm

SMS messaging is indelibly woven into the fabric of everyday life for many people. Which makes sense because we’ve been texting — the more commonly used term for SMS — since long before the iPhone even existed. In fact, the first SMS message was sent 30 years ago. (Seriously.) If you’re a marketer in your…

The Slowdown of E-Commerce and How Online Brands Can Adapt
June 16, 2022 at 4:37 pm

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in…

Yotpo Grow Helps Black-Owned Businesses Thrive
May 30, 2022 at 4:06 pm

While the COVID pandemic brought dramatic shifts in employment that disrupted many lives, it also created a record-breaking number of entrepreneurs — driving the largest increase in new business applications in history. But as many of these new retailers adjusted to a “click to brick” economy, finding the time to build their brand in a…

Retailers Should Be Texting Customers More: Here's How to Do it Effectively
May 2, 2022 at 4:47 pm

While many industries have embraced short message service (SMS, or more commonly referred to as texting) as a meaningful way to communicate with customers, many retail brands still haven't adopted the practice with regularity. As retailers consider changes in marketing tactics, increasing text message campaigns should be part of the discussion. People are on their…