3 Steps to Launching a Successful SMS Marketing Program
July 8, 2021 at 8:00 pm

Shoppers have embraced a “mobile-first” mindset over the last couple of years. Today, consumers use their phones at each step of the shopping journey — from discovering new products to staying in touch with brands after they click “buy.” A recent report shared that nearly all U.S. consumers (91 percent) would consider signing up for…

Conversational Marketing is Key for Retailers in 2021
April 1, 2021 at 7:06 pm

It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday and Cyber Monday this past year. While that is way up from…

Best Practices for Avoiding Sending Spam Texts
March 17, 2021 at 12:44 pm

Text messages have replaced emails as the preferred way consumers communicate with brands. In fact, 85 percent of consumers would rather receive a text message from a brand rather than an email or phone call. However, just because consumers prefer SMS doesn’t mean brands should overuse the channel. Email serves as a cautionary tale in…

Survey Reveals Top Customer Communication Methods for Retailers
February 25, 2021 at 6:40 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss the latest trends impacting retail customer communication methods, drawing on key insights from a recent survey conducted by NAPCO Research, sponsored by Podium. The subsequent report, "A Message for Retailers: Go Digital," details what retailers should be considering as they…

SMS Marketing Tips for Retailers in the New Digital World
February 25, 2021 at 6:35 pm

COVID-19 has forced us into a new mobile and contactless world, with a recent report finding that 56 percent of respondents use their mobile devices more than before the pandemic, and 38 percent of respondents are getting more news and alerts via text. Additionally, 96 percent of consumers say phone calls can be disruptive, and 39 percent of consumers have over…

Retailers Adopting SMS to Boost Customer Engagement, Conversions, Loyalty
February 22, 2021 at 3:12 pm

Retailer-customer relationships are formed on the basis of communication. For retailers, effectively communicating with customers — on their terms — is integral to building relationships with them. That communication encompasses all touchpoints in the customer journey, from browsing/pre-purchase to post-purchase support, and occurs across multiple channels. Therefore, what should retailers be considering as they evaluate…

A New Era of Customer Service Arrives as Consumers Fully Embrace Messaging and Conversational AI
February 9, 2021 at 2:54 pm

Like everything else last year, retail brands were forced to learn to live with a new reality. Since the beginning of the pandemic, as consumers adapted to quarantines, social distancing and masks, they also adapted how they interact with brands. More than ever before, they took to conversational artificial intelligence (AI) — the technology that…

A Message for Retailers: Go Digital
January 27, 2021

To increase customer engagement, conversions and loyalty, brands should adopt digital communication channels such as live chat, SMS

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales
December 3, 2020 at 11:37 am

The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies for…

Staying Relevant in What Could Be the Weirdest Black Friday Ever
October 22, 2020 at 3:04 pm

As the sun starts to rise, crowds gather outside shops, and more people arrive as opening time draws near. The store clerk makes her way to the front door to let everyone in, and the chaos begins. Without a care in the world, shoppers push through the narrow opening, shopping carts in hand, as they…